mmr june 2010
DESCRIPTION
of Zeagler’s Music Survey: Lighting Summer Buyer’s Guide to New Gear - Part 1 J u n e 2 0 1 0www.mmrmagazine.com NEW, DIGITAL VERSION www.mmrmagazine.com Impeccably designed to capture the character of the great vintage guitars. Beautifully crafted fine leather straps so supple that even the weightiest archtop electric or rosewood jumbo seem to float on your shoulder. See us at NAMM Booth 1205TRANSCRIPT
NEW, DIGITAL VERSION
www.mmrmagazine.com
J u n e 2 0 1 0w w w . m m r m a g a z i n e . c o m
ZeaglerGraysonof Zeagler’s Music
Spotlight:
Survey:Lighting
SummerBuyer’s Guide to New Gear - Part 1
MMR_COV1 COV1 5/19/10 1:06:29 PM
Beautifully crafted fineleather straps so supple that even the weightiestarchtop electric or rosewood jumbo seem to float on your shoulder.
Impeccably designed to capture the character of the great vintage guitars.
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MMR_COV2 COV2 5/19/10 1:52:16 PM
2 MMR JUNE 2010
Features
MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offi ces. POSTMASTER/SUBSCRIBERS: Send address change to Musical Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2010 by Symphony Publishing, LLC, all rights reserved. Printed in USA.
JUNE 2010 VOL.169 NO. 6 Contents20
28
30
www.MMRmagazine.com
4 Editorial6 Upfront16 People
68 Supplier Scene74 Classifi eds80 Advertisers’ Index
Departments
20 Spotlight: Grayson ZeaglerMMR chats with Grayson Zeagler, owner of northern Louisiana’s Zeagler’s Music and current president of the National Association of School Music Dealers.
28 Tone Gear’s Dave ChiappettaWe check in with the founder and owner of Tone Gear, makers of the String Cleaner and distributors of the Spider Capo.
30 Survey: Lighting
36 At a Glance: South Jersey Music
38 Casing the Case MarketWe speak with key suppliers of cases and bags, to hear their thoughts on trends and the overall state of the market.
Cover photo by Joli Livaudais Grisham, Monroe, La.
44 Summer Buyer’s Guide to New Gear – Part 1A summary of some of signifi cant product introductions to check out at this summer’s NAMM Convention.
58 NAMM Exhibitor Listing
62 NAMM University Schedule
MMR_2 2 5/19/10 1:07:58 PM
Editorial
4 MMR JUNE 2010
PUBLISHERSidney L. Davis
ASSOCIATE PUBLISHERRick Kessel
EDITORChristian Wissmuller
ASSOCIATE EDITOREliahu Sussman
ASSOCIATE EDITORDenyce Neilson
ADVERTISING SALES Iris Fox
CLASSIFIED AD SALESMaureen Johan
PRODUCTION MANAGERLaurie Guptill
GRAPHIC DESIGNERSAndrew P. Ross
Laurie [email protected]
CIRCULATION MANAGERMelanie A. Prescott
ADMINISTRATIVE ASSISTANTPopi Galileos
SYMPHONY PUBLISHING, LLCXen Zapis • Chairman
Lee Zapis • [email protected]
Rich Bongorno • Chief Financial Offi [email protected]
Corporate Headquarters26202 Detroit Road, Suite 300, Westlake, Ohio 44145
440-871-1300www.symphonypublishing.com
PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494
(781) 453-9310 Fax: (781) 453-9389www.mmrmagazine.com
Volume 169, Number 6, June 2010
®
sdavis@ symphonypublishing.com
“It’s not what you buy; it’s what you sell” – This quote is from an interview I conducted with Harry Karl, a legendary Hollywood fi gure who ran the nation’s largest privately held shoe store chain. Karl Shoe was one of a handful of large footwear operations
moving aggressively into leasing departments in mass merchandisers and he was commenting on recent events (1970s) when one of the major publicly held shoe chains had to restate their earnings following an audit that questioned the value of their out of season inventory. His remarks hit home when the W.T. Grant chain of 1,073 stores was shuttered in 1976 – at the time the second-biggest bankruptcy in U.S. history.
Ironically, William T. Grant founded the company in 1906 with the underlying principle of low prices and fast turnover. By 1936 the “fi ve-and-dime” chain was generating $100 million in sales and, at its zenith, boasted 1,200 units. There was a combination of factors and events that led to the operation’s demise, not the least of which was the inability to reduce its inventory. As TIMEmagazine reported, “Its future could well depend on how profi tably it manages to sell off its inven-tory of high-priced appliances.” The chain was also playing “catch-up” with its competitors, Kresge and Woolworth, who had already moved into larger size suburban outlets. Grant’s answer was to extend unchecked credit to its customers in order to increase store sales with little or no attempt to assess the customer’s ability to repay, much like the present-day sub-prime mortgage crisis.
Ultimately the consortium of banks that extended credit to Grant grew skittish and moved the chain into bankruptcy proceedings, seeking to minimize their losses at the ex-pense of shareholders and vendors. The effects of their actions resonate to present day. As reported in the RMA Journal (“The Impact of Working Capital Investment on the Value of a Company”), “The W. T. Grant bankruptcy is a grim example of the consequences of poor working capital management: its positive working capital was comprised of uncol-lectible receivables and un-sellable inventory that absorbed so much cash fl ow, it killed the company.”
In February, 1976, the committee of Grant’s creditors, heavily infl uenced by the banks, decided to declare bankruptcy, a move that touched off what one trade publication termed, “the biggest liquidation in retail history.” Four months later, the chain ceased to exist, how-ever the fi nal result was the birth of the liquidation industry. The Nassi Group started on the West Coast selling off $30 million in appliances from a closed discount chain. In what one of the Group’s management terms, “the watershed event,” they were chosen to liquidate Grant’s billion-dollar inventory. Their sales effort far exceeded what was forecast, leaving some retail observers to question whether the company might have survived under different management.
A few years back I remember an exchange with a veteran music dealer who had ac-quired an old-time family business. I asked him what lesson he had learned from the acquisition. His answer: “They made the same mistakes we have – both of us have dead inventory in the back room.” Hearken to the words of the late Harry Karl: “It’s not what you buy…”
And in a fi nal note, we recap the life and times of the shoe merchant who had a better run in business than in his personal life: Married fi ve times, including twice to Marie (the body) McDonald, and actress Debbie Reynolds, Karl lost thousands in card games at the Friar’s Club and compiled massive debts which Debbie partially paid for by acting in a Broadway play. At his passing in 1982, Harry Karl left $2 million in debt and a closet full of alligator shoes.
It’s Not What you Buy; It’s What You Sell
MMR_4 4 5/19/10 1:09:25 PM
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MMR_5 5 5/19/10 1:52:54 PM
UpfrontReactions to Nashville FloodingIn early May, record rainfall of almost 14 inches led to rising fl oodwaters through-out Tennessee, Kentucky, and northern Mississippi. Thousands were evacuated and the fl oods claimed at least 17 lives in Tennessee.
Losses in Nashville were widely re-ported and, with the upcoming Trade Show less than two months away, NAMM released the following statement:
6 MMR JUNE 2010
NAMM is monitoring the situ-ation in Nashville very carefully and has been in constant commu-nication with our contacts there. Reports as of noon today, Tuesday, May 4, indicate that the fl oodwa-ters are receding rapidly and they expect levels to return to normal by Friday. There has not been any damage to the Nashville Conven-tion Center or any of the hotels downtown, with the exception of some fl ooding to the Hilton parking ga-rage. Currently, there are some power issues in the lower Broadway area, but those are expected to be resolved shortly. All public works services are expected to be back in full operation by the weekend. Several of the restaurants and bars on the east side of 2nd Avenue have sustained fl ood damage and are closed, but are ex-pected to re-open within days.
At this time, there is every reason to be-lieve that the current fl ooding in Nashville will not impact Summer NAMM, however we will continue to monitor the situation closely. Our thoughts are with the Nashville community and area NAMM Members as they begin the clean-up process.
Nashville’s Gruhn Guitar, home to one of the largest collection of vintage instruments, remains high and dry de-spite the heavy rains that have ravaged Music City in the past week. Located at 400 Broadway in the downtown area, the legendary music store is just two blocks away from Second Avenue, where many stores including the Hard Rock Café have been fl ooded.
Gibson Guitars is experiencing disruption in production due to the f looding. “Water did get into the fac-tory,” Gibson USA general manager Gary Fader told The Tennessean in the first week in May. “We have not had a chance to go into the building. There will be supply disruption for some amount of time.”
Nashville institutions experiencing damage from the past weekend’s rainfall include the Opryland Hotel, the Country Music Hall of Fame, Bridgestone Arena, LP Field, and the Schermerhorn Sym-phony Center which, in addition to con-siderable water damage, reported losing two Steinways to the fl ood.
On May, 10th, Nashville Mayor Karl F. Dean issued the following letter to NAMM Members:
On behalf of the people of Nashville, it will be my honor to welcome you to Mu-sic City next month for Summer NAMM, June 18–20.
As you know, our city endured a dev-astating fl ood last week that has affected many families across the county. Fortu-nately, the convention center, our hospital-ity industry and downtown businesses are up and running, and we are looking for-ward to events such as yours.
At this time, I would also like to ex-press our appreciation to the Members of NAMM for your ongoing support and loy-alty to our city. While Summer NAMM is an important event for the music industry, for Nashville, it is an event that we hold close to our hearts. In addition, we are grateful for the business your event brings to our local merchants, many of which were hard hit by the fl ood. In Nashville, we share your pride and passion for music. Be assured that you will still fi nd plenty of musical entertainment while you are here. After all, music not only helps entertain, but also helps heal the soul. We look for-ward to seeing you soon.
Steinway Reports First Quarter 2010 ResultsOn May 10, Steinway Musical Instru-ments, Inc. (NYSE: LVB), reported its fi nancial results for the quarter ended March 31, 2010.
The company reported earnings of $0.17 per share for the recently ended quarter. Dana Messina, CEO, said, “We are encouraged by the substan-tial improvement in our fi rst quarter results… the priorities of protecting our fi nancial health, reducing our cost structure, and improving our manu-facturing effi ciencies led to a signifi -cant improvement in performance.”
First Quarter ResultsSales of $69 million, down 2&Gross margin increased to 31.1% from 26.6%Operating expenses reduced by 6%Adjusted EBITDA more than doubled, to $8 millionNet income up 79%
A complete fi nancial results earnings release has been posted to the Company’s Web site: www.steinwaymusical.com.
••
•
•
•
A view of the fl ooded Opryland Hotel. (Photpo: Stephen Lee)
MMR_6 6 5/19/10 1:10:25 PM
UpfrontSecretary of Education Speaks at Advocacy EventOn May 10, NAMM, the non-profi t John Lennon Educational Tour Bus, and Sup-portMusic.com hosted U.S. Secretary of Education Arne Duncan, former Secre-tary of Education Richard Riley and local Washington DC-area students on board the state-of-the-art recording facility. With the goal of keeping music and the arts as core curriculum in every child’s educa-
tion, Secretary Duncan spoke at the event held outside of the U.S. Dept. of Education about music and art education’s many ben-efi ts and why these subjects are essential.
“I’d like to thank all the students, teachers and NAMM for your passion in this area,” said Duncan. “We’re try-ing to put a lot of money around giving kids a well-rounded education – not just high school, but our 5, 6 and 7 year-olds
too. I wish it wasn’t a fi ght, but let’s face it – it is a fi ght. This is about giving these kids a chance to develop their skills, their abilities and their self-esteem. Together, we have to win this and win it for every single child in this country.”
NAMM continued its lobbying activi-ties throughout the week with more than 80 meetings with Members of Congress on Capitol Hill.
8 MMR JUNE 2010
SAICO to Distribute JHSSaico is set to distrbute the JHS guitar brands – Fret-King®, Vintage® and Encore® – in the French market, effective May 1st 2010.
SAICO joins a family of distributors which sell Fret-King, Vintage and Encore in 57 markets worldwide.
SAICO will be exhibiting Fret-King, Vintage and Encore at the Paris Music Show from November 19th to 22nd, with JHS managing director, Dennis Drumm, and designer Trev Wilkinson in attendance.Former Secretary of Education Richard Riley, NAMM’s Joe
Lamond, and Secretary of Education Arne Duncan.
MMR_8 8 5/19/10 1:10:29 PM
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MMR_9 9 5/19/10 1:53:10 PM
10 MMR JUNE 2010
UpfrontA federal court has ruled in favor of the music labels in their fi ght against LimeWire, one of the most popular fi le-sharing services on the Web.
U.S. District Court Judge Kim-ba Wood found that LimeWire is indeed guilty of copyright viola-tions: “LimeWire… (1)is aware that LimeWire’s users commit a substantial amount of copyright infringement;
(2) markets LimeWire to users predisposed to committing in-fringement; (3) ensures that LimeWire enables infringement and assists users committing infringement; (4) relies on the fact that LimeWire enables infringe-ment for the success of its business; and (5) has not taken meaningful steps to mitigate infringement.”
Almost all of the music avail-able on the service (93 percent, according to a study used in the lawsuit) and even more of the fi les actually downloaded (98.8
percent, via the same study) is pro-tected by copyright and should not
have been there. Court documents state that LimeWire generated revenue of $20 million in 2006.
LimeWire Loses File-Sharing Case
The NAMM Foundation recently an-nounced the results of its 11th annual “Best Communities for Music Edu-cation” survey, which acknowledges schools and districts across the U.S. for their commitment to and sup-
port of music education in schools. The announcement came as a part of NAMM’s “National Wanna Play Mu-sic Week,” (May 3-7) a week-long pro-motion designed to encourage people of all ages and skill levels to experi-
ence the proven benefits of playing music.
More information, as well as the complete “Best Communities for Music Education” roster is available here www.namm.org
‘Best Communities for Music Education’ Announced
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MMR_10 10 5/19/10 1:10:37 PM
Upfront
12 MMR JUNE 2010
Trade Regrets:Gil EllmanLongtime music retailer Gil Ellman passed away at the age of 84 on April 30 2010.
Ellman studied band instrument re-pair before opening Ellman’s Music Cen-ter in 1958. Soon after the store opened Gil began creating his own brand of in-struments including bongos. In 1963 the store moved to Naperville, Illinois, where space was created for lesson programs. Gil and his wife Joan, who provided mu-sic lessons at the store for many years, were both present at the NAMM Show in 2008 when they were awarded the Mile-stone plaque for 50 years in business.
J.W. “Bill” Barras, Jr.In early May, Craig Smith, regional sales manager for Wyman/Orla, got in touch to let us know of the passing of promi-nent longtime piano and organ dealer in southern Illinois, J. W. “Bill” Barras, Jr. on April 8, 2010 (two days after his 70th birthday) of heart failure.
As Smith noted, Barras, “owned and operated Baldwin Piano & Organ Center
in Herrin, IL, a small community near Southern Illinois University in Carbon-dale, IL. The store was one of the oldest Baldwin dealerships in the Midwest, op-erating continuously since 1937… During his 45-year career as a piano and organ dealer, Barras installed hundreds of or-gans in churches in his territory, as well as countless pianos. Their dealership occu-pied three buildings, extending most of a city block in Herrin, and included a 12,000 square foot showroom with over 200 new and used instruments on display.”
Bill is survived by his longtime busi-ness and life partner, Bruce Steh, who will continue to operate the store.
Francisco AguabellaConguero/Bata Master Francisco Aguabel-la passed away on May 7, 2010. He was 84. Aguabella performed with many great Jazz artists such as Dizzy Gillespie, Tito Puente, Mongo Santamaria, Frank Sinatra, Eddie Palmieri, Cachao, Lalo Schifrin, Cal Tjad-er, Peggy Lee, Nancy Wilson, Poncho San-chez, Bebo Valdes, and numerous others. He also performed and recorded with the
likes of Carlos Santana, Three Dog Night, Paul Simon, and the Doors.
Francisco was a widely recognized master conguero and bata artist and also a dedicated instructor. He led his own Latin Jazz Ensemble and when the oppor-tunity arose he performed as a guest with the Conga Kings and wherever he was invited to perform. Francisco endorsed Pearl Drums since 2004 and taught Afro Cuban drumming at UCLA.
Irwin RabinowitzIrwin Rabinowitz was one of the last music engravers from the era of metal plates and chisels. Rabinowitz was personally hired by Irving Berlin to create the lead plates for the famed songwriter’s sheet music. Ir-win’s craft was hand-chiseling each note, slur, and coda into metal plates that would then allow copies to be published.
Irwin worked for a time for the Elvis Presley Music Group and several other publishers before his retirement. For many years he and his wife traveled to Israel to volunteer at area hospitals. He was on such a trip when he passed away in May 2010.
The TEC Foundation for Excellence in Audio has announced that for the first time its 26th Annual Technical Excellence & Creativity Awards® will be held at the NAMM Show on Friday Jan. 14, 2011, in Anaheim, California.
The TEC Awards®, founded in 1985, consists of two-dozen awards for achieve-ment in audio products and projects. The TEC Awards is attended by manufactur-ers of audio equipment and software, as well as music producers, engineers, sound
mixers and musical artists. A highpoint of the show is the Les Paul Award, spon-sored by Gibson Guitar, presented to musical artists and others whose careers have exemplifi ed the creative application of audio technology.
“The continuing advances in tech-nology for all areas of sound and music production have vastly expanded the uni-verse of both manufacturers and users,” said Hillel Resner, president of the TEC Foundation. “We are sure those attending
NAMM will enjoy sharing in the recogni-tion of technical and creative achievement that the TEC Awards bestow.”
Resner also announced that the eligi-bility period for 26th Annual TEC Awards nominations has been extended to June 30, 2010 from its traditional March 31 date. Online voting by various professional or-ganizations—including eligible NAMM members—will take place in November.
For more information, visit: www.tecfoundation.com
In 2008 and 2009 the ESP Guitar Company fi led infringement complaints against Target Corporation and Fortune Fashion Indus-tries in California and New Jersey courts. As of April 2010 the parties have reached a
consensus and entered a settlement agreement, resolving the dispute.
According to Matt Masciandaro, president & CEO of the ESP Guitar Compa-ny, “We have resolved the confl icts between
our companies. We will continue to enforce our intellectual property rights around the globe and are satis-
fi ed with the terms of this settlement.” The terms of the settlement are confi dential.
TEC Awards to Be Held at the 2011 NAMM Show
Target & FFI Settle with ESP
MMR_12 12 5/19/10 1:10:44 PM
14 MMR JUNE 2010
UpfrontFDW Corp Distributing MicW MicrophonesFDW Corp has announced that earlier this year they began the exclusive distri-bution of the MicW line of microphones in North America. MicW, the Beijing-based manufactur-er of recording, live and conference au-dio microphones, recently launched 11 new products at this year’s Pro Light & Sound/Musikmesse Exhibition in Frankfort, Germany.
TRX Cymbal Launches TRX EuropeThe TRX Cymbal Co. has announced the launch of TRX Europe. Based in London and operating in conjunction with Mori-co, Ltd., TRX Europe has been estab-lished to provide drummers and dealers throughout Europe with greater access to TRX’s full line of Turkish cymbals.
Current plans call for Morico, Ltd. to continue to maintain a complete stock of TRX cymbals at its north-London of-fi ces while handling sales, dealer service, customer support, artist relations and marketing for the UK and eastern, west-ern and central Europe. Please address all inquiries to TRX Europe, Unit 5 Knight Properties, Brewery Road, Hoddesdon, Herts, ENGLAND EN11 8HF, tel: +44 1992 461089, fax: +44 1992 467741, e-mail: [email protected].
TRX Cymbals will continue to be dis-tributed in the Scandinavian countries of Sweden, Denmark, Finland and Norway by Osbeck Music; Sälgstigen 5, Växjö, SWE-DEN SE-35245, tel: 46 470 777 661, fax: 46 470 777 661, e-mail [email protected].
MMR_14 14 5/19/10 1:10:48 PM
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MMR_15 15 5/19/10 1:53:37 PM
16 MMR JUNE 2010
PeopleColin Schofi eld has been named to the position of business development man-ager for The Gretsch Com-pany. In this newly created role, Schofi eld will be as-sisting company president Fred Gretsch in the development and ex-ecution of strategies to further build and strengthen the Gretsch brand worldwide. To this end Schofi eld will be working out of Gretsch company headquarters in Sa-vannah, Georgia.
John Garrison, a music industry veteran with over 30 years experience at both the wholesale and retail levels, has joined Wyman Piano/Orla USA as a regional sales manager. In his new assignment, John will be responsible for sales and distribution of Wyman pianos and Orla digital pianos in the Western Region.
Larry Wiese has been named as re-gional sales manager for the Central & Southeastern Region. In this newly ex-panded region, Larry will be handling Wyman/Orla sales and distribution in the southeastern US from Florida, Geor-gia, South Carolina, Mississippi, and Louisiana to states north including east-ern Tennessee, Kentucky, Ohio, Indiana, and Michigan.
American DJ Europe has tapped Simon Fletcher, a well-respected DJ, to be the area sales manager of its southern United Kingdom sales district.
Fletcher will visiting dealers on a regular basis and building relationships with them, as well as interacting with the DJ community in the UK at shows and events, and soliciting feedback on how
the company’s products can best meet their needs.
Joe Fant has been appoint-ed Pearl Corporation’smarching percussion mar-keting and product man-ager. Joe studied percus-sion at the University of Alabama and Jacksonville State University and brings 15 years of DCI experience as a performer and teacher as well as 10 years of WGI expe-rience as a teacher.
Kerry Massey has been appointed Pearl Corpora-tion’s corporate controller. He reports directly to the CEO and oversees all as-pects of the company’s fi -nance and human resourc-es functions in addition to participating in other operational and business related activities.
Bosch Security Systems, Inc., Communications Sys-tems Division announced that Brian Divine has as-sumed the role of sr. prod-uct marketing manager, communications.
Wechter Guitars has ap-pointed of Gerson Rosen-bloom as managing direc-tor. Rosenbloom was the president and CEO of Med-ley Music and most recently was the president and sales adviser for Spectrum Strategies, a music industry consulting fi rm, in Medford, NJ.
Schofi eld
Fant
Massey
Divine
Rosenbloom
Find it in the Hot News section of MMR’s Web site, www.MMRmagazine.com
Breaking News
MMR_16 16 5/19/10 1:11:21 PM
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“Wanna Play Music Sunday” Encourages People to Come Out and Play
We’re looking forward to “Wanna Play Music Sunday” in Nashville, and we hope you are too! Why? Well, “Wanna Play Music Sunday” represents a new level of outreach to connect our industry with the people who use our products and services, and gives us the opportunity to promote the lifelong benefits of making music to a new audience.
All NAMM Members are connected to music making in a deep, meaningful way. We believe that what we bring to the world is important and has real benefits for people of all ages. We promote this message throughout the year through public relations, advocacy efforts and market development programs that raise awareness and help create more active music makers. With the new “Wanna Play Music Sunday,” we will have another way to showcase our Members and help achieve our mission. In the best
of times, it’s important to promote our industry—in times like we’re experiencing now, it’s absolutely critical.
There will be plenty to see and do during “Wanna Play Music Sunday”. Our Members have really stepped up to the plate and created exciting programming and opportunities for attendees to immerse themselves in all things musical, including workshops on topics like “How to Lay Down Tracks,” and “Techniques to Hook Up Your Gear.” The day will also feature activities like free guitar set-ups and restringing, providing musicians with instrument support, and the chance to visit the “Vintage Guitar Roadshow.” Attendees can have the chance to jam in The Best Band You Never Heard contest. The agenda is full of events, activities, workshops, live music and fun for all to enjoy.
At the end of the day, “Wanna Play Music Sunday,” will inspire people and remind them that music is something that will always be a part of their lives. It will send a powerful message to the rest of the world that music making is important and that NAMM Members are committed to seeing more people benefit from becoming active music makers!
News ADVERTORIAL • JUNE 2010
NAMM News is published by NAMM. To keep up-to-date on the
latest breaking industry news, sign up for our PLAYback Digital e-newsletter
NAMM News June 2010
visit us online at www.namm.org
Notefrom Joe
In an effort to broaden attendance at Summer NAMM, for the first time, NAMM is inviting and allowing its Members to invite more music students, parents, music advocates and enthusiasts to the 2010 event. Called “Wanna Play Music Sunday,” NAMM will open its show floor on Sunday, June 20, to these groups to see demonstrations of the latest products, watch unique live musical performances, attend valuable workshops taught by known professional musicians and talk with music products industry insiders.
NAMM hopes to help its Members generate increased excitement for playing music and stimulate demand for many
of the newly displayed products.
To help make this program a success, we encouraged all “Wanna Play Music Sunday” attendees to visit their local NAMM Members’ retail stores in order to receive special “50% off” discount coupons containing promotional codes that could be used when ordering tickets online.
To communicate this unprecedented opportunity, NAMM Members were also able to print out discount coupons to hand out to customers. Proceeds from “Wanna Play Music Sunday” at Summer NAMM will go to support music education through the Wanna Play Fund.
“Wanna Play Music Sunday” Welcomes Music Students, Parents and
MMR_18 18 5/19/10 1:54:11 PM
www.namm.org/summer
www.namm.org/wannaplaysunday
YOU’RE INVITED TO...
6.20.10
*with coupon from your local music products dealer.Tickets are $20 each at the door without coupon.
See the Dealer Locator at www.wannaplaymusic.comto find a music store near you. It’s that easy!
Don't Miss It!Don't Miss It!
Clinics from top professional playersHow to get more gigs
How to break into the pros
Effects 101
Techniques to hook up your gear
Record your own tracks
How to get endorsed
.
Summer NAMM is a business and entertainment event. All students and children under the age of 17 must be accompanied by an adult.
MMR_19 19 5/19/10 1:54:46 PM
SPOTL IGHT
20 MMR JUNE 2010
Zeagler is still marching for what he admits is a modest retail operation by “big city” standards. Zeagler Music is a full line operation located in northeastern Louisi-ana’s bayou country, between Shreveport and Jackson, Miss., and has become an im-portant part of the fabric of this part of the state where the per capita income is lower then it is in most parts of the country.
There Grayson’s advocacy for music making and just old fashioned business smarts has made him a pillar of the in-dustry, and a leader who others can learn from. He’s currently fi nishing up his term as president of the National Association of School Music Dealers (NASMD), and has
served on several other industry boards. It’s all earned him respect from his peers. “I enjoy working with Grayson because he is a good team leader,” says colleague and fel-low NASMD board member George Quin-lan Jr. of Quinlan & Fabish Music. “He delegates tasks to board members that use their skills and strengths. This year’s con-vention was very well received by retailers and sponsors under his leadership.”
He’s leading by example, too: An ac-tive music maker, he plays trumpet in the local community band, conducts, and sings in a Barber Shop Quartet.
“Yamaha is proud to have Grayson Zeagler and Zeagler Music as part of our
retail family,” says Yamaha’s Jay Sch-reiber. “They’re a great example of how a well-run, service oriented retailer can benefi t their community, employees, and suppliers. We’re especially proud of Grayson’s commitment to music edu-cation through his work as president of NASMD.”
Yamaha’s Roger Eaton adds: “Zeagler Music’s family oriented style and com-munity focus is a great example of best practices for music retailers. We’re happy to be a part of that success, and to help Zeagler Music continue their passion-ate support of their community and schools.”
Not so Down-On-The-Bayou:
Zeagler’s Music
ZeaglerGrayson
“Ever since I can remember I was surrounded with some sort of music,”Grayson Zeagler recalls. “My grandmother and then my mother were piano teachers.” His mother tells him that as a youngster he frequently “marched” around the back yard with the old marching snare drum … for hours.
MMR_20 20 5/19/10 1:12:37 PM
JUNE 2010 MMR 21
“I think we all have had a few rough years, but
we who have been in business for 40 plus years know that
you can come out of it leaner and more profitable.”
MMR_21 21 5/19/10 1:12:40 PM
22 MMR JUNE 2010
History“My brother Fred and my mother Doro-
thy opened the business in 1968, with my dad Everett, working part time till around 1995 or so when he was there full time,” Zeagler says. “All of my older brothers and sisters played in the band and I think we were all members of the church choir and some of us even directed.” Offi cially he started on trumpet in fi fth grade, which he still plays today in his local community band.
Out of high school Grayson attended Northeast Louisiana University in Monroe majoring in music. During that time he had the “teachable moment” of getting a part time position as a school band teacher. It taught him that maybe he was better cut out for business. Three years into his de-gree, Zeagler Music’s band sales rep quit, and he took over calling on schools.
Brother Fred today owns the Baton Rouge store and, while they are separate
corporations, they are friendly, and fre-quently buy together and swap invento-ry: “In 1976 Fred moved to Baton Rouge where he opened a small location and hit the road calling on schools.”
In 1997 they opened a New Orleans area store and were doing well right up until 2005 when Hurricane Katrina dev-astated the facility. “As you can imag-ine, with fi ve feet of water in the store not much could be salvaged,” he says. Even when the water receded, authori-ties would not let them near the area. “If you know the south, you know there are 90-100 degree temperatures and loads of humidity. That grows mold and mil-dew.” To add to their woes, their insur-ance company informed them that they were going to cancel the policy if it was reopened. Meanwhile, their customers had disappeared. “Half the city had not returned after eight months still.”
Today the Monroe store has eleven em-ployees fi ve of whom are family, including his wife Kristina and son Daniel. They have two other children, Phillip and Maria.
They operate in a 10,000 square foot building on one of the main streets of Monroe. “We are full line operation with a good sales mix of all departments. I try to concentrate our effort on repeat custom-ers and compete with Internet business-es.” He says school business is not as big as it once was. “Some declines are due to budgets but some are due to band boosters not raising as much money too.”
They deal with a diverse customer base: “We have every kind of customer including the pierced face heavy metal crowd coming in for that grunge sound-ing pedal, the blue haired ladies from the church committee to look at the digital piano, and of course the band students, weekend players, and knuckle draggers (drummers).”
“Go Figure!”MMR: Tell us about what lines are doing well for you.
Grayson Zeagler: The Allegro line from Yamaha is doing fairly well lately. I am having some trouble selling step-up clarinets for some reason. Yamaha and Cannonball saxophones are doing okay.
We have very few orchestra programs in the area, but I still sell a few to fi ddler wanna-be’s. Bluegrass is fairly common in this area so we sell a few banjos, man-dolins, and fi ddles. For those we carry Alvarez, Fender, and Kentucky brands.
MMR: Is it safe to guess you do well with guitars?
GZ: Our acoustic sales have risen a bit, with accessories about the same. For acoustics we sell Martin, Alvarez, Fend-er, and Ovation; for electric it’s Fender, Yamaha, and Peavey.
We always sell the inexpensive guitar packages, but the high end seems to be hit and miss. We will have a strong week and sell four or fi ve high-end guitars, then will not sell one for two weeks. I think the mix of brands is very important. I always have trouble with the second brand, not the fi rst. For example we sell large number of Fender guitars, but I am always look-ing for that second brand to sell as well or close to that one. That is hard to fi nd.
MMR: Is the piano market doing okay in your neck of the woods?
“Louisiana is not one of the wealthiest of states,” Grayson Zeagler says. “Oua-chita parish [where Monroe is located] has more than 21 percent who live un-der the poverty level, with surround-ing parishes that have between 24 and 28 percent. It is more diffi cult to sell instruments to custom-ers who bring home less than $25,000 a year. Of course you have the school board that bought $95,000 of student band instruments from me to give to kids and therefore I do not rent any instruments in that school district anymore.”
Monroe:Just the Facts
Monroe & West Monroe Population: 80,000Monroe & West Monroe are split by the Ouachita River, and are referred to as the “twin cities” of northeastern Louisiana.Racial make up: 37 percent white; 60 percent African American; and rest Native American, Asian, Hispanic/Latino, and other.According to the 2000 census, there were 19,421 households out of which 32.3 percent had children under the age of 18 living with them.The average household size was 2.54, and the average family size was 3.26.The median income for a household in the city was $25,864, and the median income for a family was $33,263. The per capita income for the city is $15,933. About 26.3 percent of fami-lies and 32.3 percent of the population were below the poverty line.Monroe was founded in 1780 by the French and originally called Prairie de Canots, but was renamed for the fi rst steamboat (the James Monroe) that made it there in 1819 (the locals were pretty impressed by it, apparently).
••
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•
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Facts:
MMR_22 22 5/19/10 1:12:49 PM
JUNE 2010 MMR 23
GZ: Recently we have seen a surge in piano sales – go fi gure!!! It’s always a guess-ing game with some of these products.
Pianos account for about 20 percent of sales and when it’s good it sure helps the cash fl ow. The brands we carry are Kawai, Yamaha, and Pearl River. Ron Payne is our piano salesman and he does a real good job.
MMR: How about drums?GZ: We just hired a young gentleman
that is a “knuckle-dragger,” [laughs] and he has really put some excitement in the percussion department. I have missed many sales in that department since the last percussionist was here. I now look for-ward to going into the drum department because everything actually has a place and is properly marked. What a concept!
MMR: Have you had to add or drop any lines?
GZ: There are many things that have dropped off the inventory radar lately and I will not be replacing them. Can’t afford to.
MMR: Tell us more about the staff.GZ: Employees are your most impor-
tant assets. They are on the front lines everyday talking to your customers, and then the customers go out into the world telling everyone what kind of experience they had at your store. You better have a
good relationship with your employees. I say this fairly often, but now I have the best staff I have ever had.
We have a manager that is gung-ho and can’t wait to see what will work this time, a piano salesman that could sell ice to Eskimos, a guitar salesman (my son Daniel) that will move half the store around to make a display look “killer” then sell the item and start all over…
I don’t want to forget the sheet mu-sic and accompaniment CD department where anyone can fi nd anything because of my wife Kristina. The repair depart-ment that can fi x anything, and my most versatile person in the store is my band guy, Joey Culpepper, who knows every-thing there is in the store. What else could I want?
“Looking Forward”MMR: What are the challenges you’re facing today?
GZ: Our big issue right now is just no one coming in. Traffi c is really slow. My newly hired manager, Rhonda Black, has a great mind for marketing and I am looking forward to working with her on some creative ideas to get people in. I think the Internet is a huge tool along with email marketing. We have the ca-pability to do these things and I am sure that will be our fi rst step. Young Grayson with his parents, Everett and Dorothy.
“Employeesare your most importantassets.”
MMR_23 23 5/19/10 1:12:53 PM
24 MMR JUNE 2010
MMR: Any solid plans now? GZ: I want to do a monthly newsletter
and then send out special monthly deals to those on our email list.
MMR: All retailers everywhere are struggling, but it’s easy to imagine that it’s even a little harder in a place like Monroe.
GZ: I have learned real recently that you can make money even if your sales are half what they once were. Is it more fun when sales are increasing? Absolutely! Was I happier then? Ab-solutely! Do I want those sales back? Absolutely!
I am watching inventory like a hawk. I spend more time now examining what we buy and how many. That is the key. My goal today is to see how much sales I can get with the smallest amount of inventory.
But the focus for me is to always get the most out of everyone that walks in the door. People do not go to music stores to just look. They play something and that is our opportunity; show them something new and fresh.
In the 1970s, Zeagler Music hosted an annual guitar throwing contest whereas whoever threw their guitar the furtherest got a Martinor Fender replacement.
MMR_24 24 5/19/10 1:13:00 PM
JUNE 2010 MMR 25
MMR: You’re still active making music …
GZ: I love to sing barbershop harmony, especially with my two sons, Daniel, my oldest who runs the combo department in the store, and Phillip, who is graduating from high school. The fourth member is my insurance agent, Ken Dorsey.
Our quartet is called “Ripchord.” My dad, Everett, sang with our chorus for years and always said, “Here I am with the only hobby that doesn’t require any kind of musical instrument other than a pitch pipe, and I own a music store!”
MMR: You get high marks for your work with the National Association of School Music Dealers.
GZ: The NASMD board has been one of the best things that ever happened to me. The friends I have made over the years and the contacts with manufac-turers and suppliers are priceless. The convention planning is grueling, but the product always seems to be educational and energizing. The president may be in charge but it is all the work the vice president and board does that makes it
all possible. You know they say “To be successful you surround yourself with successful people.” That is exactly what the NASMD board is, a group of success-ful people putting a fantastic convention together.
MMR: There’s always been an up-and-down in school budgets for school music, how important is NASMD?
GZ: NASMD has close ties with the Music Achievement Council and NAMM. Both have many ways that deal-ers can participate in music advocacy. NASMD is the organization of School Music Dealers who have these tools and the knowledge to increase the aware-ness of the importance of music educa-tion. Many of our dealers have just that at the forefront of their business model.
See us at NAMM Booth 230
MMR_25 25 5/19/10 1:13:08 PM
26 MMR JUNE 2010
Every convention of NASMD has many sessions to express the importance and how to get more kids playing music. It is that important.
MMR: From where you’re standing, what’s your take on where the industry is today?
GZ: I think the combo side of the indus-try is very strong but the band instrument side has some more things to work out. The guitars have already gone though the over-seas markets coming into the states and we have seen the good and bad of that one.
MMR: Have manufacturers responded to the economic crisis?
GZ: The band instrument manufac-turers I think are still struggling as to how to deal with it.
The dealers demand a premium prod-uct. Now there is product that may not be premium but it is pretty close for one-third the money.
MMR: Are you discouraged by all the school budget cuts looming?
GZ: I think we’re on the way back up. We had a couple of years of down, but it seems the good teachers are getting more kids involved. And there’s more advocacy
explaining why music is so important. I believe it will keep getting stronger de-spite cuts.
MMR: What’s a career highlight for you?
GZ: Being named president of NASMD is a true honor, especially be-ing from a place like Monroe, which isn’t huge. I’ve actually spent six years on the executive board.
MMR: What’s your outlook going forward?
GZ: I look forward to the next few years. I think in our area we have some good news coming with more manu-facturing and hopefully that will mean more jobs. I think we all have had a few rough years, but we who have been in business for 40 plus years know that you can come out of it leaner and more prof-itable.
MMR_26 26 5/19/10 1:13:15 PM
www.halleonard.com
The Hal Leonard E-Z Order Line
1-800-554-0626
Unsure of what to stock in your store? Turn to the experts! Our Vendor Managed Inventory program takes the hassle out of staying current with print music, software, and accessories. From easy ordering to updated selections, VMI is like having your own Hal Leonard sales rep working for your print and accessory departments.
Our hassle-free programincludes: Custom Product Mix
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When you’re looking for the best in music print sales tools, look to Hal Leonard.
Where Do You Go for
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Ask your rep for an invitation to our “What You Need to Succeed with Print”session at Summer NAMM. Perfect for store owners or buyers looking for fresh ideas to generate business and sales.
See us at NAMM Booth 1018
MMR_27 27 5/19/10 1:54:58 PM
28 MMR JUNE 2010
In 2009 Chiappetta returned to the NAMM show where he was intro-duced to Peter Einhorn who was there debuting his Spider Capo — a product that allows a player to capo strings individually to create new sounds. Dave recalls, “Peter was in the same position that I was in a year before – he had an idea that he thought was great, and brought the product to NAMM – same situation as me.” Chiappetta was impressed with the Spider Capo. “It really opened up the guitar to a completely new world of tunings and chord struc-ture.” Dave and Peter soon made a deal and now ToneGear is the exclusive international seller of the Spider Capo. “We plugged the Spider Capo into all of our distribution networks,” says Dave. “I showed the product to my dis-tributors at NAMM, and all of them picked it up. In the future our companies
may merge, but for now this is the way we have set it up. ToneGear’s mission is to become the go-to company for qual-ity and unique guitar
ToneGears’ Dave Chiapetta
Plays It His Way
Dave Chiappetta, of New York City, is a Broadway music arranger, guitarist, record producer, and was the staff
arranger for “American Idol,” 2003 – 2008. Chiappetta is also the owner of ToneGear, maker of the String
Cleaner, a string and fret cleaning tool. Dave’s background may make him seem like an unlikely inventor
and entrepreneur, but necessity is the mother of invention. “I’m not an industrialist; I’m a musician”, he
says. “Being disgusted with cleaning my strings with alcohol, rags, and my fi ngernails, I came up with the idea for the
String Cleaner and began working on prototypes. A fellow guitarist saw me use it and offered to bankroll the venture.
We released the product at Summer NAMM 2008 and the company really took off from there.” Business is good and
Chiappetta attributes this success to creating a product that didn’t exist in the marketplace. A year after debuting
at NAMM, ToneGear released the String Cleaner for bass guitar. Over the past year and a half, Dave has gained
distribution in 35 countries and recently secured the position of exclusive seller of Spider Capos.
The String Cleaner for guitar.
MMR_28 28 5/19/10 1:13:42 PM
JUNE 2010 MMR 29
accessories. We’re not looking to add picks and straps. The only things that will be added to the ToneGear catalogue are products that I would personally use, that I think are new and interest-
ing. Right now I’m working on String Cleaner prototypes for the viola, cello, and upright bass. I’ll always be back at NAMM looking for products that may fi t into our line too.”
All ToneGear products are manufac-tured locally on Long Island and shipped out of Connecticut. Dave did price out China, which would have saved him roughly 30 percent in manufacturing costs, but as he puts it, “By manufac-turing locally here and in the U.S., I’m putting about 20 people to work, and I like that.” The company does not have an offi cial headquarters: There are eight people working for ToneGear, all from home offi ces. Chiappetta believes this type of work platform is what the future is going to be like. He has saved himself the overhead costs of an offi ce, and with the Internet, Dave doesn’t feel the need for everyone to be working in the same room. Currently Dave is working on the music for a Broadway production, pro-ducing a pop/rock record, and running ToneGear full-time. How do all of these ventures work in harmony with one an-other? “I have a lot on my plate. I really don’t have a life other than my company and my work. I am lucky, though, be-cause the music-making part acts as my free time – it’s what I really love.”
The String Cleaner for bass.
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www.alvarezgtr.com www.stlouismusic.com
. . .
MMR_29 29 5/19/10 1:13:46 PM
30 MMR JUNE 2010
SURVEY: L IGHT ING
Hit the LightsLighting and related Visual Effects are, to be sure,
a “niche market.” Not every MI store even stocks
Lighting – just 34 percent of the over-4,000 full
line stores we contacted last month indicated
that they carried Lighting/Effects gear – and even those
that do are dependent on both local demand for such
products, as well as their own ability to effectively
market and promote them.
Given all of that, it’s not always easy to pinpoint any larger trends or draw a whole lot of hyper-specifi c conclusions about the Lighting market: Depending on who you speak with (and where their store is based, and what type of clientele it targets), you’re just as likely to hear that the market is terrible as you are to hear that it’s never been better. Nonetheless, our recent survey points to at least a few clear-cut truths. For one, “It seems that anything with LEDs is hot right now,” as Jon Hiller of Cowabunga Music in Anna, Illinois put it (and as 58 per-cent of his co-participants confi rmed). Also, while churches and schools remain consistent consumers of Lighting gear, it’s the DJs and independent promoters who are accounting for the majority of purchases. Beyond that, there’s agreement… to disagree, vis a vis the current climate vs. the market at this same time last year. 36 percent report an increase in sales, 31 percent note a decline, and 33 percent claim little to no change (How’s that for defi nitive?).
Does your store currently offer Lighting products?
Yes: 34%
No: 66%
What buying trends have you been noticing in the past few months? What types of Lighting/effects are “hot” right now?
LED: 58%
Lasers: 16%
Moving Lights: 9%
Fog Machines: 7%
Trussing: 6%
DMX Controlled: 4%
MMR_30 30 5/19/10 1:14:34 PM
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See us at NAMM Booth 518
MMR_31 31 5/19/10 1:55:13 PM
Overall, are Lighting sales up/down/level, compared to this time last year?
Up: 38%
Down: 29%
Level: 33%
“Sales are up about 25 percent and even more in lasers. How-ever, we can attribute our increase in laser sales to aggressive clearance pricing. “
Ken Udell Audio-Depot
Madison, Wis.
“Well you can’t really go by last year, but our lighting business is fi ne. Even last year was pretty good, considering”
Sammy Ash,C.O.O.
Sam Ash Music Corp. Hicksville, N.Y.
“Very slow in this area... Many previous customers are order-ing from catalogs or online.”
Sonny HellerThe “MUSIC BOX”
Topeka, Kan.
Have you held any special promotions or sales specifi cally relating to Lighting?
Yes: 27%
No, but thinking about it: 52%
No, and never will: 21%
Generally, who do you fi nd to be the primary consumer for such product?
Independent DJs, promoters: 55%
Clubs/venues: 18%
Schools, Churches: 27%
Why Don’t MI Stores Carry Lighting?By Roy White, Product Manager, MBT Lighting
MBT Lighting, a division of Musicorp, has helped several MI dealers integrate lighting into their stores to demon-strate how lighting can help increase sales. However, I’m still puzzled by the number of MI stores that do not dis-play and sell lighting products. Some seem shy of light-ing because they think it’s complicated and technical, but when he shows them it’s like plugging in a table lamp and turning it on, they get over that fear.
Another objection I’ve heard is, “No one here knows lighting.” Again, I use the table lamp analogy and sug-gests a small, portable par can package or LED stage system for the showroom. When MI dealers see that it acts like a colorful, silent, extra salesman by itself pulling customers into the store, then they are sold.
I strongly advise retailers to put the lights to work: for example, that lime green drum set that’s been sitting in the middle of the store for six months? Put a small stand with four fl ashing lights next to it and watch that beast roll out the door!
Over the years, I’ve had hundreds of conversations with music retailers that don’t offer lighting products in their stores. When I talk to dealers not yet sold on the benefi ts of carrying lighting, this is my argument:
The Five Points of MI LightingThe same customers who come into retail music stores are all prospective lighting customers. They are in bands playing weddings and clubs, church leaders and school groups, mobile DJs — all of whom will eventually need lighting.
Retailers who have lighting products bring in cus-tomers they wouldn’t normally see — those who want lights fi rst and foremost. Would you like to see some fresh customers? Lights will attract them.
Lighting adds colors, brightness, excitement, and motion to a showroom fl oor. How many times has a MI store manager asked, “What can we do to improve the look of this place?” Add lighting products.
Lighting sets a music store apart from the com-petitors. If most other stores in town aren’t carrying them, and you’re all carrying basically similar prod-uct at the same price points, then this is a way to differentiate yourself from the others.
Lighting offers rental possibilities. Churches have that special event; schools and people throwing Hallow-een parties want that fog machine; bands performing at an especially high-profi le showcase gig want that extra set of lights for accent. Rentals quickly pay for the equipment, and they often lead to sales as well.
32 MMR JUNE 2010
MMR_32 32 5/19/10 1:14:41 PM
34 MMR JUNE 2010
What percentage of your overall business does Lighting and related sales represent?
Less than 5%: 33%
10%: 20%
15%: 7%
20%: 20%
25%: 7%
More than 25%: 13%
Additional Comments?“Most people go to Guitar Center or order online. Best Buy could do well selling lighting products.”
Bill ScottiScotti Music Company
Hamilton, Mass. & Exeter, N.H.
“Lighting has started to fi nally catch on here in the cowboy capital land! Bands are upgrading and schools are purchasing a lot of the LED fi xtures as they upgrade older equipment.”
Bob JosjorLou Kraus Music Inc.
Ogallala, Neb.
“It is getting very competitive and, although there are many new products, it seems margins are still a bit low when you con-sider the Internet and mail-order price matching!!”
Dave ValdezDave’s Music Center
Brownsville, Texas
“We have carried and sold some lighting products in the past, but we do not fi nd enough demand to merit stocking these products at the present time. Special orders are a possibility.”
Keith Weathers Weathers Music Corp.
Salem, Ore.
See us at NAMM Booth 1227
MMR_34 34 5/19/10 1:14:45 PM
That works: I play a little bit of guitar, drum, keyboards, and bass… just enough to sell them.
I knew I wanted to be in music instrument business when… I started playing in bands as a teenager, then more so when I started working in a music store at age 19.
Livin’ the dream: I’ve been married to my wonderful Linda for 12 years, who puts up with my workaholic ways. I have a 9-year-old daughter, Alicia, and a 21-year-old stepson, Dan. We have a Lhasa Apso named Sara and a new kitten, Cookie.
Workin’ for a livin’: I have been in the music business in one way or an-other for over 25 years. I’ve held sales and management positions, owned an online retail business, and been a disc jockey for 12 years. Now I’ve owned a brick and mortar store for two years.
How the heck does he do that? I also work a full time county government job as a 911 dispatcher.
Career high point: Becoming an owner of a full line music store and expanding the business from our 1,200-square-foot store to a brand new 3,500-square-foot store.
Best thing about my job: Making customers happy with their purchase and guaranteeing they return to our store.
Most unpleasant part about my job: Having to fi re excellent teachers because of their laziness and unwillingness to be on time.
Proudest business achievement: Becoming part the Independent Music Store Owners (IMSO). What a perfect way to learn from other business owners who are your peers. IMSO has improved my business practices and bottom line over and over again.
The most important things about managing a music store are: Custom-er service, inventory management, customer service, gross profi t margin, customer service… and did I mention customer service?
Holy fair deal, Batman: If I could change one thing about how MI busi-ness is done, it would be to even the playing fi eld for music stores, no matter what their size is: same pricing, same buy-ins, same terms, same margins… same Bat channel, and same Bat time.
At A Glance: SouthJerseyMusicWho: Chris BasileWhat:South Jersey MusicWhere: Township of Washington, NJWhen: 2004Type: Full Line
“I get total enjoyment
from putting a smile on a child’s face when mom or dad come in to purchase their first instrument.”
36 MMR JUNE 2010
MMR_36 36 5/19/10 1:17:57 PM
JUNE 2010 MMR 37
Biggest pet peeve about the busi-ness: Manufacturers who won’t give you the time of day because you are not big enough.
Who I admire most in this busi-ness: Chris Lovell, from Strings and Things in Memphis. Here is a busi-nessman who had one of the largest music stores in the United States and lost it to an unfortunate situa-tion, but that did not stop him from staying in the business. Instead he was fueled to rebuild. No matter how hard times are, he keeps plug-ging away to make a living and per-petuate what an independent music dealer really is.
True or False: You can be happy AND rich in the music instrument business. Happy, yes. As a indie, I don’t think we will ever be rich. But I get total enjoyment from putting a smile on a child’s face when mom or dad come in to purchase their fi rst instrument.
If I could lunch with any musician living or dead it would be: Living: Neal Schon of Journey. Dead: Bud-dy Rich.
When I’m not working, you’ll like-ly fi nd me: Relaxing with the fam-ily and trying to catch up on some much needed rest (the sleep part doesn’t happen often).
Favorite Quote: “I don’t want to get to the end of my life and fi nd that I have just lived the length of it. I want to have lived the width of it as well.” – American poet Diane Ackerman.
See us at NAMM Booth 1006
MMR_37 37 5/20/10 9:47:21 AM
38 MMR JUNE 2010
“Our pro audio products continue to be a strong seller at this time. Our 3i Series of Injection Molded cases have been of great interest to the AV market including the Rane H4N Zoom Recorder case and the 3i-1711 Shure XLX cases. The accessory market is rebounding and there seems to be more interest in a broader range of prod-ucts such as our Roto Rack Console and the Audio Visual Shelf. The market seems to be looking for lightweight air travel products such as SKB’s Injection Molded Watertight Guitar Cases with wheels, which will pro-tect a musician’s gear.”
Kathy GalbraithSKB Corporation
“We continue to innovate our case designs as new products drive us to be creative, not only in the protection of the item but in the application itself, as evi-denced by the ever increasing popular-
ity of case designs such as our Fly-Pack Systems.
This year we also fi lled out our iSeries musical in-strument and DJ range to include
many new guitar, bass, keyboard and other models, with one of the highlights being our Universal Guitar Case. We’ve also made improvements to cases, such as the fastening systems, which allow the user to more easily change out casters, racks, and rails.”
Joe CalzoneCalzone Case Company
“The airlines latest regulations and carry on restrictions are making cases that contain TSA latches very popular. The TSA latch al-lows the case to be locked while checked on
an airline, but can be inspected by TSA thus meeting the security standards. Gator currently of-fers many cases with TSA locks including guitar, keyboard,
mixer, and utility cases. One interesting new trend is the increase in demand for ukulele cases. To meet this demand we have just introduced a new line of uke soft cases that are really fun with rigid sides and exterior pockets.
Q1 of 2010 has been very strong in sales for Gator. We have been working incredibly hard to insure that we are the easiest and best case company to work with. We know that it is truly a buyer’s market and we want to insure that when a dealer has a choice they choose Gator.”
Crystal MorrisGator Cases
theCasing
Case Market
Manufactures have a lot to consider when moving their business forward – market trends, new technology,
the global economy, and even issues as seemingly random as airport security. The latter is particularly
true for case manufacturers. When MMR recently checked in with case manufacturers, we found that
they seem to be recovering from the economic breakdown and are moving forward, but all seem to
be heading in different directions.
CASES & BAGS
MMR_38 38 5/19/10 1:18:16 PM
“In general, the case market con-tinues to rebound after a disappoint-ing 2009. We are seeing more new dealer inquiries, and we are see-
ing most all of our existing dealers re-investing in product. This is a sign that consumers are going back into the brick and mortar store fronts and purchasing products again. While we expect 2010 to continue to show modest growth, we are really looking forward to 2011 when we expect to see substantial growth in our industry. We have postponed several new lines that are completely designed and ready to build, until later this year or early 2011. Lastly, the market for USA made products seems to be stronger than expected. This is perhaps an outgrowth of the average person realizing how de-pendent the American economy has be-come on foreign investors, and realizing that they can collectively make a differ-ence by buying and supporting Ameri-can made products. It is a new frontier of patriotism.”
Steve SimmonsColorado Case Company
“Ace Products has weathered the eco-nomic storm very well and we are poised for growth. We are moving our offi ces into a larger facility next month and have hired more sales people to help handle the new business.
Business is strongest for us in the mid priced Reunion Blues products down to the beginner Kaces bags. Our extreme high priced leather goods sales are still the weakest, which is why we have addressed this with aggressive pricing for our au-thorized Reunion Blues dealers. Overall, the market for cases and bags is holding steady and growing for us. Our new RB Continental cases are our best sellers right now. We started this line for guitar play-ers, but have now expanded into the band instrument, percussion, and pro audio markets with cases for saxophone, trum-pet, cymbals, sticks, and DJ applications.Edgy is the word we like to use, especially with our Kaces line of Grafi x bags and with our new Razor series bags for guitar and DJ applications. So far, the new Ra-zor series is selling very well and we are looking forward to expanding that offer-
JUNE 2010 MMR 39
Mono’s EFX Series DJ Assault Gear Mono Cases’ EFX series was designed for the professional DJ, producer, soundscapist, audiophile, and tech junkie. Laptops are becoming a criti-cal compoment for live music creation. The EFX 385 fi ts lap-tops up to 17”, small stack of vinyls, Serato style interface components, hard drives, headphones, and cables. Removable inner divider creates extra space for a larger stack of vinyls, portable mixer or controllers. www.monocase.com
Madarozzo Hardshell CaseNew this year from the makers of Madarozzo is the
MA-W Series, a complete line of hardshell guitar cas-es designed and manufactured by Martin Ritter. Two
of these are the W-010 Series and W-020 archtop Series guitar cases.
Both feature multi-ply wood shell construction, black vinyl exterior with white thread trim, white fashion trims, embossed
Madarozzo logo, chrome hardware, and black handle. While the W-010 Series has a black, contoured, padded, plush interior, the W-020 Series has similar features with a plush interior. The cases
are designed to fi t dreadnought, classic, electric, and electric bass guitars, A and F style mandolins, 4/5 string banjos, V-shaped electric guitars, and semi acoustic guitars. www.madarozzo.com
Gator’s Multi-FXGator’s Multi-FX bag is made of rug-ged nylon and features a thick ½” padded interior and a large zippered accessory pocket providing storage for cables, tuners, and capos. The bag can be carried over the shoul-der with its adjustable strap or on the side with a padded grip handle. The Multi-FX bag is available in three sizes for multi-effects pedal boards.www.gatorcases.com
Case Logic’s Combo CaseCase Logic combo case is designed to securely hold a fl ute/piccolo, laptop and all the other things a student may need. It comes with padded backpack straps, removable shoulder strap, organizational panels, and ample storage compartments for a mu-
sic portfolio or books. The retail price is $59.95.www.coloradocase.com
SKB’s Jaguar/Jazzmaster Guitar CaseSKB’s 1SKB-62 is a hardshell guitar case for either the Fender Jaguar or the Fender Jazzmaster. The 1SKB-62 is molded with proprietary rubber-modifi ed sty-
MMR_39 39 5/19/10 1:18:20 PM
ing like we are with the RB Continental series in the Reunion Blues line.”
John MaherAce Products
“We have seen a growing consumer pref-erence for hardshell wooden cases and have expanded our product range in this market segment throughout the last 12 months.”
Martin RitterRitter Europe Ltd.
“Technology is changing the way we make music now more than ever. At the same time, musical styles are integrating and boundaries are blurring as musi-cians continue to innovate. With these new tools and evolving styles come new behaviors and needs that we must design for. We get inspired by those who are on the bleeding edge of music evolution, and our response comes in the form of prod-uct innovations. It is no accident that our EFX Series of “DJ Assault Gear” is sought after by bass players, drummers, guitar-ists, and vocalists as well as DJs.”
Daniel KushnerMono Cases
“The market remains a bit chal-lenging, yet we’re witnessing a nice recovery across most of our case and bag segments. We’ve not identi-
fi ed any signifi cant new trends, but we re-main focused on providing our valued cus-tomers with the products, tools, and value added services that they need to ensure our mutual success.
At Winter NAMM, we launched our new Vectramolded case series. During and after the show, we received extremely positive responses from artists, retailers, OEMs, and consumers. We also intro-duced our Graphic Enhanced Collection, which allows us to offer anyone, musician, artist, or group, the chance to create their own unique, one-of-a-kind case, display-ing their personalized graphic image. Sev-eral bands, such as We Are The Fallen, have used our GEC cases as a marketing tool to support their new album releases.”
Tom DoughertyTKL
40 MMR JUNE 2010
rene. The EPS (expanded polystyrene) plush-lined interior is designed to securely hold either
a Fender Jaguar or Fender Jazzmaster guitar. The 1SKB-62 features SKB’s patented
fi berglass reinforced nylon trigger re-lease latching system with the inclu-
sion of a TSA recognized and accepted locking latch. The TSA lock enables you to
lock your case yet still be inspected for airline se-curity. The TSA logo notifi es TSA screeners that the latches
do not need to be broken for a security check. A cushioned rubber over-molded handle, molded-in feet, and stacking wells are part of the
exterior contours. The new 1SKB-62 is covered by SKB’s Million Mile Guaranty (Lifetime Warranty) and retails for $129.99.www.skbcases.com
Calzone’s Guitar & Bass HangerCalzone’s Guitar & Bass Hanger case is secured with a brace and a rubberized sleeve to protect the neck of the instrument. The mechanism folds into the accessory compartment, leaving
ample room for straps, cables, etcwww.calzonecase.com
Levy’s Pro Series Gig BagsThe new Pro Series gig bag from Levy’s fea-
tures one inch foam padding, a neck stabiliz-ing system, and strap pin suspension shock absorbers. Other fea-tures include a rain cape, hide-away shoulder straps, and multiple pockets. Pictured is model CPS20 for acoustic guitar. Levy’s Pro Se-ries gig bags are available for acoustic, electric guitar, and electric bass guitar.www.levysleathers.com
Kaces Expands Band Instrument Case LineKaces is expanding its line of Polyfoam band instrument cases with the addition of sev-eral new color options for fl ute, clarinet, alto sax and trumpet. Features include heavy duty bolted handles, ergo-nomic backpack straps, MP3 player pocket with headphone port, and a six year limited warranty. www.kaces.com
RB Continental Trumpet CaseReunion Blues is expanding their RB Continental line with the introduction of a trumpet case that combines contemporary design with instrument protection.
On the outside, a one inch thick shock-ab-sorbing Flexoskeleton exterior is lined with
reinforced impact panels, and a knurled abrasion grid on the bottom is included to help resist scuffi ng. A large zippered “quick-stash” accessory pocket is also provided, along with an adjustable shoulder strap.
MMR_40 40 5/19/10 1:18:25 PM
On the inside, there is a bell area suspension system, additional fi t-ted interior pads for added protec-tion, and a separate mouthpiece pouch, all crafted with a plush, quilted “double helix” velvet lining, one of the trademarks of the new RB Continental case line.
A Ballistic Quadraweave ex-terior features corded edges and seams that are double- stitched with high tensile thread and re-inforced at tested stress points, topped off with the RB Continen-tal Zero-G palm-contoured handle designed with weight distributing foam core.www.aceproducts.com
Guardian Archtop HardshellGuardian’s Archtop Hardshell case features a three-ply, cross-grained wood construction for strength. The top is arched to give protec-tion against exterior pressure or from a drop. Four gold-plated latches and one lock keep the top tightly secured. The rugged plas-tic handle has a comfortable grip and is tightly riveted to the body of the case. The Guardian Archtop Hardshell case is covered in clas-sic black tolex.
The inside of the case features a grey plush lining, with multiple padding thicknesses for safety and fi t. Dense foam cushions the sides of the instrument, and medium density foam provides the cushion underneath. The accessory pocket has room to fi t a strap, picks, or a guitar tool.
Guardian Archtop Hardshell cases are available for electric gui-tar, dreadnought, classical guitar, electric bass, and banjo, with a re-tail price of $59.99.www.themusiclink.net
42 MMR JUNE 2010
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See us at NAMM Booth 1420
MMR_42 42 5/19/10 1:18:31 PM
There are not enough hours in your days. Your customers need you. Your employees need you. Everyone is pulling at you and you just want to make your work load easier.
Dana B. Goods is here to help! With one simple call you can order a wide variety of instruments and accessories. Our sales team are known for their low-pressure, fun attitude which makes ordering a pleasant experience.
By working with Dana B. Goods you get:
A wide variety of profitable, quality productsExcellent customer supportA painless, low-stress ordering processTons of product training materialsAggressive product marketingA heck of a good time!
Dana B. Goods is the exclusive US distributors for:
Call Dana B. Goods at (800) 741-0109 today and start having a good time all of the time!
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Guitars, Bass and Accessories
Michael Tobias Design
Analog Effect Pedals
Switchers
Ukuleles, Gig Bags and Stands
Microphones
Guitars
We get it.
MMR_43 43 5/19/10 1:56:00 PM
44 MMR JUNE 2010
NAMM Buyers Guide
NAMM Buyers GuideFRETTED
Fleabass Street BassThe Fleabass Street Bass is a 34” full scale bass guitar available in four color combinations. The Street Bass has many of the same features as the Touring model at a more affordable price. Fleabass instruments feature Maple necks with Rosewood fi n-gerboards, fully adjustable bridges, 20 frets, geared tuners, one single noise canceling pickup, and the Fleabass logo on the peghead. They also feature a string-through-body design and can also be strung at the bridge.
The Street Bass is available in four high gloss color combinations: silver & black, black & white, blue & white, and white & black. The bass features a passive dual coil hum-bucking pickup with Alnico metal core, and also a fully adjustable cast metal bridge with large bridge-to-body footprint.www.fl eabass.comNAMM Exhibit #1336
Michael Tobias’ CRB & Saratoga BassesBass builder Michael Tobias has created two new bass models for 2010 – the CRB and the Saratoga. The CRB features passive P-style pickups and is said to deliver a clean, powerful sound that sits well in the mix. The Saratoga is a passive bass with two J pickups, an ergonomic body and “is suitable for any style of music.”
Both of these models feature carved basswood bodies, ma-ple necks, and rosewood fi ngerboards. Players have the choice between four and fi ve-string versions, each with 34-inch scale lengths. As for fi nishes, the CRB and Saratoga comes in either a tobacco sunburst or transparent black high polish fi nishes. www.danabgoods.comNAMM Exhibit #104
Kala Pocket UkuleleKala Brand Music Co. has introduced the release of the Kala Pocket Uke. Measuring 16” from top to bottom the Pocket Uke is played on a Sopranissimo scale which to-tals 11” from nut to saddle. The Pocket Ukulele is con-structed of solid wood and is available in three models, Acacia (KA-PU-ASAC), Mahogany (KA-PU-SM) and Maple (KA-PU-SSFM).
The Pocket Ukulele is tuned in the same intervals as a baritone ukulele except in higher octaves. It can be tuned either DGBE (4th string to 1st) or F tuning (CFAD). Other features include a mahogany neck, rosewood fi ngerboard and bridge, 12 silver nickel frets, friction tuners with black buttons, satin fi nish, and premium Aquila Nyglut strings. A padded gig bag is included with each instrument. www.kalaukulele.com NAMM Exhibit #1328
PART 1
MMR_44 44 5/19/10 1:20:15 PM
JUNE 2010 MMR 45
Phaeton’s Flugelhorn ModelsPhaeton’s new fl ugelhorn models feature a newly designed direct air column, which is said to improve volume control, projection, and focus in all ranges. Pistons are inter-
changeable for quick cleaning/lubrication, and solid brass machined fi nger buttons are coupled with heavy weight top/bottom caps. Phaeton fl ugelhorns are available in black onyx and matte silver plate.www.pjlamusic.com/phaetonNAMM Exhibit #330
Pearl’s Caloré Flute HeadjointThe Caloré professional fl ute headjoint from Pearl was specifi cally designed for the needs of the American fl ute market. This style of headjoint is said to be capable of producing large amounts of sound without sacrifi cing the ability to play a wide range of dynamics. The cut features a large rectangular shape with large undercutting.
The new Caloré cut is coupled with the specially-designed curved taper found on other Pearl pro headjoints. The Caloré headjoint is a standard option on all Pearl’s Pro Japan made fl utes. It
AcoustarCollapsible GuitarThe patent-pending Acou-star is a full scale acoustic guitar that features a neck that slides inside the body which then fi ts inside the included backpack. Both the full-size dreadnaught and the mini-dreadnaught models feature full scale string length of 25.5”. Collapsed, the full-size dreadnaught is 15.5” wide, 25” long and 5” deep. The mini is 12” wide, 25” long, and 4” deep. If the strings are over two weeks old, the Acoustar returns to pitch every time it is re-assembled. Included with every Acoustar are the string and neck protective covers, capo, ratchet wrench, and padded carrying bag. www.ministarguitars.net NAMM Exhibit #500
Morgan Monroe’s Banjoleles and BanjolinsMorgan Monroe has released six new models of banjoleles and banjolins. The four banjoleles offer two models with open back and two with resonators. These mod-els are made of tonewoods such as rosewood, walnut, and maple. All models come with the 12 bracket confi guration. The two banjolins are offered in maple or walnut, with quality hardware, and mother of pearl inlay. www.morganmonroe.com
Fernandes Spalted SeriesFernandes Guitars Spalted Maple models come in three body shapes and con-fi gurations. With the same specs and construction as Deluxe versions, the Rav-elle, Monterey, and Dragonfl y, Spalted feature Spalted Maple tops and matching headstock. The guitars also feature a mahogany body and set-neck, abalone split-trapezoid inlays in an ebony 24-fret fi ngerboard, locking tuners, Graph Tech trem nut, Tune-O-Matic bridge with stop tailpiece, EMG 60 in neck, and EMG 81 in bridge. The retail price is $899.www.fernandesguitars.com
BAND & ORCHESTRA
MMR_45 45 5/19/10 1:20:21 PM
46 MMR JUNE 2010
NAMM Buyers Guideis available in standard and heavy wall models and can be customized with a variety of precious metal components, including sterling, pristine silver, gold, and platinum. www.pearlfl utes.com
Knilling’s J. Rémy Carbon Fiber Bows J. Rémy all-carbon fi ber bows are avail-able in both solid and braided carbon fi ber, and feature nickel-silver winding. They also feature a leatherette grip and
come with nickel-silver mounted ebony frogs with Parisian eye, pearl slide, and a three-part button. They are available for 1/2, 3/4, 4/4 size violins, violas, and cel-los, and 1/2 and 3/4 size basses (French and German style). www.usbandsupplies.com
Mapex’s Horizon FastpackMapex’s Horizon Fastpack portable drum set includes 20” x 12” bass drum, 8” x 6” and 10” x 7”mounted toms, 12” x 12” fl oor tom, 13” x 5” snare drum, and lightweight and durable Mapex 310 series hardware. The shells are constructed us-ing a basswood and birch ply combina-tion. The drums are covered with a du-rable, high gloss black covering, and the mounted toms feature the exclusive Ma-pex Isolated Tom Mount System (ITS).
The Fastpack drums and hardware can be quickly and easily packed into three Mapex Fastpack drum bags. The bass drum and snare into fi t into a pad-ded rolling bag with wheels. The 8”, 10”, 12” toms all fi t into a padded bag with a shoulder strap. A durable, easy-to-carry bag is provided for the hardware. This three-bag system is designed for fast and convenient transportation of the entire drum set. www.mapexdrums.comNAMM Exhibit #500
Anthem Snare Drum Kits Anthem ASD-1K snare drum kits fea-ture a 5.5x14” chrome plated snare drum with: hourglass shaped lugs classic style throw off with rubber comfort grip Du-rable butt plate
Double braced snare drum stand with locking snare drum basket, rubber feet, and height memory locking system Back-pack style cordura case 2B drum sticks www.antheminstruments.com
Grover Pro’s New SilverFox ModelsGrover Pro adds two new mod-els to the SilverFox line of sticks and mallets.
The Nitestalk is a 16” long multi-rod with 25 nylon bris-tles secured to a 5/8” diameter high impact plastic handle. Nitestalks have a balanced, natural feel on both drums and cymbals. Each rod features a fi rmness adjustment band that controls the feel and fl ex of the nylon bristles.
SilverFox’s Thrasher is a beefy double ended stick (16.25” length x .605 dia.), designed for high impact situations. Like all of Sil-verFox’s drumsticks, the Thrasher is manu-
factured from select grade straight-grained hickory. The stick is coated with SilverFox’s exclusive Duracrylix fi nish that is said to enhance durability and provide a smooth, easy-to-grip surface. The Nitestalk retails for $30 and the Thrasher for $15.www.groverpro.com
Ludwig Add Rare Hardwood Veneers to Legacy Exotic LineLudwig USA’s Legacy Exotic drum line adds rare hardwood veneers to the classic three-ply combination of inner and outer North American Maple and single Pop-
lar core ply with solid Maple reinforce-ment rings. The three exotic hardwoods that make up the Legacy shell are vertical grain African Black Limba, Australian Lacewood, and Amazon Sumauma, each available in a choice of four different lac-quer fi nishes. Every drum can be custom confi gured with the player’s choice of lugs and hardware. Prices vary depend-ing on options, custom shell packs start at $4,999. www.ludwig-drums.comNAMM Exhibit #601
Hal Leonard Cheat SheetsHal Leonard Guitar Cheat Sheets Top Hits: 45 Mega-Hits in Musical Shorthand series offers a combination of notation for each song. Lyrics, chord symbols, and chord voicings are includ-ed throughout, and any important riff is notated in easy-to-follow rhythm tab. No music reading is required, and all of the songs are presented on two-
PERCUSSION
MMR_46 46 5/19/10 1:20:26 PM
48 MMR JUNE 2010
NAMM Buyers Guidepage spreads to avoid page turns. Guitar Cheat Sheets Top Hits contains dozens of the recent hit tunes by artists such as Lady Gaga, Red Hot Chili Peppers, Cold-play, and more.www.halleonard.comNAMM Exhibit #1018
Part-by-Part Choral Director’s ResourceCarl Fischer Music and BriLee Music have released the choral director’s resource: Part-by-Part, which consists of free part-dominant vocal MP3s, full performance tracks, and piano accompaniment tracks. Choir members can use these part-domi-nant MP3s as home practice tools. Each track is sung by real, professional voic-es, so singers get the benefi t of not only pitches and rhythms, but text, line, and
dynamics. There are no legal restrictions with respect to how these tracks can be used. Directors can post them on their Web sites, burn rehearsal CDs, send stu-dents to the site, and let them download the fi les, copy them to their own iPods, MP3 players, phones, and laptops.
There are no hidden subscription fees and no free trial tricks; they are simply free. To fi nd out if Part-by-Part exists for the song they’re working on, choral di-rectors can look for the Part-by-Part logo on the front of the music. All of the latest 2010 titles from both Carl Fischer Music and BriLee Music are covered. www.carlfi scher.com
Alfred’s Meet the Great Jazz LegendsAlfred Publishing has re-released Meet the Great Jazz Legends, now available with a CD addition and lesson work-book. Dr. Ronald McCurdy illuminates stories about the lives, times, and music of great jazz musicians spanning the en-tire twentieth century, from early New Orleans jazz through the Golden Age of Swing plus the avant-garde and jazz fu-sion eras.
Lessons include biographies of jazz greats such as Louis Armstrong, Duke El-lington, Ella Fitzgerald, Billie Holiday, Dave Brubeck, John Coltrane, Charles Mingus, Herbie Hancock, and more. A new
CD addition allows students to listen to examples of record-ings. For use in the classroom, the book is also available with reproducible activity sheets that reinforce the in-formation in each chapter.
Meet the Great Jazz Legends is avail-able in the following packages: as a 72-page book and CD package for $26.95, book only for $14.95, CD only for $14.95, reproducible activity sheets for $12.95, book and activity sheets for $21.95, and a deluxe classroom kit with all compo-nents for $39.95.www.alfred.comNAMM Exhibit #1118
Oxford’s Teaching Piano in GroupsTeaching Piano in Groups provides a com-pendium of information related to all aspects of group piano teaching. Moti-vated by an ever-growing interest in this instructional method and its widespread mandatory inclusion in piano pedagogy curricula, Christopher Fisher highlights the proven viability and success of group piano teaching, and arms front-line group piano instructors with tools for practical implementation of a system of instruction in their own teaching. Contained within are: a comprehensive history of group piano teaching; acces-sible overviews of the most important theories and philosophies of group psy-chology and instruction; suggested group piano curricular competencies; practical implementation strategies; and thorough recommendations for curricular ma-terials, instructional technologies, and equipment. Teaching Piano in Groups al-so addresses specifi c considerations for pre-college teaching scenarios, the public school group piano classroom, and col-lege-level group piano programs for both music major and non-music majors. Teaching Piano in Groups is accompanied by an extensive companion Web site, fea-turing a multi-format listing of resources as well as interviews with several group piano pedagogues.www.oup.com
See us at NAMM Booth 327
MMR_48 48 5/19/10 1:20:32 PM
alfred.com/soundinnovations
for CONCERT BAND for STRING ORCHESTRA
A Revolutionary Method for Beginning Musicians
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MMR_49 49 5/19/10 1:56:22 PM
50 MMR JUNE 2010
NAMM Buyers Guide
AMV Sales’ Music Apparel & AccessoriesAMV Sales offers licensed and branded music apparel, posters, prints, cards, stickers, and buttons. They also offer mu-sic accessories and gifts such as Guistar Picks that feature authentic thumbprints from Elvis, Alice Cooper, and other rock stars. Their Rocky Mountain Slides are custom sized ceramic slides and tone bars with a glass-like feel and sound. www.amvsales.comNAMM Exhibit #1638
T-Rex Upgrades Room-Mate Tube Reverb PedalT-Rex Engineering’s upgraded Room-Mate features enhancements based largely on user feedback. T-Rex has added a completely re-
vamped spring mode. The Room-Mate emulates a short-
spring reverb and long-spring reverb. T-Rex has
added a decay knob, which allows the user to adjust the length of
the reverb trail in all four modes. A new hi-cut
knob cuts the high notes on the tail of the re-verb, giving the tail a smoother. A gain knob makes it possible to use the Room-Mate in an effects loop without overloading the ped-al’s input stage. The retail price is $499.www.musiquip.comNAMM Exhibit #1618
ToneRite Improves Play-In DeviceToneRite Inc. has released the third gen-eration of its patented play-in device, the ToneRiteR. The redesigned model fi ts ny-lon and steel string acoustics, hollowbody archtops, thinlines, and acoustic bass. The ToneRite electronics have now been up-dated to allow for fi ner control of intensity
and harmonic content. New Elastone Feet are said to fi t bet-ter and be safe for long term use on instru-ments and also improve the en-
ergy transfer between the ToneRite and the instrument. The ToneRiteR is small enough to carry in a case, is nearly silent in operation, and can be attached to an in-strument whenever it is not being played. The retail price is $185-$300. www.tonerite.comNAMM Exhibit #1336
New Colors from Tune TechTune Tech TT-10 tuners are available in fi ve new colors. The TT-10 is a fully chromatic clip on vibration tuner with switch able modes that allow for tuning in the loudest environment. The TT-10 also features a bright back lit screen that
changes color from red to green when in tune. The new tuners are available in black, crimson Red, navy blue, silver, and pink. The tuners retail for $19.95www.shsint.net
AmpliTube for iPhoneThe AmpliTube application for iPhone features stompbox effects, an amp-head plus cabinet, and a microphone. With Am-pliTube fully loaded, the user can choose between fi ve amp models (clean, crunch, lead, metal, bass) with full tone and drive controls, 10 stompbox effects (delay, fl ang-er, phaser, overdrive, distortion, fi lter, wah, fuzz, octaver, chorus), fi ve cabinets and two microphones (dynamic and condenser). The AmpliTube features a chromatic digi-tal tuner and a metronome. It also has the ability to import and play along with songs or backing tracks, and create, save and, re-call up to 36 presets.www.ikmultimedia.com
BOSS’ BR-800 Digital RecorderBOSS’ BR-800, a battery-powered studio to go, features a new design that includes
touch-sensor switches and SD-card re-cording media. Up to four tracks can be recorded or eight tracks played back si-multaneously, plus an additional stereo track dedicated to the built-in rhythm generator.
The recorder offers beginners an EZ Recording mode that interactively guides the user through the recording process. Other features include the Retry func-tion, which re-cues automatically to fi x mistakes, and Song Sketch recording for instant, one-touch capture. There’s also a built-in stereo condenser microphone, plus a DR-880-quality rhythm generator for adding drum and percussion tracks to songs.
Many of the effects are derived from BOSS’ fl agship processors, including vo-cal effects from the VE-20, COSM gui-tar/bass effects from the GT-10 series, and modeled acoustic-guitar body effects from the AP-1 preamp. Connected to a PC, the BR-800 will function as an USB audio interface for recordings that utilize the internal effects. The BR-800 can also function as a control surface for DAW software. The retail price is $525. www.rolandconnect.comNAMM Exhibit #104
MXL’s Mic PreampMXL Microphones’ MPAC-01 is a single-channel microphone preamp/compressor for use in recording or mixing vocals and instruments. Built with metal construc-tion, the MXL MPAC-01 is a standard 1RU sized unit that can be rack-mounted, placed on a desk, or other working sur-face. Features include an analog VU meter for signal monitoring, a variable high-pass fi lter to control unwanted low frequency, a -20dB pad for high decibel recordings, and switchable phantom power.
The MXL MPAC-01 also functions as a compressor to control dynamics. A compressor is an audio circuit that auto-matically adjusts or “compresses” the au-dio signal level for a more consistent dy-namic range. The compressor function can be disengaged to use the MPAC-01 as a mic preamplifi er only.www.mxlmics.comNAMM Exhibit #401
LIGHT & SOUND
ACCESSORIES
MMR_50 50 5/19/10 1:20:39 PM
Made in USAwww.fender.com
FENDER STRINGS... GET THE FULL EXPERIENCE®
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52 MMR JUNE 2010
NAMM Buyers GuideSHS Audio’s G2 Series Cabinets & SPM MixersSHS International has added three new powered PA cabinets to their audio line up. The new cabinets feature a rugged ABS
housing that is both impact resistant and light weight. A chambered inner air rout-ing system delivers solid bass response and high frequency response. Also featured are balanced line in and out, XLR and RCA inputs, Vol, Low, Mid, and High EQ, as well as independent line and
mic level controls. The new cabinets are available in 10, 12, and 15 two-way confi gurations ranging from 150 to 250 watts and offer crossover protected circuits, built in speaker stand cup, in-tegral molded handles, steel mesh grills, and multiple cabinet angles for both main and monitor applications. Retail price is $229.95.
SHS Audio’s SPM line of powered mixers includes three mod-els, four channel 125 watts, six channel 150
watts, and an eight channel 200 watts. Features include a high speed cooling fan, fi ve band graphic equalizer, digital delay, RCA in/out, effects loop, and headphone. www.shsaudio.comNAMM Exhibit #327
Irradiant’s RGB Mini Moving Head Irradiant’s newest LED powered mini moving head fi xture, the Irradiant SSDL-3201RGB, features 36 high out-put three in one RGB three-watt LEDs and produces 16.7M true 24 bit colors. This fi xture runs in DMX, Auto, or Sound Active modes and has a total of 16 built-in programs. It features a scan angle of 0~540°, a tilt scan an-gle 0~230°, and shutter speeds rang-ing from 10/sec ~1/10secs.
Each three in one LED contains its own DMX controllable red, green, and blue nodes so the color mixing actually takes place within the LEDs themselves versus having the color mixing take place outside of the fi xture. This is said to make for better color mixing and true variable 16.7M color output. The retail price is $999.99.www.irradianthq.com
American Audio’s VMS4 Velocity MIDI StationAmerican Audio’s VMS4 Velocity MIDI Station includes four MIDI and analog channels (MIDILOG), Virtual DJ LE software, Innofader cross fader option, and built-in mousepad. The VMS4 is both PC and Mac-compatible. Downloads of MIDI drivers for all popular DJ software titles are available on American Audios VMS4 Web site free of charge.
Each of the mix-ers four channels is fortifi ed with gain, treble, mid, and bass controls. All of the au-dio control faders, knobs, switches, and buttons are smoothed. MI-DILOG channels are selectable either as USB or analog channels, allowing it to be used by computer DJs or as a regular analog mixer.
Other MIDI features include 50 LED illuminated buttons, 34 as-signable rotary controllers, fi ve assignable linear fader controllers, four assignable rotary encoders, long-life MIDI-assignable touch strips, two 10-bit resolution pitch sliders, 62 assignable MIDI but-tons and switches, dual MIDI controls on all buttons and switches, and dual 2000 point resolution touch-sensitive turntable search controllers. The retail price is $699.95.www.vms4dj.comNAMM Exhibit #518
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www.lagguitars.com
For over 20 years, Lâg guitars have been cultivating an intense and loyal following in their native France and beyond. By combining old-world craftsmanship, select tonewoods, custom electronics and European fl air, Lâg has created a range of exceptional guitars at surprisingly attainable prices.
Korg USA is proud to be the U.S. distributor of Lâg guitars, and we would like to invite you to add the distinctive Lâg name to your store. Our sales and marketing programs are already in place and ready to help you maximize your profi t potential.
GuitarsWorld-Class
First-Class Distributorfrom a
Developed in collaboration with Shadow Electronics, the StudioLâg preamp provides instant access to fi ve carefully voiced analog presets. Created using 31-band studio equalizers, each preset ensures a fl awless presentation in your showroom. No fumbling. No guesswork. Just plug in and play.
NATURAL FOLK SOUND MELLOW MIDS STUDIO MID-CUT EFFECT FINGER-STYLE PICKING MELLOW JAZZ SOUND
Contact a Korg USA Sales Professional today at (800) 872-5674.
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NAMM Buyers Guide
Retail Up Solutions for RetailersRetail Up offers Web sites solutions for retailers. Web sites feature extensive product data and instrument rentals with live online forms that transfer customer information to a printed agreement and include associated accessories and books sales by school or instrument, drop-ship-ping from every supplier that offers it, e-newsletters, lead tracking, and lesson
scheduling. Retail Up also offers Point of Sale services featuring easy-to-use touch screens and menus, supported SQL da-tabase, and exports to QuickBooks, Peachtree, and Sage.www.retailup.comNAMM Exhibit #842
Hohner’s Harmonica Pro PacksHohner’s Pro Packs feature Marine Band, Blues Harp, Special 20, and Big River harmonica models. Each Pro Pack con-tains three harps in the keys of C, G, and A, and is priced to save consum-ers approximately four dollars per harmonica, 12 dollars total over the price of three individual har-monicas.
The new Pro Packs are avail-able nationwide in blister card packaging featur-ing pre-purchase selection infor-mation, a pocket product catalog, and a booklet of historical facts, no-table figures, and stories about the harmonica.www.hohnerusa.com
Orla’s Piano AccordionThe KX10 Piano Accordion has been designed to allow accordion players to play without having to deal with the weight of the traditional accordion. The KX10 offers 128 general MIDI voices plus over 350 extra sounds from the ex-clusive ORLA Ultra XM sound library. The Sound Bank feature has 40 different
accordion sounds. A variety of features such as Reverb and Octave Shift can be used to enhance the sounds. The built in USB disk port can be used to record mu-sical data as well as being a SMF player.www.orlausa.com
MISCELLANEOUS
The Sound of Italy
©OrlaUSA 2010
East coast office: 516.502.4001 West coast office: 513.543.0909
www.orlausa.comE-mail: [email protected]
Contact us now to become an Orla dealer
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10. CDP10 CONTEMPORARY11. CDP20 CONTEMPORARY12. CDP25 CONTEMPORARY13. CDP31 CONTEMPORARY14. CDP45 ENSEMBLE15. GRAND 31016. GRAND 450 ENSEMBLE17. GRAND THEATRE ORGAN18. COMPACT THEATRE ORGAN
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MMR_54 54 5/19/10 1:20:51 PM
Universal II Chromatic TunerLow on price, high on features
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D’Addario and Planet Waves are trademarks of D’Addario & Company, Inc. or its affi liates in the US and/or other countries. © 2010 D’Addario & Company, Inc. All rights reserved.
Contact your D’Addario sales representative today!
unparalleled customer service · orders in by 4:00pm out the same day · merchandising display options
MMR_57 57 5/19/10 1:57:43 PM
58 MMR JUNE 2010
Exhibitor’s List
NAMM Exhibitor List3RD POWER Amplifi cation LLC 1627Aboveground FX 1635Absara Audio LLC 1327Access Bags and Cases 721Acorn Pianos 646Advanced Plating 911Akai Professional 400Alesis LLC 400Alfred Music Publishing Co. Inc. 1118Allen & Heath 900Alliance Rubber Company 223Amedia Cymbals USA 505American Audio 518American DJ Supply, Inc. 518American Guild of Organists 150American Music & Sound 900American String Teachers Association 150American Way Marketing LLC 230AMV Sales & Consultation LLC 1638Analysis Plus 547Ansir Music 1705AQUARIAN 713ART - Applied Research And Technology 300Art Strings Publishing 1018Asterope, LLC 548Audio Media 926Avedis Zildjian Company 600Awesome Musical Instruments, LLC 246B & S USA 232B-Band, Inc. 1123Bass Player Magazine 926Bazhou Basix Musical Inst. Co. Ltd 1309Beamz Interactive 405Beard Guitars LLC 1422BEiiMEiiUP Stuff, LLC 212Belcat Co, Ltd 1123Benedetto Guitars 1546Better Audio Technologies, Inc. 1636Beyerdynamic Pro 900Big Island Ukulele Co. 1610BigHeart Slide Company 1537Bigsby® 700Blackstar Amplifi cation 1524BlueBook OnLine 838BML, Inc. 1347
Bolt 437Boulder Creek Guitars 1408Bourgeois Guitars 1405Bourns, Inc. 1245Brace Audio Corporation 331Breedlove Guitar Company 1210Breezy Ridge Insts. Ltd. 1006Bridgecraft USA, Inc 428BSX 1309Burriss Amps & Effects Pedals 1629C.F. Martin & Co., Inc. 1200CADAUDIO 322Cakewalk 318Cascade Microphones 312Casio America, Inc. 736CE Distribution, LLC 1227Cedar Creek Custom Case Shoppe 1205Charles Dumont & Son Inc. 918Charles Navasky & Company Inc 443Cherry Lane Music 1018Chesbro Music Co 536Christian Musician Magazine 1138Cloud Microphones LLC 308Club World 838Cole Clark Guitars 1507Collings Guitars Inc. 1201Commercial Credit Reports, Inc. CLUBConventionTV@NAMM 838Coopercopia LLC 1702Cordoba Guitars 1208Cort USA 1309Curt Mangan 1418D’Addario & Company, Inc 1401D’Andrea Inc. 1425D’Angelico Guitars 1248Daisy Rock Girl Guitars 1118DBZ Guitars LLC 1119Dean B. Zelinsky Guitars 1119Deering Banjo Company 903Diamond Amplifi cation Inc 1119Digitech 1218Direct Sound Headphones LLC 311DJ Times 838DownBeat 1029DR Handmade Strings 1310
Drake Ceramic Instruments LLC 239Dream Cymbals and Gongs 704Eden Electronics 906Egnater Amplifi cation 1429Electro-Harmonix 1518Elixir® Strings 728EMD Music Inc 1236Emery & Webb, Inc. 1045EMG Inc. 1319Empirical Labs Inc 308Epilog Laser 429EQ Magazine 926Ernie Ball, Inc. 1600Ernie Ball, Inc. 1603Essential Sound Products, Inc. 406Evans Drumheads 1401Extreme Isolation Headphones 311EZ Key Publishing 1027Fargen Amplifi cation 1449Flavoreeds 744Flaxwood USA Inc. 1106Fleabass 1336Folkcraft Instruments 907Forge 437Fostex 900G-Wiz Electronics 343G7th Ltd 1106Gall Tech LLC 219Gallien Technology Inc. 1513Gallien-Krueger 1513GAMA Teaching Guitar Workshops 150Gatchell Violins Co., Inc. 822Gator Cases, Inc. 819George L’s Musical Products 913GlassTones LLC 1224Gold Tone, Inc. 1422Goldfi sh Guitars LLC 1110Grassroots Musical Distributor 214Gretsch Co. 700GretschGear.com 700Grip Studios 1701Guangzhou Lang Qing Development Corp. Ltd. 1344Guitar Edge 922Guitar Hands 1007Guitar Player Magazine 926
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JUNE 2010 MMR 59
Guitars in the Classroom 150GWW Group Inc. 1109H & F Technologies, Inc. 810H.E.A.R. - Hearing Education and Awareness for Rockers, Inc 166H.G. Leach Guitars 1501Hagstrom Guitars 906Hal Leonard Corporation 1018Hall Crystal Flutes 743Hamilton Stands 808Hand Guitars 1244Hanser Music Group 718Hanson Musical Instruments, Ltd. 1626Harmony 1309Harris Musical Products, Inc. 1136Headway Music Audio Ltd 1444Heil Sound Ltd. 319High Spirits Inc 1711Holloway 1502Holloway Harp Guitars 1502Homespun Tapes, Ltd. 1018Hosa Technology, Inc. 528Hoshino USA Inc. 1318House Band LLC 645Howard Core Company 737HOYER 526HQ Percussion 1401Hudson Music 1018Hughes & Kettner 300Humes & Berg Mfg. Co., Inc. 901Hunter Music Instrument Inc. 828IBC Trading Ltd 1106IBMA 150Indie Guitar Co. 1536Innovation Strings 1505International DJ Expo 838ION Audio LLC 400Jack Deville Electronics LLC 237JamHub, LLC 410JangleBox 1442Jarrell Guitars LTD. 1528Jay Turser 906Jean Larrivee Guitars USA Inc 1000Jeff Earl Design 1449Jensen Musical Instrument Speakers 1227John Pearse® Strings 1006K and S Music 426Kala Brand Music Co. 1328KAM Instruments Corporation 345Kelly Concepts, LLC 607Keyboard Magazine 926KEYS Program 150KHS America 506Kiwaya USA 1308Koozee Armor Products, LLC 1716Korg USA, Inc. CLUBKurzweil USA 900Kush Audio 308Kyser Musical Products Inc. 1304Lakland Guitars, LLC 1624Lakota Leathers 1708Lazy River Guitars 1712Legacy Learning Systems, Inc. 1128Les Basses Erizias 248Levy’s Leathers Limited 1226Line 6 1323Line 6 RM213Listen Hear 427Lloyd Prins Guitar Company 1621LM Products, Inc 725Long Hollow Leather 1548
Lou Capece Music 542Low End 1437Luanyu International Inc 825Ludwig Drum Co. 601Luminous Espial 446M Music & Musicians Magazine 240Mad Professor Amplifi cation Ltd 1231MADAROZZO 526Major Music Supply 1209Mano Percussion 906
Mapex USA 500Marshall Electronics 401Martin Ritter™ 526Meinl USA L.C. 610Mel Bay Publications, Inc. 928Merano Musical Instruments 719Miami Audio Music Corp. 1628Mighty Mite 1309Miktek, LLC 209Miller Guitar Strap 224
Exhibitor Booth# Exhibitor Booth# Exhibitor Booth#
The First Step In Music
www.eldoninstruments.com
Give Your Students
the Instrument
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800-845-1922
A Quality Product by Antigua Putting quality instruments into the
hands of students at prices their families
can afford. Isn’t that what creating new
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Now available exclusively from:
MMR_59 59 5/19/10 1:30:04 PM
60 MMR JUNE 2010
Exhibitor’s List
Ministar 906MJS Music & Entertainment, LLC 924Mobineko 336Mogami Cable 401Molten Voltage 206Moog Music Inc CLUBMorgan Hill Music 1408Morpheus 437Motion Sound 437MP Audio Corp 347MTD CLUBMuse Inc 1326Museum of Making Music 150
Music Dealers Resource Group LLC 334Music Distributors Association 150Music for All, Inc 150Music Furniture 1447Music Inc. 1029Music Player Network 926Music Sales Corporation 1018Music Teachers National Association 150Musical Distributors Group 1436Musical Merchandise Review 1031Musiquip Inc. 1618MXL Microphones 401NAMM Foundation Pavilion 150
National Association of School Music Dealers 150National Piano Foundation 150Native Music Rocks 150Nektar Technology, Inc 646NEMC 836New Horizons International Music 150NewBay Media LLC 926Nord USA 900Nova Strings Inc. 1446Numark Industries 400Old Jersey Music Lab 221On-Stage Stands 800Opus Enterprise 338Orange Music Electronic Company, Inc. 1508Oriolo Guitar Company 1400Oscar Schmidt, Division of Washburn International 906Osiamo LLC 332Overture Guitars 1439Pacer Concepts 1710Paige Musical Products 1406Pantheon Guitars, LLC 1405Panyard, Inc. 604Papa’s Boxes LLC 1606Parker Guitars 906Peak Music Stands 729Pearl Corporation CLUBPeavey Electronics CLUBPedaltrain 1511Percussion Marketing Council 150Performer Media 234Perri’s Leathers Ltd 1531Perry’s Music LLC 1611Peterson Electro Musical Products Inc. 418Phonic 906Pick Guy, Inc. 1617Pickboy 332Pigtronix 1327PJLA Music Sales & Marketing 330Planet Waves 1401Players Music Accessories 831POWER Wrist Builders 709Prat Basses LLC 1529Premier Builders Guild 1428Premier Guitar 922Pro Audio Review 926Pro Sound News 926Pro Stage Gear LLC 1511Pro-Active Websites 918ProFile 906PureSound 1401PZTRONICS 200Q Lighting 1629Quik Lok 906Rack Writer Inc. 204Raising The Blues, LTD. 150Randall Amplifi cation 906Rees Harps Inc. 827Remo, Inc. 605Retail Print Music Dealers Association 150Retail Up! 842Reunion Blues 1443Reverend Guitars 1250Rico Reeds 1401Riptide Ukuleles By Boulder Creek 1408Ritter Europe Ltd. 526Rock House 1018Rock It 422Rock On Audio 202Roland Corporation U.S. CLUBRowdy Pickers Musical Products 226ROX-XY G U I T A R S GmbH 1500S.I.T. Strings Co. 1300Sabian Ltd 710
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JUNE 2010 MMR 61
Exhibitor’s List
Saga Musical Instruments 1100Salebug.com, LLC 320Samick Music Corp. 636Samson Technologies Corp 510Santa Cruz Guitar 1211Schneider Guitars 444School of Rock 1144SCORE 162Score Mktg. 323Sensaphonics Hearing Conservation 307Shanghai Max Precision Instrument 729Shenzhen Fzone Technology Co., Ltd 1544Shoreview Distribution 207SHS International 327Shubb Capos 1010SICA Speakers 1227Sixth Street Ocarina 244SKB Corporation 1145Sonic Edge 1449Sonoma Wire Works 408Sony Electronics Inc. 207Soul House Sound, LLC 1426Souldier 1706Sound & Communications 838Source Audio LLC 442St. Louis Music 436Strings & Things Ltd. 1505Strings by Aurora 1110Studio-Blue 309Studiologic 900Supro 1327Taixing Shenyun Stringed Instruments Co. Ltd. 829Taylor Guitars 105TC Electronic 229TELEFUNKEN USA LLC 213Telescript, Inc. 228Testa Communications 838The Case Brace Company 1527The Club CLUBThe Lampifi er Company 208The Music & Sound Retailer 838The Music Link 1336The Music Link 1343The Music People! Inc. 800The Musician Network 1142The Paige Capo 1406The RapcoHorizon Company 411TKL Products Corp. 1205TMP Pro Distribution 800ToneRite 1336ToneRite, Inc. 1336Tornavoz Music 1208Traveler Guitar 1613Tri-Technical Systems, Inc. 1037Tropical Music 1307Tunerguard 1704TV Jones, Inc 1427Two Old Hippies 1009Tyler Retail Systems, Inc. 1043U.S. Band & Orchestra Supplies Inc. 436Ultimate Ears 306UltraSound Amplifi ers 1525UpBeat Daily 1029US Music Corp 906V-Picks 1538V.J. Rendano Wholesale Music 328Vee Strap 1542Veritas Instrument Rental Inc 818Vintage Guitar magazine 238VNewsletter 838Voyage-Air Guitar, Inc. 1501W.L. Gore & Associates, Inc. 728Waldron Instruments, Inc. 1612Warwick 718
Washburn International 906Wave Distribution 308Wavelength Audio, Ltd. 444WD Music Products 1420Wechter Guitars 1329Wedgie Products 1408Wells Company 1542Wild Ass Suits 443Williamson Works 1445Willis Music Company 1018Wilmington Fibre 1229World Liberty Thailand Co., Ltd. 236Worldwide Music Services, LLC 1126
Wristies 1707Xcel Drumsticks, LLC 210XP Audio, Inc 437Yamaha Corporation of America 618Yorkville Sound Inc. 300Zaolla Silverline 528Zuni Custom Guitars & Amplifi ers 1539ZZGuitarWorks 1703
Exhibitor Booth# Exhibitor Booth# Exhibitor Booth#
See us at NAMM Booth 536
MMR_61 61 5/19/10 1:30:18 PM
62 MMR JUNE 2010
NAMM University
NAMM UniversityFRIDAY, JUNE 18BREAKFAST SESSIONBreakfast 8–8:30 a.m. (fi rst come, fi rst served); Session 8:30–9:30 a.m.Grand Ballrooms, Renaissance Nashville
State of the Industry AddressJoe Lamond, President/CEO, NAMM, and Guests
NAMM President/CEO Joe Lamond will lead the State of the Industry Ad-dress, discussing the changing economy, its impact on the industry and the up-coming challenges and opportunities as the music products community prepares for third- and fourth-quarter business.
IDEA CENTER SESSIONSBooth #837New sessions start every 30 minutes, unless otherwise noted.
10:30 a.m.What’s Working for My Store—Now!Presented by Danny Rocks, The Com-pany Rocks, with Panel
No theory, no fl uff, just actual tales from the front line of music retailers. Dan-ny Rocks has assembled a panel of music retailers who will share the ideas that are actually working for them, now! Five ideas in twenty minutes! These are ideas you can quickly adapt—no matter the size of your store, the size of your trading area, or the range of your product lines!
11 a.m.How to Get a Crowd in Your Store Every Day!Presented by Bob Popyk, Founder of Bentley-Hall, Inc., and Columnist for Music Trades Magazine
It takes some creativity and planning to generate business on those off days. Listen in for a dozen ways to keep the cash regis-ter ringing in the slowest of times.
11:30 a.m.5 Ways to Get More Business out of Every CustomerPresented by Bob Popyk, Founder of Bentley-Hall, Inc., and Columnist for Music Trades Magazine
It takes a little effort to create that ex-tra sale, otherwise you could replace your salespeople with vending machines. There’s more business than you might think com-ing in your store with every customer who
walks through the door. Bob will present some easy ways to maximize every sale to substantially increase your overall sale.
Noon (Double Session)Back to Basics: DNA of a Successful Music StorePresented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, PC
Even though most music retailers are selling similar products and offer-ing similar services, the way each retailer goes about their business is as unique as our DNA. However, in the fi nal analysis, there are a few similarities found among fi nancially successful retailers. From fi nancial management to customer ser-vice, routinely performing some basic but important tasks separates the profi t-able from the bankrupt. Join music in-dustry consultants Alan Friedman and Daniel Jobe as they take the time in this double session to highlight these essen-tial tasks and give you some insight that could change your music retailing DNA.
1 p.m.Basic Marketing for Smart Music Store OwnersPresented by Scott Robertson, APR, Di-rector of Marketing & Communications, NAMM
Marketing is part science, part art, and just fi lled to the brim with a ton of jargon, acronyms and theory. And some of that stuff can be very useful in running your
MMR_62 62 5/20/10 11:30:03 AM
JUNE 2010 MMR 63
business. Learn the difference between goals, strategies, tactics—and why you should know and care about these terms. Don’t have a marketing plan for your store? No problem! We’ll walk through one together as you ask questions, learn from your peers—and have some fun.
1:30 p.m.Finding More Customers and Capital in a Continually Changing EconomyPresented by Mark Dobosz, Executive Director of the SCORE Foundation and VP of Development for SCORE
Whether in good times or bad, businesses need access to two important things: more customers and accessible funding. This ses-sion will give you practical tools and tips that can help you access FREE resources to boost your business marketing and identify new capital opportunities.
2 p.m.Give Your Lesson Program a Profi t Makeover!Presented by Robin Walenta, West Music Co.
We’ve heard it all before: lessons bring traffi c, not profi ts. But don’t stop there. Make your lesson center one of your big-gest profi t centers. Join Robin Walenta of West Music and learn different strategies on how to run a successful (and profi t-able!) lesson studio operation.
2:30 p.m. 5 Things to Consider When Placing a Purchase OrderPresented by Peter Dods, Owner, Easy Music Center
It’s one thing to know all about mu-sic products—but it’s another to be a savvy music products buyer for your business. If you want to feel confi dent about your store’s purchasing decisions, then this session will help you avoid the school of hard knocks! Learn the right questions to ask and the factors to con-sider before ordering, regardless of the economy. Join fellow retailer Peter Dods as he shares practical advice and real-life experience to avoid some of the buying mistakes and pitfalls, in order to manage a positive and consistent business climate for your staff and store.
3 p.m. (Double Session)How to Manage Your Inventory for Maximum Profi tPresented by George Hines, President, George’s Music
Is it possible to manage your inventory profi tably while continuing to offer your customers a good selection of products? The answer is “Yes!”—as long as you follow an
integrated strategy for purchasing, budget-ing and measuring the performance of your inventory. Join George Hines, of George’s Music, as he provides answers to these ques-tions: What is the proper amount of inven-tory for you to stock? What are the best strat-egies to follow when purchasing inventory? How can you maximize inventory turns and gross margins? What “key indicators”
MMR_63 63 5/20/10 11:30:10 AM
64 MMR JUNE 2010
NAMM Universityshould be in place to help you maximize your profi ts and customer satisfaction?
4 p.m. (Double Session)Improving Your Business Cash Flow through Your Music Lesson Program Presented by Pete Gamber, Owner, Alta Loma Music, and “The Lesson Room” Columnist, Music Inc. Magazine
During ever-changing economic times, every retail business has the same
two immediate challenges: 1) How to get more consumers into your store; and 2) How to get more cash into your busi-ness from these customers. Pete Gamber will show you how your lesson program can meet both of these retail challenges by increasing your store traffi c AND in-creasing sales and revenues! Join Pete as he walks you through practical ideas and tips to increase your rentals, print music, repairs, small goods, and yes, even your
large-tag items—all because of your les-son program—starting tomorrow!
SATURDAY, JUNE 19BREAKFAST SESSIONBreakfast 8–8:30 a.m. (fi rst come, fi rst served); Session 8:30–9:30 a.m.Grand Ballrooms, Renaissance Nashville Driving Customer Traffi c and Sales in This Economy with Destination Principles
Jon Schallert, The Schallert Group, Small Business Consultant and Destina-tion Business Expert
This session takes Jon Schallert’s pro-prietary 14-step strategy to turn a business into a Consumer Destination and focuses on the most important tools that business owners must use in today’s economy to thrive and survive. Retailers will leave with concrete “to-do’s” they can immediately implement in their business to drive more customer traffi c—despite today’s challeng-ing economy. Jon promises to engage audi-ence members in a compelling session that reveals their current business challenges and shows them how his Destination prin-ciples can be applied with amazing results.
IDEA CENTER SESSIONSBooth #837New sessions start every 30 minutes, unless otherwise noted.
10:30 a.m. Top 5 Marketing Ideas Using Social Media: If You Do Nothing Else, Do These!Presented by Jen Lowe, BoomBoom Per-cussion
Join Jen Lowe for this special session as she shares real results from using social me-dia from rock star retailers! These are simple and real-life marketing techniques that were applied by music industry retailers—each with unique success. Come away with the Top 5 ideas to use in your own business, and get inspired to start putting at least one of the suggestions into action right away!
11 a.m.Do I Have to…Be on Facebook and Twitter?Presented by Jim Hodgson, hodgsonco.com
In this session, Internet specialist Jim Hodgson answers the questions he’s heard most from NAMM Members “Do I have to use Twitter?” “What does it mean for
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NAMM Universitymy business if I don’t have a Facebook page?” “Is it always necessary to do the lat-est thing?” These questions and more will be addressed. Plus, Jim’s sessions always promise a lot of fun, so come join us!
11:30 a.m.Start Driving Customer Traffi c Today with FacebookPresented by Mike Nessen, CEO, Rin-forza Social Media Marketing
With hundreds of millions of people visiting Facebook daily, you don’t want to miss out on learning how to use this vehicle as a way of driving traffi c to your store. Join music products marketing and technology professional Mike Nessen as he shows you how it can be done by anyone, with little-to-no experience. This session will focus on easy steps to make an instant impact on Facebook, connect with new customers online, and build your business today!
NoonHow to Start Selling Your Products Online: A Checklist for SuccessPresented by Danny Rocks, The Com-pany Rocks
Setting up an e-commerce Website to sell your products is not “rocket science.” However, there are certain key steps you do not want to overlook—you need a checklist to make sure you’re ready to sell and fulfi ll orders on day one. But what if no one shows up to buy on opening day? How do you at-tract paying customers to your e-commerce site? Danny Rocks of The Company Rocks will give you a checklist for this as well.
12:30 p.m.Your Business Budget: Plan to Make a Profi t!Presented by Alan Friedman and Daniel Jobe, Friedman, Kannenberg & Company, PC
You’ve planned your instrument purchases for the rental season; you’ve planned your accessory buys for the holi-day season; maybe you’ve even planned for a rainy day. But have you planned to make a profi t? You would never build a house without a blueprint, so why would you run your business without a budget? By creating and diligently using a budget, you can practically assure profi tability for your store instead of just “hoping for the best.” Join music industry consultants Alan Friedman and Daniel Jobe as they
walk you through a simple but effective budgeting tool for today’s music retailer.
1 p.m.A Creative Approach to Merchandising without Spending a FortunePresented by Jen Tabor, Souldier Guitar Straps, USA
Did you know that your store already houses many tools needed to revamp it? Get a fresh look with a few simple
ideas and tips that will cost you little, if anything. Your employees are part of this strategy too. With this in mind, now is the time to make some changes! Join Jen Tabor for creative tips for a shop makeover. No more business as usual. Topics include maximizing the potential of the “youth” in your store, and making the most of your store setup so you can spend less while increasing your cash fl ow.
Cremona bowed instruments have set the pacefor the vibrant student and rental markets for over30 years. Strict adherence to international sizingrequirements, domestic educational set-up standardsand continuous quality improvement have madeCremona Violins, Violas, Basses and Cellos provensales leaders.
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See us at NAMM Booth 1100
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NAMM University1:30 p.m. Build Your Customer Base and Increase Your Sales for FreePresented by Josh Vittek, Joshua Paul Vittek and Associates
Generate the media press coverage you deserve. This discussion will cover how you can benefi t from a public relations effort; what is public relations and how it differs from marketing; how to utilize your local print, television and digital me-
dia to generate ‘earned media coverage’; and how to integrate social media—all to build your store brand, your reputation, your sales and even your relationships with customers, neighbors and vendors.
2 p.m. (Double Session)Sales Strategies from the Top: Ten Secrets to Success for Selling More!Presented by Bill Hinely, Bill Hinely & Company
With the right sales strategies, you can be among the best when it comes to moving products! Learn the amazingly simple techniques and tactics that sepa-rate the super sellers (the top 1 percent) from rest of the pack. Join Bill Hinely for this dynamic session, based on stud-ies of outstanding salespeople in various industries—including music products. Don’t settle for average sales when you’re just a few great ideas away from multiply-ing your results. This is a great session for salespeople and sales managers alike.
3 p.m.YouTube or Your Lesson Program: How to Sell Music Lessons to Your CustomersPresented by Pete Gamber, Alta Loma Music, and “The Lesson Room” Colum-nist, Music Inc. Magazine
In the world of YouTube, Craigslist, the local Parks and Rec department, and the dude at church, the basic question, “Why should I take lessons at your store?” will undoubtedly arise. Join Pete Gamber as he shows you how to train your staff to handle your store’s lesson program selling points versus other music lesson competi-tors. Together you’ll come up with a list of benefi ts to market to new students and to help staff and new trainees. You’ll leave fo-cused on why your store’s lessons can help students and increase future sign ups!
3:30 p.m. Increase Your Store Traffi c by Hosting In-Store EventsPresented by George Hines, President, George’s Music
Are you still waiting for customers to come into your store to shop? If so, you may be in for a long, lonely wait. Why not give your customers a reason to visit your store, so that you can help them buy your products? Why not invite your cus-tomers to attend an in-store event? Events will entertain and excite your customers while giving you the chance to showcase your staff and products. George Hines of George’s Music will show you how to pick the right in-store events; choose the right people to manage the events; and measure the effectiveness of your in-store events.
4 p.m. (60-Minute Session)How to Make a Quick Buck—or Two!
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Presented by Danny Rocks, The Com-pany Rocks, & Panel
Every store needs to fi nd quick ways to generate revenue. How can you grab a fast sale without cheapening your store’s reputation? How can you create some re-tail excitement in your store to get custom-ers spending? How can you make a buck by saving a buck? It’s the little things that count. Join Danny Rocks and his panel of retailers as they share details about ways to jump-start sales—when they are most needed! You will come away with ideas that you can put into action Monday morning!
SUNDAY, JUNE 20BREAKFAST SESSIONBreakfast 8–8:30 a.m. (fi rst come, fi rst served); Session 8:30–9:30 a.m.Grand Ballrooms, Renaissance Nashville
Best in Show: This Year’s Hottest Products Frank Alkyer, Publisher, Music Inc., with Panel
With many exciting new products at the show, it’s sometimes diffi cult to make sure you’ve seen all the important new items. Join Music Inc. publisher Frank Alkyer and a panel of retail buyers, media and gear heads as they scour the aisles and dig into the mer-chandise to fi nd the best products, ideas and trends. You know as soon as you get home, someone always says, “Did you see the new … ?” and you feel like you’re the only person who missed it. Here’s the chance to change that in this rapid-fi re, 60-minute snapshot of what to see before leaving Nashville.
IDEA CENTER SESSIONSBooth #837
New sessions start every 30 minutes, unless otherwise noted.
10:30 a.m. (Double Session)Social Media Update: People Who Won’t Say “Tweet” Support GroupPresented by Scott Robertson, APR, Director of Marketing & Communications, NAMM
Check in on the latest in social media (Facebook, Twitter, LinkedIn) and how these tools are being used in the mu-sic products industry. Bring your tough questions about control, risk, privacy and your general discomfort about this technology; by the time we fi nish, you’ll
be drinking the social media Kool-Aid. We might even get you to start using the word “tweet” in your daily conversation.
11:30 a.m.Streetwise BloggingPresented by Kenny Smith, Music Inc. Magazine Columnist
Today everyone wants more store and Website traffi c! “Streetwise blogging” can make a difference in turning that desire into reality. Join Kenny Smith, sales training guru and columnist for Music Inc. Magazine, as he reveals how blogging can rev up your store and your employees to blast your way into the blogosphere. He’ll share powerful blog-ging techniques you can use to generate more sales leads and local traffi c, all for FREE! Attending this session could make a big difference in your bottom line.
NoonBig-Time Social Media Results from Small-Store ResourcesPresented by Danny Rocks, The Com-pany Rocks
Sure, you want to be on Twitter, and Facebook and YouTube. But you also need to run your store. So how do you fi nd the time and the technical know-how to take advantage of social media opportuni-ties? Is it possible to get “big-time” social medial results without spending tons of time? Yes. Danny Rocks will share actual music dealer social media success stories with you in this session. Dealers of all size are welcome!
12:30 p.m. (Double Session)2010 Best Tools for Schools AwardsPresented by Symphony Publishing
Symphony Publishing editors and guests host the announcement of win-ning products in the annual Best Tools for Schools Awards. Come see what stu-dents and leaders in music education and business have chosen as the most relevant and innovative quality products being showcased at 2010 Summer NAMM.
1:30 p.m.–4 p.m.Wanna Play Sunday Workshops and ClinicsPlease check www.namm.org/wanna-playsunday for more details and up-dates.
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SuppliersceneDeering Launches New Web Site Increased customer demand for more de-tails, historical data on the banjo models, artist sound bytes, and informative vid-eos prompted Deering Banjo Company to create and launch their new Web site.
With over 100 models to choose from in
the Deering, Ten-brooks, vintage Vega and Good-time lines, the daunting project
was recently com-pleted and each banjo
has pages with tabs for technical specifi cations, cus-
tomer testimonials, and high resolution photographs so that they can see greater detail on each model. To help customers fi nd an authorized Deering dealer any-where in the world, a new “dealer loca-tor” feature has also been added.
The new Web site includes offerings from premium resources as well as the much needed proprietary Deering banjo parts customers have asked for over the years. The site has a secure server to pro-tect customers’ vital information when placing orders for banjos and accessories. An extensive video library continues to be added to daily and current offerings include factory footage, artists play-ing banjos and will eventually include detailed footage on all banjos made by Deering as well as maintenance manuals and technical FAQs.
Visit the new Web site at www.deeringbanjos.com.
Jim Wunderlich Joins Pearl & AdamsPearl Corporation and Adams Musical Instruments have added Jim Wunderlich
to their roster of percussionists, composers, and educators. Jim is entering his fi fth year as the Front Ensemble Caption Head and arranger for The Concord
Blue Devils. The 2007 & 2009 Blue Dev-ils were awarded the honor of DCI World Champion Drum Corps, and the percus-sion section received the Fred Sanford Award for Best Percussion Performance.
For more information, visit www.pearldrum.com.
Inked By Evans Evans has launched the Inked by Evans program for B2B customers. Evans new program allows drummers to print a large, color graphic on bass drumheads with Ev-
ans new high-resolution printing system.This new opportunity for dealers will allow for one-on-one time with custom-ers to get fi rst-hand input and feedback on the hottest designs, allowing dealers to stock surefi re favorites and optimize their customized head inventory.
To purchase Inked by Evans, please visit www.inkedbyevans.com.
LÂG Guitars Chooses Elixir StringsLÂG Guitars has chosen Elixir Strings to
outfi t their acoustic steel string guitar models. LÂG made their U.S. debut in January 2010 with the unveiling of the Tra-montane line of acoustic and acoustic/electric guitars. Based in France, LÂG has been mak-
ing guitars for over 25 years under the guidance of mas-ter luthier Michel Lâg Cha-varria. Named for a sea-sonal wind in southern France, the Tramontane line includes both steel
string and nylon guitars. For more information, visit
www.lagguitars.com.
Dr. Richard Spece Named as Endorsing Artist for Conn-SelmerConn-Selmer has added Dr. Richard Spece to its artist endorsement roster for Selmer-Paris clarinets. As an accom-plished orchestral and chamber musi-
cian, Spece has performed in a variety of venues around the country including the John F. Kennedy Center for the Per-forming Arts, the Embassy of France in Washington DC, the Arlene Schnitzer Hall, Benaroya Hall, and Avery Fischer Hall among others. He has performed in numerous chamber music series includ-ing the Smithsonian Hirshorn Museum Recital Series, the Mozart Society of Cal-ifornia Chamber Music Series, the Insti-tuto de la Cultura Festival de Primavera, and the Summer Festival of Sacred Music in New York City.
To fi nd out more, visit www.conn-selmer.com.
FDW Reduces Price of Audient Zen ConsoleFDW Corp has announced a price reduc-tion for Audient’s Zen mixing console. The Audient Zen is an analog mixing console combining DAW I/O integration with optional moving fader automation, and transport control.
To streamline production, Audient has discontinued two of their initial Zen models, focusing on the more popular Zen 16MP and Zen 16MPMF. According to Chris Walsh, director of sales for FDW, lower than expected production costs and a favorable turn in the exchange rate, have allowed FDW to substantially re-duced prices.
For more information, visit www.audient.com.
Marshall & Dave Mustaine Sponsor Amp ContestA special, one-of-a-kind Marshall am-plifi er cabinet was recently presented to the winner of a Dave Mustaine/Marshall Amplifi cation contest. Minnesota-based
MMR_68 68 5/20/10 9:41:23 AM
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Marshall dealer, American Guitar and Band made the presentation.
During the development of his signa-ture Marshall cabinet, Dave Mustaine vis-ited the Marshall factory in the U.K. and hand built a one-off cabinet with the help of the production staff. As is tradition at Marshall, the person building a cabinet signs his or her name to it, so the cabinet Mustaine built bears his signature, as well as that of Dr. Jim Marshall, OBE.
The cabinet was offered as a prize for a contest that was run through the Megadeth’s and Marshall’s, Web sites.. The contest pulled over 4000 entries. The winner, Bart Schneider, who resides in Minnesota, was presented with the cabi-net by Cory Lake, the owner of American Guitar and Band in Maple Grove, Min-nesota. As an extra bonus, a special copy of the DVD that ships with all Mustaine signature cabinets was enhanced specifi -cally for Schneider with additional foot-
age of Mustaine building the exact cabi-net given away in the contest.
For more information, visit www.marshallamps.com.
Ultrasone Expands Artist Endorsers Morris Hayes, keyboardist for Prince, and Maceo Parker have both chosen Ul-trasone’s HFI-680 headphones. Blue Oys-ter Cult’s legendary guitarist Buck Dhar-ma has selected Ultrasone’s PRO-750.For more information, visit www.ultrasone.com.
Joint Venture for Skullcandy & Roc Nation
Skullcandy has partnered with Roc Nation. This fi rst joint venture for the two brands affords both the opportunity to collaborate in the marketing as well as the creative direction of all merchandise. First up in this venture is the Roc Nation
Recent Dave Mustaine/Marshall contest winner Bart Schneider and Cory Lake, the owner of Maple Grove, Minnesota-based Marshall dealer American Guitar and Band.
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MMR_70 70 5/19/10 1:42:39 PM
JUNE 2010 MMR 71
Aviator, designed with metals, polycar-bonate headphone cups, plush memory foam ear cushions, and premium mate-rials.
For more information, visit www.skullcandy.com.
RS Berkeley’s Latest Artist Endorsers
RS Berkeley has signed Chops Horns’ Darryl Dix-on, Dave Watson, Mark Williams, and William Helmers as their newest artist endorsers. Darryl Dixon and Dave Watson have over 30 years of experi-
ence creating horn arrangements. Mark Williams has displayed his talents in the world of hip hop as well as in the jazz community. William Helmers has been
a member of the Milwaukee Symphony since 1980, performing on saxophone, clarinet, and bass clarinet. Mr. Helm-ers is also a member of the Milwaukee Chamber Orchestra and Present Music.
www.rsberkeley.com
Hosa Technology Joins Asian Distribution FirmsHosa Technology recently granted distri-bution rights for the company’s range of products to two new distribution fi rms in the Asia Pacifi c region – BGW Guitars of Singapore and Hi-End Tech of Hong Kong. The agreements are expected to increase Hosa Technology’s presence throughout Asia.
Singapore-based BGW Guitars will now represent both the Hosa Technology
and Zaolla Silverline brands throughout Singapore. Specializing in guitarist- and performer-oriented brands, BGW Gui-tars’ focus is on high-quality, value-driv-en products. BGW Guitars offers both retail and wholesale service to the region. The company will expand their distribu-
tion capabilities as they incorporate Ho-sa’s extensive lines into their line card.
Hong Kong-based Hi-End Tech will now be distributing the Hosa Technology and Zaolla Silverline brands. In addition to the Hong Kong market, the company’s territories include the People’s Republic
See us at NAMM Booth 1304
Dixon & Watson
Helmers Williams
MMR_71 71 5/19/10 1:42:48 PM
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of China, Macau, and Taiwan (Republic of China).
For more information, visit www.hosatech.com.
Lick Library Live Web CastStatus Quo’s Rick Parfi tt will be the next presenter in the Lick Library Live Web-cast series. Lick Library will be bringing this opportunity to interact with Rick in person on June, 1 2010. Rick will discuss
a variety of topics. Viewers will be able to ask Rick questions and interact with other viewers via a live chat feature. Per-formances from Rick Parfi tt’s Rhythm Method DVD have been uploaded by Lick Library on to YouTube in prepara-tion for this event.
For maore information, visit www.licklibrary.com.
Hal Leonard Releases Sondheim WorksLast spring, Hal Leonard Corporation reached an agreement with Rilting Music to exclusively represent Broadway com-poser Stephen Sondheim in print. Hal Leonard has released of fi ve new Sond-heim editions, commemorating this legends 80th birthday.Each of these songbooks has been given at-tention by Hal Leonard edi-tors, as well as by Sondheim himself. All ti-
tles feature new music engravings, added songs and introductions, and detailed plot synopses.
For more information, visit www.hal-leonard.com.
St. Louis Music’s Alvarez Guitar Giveaway at NAMMSt. Louis Music is staging a drawing at Summer NAMM, and the winning dealer will go home with a free Alvarez AJ414CBK Black Cutaway Jumbo guitar with solid spruce top and electronics. Dealers can register up until two hours before the drawing. The drawing will be held at the St. Louis Music booth on June 19, at 5:00 p.m.
For more information, contact [email protected].
The Fender Center & Steve Miller Launch “Text-To-Donate”Rock icon Steve Miller has launched a “text-to-donate” campaign to raise mon-ey and awareness for a national music ed-ucation initiative. The “text-to-donate” campaign will benefi t Kids Rock Free music programs at the Fender Center located in Corona, Calif. The campaign provides free and low-cost music lessons to students. Kids Rock Free has serviced over 12,000 kids and there are currently 800 waitlisted for the program. Miller who is a trustee for the Fender Center KRF program is challenging his fans and artists to donate money to expand the Kids Rock Free School nationwide.
Supplierscene
MMR_72 72 5/19/10 1:42:53 PM
JUNE 2010 MMR 73
Supporters of Kids Rock Free “text-to-donate” can make a $10 donation di-rectly from their mobile phone by texting ROCK to 50555. A one-time $10 donation will be added to mobile bills, messaging and data rates may apply.
For more information, visit www.fendermuseum.com.
L-Acoustics Launches KARA/SB18 Pilot ProgramL-Acoustics has launched its KARA/SB18 Pilot Program, which will primarily in-volve existing members of the L-Acous-tics Rental Network – in particular,
dV-DOSC owners interested in ad-vanced fi eld test-ing of the new sys-tem for corporate and special events through to con-cert applications.The initial compa-nies taking part are UK-based rental companies SFL and Plus 4 Audio, French events spe-cialist Impact Evé-nement, Wilhelm
& Willhalm from Germany, and global production company PRG, all of which are located near L-Acoustics headquar-ters and offi ces to facilitate close collabo-ration with the R&D team and technical support. Emphasis will be put on preset validation, system confi guration and de-sign, rigging, and general system set-up and operation. The KARA/SB18 Pilot Program is expected to run throughout the summer in preparation for KARA’s offi cial launch, scheduled for September.
For more information, visit www.l-acoustics.com.
Gretsch Foundation Supports Savannah Banjo WorkshopThe third Banjo Assembly Workshop pre-sented by the Savannah Folk Music Soci-ety (SFMS) was held on Saturday, May 1. The event was held on the grounds of the Ships of the Sea Museum (SOSM) in Sa-vannah, Georgia.
The workshop focused on the con-struction of real, playable banjos by ama-teur banjo enthusiasts. Hank Weisman of SFMS and Tony Pizzo of SOSM were the workshop teachers. Twenty-three partici-pants created instruments for themselves using banjo parts donated by the Gretsch Foundation, which is the charitable arm of the Gretsch family. Fred and Dinah Gretsch are long-time supporters of the Savannah Folk Music Society.
Based on the feedback from those who participated, as well as the availability of additional parts in Gretsch’s Ridgeland, South Carolina warehouse, plans are un-der way for additional workshops in 2011 and 2012.
For more information on the Gretsch Foundation and the Gretsch Company, visit www.gretsch.com.
Music Rising Aids Nashville’s MusiciansMusic Rising, a campaign launched in 2005 to aid the musicians of the Gulf Coast region after the hurricane disasters of Katrina and Rita, has pledged support to the city of Nashville and its musicians affected by the lastest fl oods. Music Ris-
ing, co-founded by U2’s the Edge, pro-ducer Bob Ezrin, and Gibson Guitar CEO and chairman Henry Juszkiewicz, an-nounced its partnership with MusiCares in cooperation with the Gibson Founda-tion to administer the Music Rising Nashville Flood Relief efforts that will
aid musicians with the repair and re-placement of instruments damaged or destroyed in the recent Tennessee fl oods.
Music Rising will donate $250,000 to MusiCares to be used specifi cally for Music Rising/Nashville Flood Relief. These funds will be earmarked to help musicians in the Nashville area repair or replace instruments lost to the fl ood waters.
To make a donation or apply for assis-tance, visit www.musicrising.org.
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MMR_73 73 5/19/10 1:42:58 PM
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Classifi eds
For Classified Sales Call Maureen • 800-964-5150 ext. 34 [email protected]
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MMR_77 77 5/19/10 1:51:10 PM
78 MMR JUNE 2010
Visit the Classifi eds on the Web: www.MMRmagazine.com
For Classifi ed Sales Call Maureen 800-964-5150 ext. 34
BOW REHAIRING
Expert Bow ServiceOrder forms,Pricing and Shipping label at:
www.bowrehairing.com
Violin bows as low as $10.00 per bow in quantity incl. shipping (see website fordetails.) Large inventory of replacement parts both new and vintage.
IRA B. KRAEMER & Co.Wholesale Services Division
“An industry leader since 1967”467 Grant Avenue, Scotch Plains, N.J. 07076
Tel: 908-322-4469 Fax: 908 322-8613 e mail: [email protected]
MiscellaneousBAND INSTRUMENT REPAIR VIDEO
Save $$$ on repair expense. Earn extra income. Journeyman repairman offers “How To” videos on the repair of
brass and woodwind instruments. For information write to:
B.I.R.V. Co.880 Slater Rd.
Bellingham, WA. 98226(360) 384-6707
Repair Tools
Merchandise
FAST TURN-AROUND ON STOCK REPAIRS NATIONWIDE
NAPBIRT member, 26 Years Experience
Contact: Dan Rieck, [email protected]
USED PIANOS at WHOLESALE PRICES
consoles, studios, uprights,grands. DISCOUNT PIANO WHOLESALERS
(323) 377-3644
Oboes & BassoonsWe create the fi nest hand-crafted Oboes
& Bassoons. Also replacement 5K Bassoon Bocals.
Linton Woodwinds Corporation, Jack Linton
1013 Alma St. Elkhart, IN 46514 U.S.A.PH: 1-866-220-2909 Fax: 574-266-7658
E-Mail: [email protected] www.LintonWoodwinds.com
From button accordion to Piano accordion, from Kid’s to adult, from entry level to professional, from solid color to combo, we have a wide selection for the accordion player.
Hunter Music Instrument Inc adds in an accordion line.
www.huntermusical.com718-706-0828
Find it in the Hot News section of MMR’s Web site,
Breaking News
www.MMRmagazine.com
MMR_78 78 5/19/10 1:51:15 PM
JUNE 2010 MMR 79
Visit the Classifi eds on the Web: www.MMRmagazine.com
Wanted USED TUBASANY CONDITION-CASH PAID
THE TUBA EXCHANGE1825 CHAPEL HILL RD.
DURHAM, NC 277071-800-869-8822
WWW.TUBAEXCHANGE.COM
Wanted To Buy
WE, BUY, SELL, TRADE and ship worldwide.
Written APPRAISALS available.GRUHN GUITARS,
400 Broadway, Nashville, TN 37203
(615) 256-2033fax (615) 255-2021 www.gruhn.com
www.mmrmagazine.com
Store For SaleFOR SALE
Beautiful central FloridaWell-known music store,
Located 24 years on East Coast!All inventory/ xtures, turnkey!
Major brands, full-line.No real property. 8 + studios Owners have aging parents.
Call PM only. Partner/investor okay.
321-725-3047
SHIPPING YOUR PIANOwith Lone Wolf Trucking
is a “grand” idea!An independent, long-distance Mover
specializing in coast-to-coast residential Relocation.
1-800-982-9505www.lonewolftrucking.com
Alamogordo,New Mexico. 88310ICC MC-256289
Services
Vintage Instruments
INDEPENDENT SALES REPS
Sales Reps WantedMost territories open
A Great Job!Hunter Music
Instrument [email protected]
• NEEDED •Independent Reps calling on
Music Stores, Pro Audio Shops, ContractorsAll Territories Open • High Commissions
MIC-EZE® • RUBBER-NECK® • LUMIN-EZE™Microphone holders & Placement Systems
No-Creak Black GoosenecksClamp-On DJ Work LightsBNC & XLR Mixer Lights
Contact: [email protected] • 800-537-3491
Reps WantedRecruiting
America Sidco Inc, (Musical Instrument) in Ontario California is seeking knowledge of wholesale B2B environment, performance-driven, highly motivated, self-starters who are capable of working independently to market our products.
Music instrument Business Development Director
Territory Sales Manager
Applicant must have wind instrument experience, submit a resume to [email protected]
1.
2.
Wanted To Buy
MOVING?Don’t miss a single issue
of MMR...Let us know 6-8 weeks before your move so we can continue to send your magazine
without interruption.
PAST
E OL
D LA
BEL
HERE
!
NEW ADDRESS HERE! Name ___________________________
Address _________________________
_______________________________
City ____________________________
State ____________Zip ____________
21 Highland Circle, Suite 1Needham, MA 02494
(781) 453-9310
Guitar Show OperatorsPromote your show dates and reach
every guitar dealer in the US through the
classifi ed pages of MMR.Call Maureen
800-964-5150 ext 34
MMR_79 79 5/19/10 1:51:21 PM
Adindex
80 MMR JUNE 2010
COMPANY NAME E-MAIL/WEB ADDRESS PAGE COMPANY NAME E-MAIL/WEB ADDRESS PAGE
AAc-Cetera Inc. www.ac-cetera.com 42Access Bags and Cases www.accessbagsandcases.com 24Al Cass 72Alfred Music Publishing www.alfred.com/dealer 49Alfred Music Publishing www.alfred.com/dealer 17Allparts Music Corp www.allparts.com 67Amati’s Fine Instruments www.Amatis.us 69America Longxing Inc. www.huntermusical.com 70American DJ Supply Inc. www.americandj.com 31American Way Marketing LLC [email protected] 25
B/CBreezy Ridge Instruments Ltd. www.jpstrings.com 37 CE Distribution LLC www.cedist.com 34Chesbro Music Co. www.chesbromusic.com 61
DD’Addario & Co. www.daddario.com 57Dana B. Goods www.danabgoods.com 43Dunlop Manufacturing Inc. www.jimdunlop.com 14
F/GFloyd Rose Marketing www.fl oydrose.com 64 GCI Technologies www.gci-technologies.com 60Good for the Goose Products www.chopsaver.com 37Greg Bennett Co. www.franklinstrap.com cov 2
HH & F Technologies Inc. www.audio2000s.com 11Hal Leonard Corp. www.halleonard.com 9Hal Leonard Corp. www.halleonard.com 27Hohner, Inc. www.hohnerusa.com 35Humes & Berg Mfg.Co. Inc. www.humes-berg.com 56
J/KJack Rabbit Technologies www.jackrabbittech.com 54Kala Brand Music Co. www.ubass.com 52KMC Music www.kmcmusic.com;
www.kmconline.com 59KMC Music, Inc www.kmcmusic.com;
www.kmconline.com 51Korg USA Inc. www.korg.com 53Kyser Musical Products Inc. www.kysermusical.com 71
M/NMeisel Accesories LLC www.meiselaccessories.com 37
Mel Bay Publications Inc. www.melbay.com 10Miami Audio Music Corp. www.miamiaudiomusic.com 8Musicorp www.musicorp.com 33Musiquip www.tanglewoodguitars.com 7NAMM www.namm.com 18-19 National Educational Music Co. www.nemc.com 55
O/POriolo Guitar Company www.oriologuitars.com 47PRS Guitars (Paul Reed Smith) www.prsguitars.com 5
R/SRetail Up www.retailup.com 16Sabian Ltd. www.sabian.com 13Saga Musical Instruments www.sagamusic.com 65Samson Technologies Corp. www.samsontech.com 3Shoreview Distribution www.shoreviewdistribution.com 73SHS International www.shsint.net 48Shubb Capos www.shubb.com 67SKB Cases www.skbcases.com 41
TTKL Products Corp. www.tkl.com 1ToneGear www.theStringCleaner.com 70
U/VU.S. Band & Orchestra Supplies www.usbandsupplies.com 29Vandoren www.dansr.com 63Vandoren www.dansr.com 14Vandoren www.dansr.com 66Visual Sound www.visualsound.net cov 4
W/YW.D. Music Products Inc. www.wdmusic.com 42Wyman Piano Company www.wymanpiano.com 54Yamaha Corp. of America www.yamaha.com 15
MMR_80 80 5/20/10 12:03:42 PM
Check the website often for updates as they materialize! www.JazzEdNet.org
your portal to the global jazz community!
The Jazz Education Network Annual Conference is moving to January!
Details on line soon!• Exciting Headliners
• Enlightening Clinics/Panels • Exhilarating School Ensemble Performances • 20,000 sq. ft of Enticing Exhibits!
All under one roof, two blocks from theFrench Quarter!
Details following soon. Submissionguidelines and applications availableonline May 1-June 15.
SAVE THE DATE!
2nd Annual JEN Conference2nd Annual JEN ConferenceJanuary 6-8, 2011New Orleans, LAHistoric Roosevelt Hotel – Famed Blue Room
SAVE THE DATE!
MMR_COV3 COV3 5/19/10 1:52:22 PM
