mobile ad trends: news and tips from march, 2016

8/18/2019 Mobile Ad Trends: News and Tips from March, 2016

1/16

MOBILEADTRENDS.COM

HOW TO MARKET YOUR APP ON

ISSUE N° 3

M A R C H 2

0 1 6

http://www.mobileadtrends.com/http://www.mobileadtrends.com/http://www.mobileadtrends.com/http://www.mobileadtrends.com/


2/16

TABLE OF CONTENTS

LETTER FROM THE EDITOR 3

ABOUT DEVERYWARE IBERIA 4

MOBILE NEWS BRIEFING 4

AN UPDATE TO GOOGLE’S PROJECT FI 6

BRAND APP REVIEW: L’ORÉAL 7

APP MARKETING ON INSTAGRAM 8

MOBILE CAMPAIGN OF THE MONTH 12

SAMSUNG’S VR ROLLER COASTER 13

MOBILE WORLD CONGRESS RECAP 14

GOOGLE LAUNCHES HANDS FREE PAYMENTS 15


3/16

LETTER FROM THE EDITOR

Mobile Ad Trends: A sampling of the best storiesin mobile marketing plus practical tips to help you

keep up with an ever-changing field.

Also note that you can checkout our online site as wellas our podcast (deveryware.podbean.com) which will havesome extended interviews.If you have any story ideas,questions or comments getin touch with me directly at:

[email protected].

Thank you for readingour third issue of Mobile Ad Trends. We know it is tough tokeep track of all the news in theever-expanding mobile mar-keting world. Hopefully, thismagazine helps you track themost important stories.

As far as trends, we are seeingmore and more news about 5Gand IoT with news from Google,Intel and beyond. As networksget faster, making connectionsbetween objects will becomeeasier and therefore more andmore common. Data collectionfrom objects is no longer themain issue - it’s more a matterof what to do with it. We arealso noting social media net-works, such as Instagram and

Snapchat, really pushing ad-vertising opportunities. Oncethey are at the breaking pointin users, they need to mone-tize to appease shareholders.Many will become pay to playplatforms, so it is worth at leasttesting the platforms soonerrather than later. The networks

often heavily incentivize thepioneers.

JORDAN FRANK

[email protected].

@jordanjoshfrank

http://mobileadtrends.com/https://itunes.apple.com/es/podcast/mobile-ad-trends/id1074351833?l=en&mt=2https://itunes.apple.com/es/podcast/mobile-ad-trends/id1074351833?l=en&mt=2http://mobileadtrends.com/https://itunes.apple.com/es/podcast/mobile-ad-trends/id1074351833?l=en&mt=2http://www.mobileadtrends.com/http://www.mobileadtrends.com/https://twitter.com/jordanjoshfrankhttps://twitter.com/jordanjoshfrankhttp://www.mobileadtrends.com/http://www.mobileadtrends.com/https://itunes.apple.com/es/podcast/mobile-ad-trends/id1074351833?l=en&mt=2http://mobileadtrends.com/


4/16

ABOUT NOTICO IBERIA

Mobile Ad Trends is run by Notico Iberia, a subsidiarity of Deveryware.com. Deveryware headquarters is inParis. We develop trusted locationbased services. Some of our currentoerings include mypublicalerts andnoteacons, an iBeacon dashboardfor sending Bluetooth campaigns.

In addition to mobile ad trends, wealso run a popular news site on iBea-cons called ibeacontrends.com.

You can learn more about thecompany at deveryware.com.

@noticoiberia

@mobileadtrends

4

RITE AID – THE LARGEST

COMMERCIAL BEACON

INSTALLATION TO DATE

All of Rite Aid’s 4,500 stores in theU.S. now have beacons. This sur-passes the rollout of beacons atMacy’s, the next largest beacon

retail implementation.

Read more.

MOBILE NEWSBRIEFING

http://deveryware.com/http://www.deveryware.com/http://www.deveryware.com/http://www.deveryware.com/http://deveryware.com/http://www.deveryware.com/http://www.deveryware.com/http://www.deveryware.com/en/our-services/mypublicalerts/http://noteacons.com/http://www.deveryware.com/en/our-services/mypublicalerts/http://noteacons.com/http://ibeacontrends.com/http://deveryware.com/https://twitter.com/noticoiberiahttps://twitter.com/mobileadtrendshttp://www.ibeacontrends.com/rite-aid-beacons/http://www.ibeacontrends.com/rite-aid-beacons/https://twitter.com/mobileadtrendshttps://twitter.com/noticoiberiahttp://deveryware.com/http://ibeacontrends.com/http://noteacons.com/http://www.deveryware.com/en/our-services/mypublicalerts/http://www.deveryware.com/http://www.deveryware.com/http://deveryware.com/


5/165

ZEGONA BIDS OVER 500

MILLION FOR YOIGO

Zegona Communications, based inthe UK, recently purchased the As-turias region cable operator Tele-cable. They placed a reportedlyhigher bid than MVNO MásMóvil.

Read more.

THERE WILL BE 400 MIL-

LION BEACONS DEPLOYED

BY 2020

This is according to a quarterly re-port from Proxbook, by Unacast.Previous predictions from otherswere around 60 million, so this is

quite the exciting jump they arepredicting.

Read more.

ORDER YOUR COFFEE

IN ADVANCE

With select cafes in England, youcan order your coee and other

goods in advance with the Ord-able App. You can then pay onyour smartphone once you areinside.

Read more.

Februaryv 2016

http://www.mobileadtrends.com/zegona-bids-500-million-yoigo/http://www.ibeacontrends.com/400-million-beacons/http://www.ibeacontrends.com/order-coffee-advance/http://www.ibeacontrends.com/order-coffee-advance/http://www.ibeacontrends.com/400-million-beacons/http://www.mobileadtrends.com/zegona-bids-500-million-yoigo/


6/166

About 10 months ago, Googlelaunched Project Fi as a way to:

¨deliver fast wireless servicewith the fexibility to use it

where you want¨

Google recently released somemore info. Some more interestingthings to note:

AN UPDATE TOGOOGLE’S PROJECT FI

INTERESTED IN SUPERCHARGING

YOUR MARKETING AND ANALYTICS?

People pay the same rate inthe U.S. as they do when trav-elling in the 120 plus countriesfor internet.

They created Wi-Fi Assistant –a tool that ¨automatically con-nects to high-quality hotspotsand helps secure your con-nection¨.

They have 24/7 customersupport through phone, chat,

and email.It used to be invite only butnow people from the US can

use it without an invite. We arehoping it makes its way to Eu-rope soon.

The Nexus 5X starts at $199 for

the next month when you buyand activate through Project Fi.

As we look ahead to 5G, mobilemarketers need to keep an eyeon Google and this is an excit-ing project. Better mobile inter-net means a more accessibleglobal market and a better andquicker app experience.

You can learn more on the O-cial Android Blog.

http://www.noteacons.com/http://www.noteacons.com/http://www.noteacons.com/https://fi.google.com/about/?utm_source=google-blog&utm_medium=ooi-post&utm_campaign=ooi#deviceshttps://fi.google.com/about/?utm_source=google-blog&utm_medium=ooi-post&utm_campaign=ooi#deviceshttp://officialandroid.blogspot.com.es/2016/03/from-hi-to-fi-to-goodbye-to-invites.htmlhttp://officialandroid.blogspot.com.es/2016/03/from-hi-to-fi-to-goodbye-to-invites.htmlhttps://fi.google.com/about/?utm_source=google-blog&utm_medium=ooi-post&utm_campaign=ooi#deviceshttp://www.noteacons.com/


7/16

March 2016

7

L’Oréal has a number of appsto help you choose the right prod-ucts. They can help you choosethe right hair dye with colorist, theright gel with Live the 24 HR Life,the right dress with Color Genius,

etc. The highlight is their Makeup Genius App. It registers 64 facialdata points and 100 facial expres-sions. The app basically scans yourface to identify your lips, eyes andfacial contours. You then see avirtual mirror of yourself on thephone and can try on dierentmake-up products in real-time.

They have some set looks or youcan create your own. You can eventurn your head to see how youlook from multiple angles. It worksquite well. You can also share theresults with family and friends onFacebook.

It is a certainly a fun app, but per-

haps too fun. Users tend to see itmore as a game than a shoppingapp. Gamifying the shopping pro-cess is not a bad thing to attracta larger number of users, but theydo not reveal how many have ac-tually bought their products afterusing the app so we can’t know theROI of this strategyfor sure. They

also sees to have some issues

BRAND APP REVIEW:

with dierent Android phones. Ingeneral, it works better on iOS. Fi-nally, they have a lot of dierentapps that allow you to change yourlooks – create your outt, dye yourhair, change your make-up. Theymay have some quality niche mar-keting going on here, but if a lot oftheir users would likely be interest-ed in the other apps since they areall fairly similar. Perhaps some oftheir apps could be combined forcross-marketing products. How-ever, overall, they have good appsthat make shopping more fun.

L’ORÉAL

https://itunes.apple.com/us/app/makeup-genius/id871897775?mt=8https://itunes.apple.com/us/app/makeup-genius/id871897775?mt=8https://itunes.apple.com/us/app/makeup-genius/id871897775?mt=8https://itunes.apple.com/us/app/makeup-genius/id871897775?mt=8


8/168

If your brand has an app, nowis the time to advertise on Insta-gram. They only recently openedup their ads to all businesses inlate 2015. According Kenshoo,install ads on Instagram resultedin a whopping 20% plus all appinstall ad clicks during the fourth

quarter of 2015. The ads generallycost less than Facebook and hadvery similar click-through rates.With a young audience looking forthe next trendy thing to try, it is agreat space to promote your appif you do it strategically.

Here are some tips as to how youcan drive app installs with the helpof Instagram ads:

1. Know the platform

Don’t treat Instagram like oth-er major social media platforms.If your brand doesn’t have an

account already, have your mar-keting team create one. Test outthings organically rst. Get a feelfor the platform and its users.

According to Sproutsocial, 53% ofInstagram users are under theage of 29. They are almost alwayson a mobile device. They are mo-

bile savvy and can easily installnew apps straight from Instagram.

APP MARKETING ON

http://sproutsocial.com/insights/new-social-media-demographics/#instagramhttp://sproutsocial.com/insights/new-social-media-demographics/#instagram


9/16

March 2016

9

Instagram’s ads are also na-tive-style and t naturally intouser’s organic photo-stream. Ac-cording to Quintly, the average In-stagram post has an engagementrate of 4.8 compared to Face-book’s .72. Really make sure yourad ts the platform.

2. Know the ad formats

Call to actions

You can have a call to actionapp install at the bottom right andthey have a number of other CTAsfor you to tailor your ad such asSign Up (e.g. if you have mailing

list), Watch More (e.g. if you havea 30 second teaser video for your

app), Learn More, etc. CTA buttonsare powerful, but if you use a CTAit looks more like an ad since regu-lar users do not have this feature.

12 16

https://www.quintly.com/blog/2015/04/king-engagement-instagram-study-q1-2015/https://www.quintly.com/blog/2015/04/king-engagement-instagram-study-q1-2015/


10/1610

Image

They resemble organic postswith only an inconspicuous blue

sponsored post tag at the topright. They also have carouselads, but this makes it more ob-viously an ad.

Videos

They are much cheaper, withvideo ads going for as little as 2

cents per view. However, ads onlyneed to play for 3 seconds foryou to pay and they start with thesound o. They can also only lastup to 30 seconds. You can have awatch more button, but keepingusers in the platform is generallybest.

3. Be visualThis one is obvious on a pho-

to sharing platform, but worryingabout the copy too much and notthe quality of the image is a HUGEmistake. Less than 20% of the im-age ad’s pixels can be dedicatedto text. You want a high-res image,

targeted to your audience, andfollowing their design recommen-dations. It should t your brandbut don’t make Instagram usersfeel like they are being advertisedto. Really wow your audience.

4. Always be testing

Test the copy, test the image,

and test the audience targeting.You have all of the info on usersfrom Facebook. Really niche downyour audience. You may pay more,but should get better ROI. As faras the copy, test dierent wordsbut also dierent lengths. Insta-gram recommends around 125,

but you can use 300 characters.

https://www.facebook.com/business/ads-guide/app-installs/instagram-mobile-app/https://www.facebook.com/business/ads-guide/app-installs/instagram-mobile-app/https://www.facebook.com/business/ads-guide/app-installs/instagram-mobile-app/https://www.facebook.com/business/ads-guide/app-installs/instagram-mobile-app/


11/16

March 2016

11

5. Engage with users

Don’t just set it and forget it.Showcase your brand personality

with comment dialogue. Be your-self! People want to engage withapps that seem human.

Conclusion

Advertising your app with Insta-gram has a lot of potential, but doit thoughtfully. Don’t overwhelmusers with boring and obviousads, tarnishing your reputation.You need to have good visuals andthink through your hashtags andcopy for greater success. Get a feelfor the platform and build your au-dience organically. And then not

give advertising a shot. Withthe low ad costs for the ROI,

now is the time to test themout if you haven’t already.

For 3 short bonus tips scrollto the bottom of the full articleon our website.

http://www.mobileadtrends.com/advertise-app-instagram/http://www.mobileadtrends.com/advertise-app-instagram/http://www.mobileadtrends.com/newsletter-sign-up/


12/16

BATMAN V SUPERMAN TAXIS

12

MOBILE CAMPAIGN

For one week leading up to thepremiere of the Batman v Super-man, taxi booking app Gett part-nered with Warner Bros for a pro-motion.

If you use the Gett app in Londonand select the B v S you are auto-matically entered to win tickets to

the premiere. There are also 100goody bags placed in select cars.While you unfortunately won’t bepicked up in the bat-mobile, this isa great campaign to promote boththe app and the movie.

of the Month:

Ad partnerships from dierentverticals are easy win-wins as theyhave no chance of cannibalizingeach other’s consumer base. Ifdone well, like this one, they canonly generate good press andbuild excitement for both brands.


13/16

SAMSUNG’S VR

ROLLER COASTER

13

February 2016

Samsung just showed o its VRroller coaster at the Mobile WorldCongress. Hundreds of peoplewere waiting in line.We recently

launched a SlideShare coveringthis and the rest of the MobileWorld Congress. That excitementshould carry over to their newpartnership with Six Flags. Pow-ered by Oculus, these VR rollercoaster rides feel very real – to thepoint of nauseousness. They haveother tech projects in the works aswell. The more we see VR bringingpositive experiences to the world,

February 2016

the greater the opportunity forbrands to take advantage of the

new technology as well – for ex-ample by oering product tourswithout the shopper ever havingto set foot in the store. If you area cutting edge marketer you needto keep an eye on VR, no pun in-tended.

VR Journal.

http://vrjournal.com/six-flags-samsung-launching-virtual-reality-roller-coaster-experiences/http://vrjournal.com/six-flags-samsung-launching-virtual-reality-roller-coaster-experiences/


14/1614

The Mobile World Congresstook place right here in Barcelo-na from February 22nd to Febru-ary 24th. It attracts all the biggestnames in mobile. It always seemsto go by too quickly. Every yearthere are new products that areshown o and some are launched.

With all the new or recently re-leased products, the MWC be-comes the perfect way to not onlytrack the industry but also envisionthe year ahead and beyond.

Overall, we could see that virtualreality, wearables and proximitytech will start to work hand-in-hand. This tech will be supple-mented by Big Data to further

help both customize experiencesand deliver what the masses want.It did not disappoint in showingwhat the year ahead will look like.The mobile industry is growingand growing – along with the con-ference itself. Perhaps the biggesttake away is that making connec-tions outside of your niche is cru-

cial for forward-thinking companies.

MOBILE WORLD

CONGRESS RECAP

Read more about theMWC recap of virtual reality, 5G,

new phones and more.

Read more about iBeacons at the Congress.

http://www.mobileadtrends.com/innovations-at-the-mobile-world-congress-a-recap/http://www.mobileadtrends.com/innovations-at-the-mobile-world-congress-a-recap/http://www.mobileadtrends.com/innovations-at-the-mobile-world-congress-a-recap/http://www.ibeacontrends.com/beacons-mwc-recap/http://www.ibeacontrends.com/beacons-mwc-recap/http://www.ibeacontrends.com/beacons-mwc-recap/http://www.mobileadtrends.com/innovations-at-the-mobile-world-congress-a-recap/http://www.mobileadtrends.com/innovations-at-the-mobile-world-congress-a-recap/


15/16

March 2016

15

GOOGLE LAUNCHESHANDS FREE PAYMENTS

Google has a new pilot pro-gram called Hands Free. It is anapp for Android and iPhone. Youcan connect your phone with aPOS system to pay without eventaking your wallet or phone out.They launched it in the Southern

San Francisco Bay Area to test out.The POS recognizes your phonewith a number of virtual signalswhen you are nearby uses (it usesBluetooth low energy, Wi-Fi, loca-tion services, and other sensors).The employee then sees a pictureof you on the screen. All you needto do is tell the cashier you will pay

with Google and give them yourinitials.

While they await user feedback,it only is available in a few storesand several McDonald’s and Papa

John’s. To expand, they will needto get both the POS services andusers behind it.

Lear more on Tech Crunch.

Check out our podcast

on iTunes.

Prefer listening to your mobileadvertising news and tips whileyou are exercising or on your

way to work?

https://get.google.com/handsfree/#?modal_active=nonehttps://get.google.com/handsfree/#?modal_active=nonehttp://techcrunch.com/2016/03/02/google-experiments-with-a-way-to-pay-without-taking-out-your-phone/https://itunes.apple.com/es/podcast/mobile-ad-trends/id1074351833?l=en&mt=2https://itunes.apple.com/es/podcast/mobile-ad-trends/id1074351833?l=en&mt=2http://techcrunch.com/2016/03/02/google-experiments-with-a-way-to-pay-without-taking-out-your-phone/https://get.google.com/handsfree/#?modal_active=none


16/16

MOBILE AD TRENDS FROM NOTICO IBERIA

DESIGNED BY ALEJANDRA GUEVARA VERA
https://www.behance.net/alehguevarahttp://www.ibeacontrends.com/beacon-tutorial/https://www.behance.net/alehguevarahttp://www.mobileadtrends.com/

mobile ad trends: news and tips from march, 2016

Documents