mo w2009 partnership
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Museums and the Web 2009 - Managing a complex partnership projectTRANSCRIPT
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Managing a Complex Partnership ProjectMuseums and the Web 2009
Carolyn Royston, NMOLP
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Aims of the Workshop
• Focus on 3 areas:– Understanding your partnership
– Gaining commitment and working with constraints
– Legacy and sustainability
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About me
• First time I had worked in the public sector• Previously 10 years experience as Head of e-
Learning in a UK new media agency• Teacher
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• What question(s) about partnership working have brought you here?
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About NMOLP
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NMOLP – what is it?• Large-scale UK digital learning
project• Audiences are students, teachers
& lifelong learners• 9 UK national museums working
in partnership• First time national museums have
worked together collaboratively on public facing project
• 3 year project launched March ‘09
• Funded by the UK Government – Treasury Dept
• British Museum• Imperial War Museum• Natural History Museum• National Portrait Gallery• Royal Armouries• Sir John Soane’s Museum• Tate• Victoria and Albert Museum• Wallace Collection
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Funding Criteria
• ‘Invest to Save’ budget:– No new website or portal– No new digitisation or curatorial content– Must be sustainable for at least 3 years post-
launch
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What have we delivered for our audiences?
• Resources for schools (WebQuests)• Resources for lifelong learners (Creative Spaces)• Linking together 9 national collections via a cross-
collection search• Resources that can be used & shared across all 9
national museums• Engaging new and existing audiences with museum
digital collections
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This is what we made
• WebQuests
• Creative Spaces
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Issues when I started
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Issues when I started
• Implementation plan written and funding provided• Partnership already determined by project funding• Technical solution promised but implementation not
scoped out• Content deliverables outlined but not fully defined
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Issues when I started
• Visited every partner for fact-finding• Discovered different expectations about what the
project would deliver for each partner:– Institutional– Departmental– Individuals
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Focus on Partnership
• Decided initially to focus on partnership and ways of working rather than technology and deliverables
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Most important lesson I learnt:
It’s not about technology, it’s about people.
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Focussed on…• Developed collective aims and objectives for project
• Managing expectations from the start– What this project will deliver and what it won’t deliver
• Establishing people’s commitment to the project– Not just showing up at meetings – active participation
• What were the potential barriers to success for:– Institution
– Departments
– Individuals
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Focussed on…
• Setting up clear lines of communication• Understanding that milestones and deadlines have
to be met otherwise they impact on everyone• Gaining advocacy – being a project champion in your
organisation• How will you embed the project – think about
sustainability and legacy early on
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Why was this important?
• Partners needed to take responsibility for the project in their own institutions
• I couldn’t solve their institutional issues• What I could do was provide space in the project for
those issues to be shared and discussed– Enabled us in many cases to find collective solutions and
offer support– Built relationships between partner representatives– Ownership of project brought more commitment from
partners
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Building commitment• How do you gain commitment from people in the project?
– Assigning different roles and responsibilities for people
– Having different types of meetings e.g. practical workshops – giving people opportunities to input into developments and ideas
– Creating resources so they understand the challenges
– Setting realistic deadlines – gaining momentum and keep project moving forward
– Acknowledging achievements along the way – however small
– Being transparent about your decisions, not afraid to course correct when things don’t work out
– Be the leader of the project – the vision holder
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Activity 2
On the basis that it’s about people not technology
• What do I need to do differently in my partnership?– Meetings– Communication– Expectations of people and what they can deliver– Represent the project in my organisation
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Working with Constraints
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Working with constraints
• Lots of constraints on this project:– Number of stakeholders and meetings– Different capabilities and capacities– Technical differences– Copyright restrictions– Brand conflicts– Marketing and PR conflicts– Sustainability issues
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Working with constraints
• Build in time to deal with each issue and be decisive about ways forward – need agreement on how to tackle these issues
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Q&A
• Questions about gaining commitment and working with constraints?
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Legacy
• Needs to be built into original project plan• Re-visited throughout project• Sustainability plan for technology• Sustainability plan for partnership
– How will the project continue to be managed? And who will do it?– How will decisions be made?– What happens after the evaluation?– How do you disseminate what you have learnt?– How does the project impact on future developments both within the
sector and outside?
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Post-its
• Have we covered all questions that we asked at the beginning?
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New thoughts
• What new thoughts have you got about your partnership projects?
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Carolyn [email protected]