mobile ads experience sharing
DESCRIPTION
Sharing my personal experience when using mobile ads. This slide is just for reference and result depends on the way you run, product and objective.TRANSCRIPT
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Mobile Ads Sharing
By: Pham Lan Khanh
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About MEPham Lan Khanh
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2007 -
2009
2009 -
2010
2010 -
2012
2013 - now
Mobile Entertainment Corporation (MEcorp) – Head
of Marketing Department
eBrand Co., Ltd - Digital Media Agency
Account Manager
AsiaSoft Vietnam - Category Marketing ManagerVNG corporation – Zingdeal
KingBee Media - Digital Media Agency
Account Manager
NOW: FreelancerViet.vn – Founder
Tracemobi Vietnam – Country Manager
Pham Lan Khanh – Career Timeline
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Why Mobile Ads?
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Why Mobile Ads?
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Why Mobile Ads?
Source: VServ
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Mobile ads targeting
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Mobile Ads Channels
Admob Facebook
Airpush Inmobi
Mobvista
Vserv
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Ads Types
Google Admob
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Ads Types
•Airpush
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Ads Effectiveness
Channel CTR (impression to click)
Admob 0.5 – 1.5%
Airpush 1,5 – 3%
Inmobi 1 – 1.7%
Facebook 1.5 – 2%
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Ads channels –Strength and Weakness
Channel Strength Weakness
Admob - High impression- Strong performance
- Long time for approval (2-3 working days)
- Slow supporting
Airpush - High impression- High CTR, CVR- Fast support
- Do not offer CPI
Facebook - High impression- High CTR- Fast approval
- Just on Facebook User
- SDK integration complicated
Mobvista - Offer CPI service- Strong performance- Very Fast
Supporting
- Do not offer CPC
Inmobi - High CTR - Long time for approval
- Slow supporting- Not very strong
performance- Do not offer CPI
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Mobile Ads Tracking tool
• Optimize traffic• RIGHT targeting• Measure ROI, user lifetime value, user retention, APU
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04/11/2023 www.tracemobi.com 14
Platform Function
•Real-time Analysis•Powerful Events•Data Export And API Access
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04/11/2023 www.tracemobi.com 15
Real–time Analysis
•Clicks
• Installation
•CVR
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04/11/2023 www.tracemobi.com 16
In-App Event
Measuring in-app events with TraceMobi to understand how your audience interacts with your mobile app directly impacts your ability to build effective and profitable advertising campaigns.
By analyzing the interactions that users have with your app, you can:
• Enable Re-Targeting
• Understand Your App’s Audience
• Analyze and Optimize Retention
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04/11/2023 www.tracemobi.com 17
Powerful Event
Unlimited Customized Event
Example:• Opens
• Registrations
• Purchases
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Free Trial offering – Mobile ads tracking
• 0 – 10,000 installs• 1 month• See more at: http://www.tracemobi.com
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