Tapit! By PhunwareTapIt by Phunware - Corporate Overview

PREPARED BY:

Phone: (888) 444.1494

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People are paying more attention to their smart phones and tablets than they are to all “traditional” advertisements combined. While advertising noise is louder than ever, the focus and attention of individuals is on their mobile screens.

Advertising Today

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• Mobile ad sales will see a 300% growth rate over the next 3 years

• Granular targeting is expected at pennies on the dollar

• Calls to action are needed for anytime, anywhere audiences on the GO

The Tidal Shift to Mobile

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2.75

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8.25

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• Ad budgets are shifting from web to mobile

• Why? $0.75 - $3.00 CPM for mobile vs $4 - $24 CPMfor digital

• Granular targeting: Behavioral, Audience, Channel, Geography and Hyper-Local

Mobile Ad Dollars are Smarter

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Traditional Online Advertising Mobile Advertising

88% of all local online advertising

will be served on a mobile device.

6.3% of all local online advertising has been served

on a mobile device.

LOCAL PEAK

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• Ads only appear to relevant users and precise geographic locations

• Content experience and relevancy are intersecting with location

• On average, there is a 120% increase in consumer engagement

Mobile Ads are Rapidly Going Local

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National Local

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Targeting Beyond the Device

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35 Years OldMaleLate Night DinerSports EnthusiastAndroid User

CONSUMER A CONSUMER C

37 Years OldFemaleLikes Children’s BooksHome MakerWindows PhoneAT&T Carrier

CONSUMER B

21 Years OldFemaleBargain ShopperLives in St. LouisAvid Facebook UseriOS User

• Channel• Geography• Age• Gender• Site Frequency• Carrier• Device• Many More

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• Application Downloads• Awareness• Drive Foot Traffic• Engagement• Lead Generation• Mobile Commerce• Product / Model Launch• Retail Promotion• Social Media Interactions

Making Mobile a Success for the Fortune 1000

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Mobile Masses

Specific Targeting

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• Pre-Roll• Interstitial• Ad Prompts

Mobile Ad Units

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• Rich Media• Standard Banner• In-Banner Video

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By the Numbers

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7 BILLIONAD IMPRESSIONS

SERVED MONTHLY5000+CAMPAIGNS 125+

COUNTRIES

5100+COMPATIBLE DEVICES

21,000SITES & APPS

70%WORKING WITH

OF COMSCORE 1000

65+ MILLIONUNIQUE MONTHLY USERS

TOP 2511 OF TOP 25

ADVERTISERS

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Trusted by Leading Brands

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Multi-View

5:00pmIt’s been a longweek. You leave work and head downtown to a

Happy Hour with your friends.

5:30pmYou post an update

on your phone; noticing a travelad on the bottom

of the screen. You have been researching a

vacation on travel sites. Thinking...

7:30pmBack home. You start surfing on

your desktop and see a 2nd ad from the same brand

with a special offer. Click!

9:00pmYou leave the house with trip confirmation in

hand and enough money saved to

stay an extra night. Nice.

Device Bridging Solution

Leverage TapIt’s mobile platform and “Multi-View” to reach multiple devices in a household sharing the same IP. Combine this service with behavioral data to target ads to bridged devices including desktops, tablets and smartphones.

Example

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Multi-View

Built for Todays Consumer Enhanced AwarenessCapitalize on the increasing trend of multiple digital devices within the same household. Turn mobile snacking into desktop conversions!

Capture the branding and direct response value of cross-channel consumer access by optimizing their cross-device experience.

Improved ROI No IntegrationCreate campaigns that mitigate desktop duplication by integrating desktop and mobile ad buys so that each benefits and influences the other.

Via 3rd party technology, Multi-View is accomplished through a zero-integration ad operations approach of pixel tag placement and ad tag trafficking.

Increased Reach Simple ProcessOver 1 Billion “bridged” devices globally and 75% coverage of U.S. households. Once devices are bridged, ads can be targeted even when outside the home.

Desktop campaigns launch after a 7-day seeding period via the mobile campaign. Fully Privacy Compliant ensuring no device fingerprinting or use of PII.

Unlimited Opportunity Turn Data Into StrategyUnlimited devices. Unlimited segmentation. Target, reach and monetize your customers at the right time, with the right message, no matter where they are.

Real-time campaign optimization by browser, time of day and media channels allows for focused spend on individuals and households that are engaging with your advertisement.

Benefits

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• Market leader in hyper-local solutions

• Full service brand / agency / performance

• Top tier direct premium inventory

Why Work with TapIt! by Phunware?

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• Drive ticket sales

• Promote test drives and new model releases

• Coupon campaigning and click-to-call

• Ads notify users within 10 feet of their location

Hyper-Local Focused Platform

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• Impression tracking

• Click tracking

• Engagement tracking

• Conversion tracking

• A/B Testing and optimization

• Post click analytics and metrics

• Multiple third party tracking & analytic integrations

World Class Analytics & Tracking

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• Proprietary decisioning engine for maximum optimization

• Patent pending hyper-local geo-fencing with precise user tracking

• Best in breed audience targeting

• Proprietary multiple point analytics tool for maximum KPI measurement

• Methodically built campaign strategies

Our Differentiators

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