Online Intelligence Solutions

AnalyzerNX Mobile Edition

With the explosion of the smartphone market (handsets, applications and mobile sites) and with social networking fueling the growth of the mobile internet, marketing heads are adapting their priorities by focusing on a multichan-nel marketing strategy in which the mobile is becoming fundamental. Fully integrated into the NX suite, AnalyzerNX Mobile Edition re� ects the trend of taking knowledge and expertise from the � eld of digital marketing and applying it to the mobile world.

You control your mobile strategy,let us control the analysis.

Comprehensive measurement of mobile

From WAP models to the latest 3G+ handsets, and from mobile sites to apps, our tracking technology can be applied to most content types and to the majority of handsets avai-lable (irrespective of whether such equipment accepts JavaScript/cookies or not).

There are three di� erent data collection methods which can be used, including: remote tags (hosted on our servers), server-side tags (hosted on your server) and logs.

A solution which rises to the challenge

A solution which rises to the challenge The current trend in the mobile industry is the widespread availability of mobile equipment: handsets, browsers and di� erent packages have become increasingly accessible, and the content has become increasingly elaborate and tailored to mobile needs. These ingredients have been a driving force behind the rise in mobile advertising. Marketers need the reporting for mobile to be just as complete and as accurate as the reporting generated by web analytics.

This is why the Digital WorkSpace has been integrated with web, mobile and social media analytics in the NX suite. Mobile analytics (in parallel with web and social media analytics) uses all of AT Internet’s know-how and experience to generate over 200 metrics or KPIs, and is continually being enhanced with reporting speci� c to mobile.

Complete range of metrics and KPIs• Natural and campaign tra� c sources: RSS feeds, search engines, sponsored links, email marketing

campaigns etc.• Usability and behaviour analyses: navigation paths, Multivariant Testing etc.• Geolocation information

Mobile-oriented technical analysesThanks to continuous monitoring, AnalyzerNX Mobile Edition generates detailed and up-to-date ma-nufacturer, model, operating system, screen resolution and operator reports. This information is bro-ken down by country.

Manufacturers and models analysis

Fonctionnalités clefs

• Real time, minute by minute

• 3 data collection methods used in the measurement of sites, applications etc.

• 200+ metrics and KPIs

• Natural and campaign tra� c source measurement

• Geolocation information

• m-Commerce with the Sales-Tracker module

• Seamless integration within the Digital WorkSpace (analysis of di� erent channels, reports, exports, alerts, event log etc).

www.atinternet.comBordeaux (HQ) +33 (0)5 57 92 34 56 - London +44 (0)20 7681 4058 - Madrid +34 911 105 829Montreal +1 514 928 7151 - Munich +49 (0)89/324927-0 - Paris + 33 (0)1 56 54 14 30

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m-Commerce*With mobile commerce rapidly becoming a viable purchase channel for consumers, the SalesTracker module o� ers a comprehensive solu-tion. The tools which are used to measure m-Commerce perform just as well as those which are used to measure e-Commerce, including: the measurements of conversions, conversion funnels and purchasing processes, campaign attribution, cart abandon, cross and up-sell, sales per category and per product etc.* Only available with the SalesTracker module

Digital WorkSpaceNX

As is the case with all AT Internet solutions, AnalyzerNX Mobile Edition takes advantage of the fact that the marketing optimisation tools are pooled together; tools such as event logs, report builder and the � lters which can be applied to graphs and tables, etc.

• Technical implementation (Tagging plan, Project Manage-ment pack, technical monitoring)

• Training and consulting• Customer Support• Support resources (manuals, helps, FAQ, support center...)• Studies and Benchmark• On Demand Integration

SERVICES• Modular o¤ ering**: DataExplorer, SalesTracker (Ecommerce),

Portal• Reliability and certi¦ cation** of measured data (OJD, KIA and

ABCe Labels)• Optimal data security (dedicated technical infrastructure)• Open access technologies**: recovery of data history fromyour previous web analytics tool, implement on demandweb services. * *Under conditions.

BENEFITS

AnalyzerNX comes in several editions to meet your business needs as closely as possible:

AnalyzerNX Web Editionwebsites

AnalyzerNX Intranet Editionopen or closed intranets

AnalyzerNX Mobile Editionmobile sites

AnalyzerNX Network Editionsite networks: mini-sites, blogs, etc.

AT Internet - leader in Online Intelligence® systemsAT Internet is a leading Independent web and mobile analytics solution provider, operating in 9 countries internationally. AT Internet prides itself on its data integrity and customer centric approach.Proud winner of the 2009 Platinum Distinction for European Seal of E-Excellence, AT Internet provides a robust and reliable best of breed SaaS analytics platform o¤ ering a complete solution to enhance your marketing intelligence and business e¤ ectiveness.