mms mobile marketing

Company Presentation

we connect the world

we connect the world 2

!   Company Introduction •  Who are we? •  Where do we come from? •  Where are we located? •  What is our mission? •  What is our value proposition? •  What do we offer? •  What differentiates us? •  What did we do so far? •  What are our goals for the future?

!   Products Introduction •  What are our main products areas? •  What we are doing now and tomorrow? •  Product information

!   Customer Showcases

Agenda


Who are we?

!   mms: is the leading provider of mobile messaging, m-commerce and mobile content services in EMEA and America.

!   mms: operates an international messaging network which is the base for the application and service / solution portfolio

!   mms: core strengths are technology, innovation and customer service - covering messaging aggregation, managed value added services and end2end mobile self service applications.

!   mms: combines speed, scalability and innovation in a competitive but fastest growing market in the world.


Where do we come from?

!   1997: Foundation of Sysis AG •  A key player in the Austrian internet and mobile market segments

!   2004: After merging with Connovation and Xidris the company was renamed to 3united AG •  With a strong focus on the eastern European markets 3united became the market leader in its home market and positions

itself as mobile messaging specialist for Central Eastern Europe

!   2006: VeriSign acquires 3united AG and mQube Inc. in USA •  In combination with the Jamba B2B assets and other acquired companies like Kontiki VeriSign forms the Digital Content &

Messaging Services (DCMS) Group. •  The strong combination of tier 1 US customer base of mQube with 3united’s market leading application assets lead to a very

successful market entry.

!   2007: VeriSign changes Management and Strategy •  Refocus on core business "Naming" (e.g. .com-Domains) and "Security" (e.g. SSL) •  Decision to divest all other 9 of the total 11 business units including mobile

!   2008: The Austrian Sinon group takes the opportunity to purchase the European Headquarters including the EMEA Businesses from VeriSign.

!   2009: Launch of mobile messaging solutions (mms) Gmbh mobile financial solutions 3united financial solutions oxydo mobiz media & technology plc


Where are we located?

International business in:

EU: HQ in Vienna (A) NOC in Salzburg (A) TP in Linz (A)

Sales offices in: Munich (DE) London (UK) Moscow (RU) Kiev (UA) Prague (CZ) Sofia (BU) Bucharest (RO)

USA: HQ in Boston (MA) Sales office in Los Angeles (CA)

Middle East/Africa: HQ in Dubai (UAE)

Sales offices in: Abu Dhabi (UAE) Tel Aviv (ISR) Johannesburg (ZA, beginning of 2010)

Asia: Sales offices in: Bangkok (THA) Tokyo (JAP, end of 2009)


Who are the people behind the company?

!   mms Team: - Over 100 highly qualified and motivated experts with a long lasting experience in the

field of mobile messaging and solutions

!   mms management:

Title Experience

Otto Legerer CEO More than 20 years successful entrepreneurship and more than 10 years experience in the mobile space

Hans Lichtenwörther COO/CTO More than 20 years experience in the telecom and consultancy business.


What is our mission?

!   mms mission: To enable and facilitate the development and growth of our customers and partners by providing know-how, regional expertise and a proven set of mobile applications and services.

!   mms vision: To be a trusted, reliable and innovative partner for any business or company which wants to leverage the mobile channel.

!   mms values: •  Our customers are at the heart of everything we do •  We believe in trust and partnership. •  Innovation is the lifeblood of our organization •  Accountability, integrity and open communication are the pillars of our everyday work •  Our experienced team of professionals enjoys facing up to challenges


Technology & Innovation

Connectivity & Billing

Service Integration

Managed Service & Self Service

What is our value proposition?


What do we offer?

!   mms mobile applications - full-service integration partner: •  Value added messaging application and portal with trendsetting features in

profiling and customer loyalty •  Managed service for messaging and content applications

!   mms messaging aggregation und billing: •  Europe focused powerhouse for premium sms, standard rated and bulk reselling

products •  Billing provider for mobile transactions via sms, direct bill or alternative billing

methods.

!   mms core competence: •  Full-service provider for large and medium sized integration projects


What differentiates us?

!   mms experience •  10+ years of expertise in the mobile market space

!   mms international messaging network and infrastructure •  More than 150 countries, 700 mnos, 700 customers,

2 billion subscribers •  Processing currently 30 million messages per month •  Highly redundant data centers

!   mms quality of service •  State of the art products and technology •  24/7 support •  Top service level agreements

!   mms team •  Highly qualified and motivated team that

has a long lasting experience in the field of mobile messaging and solutions

•  We like what we do. No corporate soldier attitude


What did we do so far?


What are our goals for the future?

!   mms: will be the world’s largest connectivity managing company by 2012

!   mms: will provide mobile services and solutions to the world’s top brands and fortune 500 companies enabling them to promote their products and services to billions of potential customers all over the world

!   mms: will be the preferred partner for mobile marketing for companies of any size

!   mms: will continue to deliver top quality and state of the art mobile services and solutions

!   mms: will expand in the following areas: •  mms Healthcare •  mms Tourism & Traffic •  mms Brands, Retail & Lifestyle •  mms Gaming •  mms Content •  mms Mobile Payment Solutions, Banking, Insurance •  mms Community, Global Elephant


The future is mobile

  Global subscriber base is forecast to grow from 3.6 billion in 2008 to 4.9 billion by 2013 (36% growth)

  Indian sub continent is forecast to grow by more than 70% to approach 740 million subscribers in 2013

  Africa & Middle East region will approach 800 million subscribers by 2013

  South America will increase by over 35% to exceed 550 million subscribers by 2013

  Far East & China will account for nearly 1 billion subscribers by 2013, growing by over 23%

  Rest of Asia Pacific region will grow by over 45% to reach nearly 500 million subscribers by 2013

  North America, Western Europe and Eastern Europe will grow more slowly, but will still account for around 1.3 billion subscribers in total by 2013


Main products & areas

!   Interactive applications

!   Messaging applications Alerts, polls, trivia, enterprise messaging, crm, full service mobile chat solutions

!   Mobile portal solutions Mobile content storefronts, Mobile portal management

!   Mobile frameworks Mobile gaming & mobile handset discovery framework

!   Messaging gateway

!   Standard rated msg two-way SMS routing and opt-in handling

!   Premium sms

Direct PSMS connectivity and routing

!   Bulk messaging

Least cost/best quality automatic routing


COIN messaging platform/gateway

!   mms COIN offers a broad set of interactive messaging applications

!   mms competitive differentiation: •  Fully integrated short code management/

routing and messaging applications •  Platform with proven scalability and reliability •  Robust feature set to enable a global rollout

and new business models such as mobile advertising

•  Application platform supports international installations with best in class reliability benchmarks (throughput and uptime).

!   mms target market: focused on media, enterprise and content providers to drive messaging and billing transactions


COIN: application and architecture overview

!   mms customized modules to create, manage, and track nearly any type of interactive mobile campaign

•  Sweepstakes and trivia •  Voting •  Alerts/subscriptions •  Mobile marketing/ POS promotions

!   mms out of the box tool-set that is easy to set-up and operate

!   mms support features •  SMS alert message center •  Message screening (sms mo) •  Text back (automated reply) •  Group sms (group forward), a. s. o.

!   mms reporting and analytics !   mms additional services:

•  Message routing and delivery enabling global consumer reach

•  Handset support / content optimization •  Mobile portals/ WAP sites


Portal publisher mobile portal platform !   mms mobile content management

The central component for the people participating in a mobile web project is the web interface also referred to as content management system (CMS) which provides the portal management.

!   mms mobile deck The other important visible part is the actual deck (mobile portal) where you can browse content types (news, sports, and any other information) which is created, structured and designed using the CMS

!   mms target market: focused on media, enterprises and brands who want to deliver content or optimize mobile business processes


Content download platform

!   mms CPS offers comprehensive mobile content storefront solutions (and a convergent content storefront for Web and TV, too) for any form of digital content (music, video, games, ringtones, wallpapers, etc.), including content licensing and reselling, content merchandising and operations

!   mms competitive differentiation: •  A proven scalable and reliable platform •  Robust feature sets enable new business

models such as mobile advertising •  Local market knowledge and established

relationships with major Austrian and Canadian carriers

•  Stable, cross-continental team with many years of experience in managing hosted content services

•  More than 30 successful deployments in EMEA, America and Asia

!   mms target customers: mobile carriers, convergent operators and media companies


Convergent transaction and billing platform !   mms meta platform allows web- and mobile portals

(e.g. UGC & social community sites) to monetize mobile and/or web content.

!   mms single standardized API enables to connect to any billing method, regardless of country and carrier. Platform decides on most effective payment method based on local carrier and payment guidelines (e.g. UK payforit) and comprehensive reporting and analytics functions.

!   mms consolidated aggregators will be added seamlessly with their existing carrier connections without changing customer’s APIs or global functions such as payout handling and reporting.

!   mms interface to mobile advertising grants that advertising can be added combined or instead of mobile payment as additional revenue stream.


The mms gambling & betting platform makes your Web-based entertainment applications accessible for mobile devices. End users can play via on-device clients, Web, WAP or sms and optionally download specific content.

The platform manages separate suites for mobile gambling, mobile betting, a j2me framework and a mobile internet rendering engine.

All modules, incl. additional 3rd party vendors are connected via a central middleware. This enables and secures the mobile transactions on a multi vendor approach and limits the integration efforts for new vendor on backend and client side.

Mobile gambling and betting platform


Mogree mobile social community framework

!   New platform enables even small and medium size companies to set-up and deliver mobile communities as well as integrating existing ones like Xing, Facebook a. s. o

!   Advertising possibilities, localization features offer a new kind of advertising revenue stream, available for each handset.

!   Targeted at reselling agencies (advertising and web agencies), operators and large brands with customer base (banks, insurances, ...)

Status text Hit

Distance

- Details, Profile - Place - Add-to-Friends - Messaging, SMS, Call

Status Picture, User, Event etc.

Ad information: Banner, Text, Link, Vouchers etc.

Showcases



!   The US most popular, single-carrier, live performance iTV voting competition.

!   In AI Season 5, mms enabled various mobile interactive applications, including:

•  Sweepstakes •  Minisweeps •  Trivia •  Photoclub

!   In AI Season 6, mms powered Cingular iTV voting and mobile interactive applications

•  Suite of new "Idol"-themed downloads including video and related content

!   AI6 generated 609 million total votes during its five-month run, topping season five totals by 31 million overall votes.

!   May 23 finale alone yielded 74 million votes, another series record.

Customer Showcase: Fox/AT&T “American Idol 6”

American Idol 6 Highlights


!   Launched in May 2007, mms enables integrated user experience from simple SMS services to rich mobile media experience for Clear Channel Radio.

!   100 radio stations by the end of 2008 !   Messaging services

•  SMS track service •  Song reminder, request and dedication •  Content alerts •  Contests, trivia, polls

!   Mobile WAP portals !   On-device J2ME client featuring

•  Playlist •  Mobile content •  Ad-inserts •  Weather and news

!   All services based on powerful mms messaging & content infrastructure

Showcase: Clear Channel Mobile Radio Solution

Clear Channel Highlights


!   bwin is Europe's biggest online and mobile gambling/casino and betting provider

•  Up to 8,000 bets daily in 80 sports alone

!   mms’s Gambling & Betting platform enables play via SMS, WAP and clients

•  Gateway and application middleware able to connect different gambling/casino back-ends

•  Real-time, interactive gambling/betting via WAP

•  Downloadable J2ME, Flash Lite, Brew clients

•  Access to multi-vendor J2ME and Flash games

!   250,000 J2ME client downloads up do date

Customer Showcase: Bwin

Bwin Highlights


!   The first of its kind in the US, Boston Police have teamed up with mms in June’07 to promote the use of anonymous SMS as part of the city's Crime Stoppers program.

!   Text messages (eg. TIP), sent to the short code 27463 (CRIME), are filtered through mms’ software so the sender remains anonymous.

!   Tipsters can respond with a single letter to designate the type of crime they have witnessed. If information results in the arrest and indictment, a tipster is eligible for an award of up to $1,000.

!   mms’ system assigns a randomly generated number to tipsters, which can be used to eventually contact the tipster if a reward is offered.

Case Study: Boston Police “Crime Stoppers”

Boston Police Highlights


!   Coverage of the toughest sail-the-world competition (~30,000 miles) accessible via mobile

!   Live reports, SMS push alert service, WAP based news channel

!   Audios / Videos – download or streaming to mobile !   Daily updates - mobile crew blog, video blog, near

live videos !   Plus: mobile fan stuff - wallpapers, screensavers,

sounds, boat racing games... !   Live coverage of the race 2005/2006 (the race is

only held every four years) !   33,5 million WAP page hits !   Project lead by Ericsson, technical solution provided

by mms

Case Study: Volvo Ocean Race

Volvo Ocean Race Highlights


!   mms powers Virgin Mobile Canada Storefront since 2004.

!   Focusing on the youth segment with customized portal presentation based on the user profile.

!   Multiple storefronts in/out garden.

!   WAP personality themes/skins.

!   SMS based services such as “pickup lines”, “sin 2 win” etc.

Case Study: Virgin Mobile Canada Mobile Storefront

Virgin Mobile Canada Highlights


!   Sweepstakes for T-Mobile

!   Cooperation with well-known brands such as Fiat and Renault

!   Users sent in SMS to take part

!   Fiat and Renault campaigns very successful with over 600,000 SMS per month

Case Study: T-Mobile Sweepstakes

T-Mobile Highlights


!   Enables viewers to send text messages directly to a secure Web interface, from which selected messages can be directed to a public screen.

!   Used for both television and Jumbotron-type screens.

!   Chat moderator option available.

!   Mobile chat option available.

!   Voting option available.

!   Billing via Premium SMS

Case Study: ORF Starmania Text2Screen Chat

Starmania Highlights


!   On July 7, mms enabled the global SMS campaign for a 24-hour Live Earth concert series in 4 of the 9 cities:

• New York, USA – Giants Stadium •  London, UK – Wembley Stadium • Sydney, Australia – Aussie Stadium • Hamburg, Germany – HSH Nordbank Arena

!   Text2screen “Answer The Call” SMS • Concert goers and home viewers made a

commitment by texting HOME, JOB, SHOP, RIDE, SHARE, and LEAD to a short code

• Confirmation message contained a quick solution to apply to their daily lives

• Second message invited them to provide first name, last initial, and city, which was posted on jumbotron screens at the 4 concert venues

!   Live Earth Mobile Alerts •  Text SOS to receive Live Earth news alerts

(approx 3/week) enabled by mms

!   30+ global carriers across several time zones. Tens of thousands SMS received.

Case Study: Live Earth - Messaging Campaign

Live Earth Highlights


!   Global energy drink market leader

!   Expanding consumer communications to mobile online

•  News

•  Downloads

•  Promotion of brand sponsored events

•  Video clips, audio clips

•  TV commercials, etc.

!   Global roll-out started in July’06

Case Study: “RedBull” WAP

Red Bull WAP Portal Highlights


!   mms enables NBA’s mobile portal and mobile marketing campaigns.

!   NBA Mobile Portal •  http://www.nba.com/mobile/

!   Content Downloads •  NBA Team wallpapers and ringtones.

!   Alerts and Text Messaging •  Breaking NBA Game Alerts sent right to

cell phone by text message. !   Stadium Sweepstakes

•  9% take rate on site with the call to action for winning two court side seats.

!   Player Voting •  Vote your MVP via mobile.

Case Study: NBA Mobile Portal and Marketing

NBA Highlights


!   Features broad range of content (video highlight clips, team wallpapers, ringtones, etc.) content and messaging services (score and team news alerts, voting, polling, trivia, etc.)

!   Leverages MLB brand, Web site traffic and cross-channel marketing power

!   Content: content provided by MLB (e.g., video highlights) and mms (e.g., ringtones)

!   Content management: mms works closely with MLB to manage content selection and merchandising

!   Delivery: mms serves as exclusive content delivery provider

!   Billing & payments: mms integrates and reconciles with carrier billing and payment systems

!   Reporting: mms provides real-time, on-demand updates of MLB mobile activity available via extranet

!   mms also selected to create and manage a corresponding set of mobile storefronts for all 30 MLB member teams

!   Seamless links between and integration with MLB, member team and MLB vendor (e.g., JAMDAT) stores

Case Study: MLB Advanced Media

MLB Highlights


!   Mobile alert program at the U.S. Open of Surfing for Ignition Sports Marketing agency and their client O’Neill (wetsuits and surfing)

!   mms built Interactive Mobile Alerts Program to keep in touch with surfing fans on-the-go and at the beach during the event.

!   Sending a text message with the keyword “O’Neill” to the number 44648 (IGNIT), participants are able to sign up for mobile alerts that give them insider information on giveaways, autograph signings, and athlete news during the four-day event.

!   Participants also receive a complimentary O’Neill mobile wallpaper download for participating.

!   Promoted at event via, print, radio and on-speaker advertising

!   Mobile channel key to allowing O’Neill and Ignition to connect with their target young adult demographic

Case Study: O’Neill Interactive Application Services

O‘Neill Highlights


!   Mystery Star Sweepstakes

!   Viewers have a chance to win $10,000 by guessing the mystery star dancer.

!   To enter viewers send a text message with the number of the mystery star to 35353.

!   Mystery Star is revealed the following week during the broadcast as well as the winner.

Case Study: ABC Dancing With The Stars

ABC Highlights


!   mms enabled viewers of CBS's hit drama “CSI:NY” Season 3 (2006-07) to play "CSI:Q" interactive, live text-messaging game in which audiences tested their crime-solving skills by predicting the outcome of the episode.

!   Viewers sent their responses via SMS to 38383 and were entered into the drawing to win the weekly prize of $10,000.

!   Best integrated Interactive TV program.

!   120,000 messages in one show. Each weekly winner was announced LIVE On-Air during the following week’s episode.

!   The first time that CBS applied an interactive text messaging component to one of its prime time dramas.

Case Study: CBS “CSI:Q” iTV Game

CSI Highlights


!   In February 2007, mms partnered with The Recording Academy and CBS to provide iTV services enabling cell phone text voting for the “My GRAMMY Moment” three finalists.

!   20+ million watched the Grammy Awards, up 18% from 2006 low, due in part to the attraction of the interactive voting for the ‘My GRAMMY Moment’ component powered by mms.

!   Around 200,000 SMS votes were cast during the GRAMMY Awards broadcast on February 11.

!   The winner of the “My GRAMMY Moment,” Robin Troup, sang with Justin Timberlake and T.I live.

!   Handling of SMS transactions and real-time aggregation of online and text voting was executed perfectly by mms.

!   Following the success of the first project, The Recording Academy is now planning to offer more viewer-interaction opportunities.

Case Study: CBS GRAMMY iTV Voting

Grammy Highlights


!   Multi-year loyalty program launched in Feb'06. Drinkers collect ‘Under-the-Cap’ codes and redeem points online or via SMS for $50 million worth of prizes

•  5+ million MCR subscribers •  2+ million rewards given to date •  Brands: Coke, Sprite, Fanta, VAULT, Dasani, Minute

Maid, Nestea, Pibb Xtra, Fresca, and Braq’s

!   In Jan’07 mms partnered with Coca Cola to enable the SMS entry of ‘Under-the-Cap’ codes and redemption of 30,000 downloadable mobile content titles

•  2x consumer engagement with mobile versus online only

•  10K+ mobile interactions per day

!   mms also enables MCR mobile alerts •  Customized alerts targeting 6 distinct demographic

groups

!   Soon to come: expanded mobile content, interactive campaigns, games

Brand Showcase: Coca Cola “My Coke Rewards” Program

MCR Highlights


!   mms enables the eBay SMS re-bid notification service.

!   Most of the bidding action on eBay occurs during the last few minutes of an auction.

!   eBay customers can now stay connected via mobile when they are away from their PCs.

!   Customers receive out-bid notifications and then re-bid directly from their mobile phone using SMS.

Case Study: eBay SMS Re-Bid Notifications

eBay Highlights


!   Channels: SMS, MMS

!   Chance to win great prizes. Every participant received mobile content (games, wallpapers, ringtones) in combination with the chance to win physical prices

!   Nearly half a million responses from customers in Germany during the “Shrek 3” campaign

!   Nearly 900,000 participants in the Ferrero Promotion in Italy

!   Very high response rate!

Case Study: On-Pack Promotions

On-Pack Highlights


!   mms partnered with Endemol and NBC to enable the first in the US iTV cross-carrier Premium SMS-based Sweepstakes for “Deal or No Deal” television game show.

•  mms also powers “Vas o No Vas” Spanish version on Telemundo.

!   Viewers text a case number (one out of 6) for a chance to win $10,000.

!   6 calls to action throughout each show, with very clear call-outs.

!   In Season 1 (2005-06), the show gave away more than $1M in sweepstakes. In May’06 there were over 54 million total entries.

!   Season 2 premiere was the 11th most-watched network prime time show.

!   On Sept 18, the show awarded $200,000. Between Sept 19 and 22, over $100,000 in prizes was given away.

!   In March 2007, mms surpassed 100 million transactions since September 18, 2006.

!   “Deal or No Deal” S2 generated nearly half ($17M) of the volume and revenue of voting/ sweepstakes entries in Q1of 2007 (Telephia)

Case Study: NBC ”Deal Or No Deal” iTV Sweepstakes

NBC Highlights

Contact details:

Head Quarter

Mobile Messaging Solutions (mms) GmbH

Wiedner Hauptstraße 135

A – 1050 Wien

www.mobilemessagingsolutions.net

[email protected]

International offices:

- Salzburg, Linz (A) - Munich (DE) - Moscow (RU) - Kiev (UA) - Prague (CZ) - Sofia (BU) - Bucharest (RO)

Thank you!

- Boston, Los Angeles (USA) - Dubai, Abu Dhabi (UAE) - Tel Aviv (IL) - Johannesburg (ZA) - Bangkok (THA) - Tokyo (JAP)

mms mobile marketing

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