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ディスカッション･ペーパー･シリーズは未定稿を議論を目的として公開しているものである。 引用・複写の際には著者の了解を得られたい。

http://merc.e.u-tokyo.ac.jp/mmrc/dp/index.html

No. 508

i モードの欧州展開

―日本発のビジネスエコシステムのグローバル化―

筑波大学大学院ビジネス科学研究科

立本 博文

東京大学政策ビジョン研究センター

二又 俊文

東京大学大学院経済学研究科

新宅 純二郎

2019 年 5 月

1

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Ecosystem of i-mode in the global market

a b c Hirofumi TATSUMOTO Toshifumi FUTAMATA Junjiro SHINTAKU

LF¦ i �£�p 1999 !nA�fi�-��z�z¡�£���o�£��£��k_v^i �£�o$�p]R�1I¢D.�£}£¢�¡�¡�&�1otam�3m��z�£k2$ewv{�����xJ,nfj`i^/Bkp 2000 !bu 2008!rko i�£�o��£���Vx];n5��Vo:bu��G�hv^ ~£ £�¦{�����] �����|£�] 8��V] i�£�]' YN Abstract: I-mode, which appeared in 1999, is the data service of the early mobile Internet. The success of i-mode came with the unique ecosystem where diverse players such as carriers, handset makers and content providers lived. This paper describes the global expansion of i-mode from 2000 to 2008, particularly in the light of its introduction into EU market. Keywords: Ecosystem Management, Platform Business, i-mode, mobile phones a Graduate School of Business Sciences, University of Tsukuba,

tatsumoto@gssm.otsuka.tsukuba.ac.jp b Institute for Future Initiatives, University of Tokyo,

toshi.futamata@a-net.email.ne.jp c Graduate School of Economics, University of Tokyo,

shintaku@e.u-tokyo.ac.jp

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