mmr february 2013

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F e b r u a r y 2 0 1 3w w w . m m r m a g a z i n e . c o m

Upfront Q&A: Jim D’Addario

Bourgeois Guitars’ Aged Tone Series

Buyer’s Guide to New Gear

at NAMM – Part 2

Quinlans: The

Don Johnson Service Award Winners 2013

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2 MMR FEBRUARY 2013

MMR Musical Merchandise Review® (ISSN 0027-4615) founded in 1879, is published monthly by Symphony Publishing, LLC, 21 Highland Circle, Suite 1, Needham, MA 02494 (781)453-9310, publisher of School Band and Orchestra, Choral Director, Music Parents America and JazzEd. All titles are federally registered trademarks and/or trademarks of Symphony Publishing, LLC. Subscription Rates: U.S.A., US possessions, one year $32; two years $40. Canada one year $80; all other countries one year $159. Single issues $5 each. May Supplier Directory $35. Periodical-Rate Postage Paid at Boston, MA and additional mailing offices. POSTMASTER/SUBSCRIBERS: Send address change to Musi-cal Merchandise Review, P.O. Box 8548, Lowell, MA 01853. Periodicals circulation is directed to music dealers and retailers, wholesalers and distributors, importers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competion. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2013 by Symphony Publishing, LLC, all rights reserved. Printed in USA.

www.mmrmagazine.com

16 Upfront Q&A: Jim D’AddarioWith a new logo mark unveiled this month, the D’Addario CEO reveals details and plans behind the diverse music product company’s brand overhaul.

36 Fretted: Bourgeois Guitars’ Aged Tone SeriesThe Maine guitar maker introduces its newest line, designed for an impeccable vintage feel.

42 Webwise: Yamaha is Game for ‘Gamification’‘Gamification’ is changing the way the public watches the NFL and stays loyal to electronics companies. We look into how a few influential MI players are getting in on the game.

46 Report: Music Achievement CouncilGetting to know this industry panel focused on as-sisting and promoting music education.

50 Audiofly: Ready to Soar in America The Australian headphone maker targets the U.S. this year with a distinguished line of products.

56 Piano & Keyboard: Faust Harrison Takes Long Island

New York’s influential piano retailer (also famed for its rebuilt Steinways) opens a brand new location in Huntington Station, Long Island.

60 Trade Show: NAMM UniversityA complete schedule of the informative, helpful events taking place throughout this year’s NAMM Show, designed to help retailers in as many sales scenarios as imaginable.

74 Trade Show: 2013 NAMM Show Exhibitors List

A full list of exhibiting companies at this year’s NAMM Show in Anaheim.

88 Anniversary: Yorkville Sound Turns 50The Canadian manufacturer and distributor hits its golden anniversary as we speak with co-founder Jack Long and his son Jeff about the history of the business and its sister company, Long & McQuade.

In every issue:

4 Editorial6 Upfront94 Buyer’s Guide

130 Supplier Scene137 Classifieds143 Advertisers’ Index

ContentsFEBRUARY 2013 VOL.172 NO. 2

22 Spotlight: The Quinlans – 2013 Don Johnson Service Award WinnersLongtime owners of Quinlan & Fabish step forward to receive our fifth annual Don Johnson honors for the incalculable inspiration they’ve given to generations of young music students.

Cover photo by Alan Klehr, Chicago.

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EditorialSidney Davis

sdavis@ symphonypublishing.com

PUBLISHER Sidney L. [email protected]

ASSOCIATE PUBLISHER Rick [email protected]

EDITOR Christian [email protected]

ASSOCIATE EDITORS Eliahu [email protected]

Matt [email protected]

CONTRIBUTING WRITERSChaim Burstein, Dennis Carver, Kevin Mitchell, Dick Weissman

ADVERTISING MANAGER Iris [email protected]

ADVERTISING & MARKETING EXECUTIVE Matthew King [email protected]

CLASSIFIED & DISPLAY AD SALES Steven [email protected]

PRODUCTION MANAGER Laurie [email protected]

GRAPHIC DESIGNERSLaurie [email protected]

Andrew P. [email protected]

CIRCULATION MANAGERMelanie A. [email protected]

SYMPHONY PUBLISHING, LLCChairman Xen Zapis

President Lee Zapis [email protected]

Chief Financial Officer Rich [email protected]

Corporate Headquarters26202 Detroit Road, Suite 300, Westlake, Ohio 44145440-871-1300www.symphonypublishing.com

PUBLISHING, SALES & EDITORIAL OFFICE: 21 Highland Circle, Suite 1, Needham, MA 02494 (781) 453-9310 Fax: (781) 453-9389www.mmrmagazine.com

Volume 172 Number 2 February 2013

®

4 MMR FEBRUARY 2013

The Quinlan Family – A Proud Tradition of Music AdvocacyThe inscription on the Don Johnson Service Award, named in memory of our longtime former editor reads, “In recognition and appreciation for your out-standing advocacy and support for music education both at the community and national level.” The statement is a summary and affirmation for the long and distinguished careers of Quinlan & Fabish founder George Quinlan Sr. and son George Jr. who have devoted their business and professional activities to enrich the music lives of countless thousands of students ranging from middle school through college level.

George Sr. taught at DePaul University and St. Xavier College and also launched scores of band programs in the Catholic grade schools throughout the Chicagoland area. As he explains it, “Early in our development we put together a package that included a rental instrument, books and a stand from September through June for $125. We then brought in student teachers from DePaul.” As he further comments in our cover story (see page 22), the profit margins were questionable, but it was a “labor of love” and the end-result was a lot of kids were making music. Quinlan and his then-partner, Tom Fabish, opened their first store in 1959 while both were teaching at DePaul. George Sr. recalls the early days, “I’d conduct high school rehearsals early in the morning, then go to grade schools, then stop in the store, then teach downtown at night and often play the trum-pet for whoever was headlining in Chicago.” Today the seven-store chain has a 125-employee roster spanning three states. Truly a renaissance man, in the 1970s George became the chairman of a local bank and in the ‘80s an early adapter of computers to the point where he consulted with other dealers on developing in-ventory software. He learned to fly a plane and used it to transport instruments within the chain and, mixing business with pleasure, would take a band director from Chicago to Wisconsin for lunch, “We would call it the $100 burger!”

The father and son team are major supporters of VanderCook College of Mu-sic. George Jr. serves as chairman of the Board of Trustees for the college and on Senior’s 90th birthday a Quinlan Legacy Fund was established, along with the naming of a rehearsal room in his honor. In addition, the Quinlan family has set up a scholarship at VanderCook in memory of George Senior’s wife, Lorraine, who passed away in 2006. George Jr. learned the family business by washing store windows and ringing up reeds for 25 cents each. Today, as company CEO, he lists “school service representative” alongside his title on the company website. In or-der to learn the music business he first took employment at Conn-Selmer working in customer service and marketing, followed by a stint with LeBlanc in Kenosha, Wisconsin before coming home to Quinlan and Fabish. During our cover interview George Jr. was asked when he finally left the road and he replied, “About a half hour ago.” He had just returned from instructing a band director how to oil the bells on French horns. Both the Quinlans have served on the board of directors for NAMM and George Jr. has been actively involved with the National Association of School Music Dealers, presently as secretary/treasurer.

Charles Staley, Fine Arts chair at Naperville’s Neuqua Valley High School sums up the Quinlan family’s concern and approach to their business and music advocacy: “I asked George, ‘What can we do with kids who are economically dis-advantaged, on our free lunch programs, and can’t afford instruments?’... The in-struments were provided!” We are both humbled and proud to salute the Quinlans as the recipients of the fifth annual Don Johnson Service Award.

Editorial February.indd 4 12/31/12 2:07 PM

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www.stringswing.com

6 MMR FEBRUARY 2013

Upfront

New NYC Digs for Sam Ash, Dallas Store on the WayWhen it was announced in late July of 2012 that Sam Ash Music Stores would be de-parting from the company’s flagship ad-dress on 48th Street in New York City, it signaled one more (and, in many ways, the “final”) nail in the coffin for the city’s fabled “Music Row,” but also begged the question: What’s next for Sam Ash in the Big Apple? At the time, company COO Sammy Ash was able to promise “big things” at a new location at West 34th Street, in Midtown West, but details beyond that were vague. In late December of ’12 MMR paid a visit to the still-under-construction new facil-ity to meet with Sammy and some of his management team and get a much better picture of what’s in store for Sam Ash Mu-sic in NYC.

“We’re right near Macy’s, half a block from the Lincoln tunnel, two blocks from the Javits Center, a short walk from Penn Station. The traffic is better here than our old location. Nobody lives near the stores on 48th Street. Once the offices are closed [near 48th] and people go home, it’s completely dead.” Indeed, on the Friday afternoon we visited, the new storefront (333 West 34th) had about as much foot-traffic as you’re likely to find in the City, barring smack-dab in the middle of Times Square. Another added benefit to the new address? Next door is Manhattan’s 2nd Precinct Police Department. “It’s a deterrent to anyone trying to run out the front door with something stuffed in their jacket when there are four police cruisers parked outside,” jokes head vintage and used guitar buyer, Mike Rock.

The new store is massive: the main sell-ing floor is nearly 20,700 square feet with dedicated rooms and selling areas for bass-es, amps, pro audio, accessories, acoustic guitar, electric guitars, percussion – you get the picture. The overall design aesthetic is in line with the recent remodel of the Sam Ash Nasvhille storefront, meaning that a unified company-wide “look” is taking shape for the country’s second-largest MI chain. There’s also some multi-use space (extremely large hallways with very tall ceilings, essentially) tucked away behind the showrooms for easily accessible stor-age of top-selling items. “That way we can keep salespeople on the floor,” explains

Sammy. “The less time one of my sales team has to be off the floor, digging around for an item, the less likelihood that the cus-tomer changes his or her mind or walks out the door.” Lee Mendelson, used brass & woodwind buyer, adds: “The whole layout of this store, every room, is very ergonomic. You don’t waste your time, you don’t waste the customer’s time.”

On-site repair facilities are another selling point for the West 34th St. store-front. “We’re going to keep this one as you see it right now, open glass right where customers will be walking by,” says Ash, pointing to the sizable guitar repair room just to the right of the front entrance and

past what will be the bass room. “It’s a good way to engage and involve custom-ers and also underscores the point: Sam Ash does repairs in New York City.”

The new digs also boast 10,000 square feet of basement storage space – and a “real” loading dock and freight eleva-tor. “Before, at 34th Street, you wouldn’t believe what we have to go through to squeeze gear in and out,” says Rock. “This system is just so much easier, so much more efficient,” Sammy adds.

As a final thought on the new NYC store – expected to open sometime in Spring 2013 – Ash says: “I would have liked the ceiling height to have a few more feet, but I wouldn’t trade this location for that. From inception to finish it is the longest running job we have ever done, but that’s the price

To the left, as you walk out of Sam Ash’s new West 33rd Street location, is a sight familiar to all.

Some of the new NYC store’s “neighbors” parked outside.

Sammy Ash in the new store’s entranceway.

Upfront.indd 6 12/31/12 2:08 PM


MMR_7 7 12/31/12 12:41:22 PM

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8 MMR FEBRUARY 2013

Upfront

of being someplace good in NYC and this space isn’t just good – It’s great. Bonus, we can watch the Macy’s Day Parade from our front door and we will have plenty of hot chocolate. I will miss 48th Street, but 48th Street, as we know it, will be gone in a very short time, I bet... Now on to Dallas!”

On to Dallas? Sure enough, concur-rent to the big news in New York, Sam Ash is expanding into the Dallas market with a new 21,000 square-foot location, also set to open in the spring (late March/early April). The store will be full-line (minus acoustic pianos) with a school and will be modeled after the aesthetics established in Nashville and at 34th Street. Big things are afoot for Sam Ash in 2013. We’ll be keeping an eye on all the developments and reporting as things progress…

Mike Rock, Sammy Ash, and Lee Mendelson in the new Vintage Guitar Room.

The 50-foot pylon sign for the Sam Ash store in Dallas (That’s Sammy standing at the bot-tom right, to provide some scale).

Judgment In American Audio Trademark CaseAmerican DJ received a final Judg-ment, against Defendants V2Go Tech-nology Corporation and American Audio Laboratory, Inc. in the amount of $619,391.91 plus interest, for Defen-

dants’ infringement of the Federally Registered, incontestable American Au-dio® trademark.

The Judgment also included a Perma-nent Injunction against the Defendants and all of their… officers, directors, prin-cipals, servants, employees, et cetera… from infringing upon the American Au-dio trademark at any time in the future.

This lawsuit was filed in 2010 after V2Go Technol-ogy Corporation, Ameri-can Audio Laboratory, Inc., Wal-Mart Stores, Inc., DBL Distributing, LLC and Laser Karaoke, Inc. (dba Karaoke Warehouse), began to manufacture, market and distribute audio equipment marked “American Audio.” Wal-Mart, DBL, and Laser Karaoke settled the re-spective claims made against them by American DJ. Each of these defendants recognized American DJs’ rights to its fa-mous American Audio® trademark and agreed to discontinue any further use of the company’s universally known and respected trademark. V2Go and Ameri-can Audio Laboratory closed their doors following the filing of the lawsuit, and it is believed their principal, Harold Wang, fled the United States.

Kenneth L. Sherman, of Sherman & Zarrabian LLP, lead counsel for Ameri-can DJ, made the following statement, “This final Judgment vindicates Ameri-can DJ’s claims in this matter, recogniz-ing American DJ’s rights to its famous ‘American Audio®’ trademark and ter-minating the substantive phase of this

matter. ADJ will pursue all those who intentionally en-gaged in this infringement, including the principals of the defendant companies. American DJ maintains a policy of respecting the valid intellectual property

rights of others and likewise demands that its rights be respected. American DJ welcomes fair competition in the marketplace, but will not stand for nor acquiesce to unfair competition where competitors illegally and unduly seek to gain an advantage by attempting to encroach upon American DJ’s hard earned goodwill. American DJ will now pursue collection against the Prin-cipals of Defendants V2Go and Ameri-can Audio Laboratory in order to send a strong message to the industry that any attempt to infringe upon American DJ’s trademarks will have serious con-sequences.”

Harman to Acquire Martin ProfessionalHarman (NYSE:HAR) has reached an agreement to acquire Martin Professional A/S of Den-mark, a provider of lighting solu-tions for the entertainment, archi-

tectural, and commercial sectors, for EUR 110 million (roughly $146.3 million). The deal is subject to regulatory approvals and cus-tomary closing conditions, and is expected to close early in 2013.


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10 MMR FEBRUARY 2013

Upfront

The Retail Print Music Dealers Associa-tion (RPMDA) is accepting nominations for RPMDA’s “Dorothy” Award, named for Dorothy Hutchinson, former executive secretary/treasurer and charter member of RPM-DA.

“During her too-brief life, she epitomized the finest that our industry has to offer, and had in abundance the attributes that print music dealers and publishers all as-pire to,” notes the organization. “Dorothy served her community and music educa-tion, she was an active participant in pro-moting good dealer/publisher relations, and was an ethical businessperson who

generously shared information with her fel-low dealers. Her example of hard work and high standards make the ‘Dorothy’ Award

RPMDA’s highest honor.”To nominate someone in the

print music industry, either a dealer or associate member, for this award, submit a short nom-inating essay (250-500 words) to RPMDA headquarters by March 1, 2013. Keep these fac-

tors in mind when describing your nomi-nee’s qualifications:

• A lifetime of service to friends

and family, community, and the print music industry.

• Promotion of ethical business standards and policies.

• Setting high standards for cus-tomer relations and service, as well as dealer/publisher rela-tions.

• Personal integrity.• The encouragement and support

of music education.• Innovation in business, with a vi-

sion for the future.

Send your nomination By March 1, 2013 to: RPMDA “Dorothy” AwardFax 972/[email protected]

Derek Duncan, son of Seymour Dun-can steps up at the international head-quarters in Santa Barbara, California to take the reigns of the Custom Shop.

Duncan will be working directly with customers and performing art-ists, as well as assisting in the research and development of new products for the company. A fixture at the factory since he was in grade school, Derek has been winding pickups since before

he could legally drive—or work for that matter.

For nearly a decade, Derek has been a key play-er in the family business, working with and learning the entire process of de-signing and crafting pick-ups. He started his career working on the production floor and Quality Control, then in

the Engineering Depart-ment before moving into his previous role as builder and machinist for the Custom Shop. Duncan is the skilled artisan behind many of the newer 7 and 8 string mod-els, as well as historical rec-reations such as the Alnico Staple P90 and the Charlie

Christian pickup.

JHS to Distribute Stylophone Synth WorldwideIndependent trade distributor John Hornby Skewes & Co. Ltd. has secured a deal with Stylophone creator Dubreq to exclusively distribute the cult pocket synthesizer worldwide.

The modern-day Stylophone features Classic, Synth or Bass sounds, with or with-out vibrato enhancement, and players can play along with music on their MP3 player.

The Stylophone – which costs a mere £16.99 UK RRP (roughly $22.25) – has a headphone socket and volume control, and its tuning control provides many oc-taves of sound.

Ben Jarvis, head of Dubreq (and son of the Stylophone’s inventor, Brian Jarvis) said, “Dubreq began working with JHS

in 2012, and they proved very quickly to be enthusiastic and committed to the

brand and clearly shared Dubreq’s vision for the Stylophone in the MI market.”

Dennis Drumm, JHS’s managing director, adds, “I remember, as a music store salesman in my twenties, over thirty years ago, having such fun selling Stylo-phones… The Stylophone was always such fun, and in those intervening years has become an icon, and a British one to boot.”

For more information, check out the JHS website, visit their NAMM booth at Hall E 1212, or contact JHS export sales manager Adam Butterworth at [email protected].

RPMDA Accepting Nominations for ‘Dorothy’ Award

Derek Duncan To Take Over Seymour Duncan Custom Shop


MMR_11 11 12/31/12 12:41:44 PM

www.sabian.com


Ashley Appoints Tau Audio Distributor in ‘Benelux’Ashley Audio has appointed Tau Audio Solutions as its exclusive distributor in “Ben-elux” (Belgium, the Netherlands, and Lux-embourg). Tau Audio Solutions has been importing and supplying audio communi-cations systems to the Benelux region for fifteen years, and with its connections and expertise, Ashly expects to enjoy the same steady growth in Benelux that it has enjoyed in the U.S. and other international markets.

Emile Baran formed DeKalb Music Supply, a music retail store in Decatur, Georgia in 1958. Sev-eral years later he expanded into the wholesale business, thanks in large part to his understanding of the school music market.

Baran passed away on De-cember 9th. To view a clip from his NAMM Oral History inter-view, scan the code below

Trade Regrets:

Skip’s Music has promot-ed Mike Snyder to vice president of operations. Formerly general manag-er, Snyder’s new role will match his talents with the company’s expanded busi-ness priorities and growth plans.

Since 2006, Snyder has played a major role in the continuing growth of some of Skip’s Music’s most successful programs including Stairway to Stardom and Week-end Warriors. He has also effectively been a key player in the expansion of the com-pany’s rental services, including backline and event production. Mike Snyder was recently awarded the Skip’s Music “Titan of the Year” award, voted by Skip’s entire staff, in recognition of his unwavering sup-port to the organization and its customers.

Snyder

People


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MMR_13 13 12/31/12 12:42:42 PM

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visit us online at www.namm.org

NAMM News is published by NAMM. To keep up-to-date on the

latest breaking industry news, sign up for our NAMM News e-newsletter

at [email protected].

NAMM News February 2013

Note from Dan Del Fiorentino

2,000 Oral History Interviews—and Counting!

Over the past 12 years, archivist Tony Arambarri and I have had the honor of capturing history as we interviewed some of our industry’s most passionate professionals––as well as the world’s most accomplished musicians––for the NAMM Oral History Collection. This program was created to share the wisdom of those who have contributed to our industry, and allow them, in turn, to recognize the people who’ve made a difference in their lives, such as early music teachers and business mentors who were the first to fuel their musical passion.

The Oral History Program is a treasure trove of hard-learned lessons that not only helps to document important moments in music products history, but also serves as a valuable tool for NAMM Members by allowing them to learn from the successes and failures of their predecessors. These fascinating clips have been viewed at industry presentations, posted on retailer websites and shared during company training programs. They’ve even been used to pay homage to Oral History participants at their memorial services. Since the program began in 2001, we’ve lost more than 250 of the people we have interviewed; however, their words and stories live on, much to the benefit of the industry and their loved ones.

Each and every NAMM Oral History interview is a time capsule that provides unique insights into our industry’s colorful past, as well as some pretty entertaining bits of trivia–– from revealing that Les Paul used one of his mother’s

spoons for his first pickup to finding out that Ted McCarty once asked a Gibson engineer to help him “buck the hum.” Who knew?

With the help of a great team, the NAMM Oral History Collection is now being digitized and protected for the future. Not to mention, it’s continuing to grow by leaps and bounds. In 2012 alone, the NAMM Resource Center interviewed hundreds of people who helped to shape our industry, including Kay Koster, who’s been a music dealer since the 1940s; Danny Henkin, the former owner of CG Conn; Bob Bull, the past president of Steinway; and French Horn designer Ethel Merker. What’s more, sometime during the 2013 NAMM Show, we will capture our 2,000th interview, adding yet another remarkable story to our Oral History compilation for generations of NAMM Members to learn from and enjoy.

On a personal note, this experience has been a true blessing for me. Heck, I get to sit toe-to-toe with industry pioneers, leaders and other witnesses to history who have forever changed the world of music making. The result is a gold mine of best practices and good information that I believe can greatly benefit your business. We add clips to this collection weekly, so if you haven’t stopped by in a while, I invite you to visit namm.org/library now to take advantage of this invaluable NAMM Member resource.

Dan Del FiorentinoNAMM Music Historian

What do Herbie Hancock, Henry Steinway, Chris Martin and Rose Shure have in common? Their amazing stories have been captured for all time as part of the NAMM Oral History Collection.

MMR_14 14 12/31/12 12:42:49 PM

www.namm.org

BUILD your brand

SHOW your products

REACH your customers

www.namm.org/summer

MMR_15 15 1/3/13 1:06:02 PM

www.namm.org/summer


AQ&Upfront

After over a decade of rapid expansion, D’Addario & Co. recently made the decision to re-examine the

overall branding of the company’s entire line of offerings, which in addition to the iconic and popular line

of instrument strings also includes accessories, drumsticks, drum heads, reeds, and percussion.

CEO Jim D’Addario recently spoke with MMR about D’Addario’s new branding and logo and what

was behind these significant changes, as well as the group’s vision for the future.

“ This logo will transcend generation after generation of new management teams and will remain the identity for our family business into the distant future.”

Jim D’Addario Discusses Re-branding and the Future of D’Addario

MMR: What was the initial catalyst behind the move to re-brand?

Jim D’Addario: Our company has grown over 400 percent in the last 12 years. The growth has been both organic and through acquisition. Each time we have brought another brand into our family, our marketing and messaging becomes a little more complicated. We decided to seek the help of a sophisticated branding firm, and

the deeper we dove into the research, the more we realized that we needed to do a much better job defining our brand. Who is D’Addario? What do we stand for? All of our brands were not reflective of our deep heritage of innovation, to our pursuit of continuous improvement, and to our commitment to operational excellence. We decided to challenge ourselves on how we

could tell the D’Addario story better so that all our sub-brands could benefit from the halo effect of our heritage brand, company and family. We also asked our agency to challenge each and every sub-brand to de-termine what the market perception was of each brand, and its products.

All this work has culminated in a clear vision for D’Addario as a master brand. This vision has been expressed in a beautiful internal brand book that

has been printed and distributed to all of our employees and key partners. We now have a new logotype and logo mark, and we are close to completing a full sub-brand communications road map that will guide our branding, marketing and messaging for decades to come.

The new logo – which is a bold and contemporary evolution of the original –

signifies the company’s commitment to remaining modern, technologically ad-vanced, and forever innovating.

MMR: Was there some percep-tion that the previous logo and imagery was in any way “hold-ing the brand back?”

JD: Changing the logo was a very dif-ficult and personal decision for me since I personally designed the logo in 1973. The old logo evolved slightly over the years, but it is well recognized and changing it could be perceived as a risky endeavor. That being said, the nearly forty-year-old logo had some serious limitations. The old logo was difficult to place and use universally. Art directors have always struggled with finding the right location and size for our logo, as it is proportion-ally a long word and not a simple mark that fits easily in any required location.

Second, I felt strongly that our com-pany needed a logo mark that could stand separate from the name D’Addario and eventually become known to rep-resent the D’Addario company, brand, foundation, and all our affiliates. For instance, we wanted a clearly recogniz-

Jim D’Addario

Upfront Q&A.indd 16 12/31/12 2:09 PM

FEBRUARY 2013 MMR 17

able mark that could be on the end of a guitar strap, on a pick, on a mouthpiece, one that is artistic and not commercial but would clearly identify our products as D’Addario products.

The first efforts were to take the original logotype and clean it up so it had more balance, better spacing for use on the web and on small accessory products. We then tried to come up with a logo mark (like a Nike “Swoosh,” for instance) that would work well with the new cleaned up D’Addario logotype. Af-ter months of back and forth, we came to the realization that the old logotype was still not working well with some beautiful logo marks we had developed.

After long hours of deliberation, I agreed to explore other logotypes to go with the beautiful D mark we had devel-oped. Sure enough, utilizing a slightly modified version of Avante Garde, a mid-twentieth century typeface from ITC, we came up with a combination that I think is timeless and will look good for many decades to come. This logo will transcend generation after generation of new management teams and will remain the identity for our family business into the distant future.

The new logotype and mark can be used locked up together in a horizontal or vertical way, and each element can stand on its on and perform beautifully. We have achieved all the objectives we set out to address. The new logo mark and logotype will be used extensively to identify everything related to our com-pany. The same mark is also going to be used on our affiliate companies and for our D’Addario Foundation.

MMR: Can you talk a little more about the design process and the meaning behind the new “six-string converging into one ‘D’” imagery?

JD: We worked with a Chicago based branding agency, VSA, on this entire re-branding project. The object for the new

logo mark was to create something that was beautiful and timeless while speak-ing to our heritage for creativity, for free-dom of expression, openness, and our love for music. The six lines emerging in an arc from the base of the ‘D’ reflect the importance of the six strings on a guitar to the overall success of our company. While our string business is still our larg-est product segment, it is now less than 50 percent of our total turnover. That being said, we felt it was necessary to recognize those roots in this trademark. Although a musical staff is only five lines, the six parallel lines also are reminiscent of mu-sical notation.

We explored many combinations of abstract iterations of music strings, the letter ‘D,’ and other appropriate icons to our business. We did extensive test-

ing of the new mark in position on our products, our packaging, in our ads, on our stationery, buildings and trade show booths, to mention a few. After spending a couple of months with the design and seeing it “in action” in various applica-tions, we were convinced that we hit the “mark” with this new design.

MMR: Are there any related ini-tiatives or campaigns planned in the coming months that you’d like to discuss?

JD: Yes, there are so many that I could go on for pages and pages. Many have not yet been fully fleshed out or agreed upon, so I will refrain from men-tioning them, but there are a few that are in progress that we can certainly speak about.

By mid-December, our agency com-pleted a second extensive qualitative and quantitative research project, this one

pertaining to our sub-brands. Over thir-ty in-depth qualitative interviews were conducted with stakeholders for each of our sub-brands; artists, amateurs, deal-ers, distributors, and employees were queried for input. From that qualitative research, several different hypotheses were formulated for how these brands should be treated in our overall branding as a company. Then over 1,200 quanti-tative surveys were conducted, 200-300 per brand, to test those hypotheses. The data is now being crunched, and we have an outstanding base of information that will enable our agency and our com-munications team to develop winning branding strategies for every product we make and sell.

We have also redesigned our XL electric string packaging. One of the ele-

ments of our DNA as a company is our respect for our planet and our desire to be the industry leader with regards to sus-tainability. Graphically, the new packag-ing speaks to our main brand purpose of “inspiring performance’ and takes our XL and circle logos and modern-izes them. We considered changing our outer package from its present recycled, earthy-friendly format to a laminated foil bag. Unfortunately, laminated foil packages are not recyclable because dis-similar materials such as aluminum foil, polyester film, polyethylene film and pa-per are layered and glued together. The materials cannot be easily separated and cannot be marked as recyclable. This just does not agree with our company and family commitment to sustainability.

Instead, we chose to maintain the recycled outer cardboard package that has become a D’Addario trademark. We upgraded the design so the outer bag is



sealed, ensuring that the strings have not been tampered with or exposed to the environment. We also upgraded the inner, recyclable, plastic bag to a more advanced vapor-corrosion-inhibitor de-sign. The result is that all elements of our packaging are either recyclable or recy-cled, and all printing is executed with soy based, earthy-friendly inks.

The new packaging design will be premiered at the 2013 Winter NAMM Show.

We are also upgrading all the packag-ing for our Planet Waves accessories. The branding research has indicated that Planet Waves should take on a stronger “D’Addario” identity, and new packag-ing with the new D’Addario logo promi-nently displayed will be transitioned in over the course of 2013. Products that have been tested with the D’Addario brand name included have already seen huge increases in turnover. We are confi-dent that marrying Planet Waves fretted instrument accessories to the D’Addario fretted instrument string line is going to a successful migration.

At NAMM, we are also re-launch-ing Evans drumheads. For the last five years, D’Addario engineers have been researching new collar shapes and mak-ing new molds to test them. The goal was to develop a drumhead design that would create a head would fit all drums better. The new Evans Level 360 technology en-ables all Evans tom and snare heads to fit drums perfectly, tune easier and with an extended tuning range. The culmina-tion of a five-year R&D effort, all molds have been replaced with this new profile design and an extensive marketing re-launch will be unveiled at the NAMM show.

There are similar developments for each of our brands, but it is too early to speak about them publicly.

AQ&Upfront

See Us At NAMM Booth 3014


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50 YEARS LATER,VIC IS STILL ALL

ABOUT THE MUSIC. V ,

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Spotlight

George Senior & Junior Create a Legacy of Players, Inspire an Industry

Quinlans: The

Don Johnson Service Award Winners 2013

George Quinlan Sr. has spent his life serving others and is the perfect example of all that is right with our industry.– NAMM President Joe Lamond

“”

Spotlight.indd 22 12/31/12 2:14 PM


If you ever thought that commerce and art weren’t compat-

ible, know that not only can they coexist peacefully, but they

flourish at the intersection of Quinlan & Quinlan.

“The Quinlan team can be held up as a model for leading one of the most successful music retail businesses in our industry,” says Tabor Stamper, president of Jupiter. “They would be successful in any industry. The good news for us is that they have chosen mu-sic and music education to apply their skills.”

“George Quinlan Sr. has spent his life serving others and is the perfect example of all that is right with our industry,” says Joe Lamond, president of NAMM. “It would probably be impossible to calculate the number of young people who had the oppor-tunity to learn music because of his efforts, but I’d imagine it would be in the tens of thousands if not more.”

“No one is better at getting kids started on an instrument than the Quinlans,” as-serts Mark Ragin of St. Louis Music. “This is very important from my perspective, because many do not use the best quality instruments for rentals. The Quinlans do, so more kids stay with the instrument. I bet they have started 150,000 to 200,000 kids [playing instruments] throughout their history.”

John Musselman of American Way Marketing agrees that the Quinlans’ success is achieved through a dedication to quality instruments, in addition to their own hard work. “They aren’t just committed to the music program, but the band director and students, and that means getting them quality products and service. They have a good road crew who are very knowledgeable and experienced, too.”

“I have had the pleasure of knowing the Quinlans for over 30 years, and I find their success in life is the ability to interact with people,” says Vince McBryde, formerly of King, Selmer, Brook Mays, and Blessing. “And their employees and their customers know and respect them.”

“They are good, honest, hardworking people with heart,” says Jim Kidder of Kidder Music. “They treat their employees well, and have a strong passion for music in schools.”

“The Quinlans are the consummate professionals,” says VanderCook School of Mu-sic president Charles Menghini. “They are a constant source of support, service, and encouragement to everyone who has the pleasure to work with or know them.”

When the two music educators George Quinlan and Tom Fabish came together in 1959 to form Quinlan & Fabish, the idea was to help Chicago area schools build music programs. That they did, never straying from their core philosophy of sticking to what they know and relentlessly getting quality instruments into the hands of students, even those who couldn’t afford them, in some cases.

Fabish would be bought out in the late 1960s and son George Quinlan Jr. would be brought in officially in 1979, and the pair’s combined business acumen and success at the cash register alone would make them worthy of the 2013 Don Johnson Award. But the Quinlans have also been fierce and tireless advocates of music making, establishing new stores, programs, and even scholarships.

Today it’s a seven-store operation spread over three upper Midwestern states. They have 125 employees, serve scores of schools, and are big boosters of VanderCook Col-lege of Music. Through the years, Quinlan & Fabish has sponsored numerous work-shops, clinics, and educational events for Chicago area band and orchestra directors, students, and student teachers. Artists like Doc Severinsen, the Canadian Brass, Ed Shaughnessy, and many more have been through their stores.

All this has culminated in them receiving the fifth Don Johnson Industry Service Award, which will be presented to them at the 2013 NAMM Show in Anaheim.



“It’s humbling,” Quinlan Jr. says of receiving the DJA. “I remember the first [award presentation] and Dave Teeple got it, and I thought, ‘That’s the perfect guy for it.’ Then, through the years, I watched as other very prestigious people have been honored with the Don John-son Award, so I was shocked when Sid [Davis, publisher] called and told me we were receiving it!”

From Day One: FocusIn 1945, George Senior came home

from service in the army where he, “defeated the Nazis from a base in Ala-bama” (as he likes to joke). With trumpet in hand, he went to work.

He would get a B.M. and then an M.M. from DePaul University (where he would meet future wife Lorraine, who also gradu-

Quinlan & Fabish Milestones1959 Q&F established in SW side of Chicago (2563 W. 79th Street)

1979 George Quinlan Jr. officially joins Q&F

1988 Second Q&F store opens in southwestern suburbs

1991 Fire destroys original store in Chicago; reopened briefly, then shut down

1996 Q&F merges with Bandstand

2000 Q&F merges with Shuey Music Centers, allowing expansion into northwestern suburbs

George Quinlan Sr. conducting the Q&F All-Star band accompanying Doc Severinsen (1988). The band was composed of 1st chair players from schools serviced by Quinlan & Fabish.

Lorraine and George Sr. on their wedding day.



ated with a music degree). George taught at DePaul University and St. Xavier Col-lege, instructing many who would graduate and become outstanding band directors.

“There was this one young trumpet player who announced to me that he was going to drop out of college and play in a band,” Quinlan Senior says, recalling one of his many stories. “I sat him down and said, ‘No, you have to get your de-gree! Then you can play all you want, but also teach.’” Lee Loughnane didn’t heed Quinlan’s “Plan B” advice, and went and on to play with the seminal rock group Chicago. “About 10 years and $10 million dollars later, he came back into my store and we had a good laugh about that!”

Quinlan the elder’s history with Dr. Fabish goes back to high school, where he was a student of his. They would both

end up teaching together at the Carl Fischer store. When that company de-cided to get out of the retail business and focus exclusively on publishing, Quinlan, Fabish, Roy Knapp, and Robert See-man opened a retail operation in down-town Chicago called Quartet. Knapp was known as the “Dean of Percussion” who taught Gene Krupa and Louie Bell-son among others, and is considered the father of the modern Trap Set. As bills

came in, the other three would pass them off to Knapp who would throw up his hands and say, “What do you want me to do with these? I don’t have any money!” In related news, Quartet was short-lived.

Quinlan and Fabish would try again, and while both were teaching at De-Paul and performing professionally, they opened Quinlan & Fabish in 1959.

Quinlan Sr. tells of a hectic sched-ule in the early days: “I’d conduct high

2002 Q&F Montgomery, Ill. store opens in far western Chicago area

2003 Q&F merges with Paxton Music- Valparaiso, Ind. (original owner John Shaffer still works at Q&F)

2009 Q&F merges with Blessing Music- Mishawaka, Ft Wayne, Stevensville MI (original owners Paul Milliman & Doug Mills still work at Q&F)

2009 50th Anniversary – seven stores serving school music programs in three states

2012 George Quinlan Sr. and George Quinlan Jr. receive Don Johnson Service Award

The Quinlan team can be held up as a model for leading one of the most successful music retail businesses in our industry.

“”

George Jr. and Sr. at the original Chicago store the early ‘80s

Original teachers honored with “Chicagoland Outstanding Music Educator Awards” in 1989, sponsored by Quinlan & Fabish. David Allie & Greg Bimm with George Sr. (Bob Page in background).



school rehearsals from 7:30 to 8:30 a.m., then go to grade schools, then stop by the store, then teach downtown at night… I’d sneak in to see my family once in a while when I wasn’t playing trumpet for whoever was headlining in Chicago, like Nat King Cole or Frank Sinatra.”

Now if this was the typical MI story, we’d make that often-heard Beatles ref-erence here, followed by tales of a rush to combo instruments, leading to a land-slide of rock and roll success. But the Quinlans’ story isn’t typical. “We had

a few guitars when the Beatles hit, but they had a clear focus, and that focus was to stay with band and orchestra instru-ments,” explains the younger Quinlan.

Yamaha’s Rick Young states that this is a major reason Quinlan & Fabish have been successful. “It would have been very easy for them to expand into combo, to get into selling acoustic pianos, things like that, but they never did,” Young says. “I’ve seen a lot of others do [similarly] and then lose focus, but they stayed with what they knew, which was providing

quality instruments and service to their market.”

“They did the smart thing and con-centrated on their band business and didn’t stray from that,” Ragin adds. “They are the specialists, the top in the country.”

As to maintaining this laser-like fo-cus, Quinlan Jr. says, “It never seemed strange. We had plenty of room to grow in our niche, and I believe we became a stronger company because of our deci-sion to stick with what we know.”

And while they didn’t pioneer it, Quinlan & Fabish arguably perfected the art of getting music instruments into parochial schools. Early on, Quin-lan Sr. and Fabish put together a pack-age that the schools could not turn down. “The student would get the in-strument, books, and stand from Sep-tember to June for $125,” Quinlan Sr. recalls. “We were organized, bring-ing in student teachers from DePaul.” Concerts and festivals ensued and the two former band directors were a de

facto band department for the Chica-go Archdiocese. For the first 20 years the company focused on that market, which hinged on getting quality teach-ers and quality instruments into those schools. The profit margins were ques-tionable in the beginning and “it was a labor of love,” but in the end a lot of kids were making music.

Quinlan Sr. likes to joke that the program had band directors looking at things differently from the podium. At $5 a month per student, rather than counting off 1-2-3-4, the director would look out at the class and count “$5-$10-$15-$20 … They never wanted to lose a student because it would cost them, so re-tention levels were incredible!”

Through it all, the Quinlans never hesitated breaking the norm. “The other thing we did that was unusual was we had two women on the road in the late 1960s and 1970s,” George Sr. says. “We were one of the first to do that.” Simply, he spotted potential in Rosemary Kellam and Ann Szafranski and the two turned out to be excellent at their jobs. (Szafran-ski’s son, Alan has worked for the Quin-lan since he was 10, and today is their number one rep and oversees the repair department.)

In an unusual foray off the typical in-dustry path, George became chairman of a local bank in the 1970s. It would give him an edge that is often cited for his success today: He understood mon-

They are more than a music retailer – they develop friend-ships and sincerely care for everyone they work with.

“”

The 2011 Grand Opening of the Quinlan & Fabish Mishawaka store with three generations of George Quinlans (Sr., Jr., and III)

Longtime friend and colleague, Leo Henning receives an honorary doctorate from VanderCook College of Music with George Quinlan Sr. (George Quinlan Jr. delivered the commencement address).


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ey. In the 1980s he was an early adapter of computers, working with and even consulting on inventory software for retailers. He also learned to fly a plane, which he used for work and pleasure – sometimes both. He’d fly directors and employees around, and would shuffle instruments to schools in Peoria in the plane as well. “I would take a band di-rector from Chicago and fly up to Wis-consin for lunch – we’d call it the $100 burger!” Quinlan Sr. laughs.

Through it all, Lorraine Quinlan was part of the operation, even when polio confined her to a wheelchair early in her adulthood. She would have five children, three post-polio. She traveled with Quin-lan Sr. to every single conference, con-vention, and industry event. “Lorraine was a very integral part of the business,” says Jim Kidder of Kidder Music. “She raised the whole family and worked for the store while in a wheelchair, and did

it well.” (Lorraine passed away in 2006, and there’s a scholarship in her name at Vander-Cook.)

A Chip off the Old Block

“He’s learned a lot from his fa-

ther, and successfully took Quinlan & Fabish to become one of the leading music retailers in the country,” says Mc-Bryde of Quinlan Jr. “Under his lead-ership he has expanded from one store to seven successful locations in Illinois, Indiana, and Michigan. He has given back to the music industry through his involvement in the NASMD, in which he helps school music dealers become better at serving their customers and music education.”

George the younger grew up going to the store after school, cleaning the win-dows, and ringing up reeds for 25 cents each. Unlike his dad, he gravitated to-wards the bass clef, playing trombone and electric bass. “Once I decided to go into music, I went to University of Miami in Florida and finished up with a Music Business degree,” he says. He graduated Cum Laude in 1977. From there he in-terned at Conn-Selmer, and moved into customer service and then marketing. “Brian Haut was my boss and I watched how he worked and thought, ‘Man, that guy has a work ethic!’” A few years later, George went to work for Vito Pascucci at Le Blanc in Kenosha, Wisc., who is an-other mentor he credits as being influen-tial.

By the early 1980s Quinlan returned to the family store and went out on the road, learning the ropes as he went along.

When asked when he “finally” got off the road during the interview for this feature, he lets out a big laugh and de-clares: “About a half hour ago!” Turns out that he was just out visiting a band director hindered by 17 slightly wayward French horns who needed to learn how to oil their bells in order to keep the in-struments working well. “It’s about being pro-active,” George states.

Indeed.Today he serves as chairman of the

Board of Trustees for VanderCook Col-lege of Music and is on the board of di-rectors for NAMM. He also serves as secretary/treasurer of NASMD and pre-viously served on the board of directors of the South Shore Brass Band. He still takes calls to sub in the popular variety band Sundance occasionally.

On advocacy, Quinlan Jr. is uncom-fortable. “With music advocacy, it feels like you’re self-promoting because as a music store owner you do have a vested interest,” he states frankly. “But I know you’re doing much more than just busi-ness – you’re impacting the lives of stu-dents. We know that even those who play music as kids but don’t go on to play music professionally are still influenced by the experience. They go onto to be better students, better people, and do better in whatever career they choose.”

Quality instruments, quality service, Vince McBryde

Tom Jenkins, longtime King/Armstrong rep at the original store in Chicago circa late ‘70s.

George Jr. and Sr. with “Marilyn Monroe” at the 2012 NASMD gathering.



and a fierce support of music educators have been the Quinlan’s mantra. “What we do doesn’t matter unless a real good music education is going on,” says Quin-lan Jr. “So you have to do whatever you can to help the kids, and no job is too big or too small. You want to help young teachers become better, and so you guide them in anyway you can. You get a young teacher mentored. You get them into your repair shop over the summer so they learn to do some things themselves. Whatever you can do to make the music program succeed.”

“Here’s what you don’t often see,” says Charles Staley, Fine Arts chair at Neuqua Valley High School in the suburb of Naperville, and customer of Quinlans. “They look at band directors through the filter of what we need to do our job best. They listen to what we need, and meet our needs as best they can. For the Quin-lans, the bottom line is customer service. It’s not the amount of money they make on a customer, it’s how well directors are satisfied.”

Staley says when his school started their string program in 1987, there were

no full service music vendors dealing in strings. “We needed someone to handle our large district, and at the time George [ Jr.] didn’t have a big string department. He provided it and proved to be a pre-miere supplier of string needs.”

Staley says the Quinlans even stepped in to help economically disadvantaged kids who couldn’t afford the instru-ments. “With kids who are on the free/reduced lunch program, what can you do with them? [George Jr.] decided he’d provide instruments for them.” Staley adds that Quinlan Jr. is a member of ARTSPEAKS, an advocacy groups that brings in professionals who talk about how the arts positively affected their non-music careers. “We’ve had executives from Microsoft, Harvard Professors, [et cetera] come and talk about how their music experience transformed them, made them more competitive, and more successful.”

Cash is KingIn 1991 they had a fire

in the Chicago store, and George Jr. was there when it happened. A space heater was the culprit, and the fire spread quickly. Luckily ev-eryone got out safely, but

the store was destroyed. They would move to the growing suburbs. More reps were added, and the next big push was into the northwestern suburbs.

In 1996 they merged with Band-stand, a store opened 10 years earlier by Ed and Dale Ward, former Quinlan & Fabish students (Dale still works for them today). More expansions, mergers, and acquisitions followed and – yet an-other example of how respectfully they do business – former owners immedi-ately went to work for them. When they acquired Paxton Music, that former proprietor, John Shaffer also joined the team as an employee.

Stories abound. Musselman tells of be-ing invited to the Quinlan & Fabish Burr Ridge, Ill. location for the grand open-

George Sr., Doc Severinsen, and George Jr.



ing. “Senior was extremely proud, but one thing we all learned that day is not to leave big metal scissors out in the sun,” he laughs, explaining that when it was time to “cut the ribbon” it was too hot to handle. Of

course, being Quinlan, George was the first to make fun of himself about it.

Ragin met Quinlan Sr. when the former was a kid behind the counter at St. Ann’s School Music Service in St. Louis, and became friends with Quin-lan Jr. when they were both in their mid 20s attending NASMD events. When Ragin opened up his wholesale/distributor business, it was long time Quinlan employee Marsha Orwig that gave him the idea to call it U.S. Band and Orchestra (he later acquired St. Louis Music). As recently as this past fall, Senior got in a car and drove down to St. Louis just to surprise Ragin by sticking his head in the door and saying hi. “He has quite an entourage now!” Ragin laughs.

“Number one, the Quinlans have a great staff of people,” Ragin continues. “It’s telling that when someone goes to work there, it’s their career. They have people who have been with them for-ever. Two, their family approach to do-ing business is so important and so key to their success. Then there’s [Quinlan Jr.]. Often with family business, when the second generation takes over it fails, but that is certainly not happen-ing here.”

Ragin, astute on such matters in his own right, points out that Quinlan Se-nior’s fiscal sense is legendary.

Ragin was invited to the 90th birth-day party this past summer, where it was announced that there would be a Quin-lan Legacy Fund for VanderCook, and a rehearsal room would be named after him. But Senior had an odd twist on “his” birthday: “He gets up there and talks about how his whole life has been about ‘C.I.K. – Cash Is King,” laughs Ragin recalling the event. “And it’s true, because I can tell you he’s the best cus-tomer in the world – when he says the check will get to you on a certain day it gets to on that day! So then he walks

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around and gives everyone in the room an envelope, and inside that envelope is $90 in cash! There were about 200 of us at that party and we all got that enve-lope… only George!”

“They are fiscally conservative, knew when to take debt, and when to try new things, and that is absolutely the core of their success,” Young says. “Truly one of the most profitable areas of our industry is the B&O business when it’s done right, and the Quinlans do. I have the utmost respect for those guys.”

“When I first met George Senior, the first thing I noticed was he was more financially astute than the aver-age band director!” laughs Kidder. He says that when they go out to eat, George Sr. “enjoys a Martini or some-

times even two before a meal, and then proceeds to tell me what I should be doing to make my business better! I always point out that after a couple of vodkas, he’s suddenly my mentor and we all laugh at that!”

Young recalls a tale Quinlan Jr. likes to tell of when he went off to Washing-ton D.C. for a Fly-In Advocacy meeting and being picked up at the airport in a limo. Riding along in the backseat, he tells that he was feeling pretty big right up to the moment his wife rang his cell to inform him he had the wrong lug-gage, that he had taken a woman’s who had a similar bag instead. Not known is if he considered meeting industry hon-chos and congressional elite in drag, though he laughs and tells that return to the airport certainly brought him down a few pegs.

“They are both able to poke fun of themselves, and quick to do it,” Mus-selman says. “Neither of them shy away from that, and I think it shows a confi-dence in your abilities, and that always rubs off on people in a good reason.”

A Legacy That Continues to Grow

Currently Quinlan Jr. is vice presi-dent of NASMD. “I got a great kick in helping planning the 50th Anniversary together,” he says. “It was a great time and a great success.” He’s also a trustee of VanderCook, and chairman of a capi-tol campaign. Quinlan is working on the NAMM’s Music Achievement Council in addition to several other industry groups.

With kids who are on the free/reduced lunch program, what can you do with them? He decided he’d provide instruments for them.

“

”

George Sr.’s 90th birthday cake.



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Both Quinlans have been NAMM Board Members.

Locally, Quinlan Jr. and wife Cindy are involved with the Juvenile Diabe-tes. “Our son George ‘Andrew’ III was diagnosed at 18th months, but he’s fine today and actually a percussion major at VanderCook.”

“The Quinlans are top flight, qual-ity people,” says Musselman emphati-cally. “High ethics, integrity, a focus on quality service has always been the reasons for their success.” He met Quinlan Senior in 1972 when Mussel-man was at Selmer. “I was impressed how [Quinlan Sr.] was always very fo-cused, and always talked straight. Ju-nior is the same way.” Even when the latter worked with him at Selmer, Mus-selman noticed that he was focused like his father yet, “he put his own stamp on his career, and has his own success story to tell.”

“At VanderCook College of Music, they arranged to provide us new student line instruments for all of our wind and string techniques classes,” Menghini says. “They support many new initiatives the college offers such as 40 scholarships

for a ‘new teacher weekend’ at the col-lege where college faculty will work with first, second, and third year teachers in band, string, choral, general music and technology classes. They arrange for guest artists to visit and present master classes. All of this happens beyond giving us great service, excellent pricing on in-struments and equipment for the college, and of course, free music folders.”

For Menghini, it’s about the culture of music they have created. “They have created a community of music educa-tors and musicians who all share com-mon beliefs and common goals that focus on bringing successful, positive musical experiences into peoples’ lives through providing quality musical in-struments, supplies, repair, and sup-port. They are more than a music re-tailer – they develop friendships and sincerely care for everyone they work with.”

“What really makes both of them special is their passion for music educa-tion,” Stamper says. “They both work hard to make sure that every student in their area who wants to participate in music has that opportunity. That passion

feeds their busi-ness and their suc-cessful business feeds the passion. George Sr. still comes to work ev-ery day and the only way to reach George Jr. is on his mobile because he is in the schools day in and day out, working directly with band directors and students, making sure their needs are covered.”

He adds that while Senior would be excused if he wanted to slow down a bit after all he has done in his career, that’s not happening. “Instead, you will see him at every NAMM, NASMD, and Mid-west, among his countless other activities connected to music retailing and educa-tion. Nothing seems to slow him down. Several years ago we invited several of our dealers to join us in China for fac-tory tours and sight seeing. George did not miss a step. In fact, he and I climbed the Great Wall together with me having to hustle to keep up!”

Taybor Stamper

Previous Don Johnson Music Industry Service Awards

2009Dave Teeple, Port Huron Music.At the age of 26 he lost his store at 10 miles to a fire (he was uninsured). He went back to work and built a formida-ble retail operation. He developed the New Horizons program, an initiative to provide entry points to music for adults. The program went national and is sup-ported by NAMM. “Dave goes outside the box, and tries to improve music edu-cation throughout the country,” Roger White of Whitehouse Music said. “He absolutely has made a difference.”

2010Felice Mancini, Mr. Holland’s Opus Foundation. After Michael Kamen founded the organization based on the movie he composed the music score for, Man-cini became executive director (she’s the daughter of Henry Mancini). Some 10,000 students a year benefit from the work and advocacy of the organization. She was honored for her advocacy and gift of keeping the worthy organization vibrant after Kamen passed away in 2003.

2011Skip Maggiora, Skip’s Music.Since he opened his first store in Sac-ramento in 1973, he’s been creating music makers (and future NAMM presi-dents – Joe Lamond was an employee at one time). He developed the Stair-way to the Stars and Weekend Warriors programs, both of which were embraced by NAMM and spread to other retail-ers. “Three words: boundless, endless enthusiasm,” is how George Hines of Hines Music describes Maggiora. “And it’s contagious.”

Don Johnson was a longtime editor for MMR, and one of the most beloved and respected figures in the industry. In 2008, he died after a battle with lung cancer. To honor him, the Don Johnson Service Award was created to give to those who, like John-son, have worked to make a real impact to the music instrument community. Here are the previous honorees.



“He has been an inspiration to NAMM, our school music dealer mem-bers and the industry,” Lamond says. “ I have personally worked closely with George Quinlan Jr. and can say that while he would not credit himself, ac-knowledging his father and the great staff at Quinlan & Fabish, he is taking the business even further, serving even more school music programs and helping expand the number of active music mak-ers and growing the market for all.”

Young says that both Quinlans and matriarch Lorraine were, “The quint-essential midwestern family who speak straight, said what they meant and meant what they said. Were they astute business people? Absolutely. Did they know the value of the dollar? Yes. But how they did business with band direc-tors and manufacturers really helped in the long run.”

“They deserve it,” Musselman says of the Don Johnson Service Award. “The way they treat people, the way they pres-ent themselves, everything about them is first rate.”

“It’s not a just a store,” Quinlan Sr. says of his career. “It’s part of who I am.”

2012Keith Mardak, Hal Leonard. The lifelong Milwaukeean started off performing and teaching the ac-cordion and organ. A pioneer in edu-cational music print publishing, with his brother Don and Art Jensen, he bought Hal Leonard in 1970 (he eventually became sole owner). In addition to building one of the world’s largest print publishing operations, his stewardship and support of the Boys & Girls Clubs of Greater Mil-waukee lead to one of their buildings being named after him and Bishop Daniels. In 2010, he was inducted into the Songwriter’s Hall of Fame.



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Fretted

“ The top [of an Aged Tone guitar] is able to vibrate more freely. It’s more resonant”

Bourgeois Guitars’

The Best of Old and New…

It’s hardly news that Bourgeois Guitars are amongst the fin-

est acoustics available. Hand-crafted under the

watchful eye of master luthier Dana Bour-

geois, the guitars have long been favorites

of demanding upper tier professional

players, as well as discerning “amateurs”

and high-end collectors.

Assembled in what’s best described as a “large lu-thier’s workshop” located in a repurposed mill on the banks of the Androscoggin River in Lewiston, Maine, Bourgeois Guitars has an unparalleled reputation for bal-anced tone. “Dana and his small hand-picked crew are para-mount to our success,” states sales VP, Bonni Lloyd. “As an artisanal shop with a long history of small batch production, we have successfully combined the advantages of custom tooling and proven processes with the deep knowledge of the craft afforded by Dana. His involvement in every process, from wood selection to hand tuning of tops and braces is exceptional.”

Recently, Dana developed what has evolved into a new line of Bourgeois models with the same revered “balanced tone,” as well as some uniquely nuanced features: the Aged Tone Series. MMR made the trek up north to speak with the master and his team about what makes these new guitars special.

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‘It’s Really Not Like it’s a New Guitar…’

“I’ve always loved the sound of vin-tage guitars and I’ve always tried to make new guitars that sound old,” ex-plains Bourgeois, while holding an Ad-irondack Spruce guitar top in his hands. “A while back, we got a wood sample from one of our dealers in Canada of this torrefied wood… boy, did they look, feel, and sound different.”

Torrefaction, or “roasting,” is a curing process, which results in wood with prop-erties distinct from “normally processed” materials. “The main difference, which you can tell right away, is the color,” ob-serves Dana. “It has this gorgeous, sort of pumpkin-brown deep color, much like vintage instruments. The wood is essen-tially cooked at a low temperature in an oxygen-free environment. There’s more to it than that – it’s pressurized, they use steam at some point in the process – but the idea is that all of the volatiles in the wood get cooked off. The sugars, the resins, the oils – over 100 years, that is all going to be gone [naturally], but this speeds up that process. What you end up with is a spacious, resonant, dry sound that requires very little break-in time.”

“Torrefaction leads to a maturing of the wood where the wood gets stiffer and more responsive,” adds CEO John Karp. “The end-effect [when used in guitar manufac-ture] is it sounds more like an older guitar. It’s really not like a new guitar…”

“This material that gets cooked away [through torrefaction] has the effect of dampening vibration,” Bourgeois ex-plains. “Once it’s removed, the top is able to vibrate more freely. It’s more reso-nant… it has a higher velocity of sound. It’s also lighter, so you end up with a great-er stiffness to weight ratio, which is what you’re looking for in a top, anyhow.”

Both Dana and John are quick to add, however, that Bourgeois Guitars isn’t trying to pass these new instru-ments off as be-ing “equivalent to” older guitars. “We don’t claim that they sound ‘vintage,’ but they sound a lot more

broken in,” says Bourgeois. “They cer-tainly have a lot in common with older guitars.”

When the Guitar Sounds BestIn addition to the use of torrefied wood

tops, the Aged Tone models benefit from an innovative finish. “We’re pairing the tops with some vintage appointments and with a new finish, which is a very thin, hard finish meant to mimic what aged finish is like,” Dana says. “A well-applied new lacquer finish may be eight or ten thousandths of an inch thick. Over time, that’ll end up being about a third of that thickness because lacquer never fully cures – It just kind of keeps transforming and getting thinner and denser and hard-er. Somewhere along the way, a good lac-quer finish [becomes] very hard and very thin, but still very pliable and that’s when the guitar sounds best. We had been try-ing to find a new material that we could spray at that same ideal, aged film thick-ness that lacquer ends up at and has the same hardness properties.”

Karp continues: “One of our sup-pliers came up with something unique. It’s called an Isocyanate – it’s actually a spray-able super-glue, and it results in a beautiful look and a beautiful sound.”

Asked whether he has any concerns about guitars with a thinner finish being more susceptible to damage, Dana says, “Though thin, these finishes are also very hard. In general, customers buying guitars of this caliber know how to treat them. They don’t get dragged around to the beach or whatever [laughs] – so I feel like they are going to hold up pretty well.”

Something Really NewThe Aged Tone guitars made their

debut at last years IBMA [International

Dana Bourgeois Bonni LloydTodd Owens piecing together a Bourgeois guitar.

Elizabeth Teret working with a guitar top template.


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Bluegrass Music Association] and are set to make an even bigger impact at the 2013 NAMM Show.

Already the “mature” voice and not-quite-new look and feel of the guitars in the Aged Tone line is finding plenty of fans. “They’re in several stores now and

hitting more steadily,” says Karp. “We have a line of six different models, rang-ing in different sizes and roughly from the $6,000-$7,000 price-point. We’re currently backordered a couple months into the future.”

“These aren’t meant to replace a wonderful vintage guitar,” Dana adds. “They’re also not going to take the place of new guitars with untreated tops. They’ve got elements that are similar to vintage instruments, to new guitars – I’m excited about these guitars.”

“This is really something new.” says Lloyd.

“ Dana and his small, hand picked crew are paramount to our success”

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The buzzword of the day is “Gamification,” which integrates game aspects into what was pre-viously a non-game application, the idea being: to make them more fun and engaging. The goal is “be-havior management” and when used as a marketing tool, it makes customers feel they are progressing to-ward a goal. It’s actually been used for years, usually in training.

Now this is the latest trend in social media mar-keting, increasingly being used to engage and reward customers. And before you point out how annoying you find the games that your Facebook “friends” are playing, know that according to InformationWeek, the market for gamification is expected to grow signifi-cantly to the point that, by 2014, more than 70 per-cent of Global 2000 organizations will have at least one gamified application.

Now Yamaha is on board, seemingly the first of our industry to dive in.

‘A Loyalty Program’Jeff Hawley, director of the Yamaha’s consumer

experience group, admits that the first challenge was internal: getting past the perception of – and frank-ly, the word, itself: “game.” He heard back from higher ups that Yamaha customers “don’t want to ‘play games,’ but we presented it ultimately as just a fancier way of awarding loyalty points, which [is a concept that] has been around for generations,” he says. “It’s ‘frequent flyer miles’ for the Social Web 2.0 generation, and just ties it into a neater package then sending a rebate card or waiting for something in the mail.

“In a nutshell it’s a loyalty program.”

WebwiseKevin M. Mitchell

Yamaha is Game for ‘Gamification’Fad or 21st Century Reward Program?

Rapper Chamillionaire does it. Samsung does it. The NFL is down with it. After all, “it”

has been called a “doorway to innovation.” But is the MI industry “Game?”

“It’s ‘frequent flyer miles’ for the

Social Web 2.0 generation.”

Webwise.indd 42 1/2/13 11:18 AM


Yamaha has long had sweepstakes of many different kinds, but if 100,000 en-tered something like the Elton John Las Vegas Sweepstakes, “there would be es-sentially 99,999 losers. With this, coins and rewards are still retained. So I can enter something, and I might win, but if I don’t, I still retain the coins.”

Hawley says despite the technical challenges and the healthy internal skep-ticism this idea was initially met with, the wind was at his team’s back in the form the company’s 125th Anniversary. “That helped spur this along!” he laughs. “It re-ally went quickly from ‘How do we better connect with customers?’ to a worldwide launch of our gamification application on October 1.”

The consumer-centric program is on usa.yamaha.com. Called “My Rewards Program,” the “player” earns coins. Pretty quickly I, personally, racked up 140 coins, just by watching keyboard demonstration videos (I completed a “quest”) and reading about Yamaha’s his-tory. Now I can tweet about my achieve-ments, share the news with my Facebook friends, et cetera.

Now what to spend these coins on? Not much yet. I see I could spend 25 to enter a sweepstakes for Yamaha’s pro-fessional headphones. If I work a little harder at it, 700 coins would get me a Steinberg 8GB USB Drive; at 1,200, a Yamaha “Baby Doll” t-shirt; at 1,800, a Yamaha Guitars History Book; and for 2,600 coins, I can get a Yamaha Drums Brown Beanie with Visor. More opportunities for coins and items to spend them on will be coming continually. Hawley calls it “learn and earn.”

But Yamaha has an embarrassment of riches in terms of products – from pianos, to headphones, and flugelhorns, and pro-fessional sound gear. It can be daunting to the uninitiated casual music maker, but with these “Quests,” this gamifica-tion allows for consumers to learn about everything at Yamaha. “It’s like a scav-enger hunt where, say, someone who is really into Yamaha guitars learns that we also make a variety of speakers. The con-sumer learns our stories through these quests.”

I asked if Yamaha would mine for data with consumers who collect coins. Some information needs to be figured out for practical reasons, like to figure out if someone is just into drums and not the least bit interested in pianos… but

other information gleaned can be ques-tionable.

“For folks on the bleeding edge of this type of marketing, that’s the big ques-tion,” Hawley admits. How many details are too many details, and how far can a company go without being “creepy?” These are the issues the greater gami-fication community is wrestling with. Yamaha is going to take a passive ap-proach. “I will figure you out as quickly as you want to tell me about you.” They don’t want to send you information or bait you about a sweepstakes involving instruments in which you’re clearly not interested.

But Hawley emphasizes again that the reason they took up the gamifica-tion mantle in the first place is to thank consumers for their support,” so we’ll be

sensitive to not sending stuff to someone is not interested.” Also learning about preferences, musical tastes, etc., will be mined slowly. “It’ll be a question here and there, rather than an 8,000 question form. It’ll be gradually, noticing what you click on and what you don’t click on.”

DealersFor the recent PASIC gathering, Ya-

maha created a mobile Web app that allowed a user to enter in one of eight to ten secret words to earn coins. “The secret words were only available to at-tendees of the show who came and asked the Yamaha staff for [the words].” Also, scanning the collection of in-booth QR codes granted customers an exclusive PASIC 2012 virtual badge that showed up in their “My Account” page. This was



their first connection of the gamification to existing QR and geo-based market-ing. “We were able to significantly drive booth traffic and interest in Yamaha Artist events while telling the big story of what makes Yamaha a leader in drums and percussion.”

The next step will be to take the gam-ification idea to the dealer level. To get their “biggest bang for their buck,” they aimed the concept at the consumer first. But “that being said, we have an ambi-tious plan on how to use it in a B2B man-ner,” he says. The first part is a collective inventory planning system that rewards dealers with special discounts and perks for those who allow reporting of Yamaha sell-through data. A dedicated lab portal will collect inventory data that will allow Yamaha to do a number of things includ-ing staying on top of any back order is-sues, and monitor when a particularly hot product needs to have production increased or something else might need additional marketing support.

This next phase will be launched at NAMM, and there are other related plans for dealers that Yamaha will be rolling out soon. But “gifts” will be less of the cap or t-shirt and more along the lines of what dealers like as in discount on shipping, etc. Also reward points will be available for people on the retail flow – those that watch additional training videos, etc.

Hawley was asked if they were prepared for any backlash on this, if the question that this “gamification” was beneath a compa-ny of Yamaha’s stature. “We have 125 years of being in the music instrument space – only a few other companies can claim that. That’s 125 years of passion and performance.” Now that the digital age is upon us, “Why not reward them? If we’re creating and building the next generation of music makers, we’re going to do anything we can do to keep them engaged.”

The zeitgeist is saying this is the fu-ture. It’ll be interesting to see how suc-cessful Yamaha is at this new game, and even more interesting to see who else in our industry decides to play, as well.

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Report: Music Achievement Council

The Music Achievement Council:

“The original meeting, which grew into what is now known at the Music Achievement Council, was held at the Na-tional Association of School Music Deal-ers (NASMD) annual meeting in 1982,” says MAC member Steve West of West Music, a music retailer with locations across Iowa and Illinois. “Manufactur-ers and retailers came together to discuss ways of addressing a number of concerns and problems school music programs were experiencing in the early ‘80s. The organization went through several evolu-tions and settled about 15 years ago on the current seven-person council.”

Originally, the MAC started out with the objective of bringing awareness to music industry manufacturers, suppli-ers, and retailers about the challenges

An Educational Resource

One of the wonderful aspects of this digital age in which we live is

the immediate access to so much information. Music educators, like

professionals in many other industries, can now reach out via a click

of a mouse and a few taps on a keyboard to browse virtually limitless

relevant and helpful content, some of which might even serve to im-

prove skill sets and advance careers. The Music Achievement Council

(MAC) is a panel of music industry professionals who share the sin-

gular goal of wanting to assist and promote the teaching of music.

Although the MAC predates the information age by several years, the

Council has evolved with the times, and now has available on their

website a wide array of materials designed to help educators address

common challenges found in music classrooms across the country.

Report.indd 46 12/31/12 2:20 PM


music educators face. “It’s almost like a bi-partisan group, including Joe Lamond, the CEO of [music products trade organization] NAMM, three people from the manufacturing and distribution

side of the music products industry, and then three people from the retail side,” notes Rick Young, who, in addition to being the MAC chairman, is also senior vice president of Yamaha Corporation of America. “The idea was that we knew that there were concerns facing music educators, and the question was how we could build awareness of these concerns and then find ways to help alleviate them. That mission has evolved over the years. The awareness angle is important, but at this point I think everyone knows that music programs are based on the qual-ity and job done by the music educator. Areas like budgets, scheduling, and so many other things can be really problem-atic. If you talk to any retailers who are strong in school service, they will all say that the educator makes all the difference in the world – the retailers get it.”

The premise is that with better prepa-ration for the many challenges music ed-ucators face – in all aspects of instruction and program management – educators will be more successful, and more kids will receive quality instruction. Young notes that the Council’s efforts are not an indictment of the preparations future educators receive during their college years, so much as an acknowledgement of the complexity and difficulty of run-ning a quality music program.

“We now have products that we have updated to what makes sense for today’s ed-ucators,” says Young, “including The Practi-cal Guide to Recruitment and Retention, Tips for Success, videos, and the wisdom and insight from people like Tim Lautzenheiser, Mar-cia Neel, and Charlie Menghini of Vander-cook College. The Council has recently expanded, taking on two positions that we

call educational advisors, Marcia Neel and Charlie Menghini. Those two individuals are really plugged into what’s happening out there. Marcia is an expert in under-standing the challenges facing educators out there in the trenches, while Charlie runs a college that focuses on preparing fu-ture generations of music educators. There are these needs that aren’t being met, so we have to raise awareness so we can help edu-cators – especially those new to the job – do better and have more success. None of us can afford to have the current rate of attri-tion to educators continue.”

One key hurdle for the Music Achieve-ment Council has been simply finding ways to put the materials that they pro-duce in the hands of as many educators as they can. “That was a big challenge when I came on board in 2004,” Young admits. “We have these great products that we are continually updating, but our big question was how we were going to get them out to the educators. To make that happen, we’ve started the ‘state-by-state’ initiative. We have had spokes-people doing sessions on our materials at state MEAs and bringing that awareness to the teachers. We pass out literature and products to 100 or 150 people at a time. Now we have everything on a flash drive. It’s really easy to get that infor-mation out to people and keep everyone updated through those methods or on our Facebook page. We also have a da-tabase of teachers we’ve spoken to at the state conventions, and we let them know when we have new articles or materials that might be helpful to them. The whole delivery system has become much better.

“The whole key is about getting sup-port for the educators. If they use these materials, they’ll be more successful, and our real goal is to help retain good, successful educators. With the addition of our educational consultants, we now have a viewpoint that we may have been missing. We had the manufacturing and distribution side, we had the retail side, and we had the NAMM side; the one side that was missing was the true music edu-cator perspective, and that’s what these folks will bring. We think they will help us get our message out to a broader au-

Rick Young

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Report.indd 47 12/31/12 2:20 PM

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dience, and they also are in touch with the latest trends and chal-lenges facing edu-cators.”

Marcia Neel, the former mu-sic supervisor for Las Vegas’s Clark County School District, is the

person who has been presenting sessions on the MAC materials at state MEAs. “A lot of times, teachers’ needs might not be what you might perceive them to be,” she notes. “Some of their needs are more along the lines of areas of training in planning or logistics that they didn’t get while they were in school, but that business people completely understand. For example, younger or less experienced educators might not understand how to lay out an instrument replacement plan – something like a five-year plan to make sure that their students are playing qual-ity instruments that aren’t in disrepair. That is where the Music Achievement Council is coming from in terms of what it’s brought about in its publications for teachers.

“We have wonderful materials, and as I travel around the country presenting them, I’m amazed by how many people aren’t aware of these free tools that are out there for them to use in their class-rooms. The Music Achievement Coun-cil’s goal is to help music educators be better teachers. Educators should know that they aren’t out there all alone. Ev-erything from how to perform effective advocacy, the business side of music edu-cation, managing a budget, even things like classroom management and organiz-ing and programming a concert – it’s all covered. These are wonderful and help-ful tools. It’s like a music ed program in a box, all available online for free at www.nammfoundation.org/music-achieve-ment-council, and at music education conferences across the country.”

Bill Harvey of Buddy Rogers Music notes that the members of the MAC don’t necessarily consider themselves experts, so much as conduits of this expert infor-mation. “The council has done a lot of research by talking to many really suc-cessful people,” he says. “That’s how we all learn. There’s tons of information that successful educators have shared with us,

and we’ve formatted it into a number of different materials that we’re trying to get out there – on the website, the thumb drives, videos, and so on. Our job is not to find the solutions, but to listen to the people who have found the solutions, and then go and share those ideas and best practices with educators through our presentations, our materials, and our websites.”

The next phase of the MAC’s re-search will focus on the attrition that occurs among music students between middle school and high school. “That’s one area where we lose a ton of kids,” says Young. “Our educational consul-tants are actively researching this topic by asking successful educators out there, ‘How have you bridged that gap?’ For the last four years, we’ve been videotap-ing educators at the Midwest Band Clinic to get their best practices in a format that we can share with other educators. We will simply be asking people how they do that, and we’ll build our next materials out of the responses we get to that ques-tion – how to maintain retention from junior high into high school. Once we formulate those materials, we’ll identify the next area of challenge and then we’ll address that one.”

“We’re a rela-tively unknown organization, which is okay as long as the important con-versations are still happening out there,” says MAC member George Quinlan Jr. of Midwest retailers Quinlan & Fabish. “The ques-tion sometimes comes about whether or not this is some kind of for-profit ven-ture, because there are retailers and manufacturers involved. This is a vol-unteer effort. The industry only grows when school band and school orchestra programs recruit more students and retain them longer. We really have the same goals as educators in this respect. People think there might be a hidden agenda when they see major companies like Yamaha and Hal Leonard are in-volved, but there really isn’t. It’s a vol-unteer group that wants to help educa-tors reach more students and keep them involved in music.”

George Quinlan, Jr.

Marcia Neel


Report.indd 48 12/31/12 2:21 PM

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Audiofly

MMR: Talk about the genesis of the company. Your website (audiofly.com) notes that you started at a young age, “hand-[making] guitars from scratch,

experimenting with tonal prop-erties” – how did that evolve into creating and selling head-phones?

Dave Thompson: As a child, I used to sit and listen to my grandmother play the piano; we would also listen to a vari-ety of music together on her old gramo-phone. She had such a vast knowledge of the various classical music genres that it was hard not to get immersed in it. She cherished her musical equipment and whether it was her piano, her LPs or her encyclopedia, each had a story and air of nostalgia to it. I believe this was the gen-esis of my early musical inspirations and respect for the instruments and products we use to create and consume music.

As I grew up, I played violin and gui-tar, dabbling in many genres: from clas-sical to rock, jazz and fusion music. I experimented with building my own gui-tars because I was obsessed with making things, and also had a fascination with

instruments and what made them sound the way they did. This experimentation inspired me to pursue a career in the product design and development field, and I spent a number of years working in the mobile indus-try with major distributors such as Nokia, Sony-Ericsson, and Samsung among, others.

During my three years at Sea to Sum-mit, a Perth-based outdoor adventure gear manufacturer, it opened my eyes to the possibility of a career path fueled by passion. I was working for a guy who was so driven by what he loved – climbing, and being outside – it made me realize that you often produce your best work when you’re working with things that resonate deeply. I felt an intense passion ignite when I began toying with the idea of developing head-phones, which has ultimately given me the opportunity to align my career with music again. In 2010, this idea became a

Ready to Soar in AmericaAustralian headphone manufacturer Audiofly is already a favorite amongst discern-

ing music-lovers and audiophiles, and seems poised to make an even greater splash

in the U.S. in the coming year. MMR reached out across several thousand miles and

many time zones to speak with CEO and founder Dave Thompson, about the company’s

origins, what makes Audiofly product unique, and plans for the future…

Dave Thompson

Audiofly.indd 50 12/31/12 2:21 PM

reality and Audiofly was born in Perth. My early exposure to music shaped the foundation for Audiofly’s business meth-odology. Most of the members of my team are gigging musicians. We understand music and from a gear point of view, we know what we want as musicians, and that greatly influences our product design.

Audiofly’s products are made with the sound quality standards of a musi-cian in mind. On stage, it’s crucial [that] your in-ear headphones reproduce sound as accurately as possible – your perfor-mance depends on it. With Audiofly, when we are designing products, we lit-erally question and define every compo-nent of the product, which helps us push the quality as far as possible.

MMR: How many are currently on staff at Audiofly?

DT: There are eight of us in the Aus-tralian office. As the headquarters for Audiofly, we are intimately involved in generating the design, maintaining qual-ity control and overseeing the production of our in-ear headphones. We also man-age the supply chain to our California facility. Our team here also generates the corporate business protocols, and financ-ing; as well as creates and maintains the brand image and messaging for the com-pany. Our 2,500 sq. ft. headquarters is pretty unique; the facility is comprised of

used sea containers, and recycled mate-rials for office space. It’s an eclectic and creatively inspiring space.

We work very closely with our Califor-nia team of five people, based out of our 2,200 sq. ft. Diamond Bar office. They are responsible for the North American sales network, supply chain, finances, customer support and North American marketing efforts.

MMR: Without getting too technical, can you explain how something as small as ear-buds can effectively produce the bass frequencies as the AF Series does? What’s the fundamental technology behind what makes Audiofly product unique?

DT: It’s an interesting thing to con-sider... the bass response from a micro-sized in-ear headphone. Humans are designed to hear sound, particularly lower frequencies through our skull and the structure of the outer ear. With in-ears, we’re bypassing all of that impor-tant anatomy and pushing sound direct-ly into the ear canal. When you think of it, it’s quite an unnatural concept. So, along with a good isolation system to ensure that the driver is un-colored with external noise, you need to have a good concept of acoustic tone to effectively


“ Audiofly’s products are made with the sound quality standards of a musician in mind.”



voice an in-ear product that has an au-thentic bass response. We get asked all the time, ‘Do your headphones have a flat response?’ The answer is ‘No,’ be-cause we have to re-create the sound of an in-ear driver to represent an authen-tic sound in a largely unnatural way of hearing. Therefore, at Audiofly we con-centrate on creating a products with as natural a sound as possible… as musi-cians, we’re constantly drawing on our experiences of creating music to under-stand tonal reproduction as it relates to the voicing of our products.

MMR: Talk about the dual driver nature of the AF78. What dis-tinguishes an armature driver from a dynamic driver?

DT: The central idea behind the AF78 is that we’re drawing on the strengths of two different speaker (driv-er) types to create an incredibly natural sound within an in-ear headphone.

Each earpiece of the AF78 has both a 9mm Dynamic and a Balanced Armature speaker. Each driver type has a different architecture or structure, which gives them slightly different sound characteristics.

Dynamic drivers have a single magnet and a moving coil, pushing a proportion-ally larger diaphragm. Whereas a bal-anced armature driver has two magnets, and a drive rod balanced between them, the drive rod manipulates a smaller dia-phragm. The more complex structure of the armature driver yields a faster respond-ing mechanism and therefore a more pre-cise sound than the dynamic transducer, which is slower and typically associated with warmer and more “natural” tones.

We tune the dynamic driver to cater for the low and mid range, where the ar-mature driver handles the high end. The effect is a very musical bass response, a nice mid range presence with lots of important detail, and a high end that is crisp and never breaks up. It’s a versatile combination that we’re proud of and re-ally unlocks some of the finer detail that gets lost in modern earphones.

MMR: What’s your current dis-tribution network? How would an MI dealer go about stocking your product?

DT: We use a network of carefully se-lected distributors to represent our prod-


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MMR_53 53 12/31/12 12:49:56 PM

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ucts. Customers can find our headphones throughout the U.S. online in outlets such as Amazon, GameStop.com, Newegg.com, Walmart.com, Frys.com, and more. We are also in Hastings, EB Games and Fry’s in brick and mortar stores. In Cana-da, we can be found online at Bestbuy.ca, Futureshop.ca and in HMV stores. Deal-ers interested in carrying Audiofly prod-uct should contact our California office. MMR: What trends have you been noticing in headphone technology, sales, marketing?

DT: The market has grown so much in the last three to five years that there are all sorts of new categories emerging. We’re seeing endless celebrity driven brands, ul-tra modern design for design sake, and sports/lifestyle brands. I believe consumers are more discerning than ever. They are willing to spend more money because they see a headphone as not just an accessory; it is becoming more of a commodity item. From an acceptance point of view, Audio-fly is trying to do something different in the marketplace, I feel very strongly that a lot of the impetus of our product design is that

we looked at products that have stood the test of time and we are trying to create a timeless product from a business strategy point of view. There is some kind of value in having a brand that relates back to the days of artisans and craftsmanship, but also of long-term consumer value. As a headphone brand in our industry we are definitely try-ing to appeal to that sort of user, the person that is looking for a longer-term investment in their product. That story runs deep through our brand. Through the times that we are in, the economic hardship that the world has been in, I feel that there is a gen-eral shift from people moving away from a “throw away” sort of society to people who really do appreciate longevity in their products and really, really well thought out craftsmanship. That is very much what we feel is potentially a consumer trend, but also something that is required of business people these days.

MMR: What’s on the horizon for Audiofly in the coming months?

DT: For 2013, we are launching Au-diofly’s new Performance Series, lovingly created for musicians and music lovers. The AF120 features a balanced armature and dynamic driver with passive cross-over, AF140 offers a dual armature and top of the line AF160 boasts triple arma-ture in-ear monitors, for incredible studio quality separation and definition – wheth-er they’re used on stage, in the recording studio or at home. We are also announc-ing the addition of a Certified Apple® MFI Cable to bring added functionality to our next generation in-ear headphones.

MMR: Sounds good. Any final thoughts?

DT: At the end of the day we are very passionate about music and prod-uct design. We have won some pres-tigious awards in 2012; it was a great validation of what we are trying to do. It’s helped us to realize that what we are doing does have a place in the market, and a crowded market at that. When you are building a brand like Au-diofly in a very competitive market there is always a bit of risk and you need to be-lieve in yourself and believe in your vision and what you are trying to do. More and more we’re hearing things like: “Yeah, Audiofly – I’ve heard of them, I think I need to understand them a bit more...” which is great.


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Piano & Keyboard

Faust Harrison Takes Long IslandThe New York piano dealer and Steinway rebuilder expands to Huntington Station and unveils a versatile new recital hall.

The last several decades have seen the slow transition of music-making

as a purely organic and acoustic act to one centered on electronics – pro-

cessed guitars, synthesized sounds, and digital recording stations have

gradually overtaken the hammered string and the printed page. It may

come as sweet revenge for some, then, to see the piano chain Faust Har-

rison Pianos opening their new Long Island location in what was once a

superstore belonging to regional electronics powerhouse, The Wiz.

“They were pretty formidable in their day,” says sales manager Sam Va-ron. The building has been kept in great shape through its lifetime, serving the town of Huntington Station as both and electronics store and, more recent-ly, a furniture retailer. But it’s the cur-rent incarnation as Faust Harrison that has area customers excited – the store’s grand opening last fall marked not only the chance to shop with Faust Harrison’s

The Huntington Station Faust Harrison Pianos Grand Opening. L-R: Walt Straiton (Yamaha), Chris Gilbert (Yamaha), Sara Faust (President – Faust Harrison Pianos), Jessica Faust (Accounts Manager – Faust Harrison Pianos), Sam Varon (Systems Director and Store Manager – Faust Harrison Pianos), Irving Faust (Managing Direc-tor – Faust Harrison Pianos), Paul Calvin(Yamaha), Josh Faust (Operations Manager – Faust Harrison Pianos), and Fred Kleid (Yamaha).

Faust Harrison.indd 56 12/31/12 2:23 PM


award-winning sales team and renowned rebuilt Steinways, but also a welcome ad-dition to what’s becoming a thriving pia-no district. It has the makings of a kind of small-town piano renaissance.

Faust Harrison opened its first show-room in Manhattan in 1996. The com-pany was formed as a collaboration between composer/pianist Michael Har-rison, who had already established him-self as a successful Steinway broker, and Sara Faust, who had begun subcontract-ing rebuilds of great Steinway pianos in the ‘80s for herself, friends, and col-leagues. Faust had developed that prac-tice into a bustling side business by the ‘90s. She and Harrison combined these efforts for a few years on a case-by-case basis, but finally joined forces with the opening of their showroom, located on 58th Street. The company’s great reputa-tion spread quickly and another location in White Plains, N.Y. followed as they became known for their lines of Yamaha, Steinway, Brodman, Mason & Hamlin, Estonia, and more. The business earned Yamaha’s AvantGrand Dealer of the Year award last year.

They brought Varon onto the team in January 2011 to begin the process of open-ing a store in Long Island. Varon had al-ready stacked up 30 years of piano retail experience by that point, including a Vice President/General Manager of the Year award from Yamaha for his time at Frank and Camille’s, also on Long Island.

“I grew up in the piano and organ business,” says Varon. “My dad had a

chain of organ stores on Long Island. So I’ve been in the industry for quite a long time.” Varon says that he had always been attracted to the Faust Harrison business and was glad to have been asked aboard. “I was interested in their com-mitment to their rebuilt pianos,” he says. “They market and position themselves in the market as being a store for all buyers, but done so in a classy, sophisticated, and very honest way.”

His vision for the Long Island location was to have a centrally located store to serve all ends of the island equally. The location they settled on offered a few more advantages – size (10,000 square feet), a chance to open up a Yamaha Music School, an in-house performance hall, and a place among a concentration of other piano dealers.

“It’s sort of like 58th Street in Manhat-tan – Piano Row – where you have all the piano buyers drawn to one very specific area,” says Varon. “Within the street, you can pretty much see every brand of pianos.”

Varon says that two aspects of the shop he’s excited to introduce to the Faust Harrison chain for the first time is the Yamaha Music School, which he says is already off to a good start, and a full line of piano sheet music. The location cur-rently stocks around 400 titles, including publications from Hal Leonard, Alfred, and more.

But the gem in the store could be its re-cital hall, where the store recently held its Grand Opening celebration and where

[Faust Harrison] markets and

position themselves in the market

as being a store for all buyers, but done so

in a very classy, sophisticated,

very honest way.

The brand new upstairs showroom in Huntington Station. Sam Varon.

Sara Faust.



Varon foresees a variety of uses – every-thing from student recitals to corporate functions and technician seminars.

“When you walk into my store, there’s a 2,500 square foot main showroom, then you go downstairs to the next 7,500. When people get down to the bottom of the stairway, they’re usually amazed at

what they see. It presents really well.”Varon says he’s looking forward

to seeing the store’s recognition grow throughout 2013 as a series of recital pro-grams begin to take shape and the piano school develops. The careful service that Faust Harrison has become known for, however, will remain a constant.

“Our mission is to find the right piano for the customer, not the right piano for the salesman,” he says. “At the end of the day, that’s what it’s about.”

FROM

THE SIGNAL OF A NEW ERA

asterope.com • fishman.com • 800.FISHMANVisit us at NAMM Booth 4258

Downstairs level at the new Huntington Station location.


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Trade Show

THURSDAY, JANUARY 24, 2013

BREAKFAST SESSION8 a.m. Hilton Anaheim Hotel, Pacific Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.)

Breakfast of ChampionsJoe Lamond, President and CEO, NAMM, and Guests

Leaders never stop learning, and this year’s Breakfast of Champions is focused on our industry’s leaders who are com-mitted to continued growth and success. Join NAMM President/CEO Joe La-mond as he sits down with these champi-ons for up-close and personal discussions about the importance of leadership, how they led their businesses through the best and the worst of times, and their focus on the future. This session is a great way to start the NAMM Show with some pow-erful perspectives on the industry’s cur-rent challenges and opportunities—plus, enjoy breakfast, music performances, re-uniting with colleagues, and insights and takeaways you can use to grow your busi-ness in 2013.

IDEA CENTER SESSIONSNAMM Idea Center, Booth #5501 in Hall BSessions Start Every 30 Minutes

10:30 a.m. Successful Tips from a Top 100 DealerRand and Cindy Cook, The Candyman Strings & Things

NAMM’s Top 100 Dealer Awards have highlighted many top-performing, innova-tive retailers. The Candyman Strings &

Things was one of these stores that shined in the “Best of” categories in 2011 and again in 2012! Over the past two years, they picked up awards for Best Use of So-cial Media, the Wanna Play Dealer Award, the Best Rock School and Camps and the Best Merchandising & Display. The own-ers, Rand and Cindy Cook, will share their philosophy for success and their learning experiences along the way. Listen in on their favorite tips, proven practices and other inspirations, as they share how you can boost your store’s creativity, profitabil-ity and sense of community.

11 a.m.Jump Start Your Lesson ProgramPete Gamber, Music Arts, Music Inc. Colum-nist, and former owner Alta Loma Music

Have you ever considered that you may be doing a lot of really cool stuff with your music lessons, but your num-bers aren’t increasing? You may be missing some really basic—and easy to fix—things. Join Pete Gamber, former independent retailer for 35 years, for a quick “Music Lesson Program” Tune Up and find out how to make your music les-sons soar!

11:30 a.m.Making Every Word Count— Employee Communication That Gets ResultsColleen Billings, Billings Piano Gallery

You’ve tried everything to keep your staff informed. Team meetings, one-on-one’s, emails, texts, notes on the com-munal fridge. Why don’t they get the message? This session will explore tech-niques to help you deliver quality, effec-tive messages that drive results in your business. With a few simple adjustments, you can transform the way your messag-es are received, strengthen relationships and improve the bottom line.

Noon What to Do When You Have Too Much To Donovan Bankhead, Springfield Music

Do you find yourself saying things like “I have too many things to do to worry about being productive!” In this ses-sion, Donovan Bankhead explains how he uses online tools to stay ahead of the curve. A combination of resources like Gmail, Google calendar and other apps keep him on track, even in a sea of re-sponsibilities. Learn how managing your time is easier than you think, will change your day-to-day experience, and how it impacts your bottom line.

12:30 p.m.How Spending $250 Can Triple Your Sales and Turn Old InventoryRaegan Michelle Medeiros, John Michael’s Music

Raegan Medeiros took $250 and paired it with creativity and collabora-tion for a sale that truly tripled her store’s Saturday income and turned old inven-tory. How did this add up? By partnering with local radio stations, manufacturers reps and regional bands, they created an event with plenty of appeal for custom-ers. They reconfigured their store layout, upped their outreach via phone calls, e-mails and social media, and brought in a “wheel of fortune” to turn up the excite-ment. Learn the steps to set up a similar event in your store!

1 p.m.How to Drive Sales with Digital MarketingJeff Hawley, Yamaha, and Peter Giles, Giles Communications

If you’re wondering about getting real results with social media and online mar-keting, join Jeff Hawley and Peter Giles.

NAMM University

NAMM U.indd 60 12/31/12 2:24 PM


In this session, they’ll take you beyond the basics of digital marketing, and share meaningful dealer success stories. You’ll learn how to align digital and social mar-keting to your business goals, how to ef-fectively drive traffic to your website and into your store, how to use powerful digi-tal tools available at little or no cost, and most importantly, how to measure and analyze your results.

1:30 p.m.Social Media Simplified: Stories Build BrandsJen Lowe, BoomBoom Percussion

Want to know the secret to social me-dia? The secret is, there is no secret. There is no special sauce. There is no prescrip-tion. There are no rules or guidelines...really. Whether you are a manufacturer or a retailer, your social media success lies in your story. What’s your story for your business? Want to learn how to tell your story better? Want more people to engage with you? Want more exposure for your brand? Come join Jen Lowe as she gives you some key pointers on how to tell your story effectively. This session will give you the tips and tools to embrace and grow your social media audience.

2 p.m.How to Sell Products, Not BoxesJoy Jazz Armento, International House of Music, Inc.

What’s the simple difference between selling products and selling boxes? Cus-tomer service. Selling a product means giving the personalized help and atten-tion to go with it—making sure your cus-tomer is educated and satisfied with the product and your business. Selling a box is like calling a customer by number, not a name. Joy Jazz Armento shares real-life experiences from her store with more than a century of successful sales. Learn how their staff is trained for any situation—in-stallation, assembly, production promo-tion and repair—and keeps their commu-nity of customers coming back for more.

2:30 p.m.Best Facebook Marketing Examples You Can UseMichael Newman, Michael Newman Consulting

Join Michael Newman as he pres-ents top Facebook marketing examples for small businesses, including the best Facebook pages, strategies and tools to be effective. Learn the latest tactics and

tips for retailers on limited budgets and resources. This is an extremely focused session for music retailers, with real world examples that demonstrate results. Seasoned social marketers may also learn a tip or two. Bring your own Facebook questions for the Q & A period.

3 p.m.How to Become a Customer Whisperer: A New Way to Suc-ceed with CustomersGreg Billings, Steinway Piano Gallery of Naples and Grant Billings, Billings Piano Gallery

The salesman’s tricks of olde don’t work on today’s tech savvy consumers. Becoming a Customer Whisperer en-tails a more sincere, calm, yet assertive approach to help clients make good de-cisions faster. Learn simple techniques based on the science of why people buy to gently guide your customers to making the purchase from you today.

3:30 p.m. Creating Promotions That Really Reach CustomersLauren Haas Amanfoh, Royalton Music Center

For complete information and to find an Antigua dealer near you visit www.antiguabackun.com

“This is a state of the art clarinet showing what happens when you bring together two of the most sophisticated manufacturing facilities in the world and a mutual desire to make the best product possible.”

- Morrie Backun

Antigua is proud to announce the launch of the Antigua-Backun wood-body clarinet. The creation of this instrument has been a joint project between Antigua Winds and renowned woodwind designer, Morrie Backun.

Starting with premium grade grenadilla wood aged in controlled settings, these clarinet bodies are turned, bored and machined to exacting tolerances in the Backun Musical Services facility in Vancouver, Canada. The skilled technicians at Backun use the most advanced machinery to shape the bodies, bells and barrels before moving into careful hand-finishing work and final inspection.

The finished clarinet bodies then travel to Antigua’s state of the art facility where precision manufacturing technology is used to produce the keys. Morrie’s ongoing training is evident in the care given to hand fitting posts, rings, rods, keys and springs, ensuring that each Antigua-Backun clarinet performs optimally.

This clarinet will stand up to today’s demands and meet tomorrow’s expectations.

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NAMM U.indd 61 12/31/12 2:24 PM

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Customers appreciate when you think of them and their specific needs. But first you need to understand the right way to reach, retain and grow your sales from customers of all demo-graphics—and to stand out from the crowd. Lauren Haas Amanfoh will de-tail ways in which she has catered to her varied customer base through diversi-fied goodies and creative advertising campaigns—both of which have led to record sales, lesson enrollment and rent-al contracts. Get some great tips to build your business.

4 p.m.Everything I Learned, I Learned from My Fellow RetailersDanny Rocks, The Company Rocks, and panel

When you have questions about how to manage, market, and merchandise your retail music store, where do you go to find the answers? Don’t read a book and don’t do an online search. Rather, do what the most successful retailers do. They ask their fellow retailers what they did when they faced similar problems or encountered similar opportunities. How do you learn from your fellow retailers?

Begin, by attending this session. Dan-ny Rocks will moderate a panel discus-sion with two outstanding music retailers. They will share the specific lessons that they learned from their fellow retailers. You will learn how they took advantage of the many learning opportunities avail-able when you participate in industry as-sociations and attend NAMM U sessions.

4:30 p.m. (Double Session)Give Credit Where Credit Is DueAlan Friedman, CPA Partner, Friedman, Kannenberg & Company, P.C., and panel

Unless you’ve got a stash of cash, it’s almost impossible to run or grow a music store without some degree of bank financ-ing, floor planning and/or vendor credit. Yet the wrong kind of financing and credit can hurt your business, or even put you out of business. And that’s assuming you have the right documents to get bank and ven-dor credit. Join music industry CPA Alan Friedman, as he leads a discussion panel of seasoned credit managers from some of our industry’s most prominent suppliers. You’ll learn how to identify, request and obtain the “right” type of credit for your store, as well as how to avoid some of the pitfalls that cause the denial of loan and credit requests. Audience Q&A to follow.

FRIDAY, JANUARY 25, 2013

BREAKFAST SESSION8 a.m. Hilton Anaheim Hotel, Pacific Ballrooms (FREE breakfast served 8 a.m.–8:30 a.m.; session 8:30 a.m.–9:30 a.m.)The End of ‘Business As Usual’ — How to Rewire for SuccessBrian Solis, Leading Thinker on the Impact of Social Media on Business and Culture, Altimeter Group

Social media. Smart phones. Tablets. Internet access everywhere, all the time. There’s a point when technology shifts from being a trend to becoming a disruption in daily business. Yet another point comes when consumer behavior starts to shift, and we’re presented with an important deci-sion—either we embrace this change or we don’t. Our choice will ultimately impact the bottom line, one way or the other.

The challenge now is how to reach a new generation of customers who don’t rely on TV, radio, newspapers, or maga-zines to find you. Your customers are tak-

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Guitarists aren’t known for respecting their limits.

The revolutionary songwriting and composition software makes it easy to create your own guitar tabs, lead sheets and standard sheet music complete with an audio track of your work.

Experience limitless guitar tones and effects, and a split fret capability that lets you play up to 4 instruments at once! This revolutionary new guitar synth provides fast, accurate tracking with virtually no lag.

Use the included DAW software on your PC or Mac to build entire multi-instrument arrangements or mind blowing patches. Explore an entire library of tonal choices to help your music stand apart.

Compose

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Visit us at NAMM Booth #4258

Introducing TriplePlay, the wireless guitar controller that lets you turn your electric guitar into any instrument that you want and compose, perform and record like never before. Includes a comprehensive software suite from PreSonus, Native Instruments, Notion Music, and IK Multimedia.

MMR_63 63 1/3/13 1:08:22 PM

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ing to social networks, YouTube, Google and mobile apps on their smart devices to find solutions and service providers that meet their needs and expectations. Be-lieve it or not, this is your time. On top of that, not every customer is looking for the lowest prices available. Study after study shows that your customers are willing to pay a premium for great experiences and personal service—but they need to be able to find you first!

Brian Solis is a renowned technology analyst, author, and futurist. He stud-ies the evolution of technology and its

impact on customer behavior, and helps businesses of all types and sizes not just react, but lead new customer experi-ences using the same technology. In this breakfast session, Brian will help you bet-ter understand:

• Who the ‘new’ customer is and how they think

• How they use technology to re-search products (hint, it’s not your website)

• How they make decisions • How you can earn their attention

and ultimately their trust

• How to build relationships that convert them into advocates in new technology channels

• How to use social and mobile media to engage new customers before, during and after transactions

Go back to your business ready to re-wire and reach your customers.


10:30 a.m.How to Turn your Business Around: Simple Ideas That WorkGreg Billings, Steinway Piano Gallery of Naples and Grant Billings, Billings Piano Gallery

In this session, Greg and Grant Bill-ings share their own experiences of adapting to the ups and downs of busi-ness. They’ll take you behind the scenes to see what they’ve done to quickly adapt their business models in the face of in-creased competition, economic recession, and changing consumer trends. You will discover their surprisingly simple - and usually free - steps that have consistently worked for them, and learn how to put them into action your retail environ-ment. Don’t miss this opportunity to learn these crucial turnaround tips and tactics.

11 a.m.The Incredible Power of 7-Minute Sales MeetingsBob Popyk, Founder of Bentley-Hall, Inc. and Columnist for Music Trades Magazine

Looking for a quick business boost? This program shows how a very short sales meeting 2 or 3 times a week can in-crease your sales, and your profit struc-ture as well. Hear how to create a simple plan to find more customers, crank more business and get 100% involvement from your sales crew...all in less time than it takes to unbox and set up an instrument. All attendees will be receive a special coupon for a book from Hal Leonard on “50 Ideas to Train Your Sales Staff”.

11:30 a.m.How To Plan for Profit— One Department at a Time

Lori Supinie, Senseney MusicDo you know which product cat-

egories in your store are making you

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money—and which ones aren’t? Once you recognize where everything fits, you can develop departmental profit and loss statements and analyze them. Lori Su-pinie breaks down the basics of identi-fying the money makers and improving your bottom line.

Noon10 Ways to Cut Costs and Raise ProfitsTracy Leenman, Musical Innovations

While the cost of doing business varies from store to store, the ultimate goals are the same: lower costs, higher profits. The key is making the decisions of what to cut and what to keep during tough times. Listen in for some quick, easy ideas and some bigger-picture practices that will get you re-thinking how you do busi-ness. Investing in these ideas has proven to protect, and even grow, business dur-ing challenging times. These are simple changes that you’ll be able to implement and maintain, no matter what the fi-nancial forecast looks like. Listen in on this valuable session presented by Tracy Leenman, owner of one store that’s pros-pered against all odds.

12:30 p.m.The Power of QR Codes to Promote Your Business: It’s Easy and Inexpensive!John Pedersen, Pedersen’s Band & Orchestra

Do you know about using QR codes to market your business. That QR codes are easy to use? Or that you can down-load them from a free website and print them yourself? Join John Pedersen, as he shares what he’s done to build his busi-ness using QR codes. You’ll learn how they work, and the different ways you can put them to work for you!

1 p.m.How To Stage Successful Themed Recitals Myrna Sislen, Middle C Music

How can you spice up your lesson and recital programs? Themed recitals. Ev-ery store should have a lesson program and every lesson program should have regularly scheduled recitals. Having themed recitals gives the students and parents something special to participate in and brings the community and press to your door. These are fun to arrange, at very little expense, and are a sure hit

with everyone. This session will tell you exactly what you need, and what to do to have a successful themed recital and make them part of your lesson program.

1:30 p.m.Covering Your Social Media BasesGreg Billings, Billings Piano Gallery

Are you wondering about Social Media options—Facebook, Twitter, Google+, LinkedIn— and how to best use them for your business? Your success with these platforms relies on time, con-sistency and relevance—but where is the time in your schedule? There is a quick, effective and economical way to cover all of your social media bases and connect with your customers while maintain-ing consistency in your brand. The best news of all: You don’t have to be sitting in front of your computer for every post! Join Grant Billings for this session, as he shares tips for using social media tools to engage customers and expand your reach, including the best times of day to post, effective ways to get community re-sponse, and important reasons to add ad-ministrators and managers to help over-

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see your accounts. A few simple steps can save you time while keeping you current in the non-stop world of social media!

2 p.m.Forty Tips for Music Professionals Forty and UnderNAMM Young Professionals CJ Averwater, Amro Music; Ryan West, West Music; and Cris Behrens, Summerhays Music

This fast-paced session will focus on forty different tips that you can take home and use in your business next week. Join CJ, Ryan and Cris as they present

their unique and fresh outlook on the music industry and share tips, links and book suggestions that have been proven to work for these up and coming music industry professionals. The session is presented by NAMM Young Profession-als (NAMM YP)—a networking group of NAMM members—all under the age of 40—who are committed to the successful future of the music industry. If you’re un-der 40 or just want to know how the next generation of young professionals views the industry, this is a must see—put it on your schedule now.

2:30 p.m.How to Ensure Your Store’s In Good Hands When You’re Not ThereBilly Cuthrell, Progressive Music Center

What happens when the toilet over-flows, the roof leaks, your POS crashes or your store alarm goes off in the mid-dle of the night when you’re out of town on business? Does your staff know who to call, what to do or how to respond in your absence? Billy shares the steps to take now so you can keep things running smoothly any time you’re away.

3 p.m.12 Cheap Ways to Better Your Business NOW

Leslie Faltin, Instrumental Music CenterJumpstart your marketing, increase

your profits and create a better in-store ex-perience with free and low-cost ideas. With a few simple steps and small changes, you have the power to make more money and expand your market and bottom line. Join Leslie for a fresh focus on these steps—re-vitalizing the sensory experience inside your store, making connections through exceptional online and e-mail marketing, cutting unnecessary costs on everyday processes, selecting swag that customers will carry around, turning old inventory into cash, and understanding the tools to find new customers. Leslie will present 12 detailed takeaways to increase the overall profit and health of your store.

3:30 p.m.Beware of How You “Treat” Your Music TeachersAlan Friedman, CPA Partner, and Daniel Jobe, Friedman, Kannenberg & Company, P.C.

No, we’re not talking about whether you’re nice to them…we’re talking about whether they are viewed as “employees” or “independent contractors” in the eyes of the IRS and other tax authorities. Many music retailers believe they can lower labor costs and eliminate benefits by treating their music teachers (and other workers, like repair technicians) as inde-pendent contractors. While this may be true, store owners need to be aware this has become quite the hot topic in recent years, as the wrong classification can have severe and/or irreparable financial consequences! Come join music industry accountants Alan Friedman and Daniel Jobe to educate you on the “do’s & don’ts” of how to treat your music teachers.

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4 p.m.Plug In and Turn it Up! In-creasing Electric Guitar Sales in 2013John Anning, AIMM, and panel

Join John Anning, Executive Director of AIMM (The Alliance of Independent Music Merchants) and a discriminating panel of retailers, artist and manufac-turer, as they share a practical discus-sion of the electric guitar, bass, and amp categories for your store. Discover ways and tips to renew your store’s passion and sales in this core area in 2013.

4:30 p.m. (Double Session)Using Key Performance Indicators (KPI’s) To Drive Growth and ProfitGeorge Hines, George’s Music

In this session George Hines will discuss the best ways to establish Key Performance Indicators that will allow you to keep your company on a solid foundation. You’ll also discover different types of KPI’s to create accountability in your business and keep the focus on the things that can impact your goals and future growth. Join George as he presents examples of different KPI’s

used in finance, sales, training, lesson pro-grams and customer service.

SATURDAY, JANUARY 26, 2013


Get Unstuck: Boost Your SalesBarry Moltz, Small Business Author

What you did to get your business to where it is today, is NOT what you need to do to get your business where it needs to be now. Business growth requires different ac-tions as the market changes. Barry has iden-tified ways that businesses get stuck, caus-ing their growth to slow. By simply making changes to these ineffective patterns, your business can start to flourish again. You will learn how to boost revenue and avoid the traps that keep businesses struggling for years.


10:30 a.m.How To Use Mobile Marketing To Drive Sales in 2013Angelo Biasi, InTunePartners.com

Mobile marketing continues to expand (predicted to be a $30 billion industry by 2015!), yet many brands and retailers of all sizes still have not embraced it. Essential resources like time, skillset and finances are often to blame. With some tips on best-practice concepts and using top tools, your business can start implementing this pow-erful marketing channel now. Angelo Biasi, NYU Instructor of Mobile Marketing, will focus on mobile marketing strategy and ex-ecution key concepts, as well as three best-in-class mobile marketing tools that are efficiently priced or free, and require little to no skillset to implement within minutes.

11 a.m.How To Sell To Your Local “Pros”Bob Popyk, Founder of Bentley-Hall, Inc. and Columnist for Music Trades Magazine

Find out easy ways to sell the local “pro” musicians who come in looking for an ad-ditional discount or feel they deserve pref-

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erential treatment because they play out in public. Find out how to incorporate these musicians with your various store events, including clinics and concerts, so they are part of your fan base...and so they support your store. All attendees will receive a free DVD on “How To Find Gigs That Pay Big Bucks” (courtesy of the American Federa-tion of Musicians), to show in your store.

11:30 a.m.Get Unstuck: Boost Your FinancesBarry Moltz, Small Business Author

This session gets personal. Barry lost $1M in the sale of his last company be-cause he did not understand how to read his own balance sheet. Over the years, he has found that 90% of small business own-ers can’t read their financial statements. Learn why it’s so important to review your financial statements every month and what the essential elements that need to be tracked to keep your business profitable.

NoonGet Unstuck: Boost Your ProductivityBarry Moltz, Small Business Author

Barry Moltz says that multitasking can cause brain damage. The constant flow of information and the 24/7 world we now live in is burning us out. Learn how to be productive and not just busy. Join Barry for an eye-opening session on how to ac-complish more impactful things in your business by actually doing less.

12:30 p.m.How to Manage Customer FlowPeter Dods, Easy Music Center

The team at Easy Music Center strives to create an atmosphere of fun for both the cus-tomers and the employees. This concept has helped them develop quite a following of visi-tors who come to buy gear, have a good time and sometimes jam with others. While this increase in foot traffic tripled their sales over the past seven years and led them to expand from one to three stores, they also started encountering large, unpredictable waves of customers. In an effort to readjust the way they do business, Peter Dods compares the sales floor to the host family at a holiday party—preparation, greeting, mingling and communication are all part of their ef-fort to maintain good customer service dur-ing busy times. Planning out the “party” in your store will make it fun—before, during and after—for everyone involved. Peter will

walk you through different service strategies for different customer flows, so your store is ready and stocked, your staff is trained in productive conversation and your processes are set so that sales can be made quickly for buying customers. Everyone will have fun, the store will profit and customers will re-turn again and again!

1 p.m.How to Create Your Own YouTube ChannelMichelle Esposito, PR and Social Media Manager, NAMM

With 800 million users worldwide and the second largest search engine to Google, if your business isn’t on YouTube yet, per-haps it should be. In this session, you’ll learn how to create your own YouTube channel from start to finish and begin sharing your message with the world. Walk away with YouTube best practices. Join Michelle, who has worked on a network TV multi-million dollar YouTube channel partnership, and gain valuable insight into what makes videos popular, and how you can create compelling videos with confidence.

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NAMM U.indd 69 12/31/12 2:26 PM

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1:30 p.m.How To Turn an In-Store Event into ProfitsBrian Reardon, Monster Music

Whether it’s a manufacturers clinic, an open mic night or a student perfor-mance showcase, Brian Reardon aims to have an in-store event once a month, and turns each into a conversation with customers. For example, showcases spark discussion about the song they’ll play, the benefits of keeping kids in lessons, and the fun of sending people to the site to see event photos afterward. Other clin-ics and events can be made exclusive and exciting with relatively simple steps too. Brian will show you how to create energy around these kinds of events, make your customers feel appreciated and under-stand how getting to know your custom-ers can pay off in future sales.

2 p.m. (Double Session)Marketing to Maximize Repeat and Referral BusinessJohn Arnold, marketing and sales author and trainer

In this two-part session, you’ll learn techniques for building a profitable opt-

in customer list and selling your prod-ucts and services through emails, social media followers, and mobile subscribers. You’ll also learn how to leverage your customer list to gain more referrals, re-peat business, and loyal customers.

3 p.m.Moving Inventory: Choose the Winners, Lose the OthersDonovan Bankhead, Springfield Music

Are you feeling weighed down by excess inventory—but indecisive when it comes to how to move it? Donovan Bankhead puts you on the path to making wise decisions when it comes to determining strongest performers. He’ll explain what metrics and reports you should run to separate the win-ners from the losers. But be prepared for some surprises—you might be shocked to learn the things we love the most aren’t al-ways the things that sell the best!

3:30 p.m.The Secret to Building a Suc-cessful Program For Your StoreMenzie Pittman, Contemporary Music Center

Why do some programs work, and others fail? How is it that music stores

that are just miles apart can have such different results? You won’t want to miss this session with Menzie Pittman of Con-temporary Music Center, who success-fully launched their branded Rock Camp program to the praise of the community, parents, students, and teachers. Men-zie’s recent cover story feature in Music Inc. magazine dubs him the King of Rock Camp. Join Menzie as he divulges what steps he took and what he believes to be the secret to any successful program—understanding your niche! Learn how to use your specialized knowledge to build the kind of programs that will succeed and gain recognition.

4 p.m.Why You Should Reinvent Your Lesson ProgramLiane Rockley, Rockley Music Center

Are you currently running a music lesson program or looking to start a new one? Liane Rockley brings a fresh per-spective to this planning process, as she recently finished recreating her store’s music lesson program and learned a lot in the process. By listening in on her experi-ences and insights gained through prac-

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tical application, you can avoid some of the challenges and put a new spin on all things related to lessons.

4:30 p.m. (Double Session)Top 10 Smart Things to Do in 2013Alan Friedman, CPA Partner, and Daniel Jobe, Friedman, Kannenberg & Company, P.C.

When things go financially wrong, it’s human nature to want to hang out in that warm happy place called denial. But, eventually we all have to come to grips with our retailing reality and do some-thing positive for our business. Some of these fixes are easy, and some require swallowing a big spoonful of fiscal medi-cine. Join industry accountants Alan Friedman and Daniel Jobe to learn what many retailers are doing wrong in the fis-cal management of their stores, and how to fix these costly and recurring mistakes with the least amount of time and effort.

SUNDAY, JANUARY 27, 2013


Best in Show—This Year’s Hottest ProductsFrank Alkyer, Publisher, Music Inc., and Panel

From a bird’s eye view, the NAMM Show is both spectacular and overwhelm-ing—thousands of products displayed by more than 1,500 exhibitors for viewing in a space of four days! How do you see it all? Join Frank Alkyer and his panel of well-respected retailers and buyers who have searched every aisle for the best products, ideas and trends, and selected their top finds in four categories: Best Add-On or Accessory, Gotta Stock It, Companies to Watch and Best in Show. Sit in on Sunday morning to hear about the hottest gear, the must-haves and the newest products in this 60-minute sum-mary of what to see before you board the plane home. Join us!


10:30 a.m.Essential Purchasing TipsMike Guillot, Mississippi Music

Most of us wouldn’t think about walk-ing out of a retail store without our re-ceipt, yet when it comes to your business, do you know exactly what you’re spend-ing? If you’re responsible for purchasing decisions, you need to know exact num-bers—price per item, payment terms and the responsibility for freight payment. In addition, establishing your protocol for order changes, confirmation require-ments and inventory accuracy helps avoid issues down the line. Have you considered everything you need to know when it comes to order accuracy? Mike Guillot guides you through good record-keeping and communication strategies as the keys to maintaining strong business relationships.

11 a.m.How to Use Showcases to Grow Your Lesson ProgramPete Gamber, Music Arts, Music Inc. Col-umnist, and former owner Alta Loma Music

The days of Miss Pringle’s sleepy old piano recitals are gone! It’s time to cre-ate real excitement in your store using student performances. Find out how

easy and effective Student Showcases can be. Take it from Pete Gamber, for-mer independent retailer for 35 years, as he shares how to make your lesson num-bers grow.

11:30 a.m. (Double Session)How to Decide Which Social Media Works for YouDanny Rocks, The Company Rocks

Do you need to be active on Face-book, and Twitter, and YouTube? What about Pinterest, FourSquare, and Yelp? Are you unsure where to begin, and how to manage your Social Media activities? Most music retailers ask these questions on a regular basis. Danny Rocks, of The Company Rocks, will help you to evaluate the “Pros and the Cons” for each of the Social Media outlets that you are currently using or are think-ing about using. You will learn a system for evaluating your time and resources spent on Social Media against the re-sults that you can realistically expect to achieve.

12:30 p.m. Understanding The Tablet Music MarketHugh Sung, AirTurn, Inc.


NAMM U.indd 71 12/31/12 2:26 PM

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An estimated 68 million Ameri-cans will own tablets as of the close of 2012—that translates into over 10 mil-lion tablet musicians in the USA alone, and a powerful new market opportuni-ty for retailers. This session will give you an overview of the tablet music market and what you need to get up to speed to meet the demands of today’s tablet musicians.

1 p.m.Haiti 10: A Film About Faith, Love and MusicPete Johnston, NAMM Video Director

Join the makers of the upcoming film Haiti 10, a story about how one family is making a difference in their community through faith, love and music. Five-time Grammy award-winning musician Vic-tor Wooten stars in the film—and is also responsible for the film’s beautiful music score. Watch as Victor travels with the independent film makers to meet a fam-ily in Haiti—and one young man whose

dream is to make his community stron-ger through music. Get an insider’s look at independent film making, and share in the powerful common thread that unites us all...music.

1:30 p.m.How to Start and Run a Strum and Drum ProgramRick Carlson, Moderator, and panel

Join Rick Carlson and a panel of re-tailers and musicians to learn how to cre-ate a low-cost successful event, a sense of community, and positive customer experiences through a Strum and Drum program in your store—plus, attract new customers and increase sales. It’s easy, effective and fun!

2 p.m. (Double Session)2013 Best Tools for Schools AwardsSymphony Publishing Group, Moderated by Rick Kessel, Publisher, School Band & Or-chestra Magazine

Symphony Publishing editors and guests host the announcement of win-ning products in the annual Best Tools for Schools Awards. Come see what stu-dents and leaders in music education and business have chosen at the 2013 NAMM Show as the most relevant and innovative products for classroom use.

3 p.m. (Double Session)Practice Personalities: Effective and Efficient Ways to Practice According to Your PersonalityThornton Cline, Clinetel Music

Are you getting the most out of your practice time as a musician? Did you know that your personality can affect the way you practice? This session is a must for all instrumental musicians, students, teachers, parents and store owners. Nine practice personalities are presented—based on observations and interviews with over 1,000 music stu-dents and 25 years of teaching experi-ence. Join Thornton Cline, as he shares his principles from his book of the same name Practice Personalities: What’s Your Type? (Centerstream/Hal Leonard Pub-lications). You will hear powerful strate-gies to motivate and inspire musicians to practice more effectively and efficiently based on their personality type.

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Trade Show

2013 NAMM ShowAnaheim Convention Center & Anaheim Marriott

Exhibitor Booth# Exhibitor Booth#

Exhibitor Booth No.65Amps 5952A & S Case Company, Inc. 6288A+D Gitarrentechnologie GmbH 1359A-Designs 6280A-Plus Electronics & Technology Co., Ltd. 6526Abbatron LLC 2982Ac-cetera E17Acacia Custom Guitars 4598Access and Associates, Inc. 1231Ace Products 5977Acesonic USA 1325, 7615Aclam Guitars 1615acouStaCorp LLC 7536Acoustic Technology Group 1827Acoustic Woods Ltd. 1013Acoustica Inc. 6428Acoutin Custom 2965ADAM Audio USA 7111Adamas Guitars 5720Adams Musical Instruments 4510, 4610Adams Musical Instruments 4610ADMIRA Guitars 1600Advanced Music Products Inc 2330Advanced Plating, Inc 1209AEA 7106AER Amps 4242AERIAL7 6924Agile Partners E7Agner Drumsticks 3555Aguilar Amplification 5956Ahead Drumsticks 3564AIAIAI 5590AIM Gifts 4223AIR Music Technology 6700AirTurn, Inc. 1101Aiweidy Lighting USA Inc 7408AJP Drums 2469Akai Professional 6700AKG Acoustics GmbH 7800Alairex 2696Albert Augustine, Ltd. 1205Alchemy 2693Alesis 6700Alfred Music Publishing 4822Algam S.A.S. 6440Allegro Acceptance 721Allen & Heath, LTD 6464Allparts 5882

Alpine 6464Altamira Musical Instrument Co., Ltd. 1319Alto Professional 6700AMA Verlag 2930Amadeus by Wm. S. Haynes 4200Amalfitano Pickups 1327Amati USA Inc. 1821Amedia Cymbals USA 2865American Audio 6330American DJ 5774American Express Open 4811American Lighting 7629American Music & Sound, LLC 6464American Recorder Technologies, Inc. 1780American Viola Society 2008American Way Marketing LLC 4301Amigo Company 1165Amis Co., Ltd (Guangzhou) 1430Amp: Association of Music Parents 168-AAmphenol 6991Amptweaker, LLC 5299AMV Sales & Consultation LLC 5492Anadolu Muzik Alt. San ve Tic Ltd. Sti 3370Analog Alien 6897Analog Devices 7801Analysis Plus 3583Ancient Tree Drums 2561Anderson International Trading 2967Anderson Musical Instrument Insurance Solutions, LLC 1303Andreas Eastman 4200Andy Graham Productions 2451Angels Musical Instruments, Inc. 4015Anthem Musical Instruments, Inc. 3604Antigua Fabrica de Guitarras SRL 4853Antigua Winds, Inc. 4310Antiquity Music, LLC 1280Antonio Hermosa 5476Anvil Cases, Inc. 4849AP International 4860Aphex LLC 6940API 6204Apogee Electronics 6500Applied Acoustics Systems 6724Applied Microphone Technology 4318AQUARIAN 3544Aquilina Basses 1350Aram Music Mfg., Corporation-Korea 1531Arcane Inc. 4883Arche M.I Co., Ltd 1131Aria Guitars 1548Aria Teen Novin 1105Aristides Instruments BV 3082Armadillo Enterprises 5467Aroma Music Co., Ltd. 1243Arriba Cases 7416Art - A Division of Yorkville Sound, Inc. 6555Art Vista Productions 6427ArtecSound Co., Ltd 1136Artist Series Guitar Inc 3295Arturia 6314Ashdown Design & Marketing Ltd. 4342Asterope, LLC 4158, 4162, 4258Atlas Apps, LLC E13Aton Light Co., LTD. 7410Aubert Lutherie 3106Audible Disease 1177Audio Innovate 6526Audio Plus Services 6796Audio-Technica U.S., Inc. 6740Audio2000’S® 6390Audiofly USA, Inc. 1254Audix Corporation 6976Aural Sonic 4499Auralex Acoustics, Inc. 6798Aurisonics 1076

Aurora 4295, 4396Aurorae Inc 7523Automated Processes, Inc. 6204AV-Leader Corporation 1865Avalon Design 6955Avedis Zildjian Co. 2940Avian Guitars Ltd 2783Avid 6400Aviom, Inc. 6720Avlex Corporation 6810AVS Electron Co., Limited 1860Axis Percussion 3478AXL Guitars 5476AXL Musical Instruments 5476Ayotte Drums 2367B&C Speakers 6244B&S GmbH 4307B-Band, Inc. 3387B.A.C. Musical Instruments 3105B20 Turkish-Handmade Cymbals From Istanbul 2758b3 Guitars by Gene Baker 2883Backun Musical Services Ltd. 3400Bad Cat Amplifier Co 2983Bad Seed Limited 2812BAE 6290Baer Amplification 1351Baldwin Piano 608Bam France 3100BARI Woodwind Supplies, LLC 3515Barrington Music Group 2620Bartolini Pickups & Electronics, LLC 5771Baudier Guitars 1476Bazhou Basix Musical Inst. 4458BBE Sound, Inc 4822BBE Sound, Inc. 4772Beamz Interactive, Inc. 6007Beard Guitars 1405Beijing 797 Audio Co., Ltd. 7011Beijing Deyong Musical Inst. Co., Ltd 2804Beijing Dual Joy Musical Instrument Co Ltd. 2700Beijing Eastman Musical Instrument Co., Ltd. 4200Beijing Hsinghai Piano Group Limited 614Beijing Huadong Musical Instrument Corp., Ltd 2905Beijing J&N Pearl Shell Products Co. 1313Beijing Lang Music Company 2415Belcat Co. Ltd 3482Beltmann Pianos 527Benchmark Media Systems 6928Benchworld 809Berklee Press 4615Berndt Percussion 3451Bespeco Professional s.r.l. 1680Best Brass Corporation 2611Best Guitar Parts 1161Bestron Industries Inc. 2279Betterway Electronic Co., Ltd. 1338beyerdynamic 6464Beyond (Tianjin) Musical Instrument Manufacture Co., Ltd. 2900BG Franck Bichon 3610BGE Financial Corporation 3112Biema Pro Sound 7431Big Bang Distribution 3564Big City Music 6735Big Dipper Laser Science and Technology Co., Ltd. 7623Big Fish Audio 6514Big Joe Stomp Box Company 5699Bigsby® 3540Bill Tapia Ukuleles 1415Bitwig 5304BKE Technology 6903Black Diamond Strings LLC 3513Blackbird Guitars 1706Blackstar Amplification 6440Blizzard Lighting, LLC 5700

The following list of exhibiting

companies appearing in Ana-

heim this January was provided

by NAMM and is current, as

of December 19, 2012. For the

most up-to-date information, at-

tendees are advised to pick up

the 2013 Show Directory, avail-

able throughout the convention

facilities beginning January 24th.

Exhibitors List.indd 74 12/31/12 2:27 PM


Exhibitor Booth# Exhibitor Booth# Exhibitor Booth#

Blocki Flute Method LLC 4709Blue Book Online 5135Blue Microphones 6620Blue Note Woodworks 3499BMS Speakers GmbH 1681Bob Moog Foundation 5307Bogner Amplification 5856Boogie Juice Ltd 2687BooHeung Precision Co., LTD 3296Borealis Guitars 4295Borsini Accordions 3532BOSO Drumsticks 2460Bosphorus Cymbals 3576Boss Printing, Inc. 2682BOSS U.S. 302ABOSStosh 1137Boulder Creek Guitars 3590Bourgeois Guitars 1509Bourns Pro Audio 5696Bplats, Inc. 1063Bradford Dimension Specialties 1249Breezy Ridge® Instruments, Ltd. 6230Bricasti Design Ltd. 6950Bridge Electric Stringed Instruments 4200Bridgecraft USA, Inc 1158Briz Musical Instrument Co., Ltd 2520Brown’s Guitar Factory 3383Brubaker Guitars 4860BSS Audio 7800Buchla Electronic Musical Instruments 6809Buddy Blaze Guitars 2382Buffet Group USA 4300, B5963Bunker Electronics SA de CV 1171Burkart-Phelan, Inc 2707Burriss Amps & Effects Pedals 5899C & C Drum Company 2268C.B.I. Professional Wiring Systems 4268C.F. Martin & Co. Inc. 5258, 5454C.R. Alsip Guitars 2583C.S.R. Audio Co., Ltd. 7011CAD Audio 6632CAIG Laboratories, Inc. 5590Cakewalk 302ACalato Mfg 3441California Centers for International Trade Development 172Calzone Case Company 4849

CANARE Corporation of America 7333Cannonball Musical Instruments 4424CANOPUS Co., Ltd 2964Caparison Guitar Co. Ltd. 1358Capturing Couture LLC 1102Carlsbro 6762CarolBrass - USA 3209Caroline Guitar Company LLC 1371Carr Amplifiers Inc 3583Carvin Corp 4290, 7502Casini Music Instrument, Inc. 2615Casio America, Inc 5900Castiv Inc E14CE Distribution LLC 4893Ce-ance Electronic Technology Co., Ltd. 1436Cecilio Musical Instruments 3212Celestion 4676Central Music Co. 6012Century Strings Inc. 2713CH & DH Ltd. 2810Chairman Instruments Factory 2901Chandler Limited 6254Changzhou Alpha United Electronics Co., Ltd. 1826Charites Strings, Inc. 2706CharterOak Acoustic Devices 6799Charvel Guitars 5720Chauvet 5574Cherry Lane Music 4618Cherry Music Technology Co., Ltd. 2910Cherub Technology Co., LTD 3090Chesbro Music Co 4430Chonwoo Corp. 4136Chord Dice 1001Chosen Fat Co., Ltd. 2859Chris Campbell Custom Guitars 5894Chromatik E9CIEC Overseas Exhibition Co., Ltd. 1274, 1319, 1370, 1430, 1530, 1571, 1649, 1670, 1736, 1826, 1829, 2900, 2910, 625, 7011, 724, 7307, 7410, 7614Cipex International 6953CircleKstrings.com 1306Civilized World Inc 5894Classic Imports Inc 1270Classical Strings Inc. 3229Claude Lakey Mouthpieces 3312Clear Tune Monitors 1769

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See and hear Ms. Elizabeth Pitcairn with her Red Violin Stradivarius on Saturday, January 26, 2013 at Booth# 3030.


www.wittner-gmbh.de



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MMR_77 77 12/31/12 12:51:37 PM

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Price Increase?NONE.

New Products?DONE.

NAMM BOOTH 2606?

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MMR_87 87 1/3/13 1:09:18 PM

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Anniversary

Jack was a jazz trumpet player by trade, helping keep finances in order at home with his family with almost nightly live gigs as he worked by day to get the his fledgling MI retail business off the ground in Toronto. His friend Pete Traynor worked in the back room on repairs, slowly experimenting with available parts and ideas for new products. As Traynor began developing his own equipment, a sketched out business model began to take place to sell his line of “Traynor” amplifiers. Today, 50 years later, that business is the internationally recognized Yorkville Sound.

Yorkville Sound has grown up into one of the pillars of consistency in the music in-struments industry. Along with sister company Long & McQuade, the towering Cana-dian retail force of nearly 60 locations, it represents a unique relationship in the North American MI world. On the occasion of Yorkville’s 50th anniversary, we decided to take a look at the gradual development of this family business into one of the dominant forces in the market.

Yorkville Sound Turns 50

MMR speaks to Yorkville Sound co-founder Jack Long about the influential

Canadian distributor and manufacturer’s roots in the back room of his first

Long & McQuade storefront, and checks in with his son, Jeff,

about the careful relationship between those two businesses.

As with many long-lasting en-

deavors, Jack Long remembers

the early days of Yorkville Sound

more for their enthusiasm than

their expertise. “Take a few peo-

ple who don’t know anything and

put them together and you still

don’t know anything,” says Long.

“That was us in the old days.”

Early Yorkville location on Dundas Street in Toronto.

Yorkville.indd 88 1/2/13 8:26 AM


““ I’ve told other big chains about our training and they said, ‘We could never afford to do that,’” he says. “Our thinking is that we could never afford not to do that. It’s a different approach.” - Jeff Long

Company OverviewYorkville Sound sprang to life in

1963 at the original Yonge Street loca-tion of Long & McQuade. A young Pete Traynor was developing a bass amplifier he called the “Dynabass.” After some positive feedback from customers about the amp, Traynor approached Jack Long about going into business together to start a company to sell the Dynabass amps and more. They called the compa-ny “Yorkville Sound” after the Toronto neighborhood they called their home.

Jack, who is now 82 years old and still on board as Chairman of both Yorkville and Long & McQuade, had opened Long & McQuade in 1956 as a dealer for King Band Instruments. He partnered early on with Jack McQuade, who left the company in 1966. Long & McQuade ran as a single-storefront operation for many years before expanding – it was 12 years before their second location even opened up. Since then, things have changed.

Long & McQuade is now by the far the largest MI retailer in Canada, with around 60 retail locations and over 1,000 employees. Its share of the Cana-dian market hovers around 45%, making them more dominant north of the bor-der than Guitar Center is in the United States.

Yorkville, meanwhile, has grown into a globally influential importer and ex-porter of audio electronic products of all types. Beyond its own Traynor and Yor-kville brands, the company distributes for brands like Hughes & Kettner, Epiph-one, Gibson, Garrison, Ritter, beyerdy-namic, Gallien-Krueger, Mapex, Line6, and more.

Yorkville is run by Jack’s son Steve, who is president of the overall company, while Long & McQuade is run by Jack’s son Jeff, Vice President of Sales and Mar-keting. The goal has been to keep the relationship fair and even to all parties, including all of Yorkville’s distribution customers. As both have grown, they’ve maintained policies to remain in good standing with all sides of the industry, despite having such close contact with each other. For example, Jeff says that Yorkville is careful to offer consistent

pricing across the board to all retailers for its products.

“From Yorkville’s perspective, the relationship is great because they know all the stuff that bugs retailers,” says Jeff. “Say you’re running a store and at the end of the month you can squeeze the suppli-er for an extra 10 percent, which happens a lot. Yorkville doesn’t do any discount-ing – it’s the same price for everybody. Consistency makes it really good for the stores because then they know with con-fidence that they can sell it and not hear that someone else has just sold it cheaper because they bought it cheaper a week or month later.” Long & McQuade held off any sort of e-commerce business for itself for years due to concerns about compet-ing directly online with Yorkville’s other retailer customers.

Of course, the two companies didn’t always hold so much sway in the indus-try.

History “I didn’t know anything about that

part of the business,” says Jack about the amplifier manufacturing that Traynor was proposing early on. “I have a broth-er-in-law who is an electrical engineer. Pete did some schematics and I took those to my brother-in-law and said, ‘Does this guy know what he’s doing?’ He looked them over and said, ‘Well, yeah. I think he does.’ So I went back with a little more enthusiasm and we built it up over time.”

Jack had come from a strictly musi-cian background and enjoyed the social end of the business. He greeted musicians from all genres and backgrounds into the store and continues to do so, operating with the motto of “Musicians helping musicians.” As Traynor began to expand the scope of things with Yorkville, Jack began to notice a knack for business vi-sion in his partner.

“Pete was quite creative,” says Jack. “He wasn’t the world’s best electronic engi-neer, but he had an uncanny knack for see-ing what was needed and what was about to come. Better than anybody I’d ever seen before or since. And that was pretty valu-able. In the early stages especially.”

Jack Long and Pete Traynor.

Yorkville.indd 89 1/3/13 1:38 PM


Early examples of Traynor’s vision included unveiling the first 24-channel mixer, 1969’s MX-24. “Nobody had even thought of mixers that big,” says Jack. “But we made it and sold quite a few, even though no one could operate them.” In turn, Yorkville made it compulsory that with the purchase of an MX-24, a

technician would go along to train the customer in its use. “This young man, Bob Snel-grove, would go out with the mixer,” says Jack. “Not in the same package, of course.”

Traynor also invented a portable PA for bands or show promoters to use when setting up concerts in thread-bare venues. “That kind of thing just didn’t happen back then,” says Jack. “At the time, a ‘portable PA’ meant you had a Fender Bassman turned on its side and some-one plugged into the second channel. Or you’d have to use the house PA, but by the time anyone learned how to use it, the job was over. So we capitalized on that.”

Traynor eventually left the company in 1976 and,

by then, they had expanded to outside locations and were up and running as a distribution company. Big factors in the company’s success since then included a long line of new product designers an en-gineers. Jack points to the Traynor 6400 Mixer Amp as a product that particu-larly helped out in the company’s second phase. “I think that 6400 supported the whole company for about twenty years,”

he says. “There was just nothing like it and we shipped them out as fast as we could make them, practically. Eventu-ally, other things came up and surpassed them and so on.”

The Traynor brand itself was even-tually phased out through the ‘80s and ‘90s, but as its reputation amongst used equipment buyers and gear aficionados grew, the company reintroduced the brand in 2000 with the YCV40. Traynor now continues to offer a wide variety of products.

Secrets of Success

Today, in Yorkville’s 50th year and Long & McQuade’s 57th year, both com-panies find themselves well-suited for the industry. Both Jack and Jeff count years of preparation, prudent company poli-cies, and a willingness to invest in skilled and knowledgeable staff as keys to their success.

Jack learned early on that the most important thing to him in the business was the people involved.

“I’m a jazz guy,” he says. “When the rock scene came on, it just wasn’t my kind of music at all and still isn’t. But I found that the young rock guys way back when it started weren’t that different. I got along great with them and I really liked those kids. I still see some of the ones from the early days around.”

“I like musicians and I like hanging out with musicians of any kind, Whether they play in the symphony orchestra or in heavy metal bands. To me, they’re all the same.”

Jeff, who began working at Long & McQuade as a teenager, eventually working the sales floor in nearly every de-partment for years, brings up longstand-ing musician-friendly policies at Long & McQuade, such as the company’s in-house financing. “We’ll take payment plans for people who maybe can’t get a credit card,” he says. “The approach of the old standard issuers of credit to musi-cians is that musicians aren’t reliable, but we’ve found the opposite.” A similar tact was taken in the early days when the shop instituted its affordable equipment rental policy.

“Our concept is super low rates and lots of turns,” he says. “For example, you could rent a guitar amp from us for $15 for a weekend. In the U.S., it seems like people want to pay off the product in three or four turns. But what that does

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is make it so expensive that people don’t want to do it. We have the stuff turning so high that it works for us.”

Jack says a big part of these efforts comes from trusting in musician net-works. “Musicians hang around with musicians,” he says. “They go to a party and there are usually other musicians at the party. All of their friends are prob-ably musicians. It’s hard for them to dis-appear.”

The same concept applies to the store’s reputation. “When the musicians go to those parties with other musi-cians, what are they going to talk about? They’re going to talk about the music store. They better be saying good things about the music store! – otherwise, we’re in trouble!”

To that effect, the chain does every-thing it can to maintain not just a loyal customer base, but also a loyal base of employees. Jeff Long says that Long & McQuade’s employee turnover rate is only 17 percent. A big part of it has to do with an extensive and ongoing training program that every member of the com-pany goes through.

“I’ve told other big chains about our training and they said, ‘We could never afford to do that,’” he says. “Our think-ing is that we could never afford not to do that. It’s a different approach.”

In a way, the success ultimately comes down to a staff that’s dedicated to the job. “You have to love it,” says Jeff. “It’s not a get rich quick scheme. Our fam-ily and staff are all musicians and have a passion for music, and that’s one of our strengths.”

Add Jack to the top of that list – he’s yet to successfully leave the company, even though he’s tried. His official re-tirement came at 65 years old. It lasted a week before he decided to come back in.

The company undertook a major overhaul beginning around ten years ago, partly in response to the rapid rise of Guitar Center. This resulted in a five-year advance in everything from the stores’ appearance to policy manuals and computer inventory systems. Num-bers increased as well, 19 stores in 2000 grew to the current number around 60, through acquisitions, repurposing, and brand new builds like their new Calgary location (and they’re just beginning to work their way into Quebec now). In the end, they never had anything like a one-on-one showdown with the American

chain, but the company was happy to reap the benefits of the overall improve-ments.

Canada’s economy hasn’t been hit nearly as badly as the U.S. in recent years, though it hasn’t gone unnoticed. “What’s the saying? ‘When the U.S. sneezes, Canada catches a cold,’” says Jeff. Still, Yorkville itself has managed an impressive run through today’s economy as a global player in the market while managing to keep all of its manufactur-ing base in North America.

“We employ 230 people at our factory outside of Toronto,” says Jeff. “We feel a responsibility to those people. We prob-ably could have taken our manufacturing offshore and gotten it a lot cheaper, but we never felt that was an option.”

Yorkville’s access to so much of Can-ada’s retail market – simply by their re-lationship to Long & McQuade alone – helps them attract a steady stream of distribution customers. “Being strong in Canada means that these brands need to be strong in our stores,” says Jeff. “If it’s

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a fit and it’s viable, then it makes sense for us.”

PerspectiveLooking back over the companies’

gradual rise to power in the North, even Jack Long has a hard time pinpointing any specific turning points for either com-pany. He and his children have watched the business grow from a single storefront (and a workbench in the back of that store) into a chain that spreads nearly coast to coast just as they’ve watched ambitious young musicians without a dime to spare move on to become world-famous entertainers.

“Anybody who’s anybody in the Ca-nadian music scene has probably been through our stores,” says Jeff. “To me, they’re just musicians. Regular guys.” Names like Randy Bachman and Kim Mitchell are familiar ones around the stores, while Jeff says staff used to have to kick Bryan Adams out of its Toronto location for playing guitars all day long on the sales floor (he didn’t have his own rehearsal studio at the time). Jeff also re-

members the day Rush came to the store to spend all of their first signing bonus on equipment.

Meanwhile, Jack remembers his early days not only serving Gordon Lightfoot as a customer, but playing in a band with him. “I played with him back when he was a drummer,” he says. “Prince of a guy. After doing jazz, he got into the folky thing, which he always had in the back of his mind.” Lightfoot bought a guitar and went on to have one of the most influen-tial careers ever in folk and country.

But as for changes in the business, Jack says they’re hard to ever notice hap-pening.

“People sometimes say there are huge differences since I started,” he says. “But today is not much different than yester-day. Things change, but gradually. For example we do a fair amount of business in recording equipment. Well, in 1965, there was no such thing as that in the music business. So that’s a major change.

“But I wasn’t really aware of things like that until I look back on them 25 years later.”

Breaking News! Find it in the Hot News section of MMR’s Web site,

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Vintage Gordon Giltrap Deluxe; Pilgrim and Laka Lines of Folk InstrumentsVintage, Gordon Giltrap, and respect-ed British luthier Rob Armstrong have worked together to create a Deluxe, lim-ited edition of their Vintage G.G. guitar. The Vintage GG Deluxe features a solid cedar top, solid rosewood back and rose-wood sides, mahogany neck with ebony

fingerboard, ebony bridge, NuBone nut and saddle, and a USA-made, top of the range Fishman Rare Earth pickup. The guitar is also

supplied in a Kinsman ‘Gor-don Giltrap Signature’ hard-shell case.

Vintage has worked to-gether with cult UK

builder Paul Tebbutt (creator of Pilgrim gui-tars) to release a line of

Pilgrim by Vintage folk instruments. The range includes a selection of ban-jos, ukulele banjos,

mandolins, and mandolas. All are built to professional quality specs, and at pric-es that will appeal to those players wish-ing to join the nu-folk revolution.

Vintage has also produced a range of ukuleles under the Laka by Vintage banner. From simple, traditional acous-tic models to forward-thinking electric guitar-shaped offerings, these are well within the price range of even new play-ers.NAMM Booth #1212www.jhs.co.uk/vintageacoustic

Towner Down Tension BarThe Towner Down Tension Bar provides a solution to the challenge of installing a Bigsby tailpiece with degrading the in-

tegrity of the guitar. The bar provides Variable String Tension (VST), with the height adjustments of each stud control-ling the break angle between the bridge vibrato tailpiece. The bar also has the

ability to be canted, providing equal down tension over the strings. Guitar owners will find relief from drilling holes in the body of the guitar whenever in-stalling a Bigsby B3, Bigsby B11, Bigsby B30, or Bigsby Vibrato tailpiece.NAMM Booth #2589www.townerusa.com

Revamped S.I.T. String LinesS.I.T. Strings has introduced new pack-aging and revamped design of the Phos-phor Bronze, Golden Bronze, and Royal Bronze acoustic guitar string lines. The strings will now be packaged in a new moisture barrier flexible package similar to the Power-wound pack-age released last year. This new package is designed to prevent moisture and corrosion and extend shelf life in any environment so that the strings look, sound, and feel as fresh as the day they were made. Along with the new package

MMR continues our annual look at some of the best new products being show-cased at the 2013 Winter NAMM show in Anaheim.

to New GearBuyer’s Guide

FRETTED

Buyers Guide Reworked.indd 94 1/2/13 8:28 AM

“Spreading Aloha through Music” Maker of Ukulele and the GuitarleleKanile’a ‘Ukulele are Made in Hawaii

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NEW for 2013: Islander UkulelePerfect affordable instrument for the entry level player!

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material, the sets have been completely redesigned with an updated look as well as packed in a more environmentally friendly manner. NAMM Booth #5976www.sitstrings.com

Circus Freak Guitar Effects PedalsCircus Freak Music recently announced the launch of their first four guitar ef-

fect pedals – the Bearded Lady Fuzztone, the Lion

Tamer Compressor, the Pickled Punk Distortion, and the Tattooed Lady Overdrive.

The pedals are designed to combine

expert engineering, unique branding, design,

packaging, and exceptional tone. This is the inaugural product release from Cir-cus Freak Music, who plan to produce other high quality guitar and keyboard effects in the 2013. Retail price: $179.95.www.circusfreakmusic.com

Cort Guitars SFX SeriesThe three-model, exotic wood SFX acoustic series features built-in electron-ics and a slim body construction specifi-cally designed for playing comfort in ei-ther standing or seated playing positions.

The SFX-AB features ash burl top with ash burl back and sides, mahogany neck, white dot inlay and Cort CE304T electronics with ceramic pickup.

The SFX-DAO features a dao top with dao back and sides, mahogany neck, white dot inlay and Cort CE304T electronics with ceramic pickup. The SFX-FM fea-tures flamed maple top with maple back and sides, mahogany neck, white dot inlay

and Cort CE304T electronics with ceramic pickup. Common specifications for all guitars in the series include dovetail neck joint construction, Venetian cut-away, rosewood fretboard, and

advanced scalloped x-bracing. Retail price: $375 (SFX-AB), $350 (SFX-DAO),$419.50

(SFX-FM).NAMM Booth #4458www.cortguitars.com

Nu-X Processors, Stomp Boxes, and AmpsThese multi-effects processors maximize sophisticated modeling technology to cre-ate classic amp, cabinet, and effect sounds, with up to 48 models and 56 effects. NuX multi-effects processors offer seamless and quick preset switching with up to 70 sec-ond phrase loops with sound on sound. Auxiliary jacks make it easy to practice alone with MP3, CD and other inputs.

The stomp boxes by NuX include the Force and Core Series. Features include a modeling amplifier simulator, model-ing stomp simulator, multi-modulation effects, and multi digital delay. The Core Series features two multi-effects stomps, three single effects stomps, and two over-drive pedals.

NuX also offers the Frontline Series Guitar Amplifiers and the Mighty Amp Series. The Frontline Series features

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up to six amp models, mic input, head-phone output, built-in tuner, and CD/MP3 input. The Mighty 50, Mighty 30X, Mighty 15 Combo Amplifier with built-in tuner, and the portable Mighty 8 features multiple built-in digital effects, CD/MP3 in-puts, pedal jack and more.NAMM Booth #4550www.lpdmusic.com

Sunlite US-100T and UT-550CE UkulelesThe US-100T is a Soprano ukulele with built-in digital tuner. Sapele top, back and sides, Nato neck, Sonokeling finger-board W/”Aquila” strings. Its built-in turner make the tuning quick and easy for students and teachers. The UT-550CE tenor ukulele includes a built-in

pickup and cutaway body. Other fea-tures include a solid spruce top, sapele back and sides, Nato neck, Sonokeling fingerboard, Nubone XB nut, “Aquila “ strings, and a JW2 E-Q pickup. Retail price: $85.00 (US-100T), $338.00 (UT-550CE).NAMM Booth #3576www.sunlitedrum.com

Morgan Monroe Electric 6-String BanjoThe new MPM-1 internal magnetic banjo pickup has a bigger surface area which contacts more of the banjo head, resulting in a noticeably bigger tone. Un-like a transducer pickup, the MPM-1 is super quiet and picks up no un-wanted hand noise from the banjo head. The adjust-able mounting bracket gives users the abil-ity to position it anywhere

on the coordinator rod. Other features include 24 brackets, a volume control, a mahogany resonator and neck, a one piece press flange, Grover tuners, rolled brass tone ring, chrome hardware, rose-wood fingerboard, 3-ply maple rim, and a Mother of Pearl inlay. The instrument comes with a Remo head and a lifetime warranty. Retail price: $799.95.NAMM Booth #1648www.MorganMonroe.com

Bourgeois Guitars Aged Tone SeriesThe new Aged Tone™ guitars from Bour-geois feature characteristics of both new and vintage guitars, combining classic ap-pointments and Bourgeois’ unique voicing with innovative Aged Tone™ Adirondack tops and Aged Tone™ Finish. The Aged Tone tops are cured by a unique process known commercially as “thermo curing”, “wood torrefaction” or “roasting”. Re-sembling wood that has been air dried for many decades, tops treated by this pro-cess are notably lighter, more stable, and exhibit increased stiffness-to-weight ratio and velocity of sound.

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The Six models in the Aged Tone Series are designed with an historic sen-sibility. All feature premium tonewoods, Adirondack braces, hide glue construc-tion and traditional-style bridges, inlays, pickguards, and bindings. Naturally

darkened Aged Tone Adirondack tops complete the vintage vibe. Aged Tone guitars are hand-crafted in Bourgeois’ Lewiston, Maine workshop. Retail pric-es start at $5,995.NAMM Booth #1509www.pantheonguitars.com

Kahuna Acoustic/Electric So-prano UkuleleThe Kahuna KUS70MP-E acoustic/electric soprano ukulele features a pearl mahogany body and top, mahoga-ny neck, rosewood fingerboard, and is adorned with etched floral-pattern sound holes. Also featured is a built-

in active Fish-man Electronics EQ and tuner. Includes stock Aquila Soprano strings and a de-luxe padded soft case with neck reinforcement for added protec-tion. NAMM Booth #4860www.apintl.com

VocoPro FA-500 Feather AmpThe FA-500 Feather Amp delivers 500W RMS of clean and efficient power while weighing in at less than five pounds. The amp utilizes power efficient Class D amplification tech-nology which is very lightweight, power efficient, and supe-rior in sound quality compared to conven-tional Class AB am-plifiers. The FA-500

helps to reduce weight in mobile rigs or powering up a 2nd zone. There is even a convenient, front-mounted 1/8” jack for connecting a mobile media player or laptop.NAMM Booth #5876www.vocopro.com

MOD Kits Verb Deluxe PedalThe Verb Deluxe kit is built around the Belton Digi-Log Mini Module. Features include both Dwell and Mix controls, al-lowing the dry signal to be blended with the processed signal from just a hint of reverb to deep, cavernous echoes. The Dwell control adds extra flex-ibility, providing a full palette of sweet re-verb sound.

MOD™ Kits are designed to give nov-ice and experienced musicians the oppor-tunity to build their own amps and effects pedals. All kits come with easy-to-follow instruc-tions and use point-to-point wiring. A pre-drilled enclosure and all necessary

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SELL A ‘KIT-LOAD’ OF AUDIX DRUM MICS!

Audix Drum Mic Packs provide a simple way to sell more mics. Everything needed to professionally mike an entire drum kit or percussion stand is pre-selected, matched and packaged in a rugged aluminum carrying case.

Audix has seven different Drum Mic Packs to suit virtually any size of drum kit or percussion set up. Packs are available in DP Series and Fusion Series, each designed to hit the performance and budget needs of your customer.

Audix is the industry leader in drum and percussion microphones and the first to introduce professional mic pack assortments to the market. There are also kits for bands, pianos and studios too!

Selling an Audix drum mic is great...Selling a complete package of drum mics is even better!

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parts are included. All users need to provide are hand tools, a soldering iron, and solder. The effect pedal operates on a 9V battery; for a longer lasting option, a 9-volt adapter can be purchased sepa-rately. Retail price: $99.95.NAMM Booth #5876www.modkitsdiy.com

Orange VT1000 Tube TesterThe VT1000 is an ultra-portable, fully-automated tube tester. Incredibly easy to use, there are no tables to consult or switches or dials to set. Simply plug in any type of tube (power or preamp) and watch the progress on the LED indicators as the VT1000 performs more than 20 checks

of the tube, in-cluding heater filament, cath-ode insulation, current abnor-malities, voltage and power gain, screen grid, inter-

electrode leakage, and flash-over tests. The end result is an indication of whether or not the tube is good, worn, or failing. A matching number is also displayed giv-

ing an indication of the tube’s remaining serviceable life and also its gain and emis-sion qualities. This number can be used to match tubes into pairs or quads. NAMM Booth #4890www.orangeamps.com

Levy’s Super-Soft Leather Guitar StrapsThree layers of the softest, scrunchiest garment leather avail-able, are used in the construction of Levy’s new super-soft guitar straps. Each is fin-ished with contrasting double stitching, giving the exceptionally comfortable strap an exceptionally classy look. Pic-tured is model M17SS in black and red, available in six other colors. NAMM Booth #4658www.levysleathers.com

Brubaker Brute MJXSCThe Brubaker Brute Series MJXSC Single Cut bass sports powerful Brubak-er passive pickups combined with the

B-3200 series active pre-amp for heightened clar-ity. A hard maple slim-ta-per neck with the patented Brubaker Bolt Thru Neck Joint (TM) and a Nato body give a well-balanced tone. The MJXSC also features a Brubaker High Mass bridge, Graphlon nut, and black knurled chrome knobs. Controls include Volume, Pickup Blend, Active Treble Boost/Cut, and an Active Bass Boost/Cut. Comes in black, white, natural, satin tobacco double burst, and satin blue double burst finishes. Leather Brubaker deluxe pad-ded gig bag included. NAMM Booth #4860www.apintl.com

Floyd Rose FRX TremoloThe brand new surface-mounting FRX Tremolo System for Les Paul, SG, and Flying V-style guitars is a direct swap for the Tune-O-Matic and stopbar-type bridge system, using the existing mount-ing stud holes and requiring no routing

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whatsoever. The lock-ing nut is a truss rod cover/nut hybrid which simply swaps with the original nut and cover. Available in these fin-ishes - chrome, black, gold, nickel, black nickel, antique silver, antique bronze, satin chrome, satin black,

and satin gold. NAMM Booth #4860www.floydrose.com

BAND & ORCHESTRANS Design Fretted Electric Violins Created by world renowned designer Ned Steinberger, the fretted models of NS De-sign’s electric violins are now available in both the NXT series, which features a self-powered pickup system, and the CR series, with its active electronics. The CR and NXT models are both available in 4- and 5-string configuration.

One of the first things players notice is an amazingly warm, sustained pizz sound, and enhanced sustain overall. As guitarists know, where some damping would normally occur with the string is in contact with the finger, the fret pro-vides a “hard stop.” These instruments also respond well to traditional tech-

niques like glissando. As with all NS vio-lins, the new NS Fretted models feature the patented NS Tuning System. They also feature the innovative Polar™ pick-up system, which is able to selectively capture the string vibration favored for both bow and pizzicato technique.

NS violins feature a removable up-per bout body segment. Providing easier access to the highest positions of the in-strument, this option provides musicians with new technical performance oppor-

tunities in the highest registers. NXT and CR series violins are expertly crafted in the Czech Republic. Retail price: $3,200 (CR4), $3,430 (CR5), $1,699 (NXT4), $1,849 (NXT5).NAMM Booth #5864www.thinkNS.com

Cecilio “Special Edition” InstrumentsCecilio Musical Instruments’ new Spe-cial Edition (“S.E.”) collection of string instruments are made Cecilio’s Master team of artisans in limited quantity fea-ture upgraded quality and a fine atten-tion to detail previously not available on their other series’ of stu-dent level instruments.

The Violin, Viola, and Cello feature: hand carved select maple back and sides, solid spruce top, inlaid purfling, eb-ony fittings, Dominant branded strings, custom fitted Despiau bridges, Ravelle Raven Carbon Fiber bows and deluxe plush lined cases. All in-

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struments are individually crafted in Ce-cilio “Master” workshop by true master artisans. The “SE” instruments will be available for a limited time.NAMM Booth #3212 www.ceciliomusic.com

Rousseau RC MouthpiecesE.Rousseau RC alto saxophone mouth-pieces deliver a centered, darker tone, a wide dynamic range, and terrific re-sponse, including a distinctively improved lower register. The RC mouthpiece de-sign features slightly reshaped sidewalls and baffle, available for alto saxophone in

three facings. The Classic

R Series is de-signed to meet the needs of the serious classical performer. These mouthpieces

provide a warm centered tone, positive re-sponse, and powerful projection. The New Classic line delivers for players that prefer a more controlled response. Recently added is the Classic RC Series for Alto that fea-tures a centered, darker tone.

The E.Rousseau Jazz models are de-signed for power and versatility needed to cover the entire spectrum of jazz, pop and rock performance. The Studio Jazz Series provides edge and power, with a tradi-tional solid tonal center. The JDX Series features a unique wedged baffle that bal-ances a stable sound with greater power, offering the edge and projection needed to “cut through”. The Jazz Metal mouth-pieces allow the player to achieve a power-ful tone with balance of edge and warmth.NAMM Booth #4224www.eugene-rousseau.com

BG Franck Bichon Cool StrapThe BG Cool Neck Strap provides sup-port and comfort, while alleviating neck perspiration. This unique strap absorbs and evaporates perspiration efficiently through the double foam. The Cool

Neck Straps are appropriate for any level of musician. Retail price: $36.95.NAMM Booth #3610www.bgfranckbichon.com

Rovner’s New ‘Van Gogh’ LigatureRovner Products’ new Van Gogh ligature is responsive and free-blowing, with a big but controllable sound that can be made bolder or sweeter with a simple adjust-ment. Thirty to fifty per-cent larger than a standard ligature, the Van Gogh grasps almost the entire heel of the reed, elimi-nating reed shift and reed “mashing” that can degrade performance, and preventing reed warp. Made in the USA. Available for clarinet and saxophone. Retail price: $59.95 (Clarinet, Soprano Sax, Alto Sax), $74.95 (Bass Clarinet, Tenor Sax, Baritone Sax).NAMM Booth #2604www.rovnerproducts.com

Anthem Soprano Sax The Anthem Soprano Sax comes standard with a straight and curved neck and features: needle springs, a high F# key, a strap hook, high quality brown leather pads, a Rico



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M I C R O P H O N E S Y S T E M S

See our VERY Exciting line of Microphones at NAMM 2013 in sunny Anaheim, California. Visit us at the back of Hall B, Booth #5398 and #5499

MMR_107 107 12/31/12 12:55:05 PM

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Royal B5 mouthpiece, a lightweight cor-dura case, and a clear lacquer finish. Via Anthem’s Freedom Pricing policy and exclusive territories, dealers are free to set their own prices. NAMM Booth #3604www.anthemmusic.com

Sonaré Brass Pro TrumpetThe TRB-802 is the latest pro trumpet from Sonaré Brass. Extensive play testing and evaluation of different bell tapers, weights, and materials resulted in the development of this extremely versatile new horn. One of the most distinctive el-ements of the 802 is its one-piece, hand-hammered lightweight bell constructed of rose brass. The rose brass material coupled with a lightweight design has become increasingly popular amongst professionals for its timbre and flexibility.

Additional features of the TRB-802 in-clude a 0.460” bore, Monel pistons with patented MicroLok® adjustable valve guides, and the option of a standard or

reverse tuning slide. All TRB-802 mod-els are available in raw brass, lacquer, or silver finish.NAMM Booth #3512www.sonarewinds.com

Dakota XG Series SaxophonesThe new DAKOTA XG TYPE Alto & Tenor saxophones are available in two custom metalics: Hand Rubber Antique Bronze throughout or Matte Black Body with Silver Plate Bell/Bow/Neck con-trasted with 18K Gold keys/key cups/key guards and trim. The XG Sax Da-kota series is designed to bring users opti-mum intonation, reliable mechanical ac-tion and great sound quality. The horns’ ergonomically shaped keys, key arms, and spatulas are just the beginning of the instru-ment’s features. Also included are oversized graduated bells (5.32” alto, 6.26” tenor), dou-ble key arms where needed, 77% copper content brass alloy, fast taper neck design,

solid stainless steel key rods, low profile key cups and pads, and tempered oxide springs. Retail price: $3,375.00 (303 or 404), $3,675 (505 or 606).NAMM Booth #3416www.saxdakota.com

PRINT/MEDIAThe Power in Digital Performer from Hal LeonardThis guide helps those who are new to Digital Performer get up to speed quick-ly. Author David E. Roberts has been directly involved with the development of this incredibly powerful and innova-tive DAW software since 1993. He is also responsible for artist/VIP support at MOTU and has been training new users for the past 20 years. Consider-ing Roberts’ depth of understanding and insightful expe-rience, this Quick Pro Guide offers a uniquely succinct path to understand-ing and eventually mastering Digital Performer.


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This is the first book to look under the hood of Digital Performer 8 – the first version of the program manufactured for both Mac and Windows OS. The Power in Digital Performer provides concise, easy-to-understand, and practical text combined with instructive screenshots. An accom-panying DVD-ROM provides extremely powerful and supportive video tutorials featuring Magic Dave Roberts doing what he does best: revealing the insider tips and tricks that have kept Digital Performer at the forefront of DAW tech-nology since its inception. Retail price: $16.99.NAMM Booth #4618www.halleonardbooks.com

Music Careers in Dollars and Cents from Berklee PressBerklee College of Music releases an up-dated version of its comprehensive direc-tory of salary ranges for U.S. music po-sitions including performance, business, audio technology, education, and music therapy. First released in 2010, Music Ca-reers in Dollars and Cents has been revised for 2012 to keep up with a constantly changing industry.

New features include updated salary and job information; and more detailed salary ranges for many positions, such as TV and Film Score Composer, Mu-

sic Supervisor, and Songwriter/Lyricist. Job titles like Video Game Composer, Film Score Conductor, and Concert Hall Manager that were not included in the previous edition have been added. A flow-chart on negotiating a job offer and a re-sources section that includes professional music organizations and associations are also new, along with artist revenue trends with information from the Future of Mu-sic Coalition’s recent survey.

Music Careers in Dollars and Cents also includes an expanded Emerging Career Paths section highlighting current posi-tions that are expected to experience continued growth in the coming years. These titles include Mobile Music App

Developer, Social Media Manager, Inte-grated Marketing, Content Acquisition, Audio Advertising Producer, Online Video Music Teacher, and Creative Arts Therapist.NAMM Booth #4615www.berklee.edu

The Dauverné Solo Collection for Trumpet from Carl FischerTranscribed and edited by Ronnie Ingle, Associate Professor of Music at the Uni-versity of North Dakota, these solos are among the very first ever written for the valved trumpet, culled from Collection de VI Solos pour la Trompette Chromatique by François Dauverné. The collection comes with a CD that contains piano accompaniments as MP3 files and print-able PDFs, as well as printable PDFs of Trumpet in C parts.

François Georges Auguste Dauverné was the first trumpet teacher at the famed Paris Conservatory and maintained that post for thirty-five years. This collec-


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Thank you to all our customers who have made this 25th Anniversary possible.

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After 25 yearsthere is only one thing to say...

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tion of six solos was originally com-posed for solo trumpet and chamber orchestra. Ingle has meticulously tran-scribed and edited these groundbreak-ing works for solo trumpet, and has made available here for the first time a modern edition for solo trumpet and piano. Retail price: $19.99.www.carlfischer.com

Blue Book of Acoustic Guitars and Blue Book of Electric Gui-tars 14th EditionsThe new 14th Editions of the Blue Book of Acoustic Guitars and Blue Book of Elec-tric Guitars provide detailed information and current real-world values on guitars and basses. With over a combined 2,200 pages and thousands of guitars listed,

these books are the industry leaders for guitar values and information. The books cover both vintage and mod-ern guitars, acous-tic flattops and archtops, hollow-body and solidbody

electrics, as well as basses. Fea-tures include over 1,300 individual guitar manufac-turers/luthiers/distributors and nearly 20,000 individually list-ed guitars, over 10,000 color images available through the website, vintage guitar/bass values updated for the volatile used guitar mar-ket, and new manufacturers and models included through 2012.

Major trademarks including Fend-er, Gibson, Martin, Paul Reed Smith, Ibanez, Yamaha, Ovation, Taylor, Al-varez, Epiphone, Takamine, Washburn, Gretsch, and Guild are covered in detail as well as many independent luthiers and custom builders. Also, separate 16-page Photo Grading System sections in each book help the reader correctly identify the condition of their guitar, which ul-timately determines the value. Retail price: $29.95 (Acoustic Guitars), $39.95 (Electric Guitars). www.bluebookinc.com

Knowledge of Music Chromatics Music Playing Cards The Knowledge of Music (KOM) Chro-matics Music Playing Cards are an award-winning complete set of playing cards consist-ing of tone cards representing four octaves of the chromatic scale. These cards are de-signed to help users learn the basics of music without an instru-ment handy to practice on. On each card, the numbers and jack-queen-king have been replaced with the 12 musical tones (E, F, F#/Gb, G, G#/Ab, A, etc.). This allows users play musical versions of familiar card games while learning and becoming comfortable with the 12 unique tones and their wide variety of combinations. Each card contains the frequency of the tone and the major or minor scale and chord built off that tone. Black suits have major scales and chords;


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red suits have minor scales and chords. The deck is completed with “K”nowledge cards and jokers with music and game re-lated reference notes. Retail price: $9.99.NAMM Booth #1803www.KnowledgeOfMusic.com

Alfred’s Music Playing Cards: Classical Composers from Alfred Alfred’s Music Playing Cards: Classical Composers are a resource to help stu-dents learn about some of history’s most famous and influential composers. Avail-

able as a single deck or 12-pack, these cards are designed for use in contexts from classical music enthusiasts, home-schoolers, music stu-dios, and classrooms.

The cards are di-vided into four suits, each representing a different compositional era of music: Renaissance, Baroque, Classical, and Romantic. Each suit contains 13 com-poser cards with the composer’s likeness, nationality, birth and death dates, brief

facts about his or her musical life, and important compositions. Four jokers are included as well, each containing a brief outline of the corresponding musical style period. In addition to their educa-tional value, the cards can be used to play virtually any card game using a 52-card deck. Retail price: $6.99 (single pack), $79.99 (12-pack). NAMM Booth #4822www.alfred.com

PERCUSSIONTycoon Percussion Merengue GuiroTycoon Percussion’s Merengue Guiro is a professional quality guiro constructed from stainless steel. The large built-in handle provides a sturdy place to grip while playing, without choking any sound of the instru-ment and ensuring that it is performing to its fullest poten-tial. Also included is a traditionally de-signed scraper that sits comfortably in

the hand throughout several hours of play. The Merengue Guiro delivers a clear, crisp sound that is guaranteed to cut through on any stage. Retail price: $119.NAMM Booth #3750www.tycoonpercussion.com

Vic Firth HingeStix Practice DrumsticksDesigned as a learning tool by drummer, percussionist, clinician and author, Sam Ruttenberg, HingeStix® force drum-mers to hold their drumsticks correctly. Adjustable plastic swivel pads position the thumb, index finger and middle fin-ger for the perfect fulcrum. The exact balance point is achieved every time the player picks up these sticks. Addition-ally, the player will develop proper finger technique and learn to feel the natural rebound of the drumstick. This all re-sults in a smooth and relaxed approach to playing with no fear of hand fatigue. HingeStix® are offered in two of the world’s most popular models: American Custom® SD1 and American Classic® 5A. For each model, two plastic swivel pads unscrew and can be adjusted to a



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em: [email protected] • Phone: 301-765-7788 • Fax: 301-765-7790 • web: www.scoremktgonline.com

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SCORE Mktg.Note to dealers: If you are already buying any of the products shown below, direct or from a distributor, please continue to do so. Call your distribu-tors for any of the products listed that you may want to purchase. If your distributors cannot supply you, please see contact info at bottom of page.

Offering popular and unique products to the music industry.

SHUBB CaposCORRICIADAN Medicine Bottle SlidesLizard Spit Polishes and cleanersRotating 3-Guitar display standWrap-N-Strap Cable OrganizersBlue Books for Guitars and Amps

Richtone Guitar EffectsRick Rock Guitar Picks and AccessoriesKickDisk Foot controller disc for effectsFacelift Guitar OverlaysLute Hole Soundhole Covers

Drum Stackerz - Hoop and Head protectorsExtreme Isolation Headphones-Direct SoundRhythm Ring Finger Percussion Shakers

MOLLARD Conducting BatonsChopSaver Natural Lip Balm Bois (Bwa) Ligatures for Clarinet and Sax Hollywoodwinds Horn Blowers, Mpc CushionsChromatic Watch CompanyGigLight Portable Music Stand LightsEar Filters – Foam ear protectorsWe specialize in the sale and marketing of quality musical products, primar-ily through established distributors worldwide. If you are a manufacturer who may be interested in our services, please contact us.

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secondary hole location. This allows the player to choose the balance point that best suits the size of their hand. Sizes: (#SD1HS; L = 16”, Dia. = .635” and #5AHS; L = 16”, Dia. = .565”. Retail price: $29.99.NAMM Booth #3040www.vicfirth.com

DW Collector’s Series Concrete Snare DrumsAvailable in 5.5x14” and 6.5x14” sizes, the unique Collectors Series® Concrete drums are suited for both live and stu-dio applications and provide a decidedly different tonal quality than either wood or metal. The thin, cast 1mm shell in-

cludes a standard 45-degree cut bearing edge and snare beds. The Custom Shop drum includes standard features such as: MAGTM throw-off system with 3P™ (3 position) but-plate, True Tone™ snare

wires, True Pitch™ stainless steel ten-sion rods, 3.0mm steel True Hoops™ and DW Heads by Remo® USA. Each concrete drum is made to order and can be combined with any DW Custom Shop drum set order. Retail price: $1,230.99.NAMM Booth #303Dwww.dwdrums.com

Gibraltar Turning Point Hi-Hat and Snare Stand The latest pieces in Gibraltar’s acclaimed Turning Point line of drum hardware are the Turning Point Hi-Hat Stand with Quick-Release Hi-Hat Clutch and Turning Point Ultra Adjust Snare Stand. The Turning Point Hi-Hat Stand fea-tures direct pull action with easy five-step tension adjustment, and includes the industry-leading Quick-Release Hi-Hat clutch. The Turning Point Ultra Adjust Snare Stand features a locking snare bas-ket, and the ability to lower the snare to 13 inches from floor level.

The Turning Point Hi-Hat stand includes Gibraltar’s direct-pull drive system, giving the player outstanding response and easy action. The Turning Point Ultra Adjust Snare Stand offers un-

limited position-ing with a single “T” lock to secure the snare. The Turning Point Hi-Hat Stand and Ultra Adjust Snare Stand are fitted with an alu-minum leg base that maintains stability while reducing weight. Retail price: $320 (Hi-Hat), $165 (Snare).NAMM Booth #5720www.GibraltarHardware.com

Toca Ash Wood Front Plate Cajon Toca’s new ash wood front plate cajon, measuring 12 ½” x 20 ½” x 13”, is larger than standard cajons and features a rugged North American Ash wood front plate that creates a full-bodied bass and vibrant sound from the fixed in-ternal snares. The ash front plate cajon

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Like players around the world, these seasonedNashville pros appreciate the Vintage blend of

authentic tone, amazing specification and value.V52 – BE AMAZED!

The Vintage V52 is also played by other great guitarists including Dee Allen (Tall Dark Stranger), Paul Martin (Marty Stuart Band), Coleman Murphy, Bruce Bouton

(Nashville Session Aces), Hoot Hester (Grand Ole Opry Staff Guitarist), Jerry Donahue, Will Ray,Roy Fulton, Gwyn Ashton, Corey Congilio, Danny Dugan, Jamie Watson (Big Country), Matt Lee, Neil Taylor (Robbie Williams/Chris de Burgh), Paul Guerin (The Quireboys)

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Fret-King Black Label is designed to inspire you as a musician.

We've worked together with hugely experienced players like Jerry Donahue, John Verity,Dave ‘Bucket’ Colwell, Gordon Giltrap, Geoff Whitehorn and Gregg Wright to bring you aseries of artist-inspired models that will take your guitar playing to the next level.

Custom shop features, professional tones and outstanding playability – not to mention thetypical twists and bonus bits designer Trev Wilkinson always brings to his instruments –come as standard.

The Black Label range is expanding for NAMM 2013, with a bunch of new guitars andbasses to make you drool with anticipation. They're professional working tools that will let you get the job done night after night, gig after gig, year after year.

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Sales: 888-221-6267 | www.audiofl y.com | twitter.com/audiofl y_ | facebook.com/Audiofl yHeadphones | © 2013 Audiofl y. All Rights Reserved.

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features a body made of beautiful Siam Oak and a padded seat for extra comfort. Retail price: $348.NAMM Booth #5720www.TocaPercussion.com

Master Crafted Drums Opti-mal Sound SeriesThe Optimal Sound Series (OSS) from Master Crafted Drums ((Formally MCD Percussion) allows drummers to pick their own wood types, shell sizes, and shell thickness, to obtain the sound char-

acteristics they’re looking for. For ex-ample, the prototype OSS kit consists of 8” and 10” toms made of canary wood, a 12” myrtle tom, 14” and 16” walnut floor toms, a 22” maple kick, and a 14” catalpa snare. Each drum has a different

bearing edge profile to provide the ideal tone for each specific drum. The thick-ness of each shell also increases progres-sively, providing more open tones for the smaller toms and snares, while giving the larger drums a powerful low-end timbre.NAMM Booth #2549www.mcdpercussion.com

Zildjian Anniversary Box Sets and Ringo Starr SticksZildjian’s new 390 Box Line, named for the 390th Anniversary of the Avedis Zildjian Company, features beautifully blended K Custom Hybrid cymbals de-veloped in conjunction with Akira Jim-bo. The K Custom Hybrids are power-ful and vibrant, yet dark and gentle. The pack includes the 14 ¼” K Custom Hybrid HiHats, 17” K Custom Hybrid Crash, and 21” K Custom Hybrid Ride.

390 K Zildjian Pack features the legendary deep, dry, and shimmering sounds developed in 19th century Tur-key. K. Zildjian cymbals are distin-guished by their dark expressive over-tones. This pack includes 14” K HiHats, a 16” K Dark Thin Crash, and a 20” K Ride. (Available July-December 2013)

390 A Zildjian Pack features one of the most popular and versatile cymbal lines, known for its bright, focused overtones and ability to produce as much volume as the music demands. This pack includes 14” New Beat HiHats, a 16” A Medium Thin Crash, a 20” A Medium Ride, and a value-added 18” A Medium Thin Crash. (Avail-able May-December 2013).

390 ZHT Pack features cymbals that are thin to me-dium weight and blend well in a wide variety of styles. These cymbals are bright sounding, melodic, and excellent for a wide range of musi-cal genres. The signature B12 alloy of-fers rich sounding cymbals at a great value. This pack includes 14” ZHT Mastersound HiHats, a 17” ZHT Fast Crash, a 20” ZHT Medium Ride, and a value-added 16” ZHT China. (Available July-December 2013).

390 ZBT X Pack features a new larger size crash and ride, that release a fast, bright, high-volume sound from this



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powerful ZBT alloy. This pack includes 14” ZBT HiHats, a 17” ZBT Crash (new in 2013), and a 22” ZBT Ride (new in 2013). (Available May-December 2013).

390 ZBT Pack features a bright, in-tense sound that cuts through the mix. As an added value, the dynamic 10” Trash-former is included. This pack includes 14” ZBT HiHats, a 16” ZBT Crash, a 20” ZBT Ride, and a 10” Trashform-er. (Available May-December 2013).

Meanwhile, Zildjian also introduces its Ringo Starr Zildjian Artist Series Drumstick in 2013. Starr helped Zild-jian design a versatile stick with 5A type dimensions, an elongated oval tip, and Zildjian’s exclusive DIP coating in a vibrant purple color. The stick is im-printed with the artist’s signature and his trademark star.NAMM Booth #2940www.zildjian.com

Latin Percussion Cajon Castanets Available in low-pitch and high-pitch versions, the LP Cajon Castanets add a solid crack to a cajon’s sound, and easily attach to the side of any cajon with Vel-

cro®. Constructed of durable ABS plastic with a unique O-ring design for rope-free tension. Retail price: $17.99 (Low-pitch), $15.99 (High-pitch).NAMM Booth #5720www.lpmusic.com

Remo Apex Djembe UpgradeRemo has added new features to its Apex Djembe. The Designer Series Apex Djembe now has a new Green Kinte Kloth finish for a classic look, upgraded Contour Tuning brackets for comfort, and a high density rubber molded bass for damage protection and no sliding while playing. The Apex Djembe also features a Skyndeep graphic drumhead which is weather resistant. It will stay in tune in all environ-ments. Remo’s Apex Djem-bes are manufactured using a traditional carved djem-be design and molded from

ABS durable plastic materials which is lightweight and impact resistant. Retail price: $297.00.NAMM Booth #3440www.remo.com

Gretsch Commemorative 130th Anniversary Drum Kits and SnaresGretsch Drums celebrates its 130th an-niversary in 2013 with a limited run of commemorative USA-made drum sets and snare drums that will be released throughout the year. Each drum will have classic Gretsch appointments, a special 130th anniversary interior shell label, numbered to signify its production sequence, and a Certificate of Authentic-ity. The 130th anniversary drum kits will be available in five configurations across the USA Custom and Brooklyn lines: four configurations for the USA Custom line, and one for the Brooklyn line. Three new 130th anniversary snare drums will also be introduced in popular sizes and striking finishes.

The 30 sets of the USA Custom 130th Anniversary five-piece kits will feature with exotic Birdseye Maple and Satin

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Natural lacquer finishes and will be available first quarter. Thirty-five sets of the four-piece bop kit in Silver Satin Flame Nitron finish will be available sec-ond quarter. In the second half, Gretsch will introduce a six-piece kit in Vintage Cherry Burst, limited to 30 sets, and a four-piece kit with vintage Gretsch ap-pointments in Satin Gold Flame Nitron finish, limited to 35 sets.Gretsch also now offers a Brooklyn 130th Anniver-

sary four-piece kit in Pewter Sparkle Ni-tron finish. The Brooklyn 130th kit will be available throughout 2013.

Finally, three unique 130th anniver-sary snare drums are now available: a 6 ½”x 14” Claro Walnut with Lightning Satin Natural finish, a 6 ½”x 14” Bird-seye Maple with Lightning Satin Natu-ral finish, and 5”x 14” and 7”x 14” solid aluminum snare drums with black finish and black nickel hardware.NAMM Booth #5720www.GretschDrums.com

LIGHT & SOUNDChauvet SlimPAR Quad IRC SeriesTo maximize color options and simplify control during mobile gigs, Chauvet DJ SlimPAR™ Quad-6 IRC and Chauvet DJ SlimPAR™ Quad-12 IRC include punchy amber LEDs and a built-in infra-red receiver for wireless control with an optional infrared remote control (IRC) .

Fitted with 4-watt, quad-color LEDs, both SlimPAR™ Quad-6 IRC and Slim-PAR™ Quad-12 IRC produce a broad spectrum of pastels with natural-looking temperatures and impressive color satura-

tion. Create any color a client requests using the built-in digital display, or easily control static colors and automated programs with the simple press of a button on the optional IRC remote. If you prefer to pre-program customized light shows, each fixture features four or eight channels of DMX control. For safe and secure transportation, both fix-tures easily fit into the CHS-30 VIP Gear Bag. SlimPAR™ Quad-6 IRC and Slim-PAR™ Quad-12 IRC work in master/slave mode with other quad-color CHAUVET® DJ SlimPAR™ wash lights. Both fixtures provide a smooth even output, are suitable for on-camera use and feature 100 percent silent operation due to convection cooling systems. Retail price: $349.99 (Quad 6), $599.99 (Quad 12).NAMM Booth #5581www.chauvetdj.com

NuForce HP-800 HeadphonesThe HP-800 model is NuForce’s first set of over-the-ear headphones. They pro-vide a natural warmth, realistic highs, and visceral bass, thanks in good mea-sure to their die-cast aluminum frame, which minimizes resonance and im-proves articulation. The headphones’ 40mm neodymium drivers are specifi-cally tuned for accurate performance and low distortion. Together, precise engineering and meticulous construction deliver an extreme dynamic, fast tran-sients, and a flat frequency response.

The breathable memory-foam ear cups are covered in super soft leatherette and are extremely comfortable. Similar-ly, the concave body design has been op-timized for comfort and a lifelike sound-stage and imaging. Retail price: $149.www.nuforce.com

VenueMagic Show Control Software UpgradeVenueMagic Show Control Software now includes an onscreen Lyric display fea-ture. The new onscreen lyric feature is designed for live bands, solo performers, karaoke, or for any situation where on-screen song lyrics and chords need to be precisely timed to music, video, lights and MIDI. Lyric scrolling can be controlled automat-ically by the time-line or manually using a MIDI foot-switch. Imports

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Lyric (.lrc) files directly into timelines. Available in VenueMagic DMX+AV and SC+ editions. Retail price: $549.00 (DMX+av), $799 (SC+). NAMM Booth #5947www.venuemagic.com

CAD MH510 HeadphonesThe new Sessions™ MH510 professional headphones from CAD Audio are de-signed for performers in recording and live audio environments as well as audio enthusiasts. The MH510 headphones produce a wide frequency response (10Hz – 24kHz) with extended lows, smooth mids, and articulate highs for accurate and natural reproduction. The MH510’s high SPL capability delivers ample vol-ume while the design virtually eliminates bleed through into the playback environ-ment. In addition to professional speci-fications and performance, the Session MH510 phones are available in a distinct design with four colors (Black, White/

Red, Back Chrome, and Black/Orange) to choose from.Each headphone is sup-plied with two cables (coiled and straight) and two sets of earpads. Retail price: $159.00NAMM Booth #6632www.cadaudio.com

Galaxy Audio VES VHF Wireless SystemThe VES Triple Play system (VESR/318) includes the MBP18 Body pack, a headset mic, lavalier, and a guitar cable, all in one package. The VES is also available as a hand held mic system (VESR/H18). The

VES Receiver will endure the practice room or the stage. The ¼” output con-nects easily to any mixer board, and the front mounted volume allows for easy ad-justment in the middle of the performance. The VESR has LED power, RF, and

Audio indicators on the front, as well as a squelch adjustment on the rear of the unit.

The HH18 and the MBP18 body pack feature silent on/off switches and run off two AA batteries. Standard battery life is about 8 hours. The MBP18 body pack also features a 1/8” threaded out-put connector and will work with many of Galaxy Audio’s premium headsets or lavaliers. Retail price: $79.99. NAMM Booth #6200www.galaxyaudio.com

American DJ’s Battery-Powered Jelly Go Par64 2-in-1 RGB EffectAmerican DJ’s new Jelly Go Par64 is a glowing LED lighting fixture that lets DJs, bands and mobile entertainers cre-ate intensely bright color washes free from the constraints of cords, plugs or power connections. The 2-in-1 effect of-fers the creativity of smooth RGB color mixing. Featuring a built-in lithium bat-tery, the Jelly Go Par64 will run up to eight hours of full operation from a sin-gle charge. The fixture even includes a battery life indicator on the rear DMX menu.

Poppa’s not the only one with a new bag. Harmonis proud to introduce a new series of mutes based on designs from the 30’s & 40’s. Get some sizzle in your sound with these amazing mutes from an iconic brand. Available from major retailers. Learn more at www.harmonmutecompany.com

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The Jelly Go Par64 is encased in trans-parent housing that glows in the dark like a jellyfish. It’s an RGB wash powered by 176 (58 red, 60 green, 58 blue) 10mm LEDs that casts vibrant colors on walls, stages and other surfaces. Additionally, its translucent case produces a stunning effect itself, resembling a jewel-like orb that draws the eye.

Adding to the Jelly Go Par64’s go-anywhere flexibility is its low-profile “sit-flat” design, which gives it the versatility to be used in a wide range of applications. This design, exclusive to American DJ, features all power and DMX Ins/Outs mounted on the side of the unit, not on the back like traditional pars and color washes, allowing the fixture to sit flat on any surface – like the floor of a venue, a tabletop or stage platform. The Jelly Go Par64 can also be placed directly inside

truss with no scissor yoke. The unit can be controlled remotely and wirelessly us-ing American DJ’s ADJ LED RC Infra-red Remote Control, included at no extra charge, allowing wireless control from distances of up to 30 feet.

The Jelly Go Par64 features 5 op-erational modes: Auto (Program Run) Mode; Sound Active Mode; RGB Man-ual Control Mode; Static Color Mode; and DMX-512 Mode. There are 7 DMX modes (1 – 7-channel) for a wide variety of programming options, effects pos-sibilities and levels of control. Multiple Jelly Go Par64s – up to 30 units – can be linked together via 3-pin XLR cables, and each one can be daisy-chained to the next thanks to the IEC power inputs and outputs located on the side of each unit.

Other professional features of the Jelly Go Par64 include a 30-degree beam angle, 32 built-in color macros, 4-button LED menu for easy navigation, flicker-free op-eration, LED pulse and strobe effect, elec-tronic dimming from 0–100 percent and multi-voltage operation (AC 100V/60Hz–240V/50Hz). Retail price: $279.95.NAMM Booth #5774www.americandj.com

Lava Cable Fountain Mic CableThe new Fountain™ microphone cable is a star-quad cable designed to provide superior high end quality performance at a bargain price. The Fountain uses the purest available American-made oxygen-free copper for both the shield and its four 24 AWG conductors to achieve extremely low resistance and high conductivity – key to dynamic frequency response and effi-cient signal transfer. An outer diameter of .245” black high-grade PVC makes the Fountain very flexible and rugged. The cable also features Abbatron’s new gold-plated Beryllium and Trillium alloy cop-per contact XLR plugs to provide lower resistance, increased conductivity, and greater stiffness for better contact and insertion/extraction durability than stan-dard plated brass XLR plugs. The cable carries a designed capaci-tance of 37 pF per foot. The bulk cable is made and assembled in the USA. Retail price: $89.95 (25’).NAMM Booth #6287www.lavacable.com


Maccaferri reedsOur precision diamond cut reeds are made in the USA

from the finest imported cane.

FRENCH AMERICAN REEDS, INC.80 Mill Masters drive Jackson, TN 38305

Phone: 731-664-5545 fax: 731-664-8684www.frenchamericanreeds.comonline ordering: www.reedstore.com

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KEYBOARDCasio Privia Pro PX-5SThe Privia Pro PX-5S represents the first electronic piano in Casio’s Privia Pro series, a sub-category aimed for profes-sional stage musicians. The newly devel-oped Privia Pro PX-5S is a genuine stage piano, advanced MIDI controller, and performance workstation packed with functions that set it apart from other digi-tal pianos. Equipped with Casio’s new proprietary sound source, “AiR” (Acous-

tic and intelligent Resonator), the PX-5S delivers acoustic piano sounds with un-matched realism and detail. The power of AiR is also applied to an all new set of authentic vintage electric piano sounds and clavinets that is paired by a power-ful new effects engine giving the PX-5S an arsenal of both acoustic and electric piano sounds. In addition, the PX-5S features a large assortment of fully pro-grammable sounds, including Hex Layer tones derived from the award winning

XW-P1 synthesizer. Hex Layers can produce evocative synth sounds as well as complex acoustic and orchestral simu-lations.

The 24-pound instrument is also a four-zone performance controller, com-plete with four assignable knobs, six as-signable sliders, two pedal inputs, and pitch and modulation wheels. Four in-dependent and programmable arpeg-giators allow the PX-5S to expand in to sonic territory by creating an array of animated textures. An eight-track phrase sequencer allows the performer to trig-ger sequences and riffs which can be triggered and transpose and on the fly, allowing for unheard of performances by a single musician. Users can record a 44.1kHz .wav file directly to a USB thumb drive. Retail price: $1,299. NAMM Booth #5900www.casiomusicgear.com

DIGITAL

DoReMIR ScoreCleaner ScoreCleaner™ is a highly nuanced and easy-to-use notation software that has

been available to European market for digital notation since 2011, available for the first time in the U.S. this year. Score-Cleaner is a notation tool that enables musicians, composers, teachers, and en-semble leaders to notate music instantly while they play. The technology behind ScoreCleaner is built on academic re-search in music cognition, which seeks to explain how humans understand mu-sic on a basic level. From that research DoReMIR has designed a piece of soft-ware that understands musical phrasing and artistic intent.

DoReMIR’s distribution partners in the U.S. are music software specialists ILIO and their authorized dealer network.www.scorecleaner.com

Pyle Audio’s Drums for Dummies KitsThe Electronic Tabletop Drum For Dum-mies comes packaged with Pyle’s PTE-DO5 7-pad digital drum kit, which boasts a variety of features, such as 100 pre-set songs and five editable beats allowing users to effortlessly create studio quality sound. It comes with seven touch sensitive drum pads, two foot pedals and two drum


www.mutecmutes.com


sticks. Additionally, users can enjoy 25 pre-set drum beats, 215 percussion sounds and a USB port for users to combine their unique beats with their favorite tunes.

For users looking for a more rock-star drum set, the Electronic Drum Kit For Dummies comes packaged with Pyle’s PED07 professional drum kit, which fea-tures a drum rack that sets up just like a natural drum-set. Other features in-clude five natural response drum heads, two drum sticks, two foot pedals, a sound module, cables, and drum lock. Of course, it also comes with the Drums For Dummies book and CD, like the Tabletop kit. Additionally, users can supplement their experiences with 11 pre-set drum beats with up to four variations, 16-bit sample sound fidelity, headphone jack, built-in metronome and a MIDI in/out

cable. Retail price: $179.99 (Electronic Tabletop Drum for Dummies), $229.99 (Electronic Drum Kit for Dummies). www.pyleaudio.com

CASES AND BAGSGator Cases Custom Fitted Presonus Studiolive Case Gator Cases line of large format mixer cases provide serious road worthy protec-tion for a variety of consoles including the popular Presonus Studiolive 24.4.2. The 24.4.2 console features Virtual Studio Live Software that allows the user to con-trol parameters on a computer or tablet device. With this in mind, Gator Cases has released a custom fitted G-TOUR road case that not only protects this board during transport, but is outfitted with Ga-tor’s unique 360 Arm mounting system to create an all-in-one workstation.

The G-TOURPRE242-DH-ARM case, built with the Presonus Studiolive 24.4.2 in mind, features thick, heavy-duty plywood construction and a tough lami-nated PVC exterior. Specialized EVA foam padding lines the interior to safely secure and protect the board. However, it’s the

doghouse section that really makes this case unique. Not only does it provide easy cable routing and full rear access, but the inte-grated 360 Arm system turns this case into a fully functional recording workstation.

The Arm system features a versatile tray for mounting either a laptop, tablet device, or even a Vesa-mount LCD monitor; while the arm itself, mounted through port holes on the doghouse lid, provides full 360° mo-tion. This creative solution allows the user to determine their optimal setup without sacrificing valuable desktop space. Lastly, the G-TOURPRE242-DH-ARM case in-cludes break-away lids and heavy duty cast-ers ensure your valuable console is given the utmost in protection during transport.NAMM Booth #4900www.gatorcases.com

World’s Largest Manufacturer of Quality Band Instrument Repair Tools

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SKB Universal Mixer/Equipment BagsThe 1SKB-UB0909, 1SKB-UB1212, 1SKB-UB1515, 1SKB-UB1818, and the 1SKB-UB2020 models will accommodate the most popular mixers, drum machines, recording interfaces, midi controllers, light panels, and other equipment. These Uni-versal Mixer/Equipment Bags are con-structed of a durable 600 Denier padded exterior with heavy-duty dual zippers, an

adjustable, padded shoulder strap and double stitched carry-ing handle for added convenience. The bags include a conve-nient, double-zippered padded exterior acces-sory compartment that is large enough to keep

an iPad protected while stowing cables or additional gear.

The 1SKB-UB0909 Mixer Bag interior measures 9” x 9” x 2.75” and will accommo-date smaller equipment such as the Behring-er Xenyx 802, Boss DR-3, or Roland R-44.

The 1SKB-UB1212 Universal Bag inte-rior measures 12” x 12” x 4” and will accom-modate various gear such as the Behringer Xenyx 1002B or Yamaha MG822CX.

The 1SKB-UB1515 Universal Bag measures 15” x 15” x 5” inside and will ac-commodate mixers like the Peavey PV10, Allen & Heath Xone DB4, and Mackie DL 1608 with the iPad in the padded pocket.

The 1SKB-UB1818 Universal Bag has an interior dimension of 18” x 18” x 5.5” to accommodate products such as the PreSonus Studiolive 16.0.2, Beh-ringer Xenyx X2222USB, Mackie 1604-VLZ3 and more.

The 1SKB-UB2020 Universal Bag measures 20” x 20” x 5.5” to house some of the larger gear such as, Allen & Heath Zed-14, Mackie Onyx 1620i and Yama-ha EMX5014C.

Retail price: $24.99 - $59.99.NAMM Booth #4210www.skbcases.com

Mono Top-Loading Vertigo Gui-tar CaseTaking inspiration from real-life expe-riences on the road, the Vertigo is the world’s first top-loading guitar case. Al-lowing upright access saves time and space during setup and teardown. The Vertigo also features The Boot™, a molded rubber sole to prevent damage on

vertical drops. In-side, an automatic Headlock™ sys-tem protects the guitar’s headstock and neck during big falls. Vertigo cases are avail-able for electric guitar or bass in Jet Black or Steel Grey colors. Vertigo cases are also compatible with MONO’s Guitar Tick™, a detachable tool bag for storage of cables, small pedalboards, and other necessities.NAMM Booth #3382www.monocase.com

ACCESSORIES

EARasers High Fidelity EarplugsEARasers, made of soft medical grade silicone, create a comfortable “smart seal” to eliminate the need for costly cus-tomized impressions. The patent pend-ing design moves the filter to the tip of the earplug thus retaining the natural shape of the ear, keeping the device hid-

den. The resulting high fidelity keeps the musical layering intact. Most earplugs excessively decrease low frequencies, causing a plugged up feeling. EARasers filter the most damaging range of the ear canal resonance, resulting in the world’s first flat frequency response earplug (as opposed to the well-known “flat attenu-ators”). The plugs reduce noise levels up to 19dB. Retail price: $49.99.NAMM Booth #2566 www.earasers.net

The Option Knob OknobThe Oknob allows users to control ef-fects pedals by using a foot to adjust the sound while performing. Simply pull off

the factory knob and push on the Option Knob, then tap the wings of the Oknob left and right

with a foot to alter the effect. A user

can choose

Tilting a grand piano has never been easier using the new Moondog Grand Piano Tilter.

Moondog Manufacturing

www.moondogmfg.com

425-252-07572915 Pine Street

Everett, WA 98201

To view a demonstrational video of the tilter visit our website: www.moondogmfg.com

For more information including pricing [email protected]

If you’ve ever needed to tilt a grand piano from or to a skidboard by yourself, the Moondog Grand Piano

Tilter is the tool for you!


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any parameter to have real-time control over and unlock its full play potential. Retail price: $9.95 www.oknob.com

American Recorder Smart Bracket LineAmerican Recorder Technologies’ new Smart Bracket line of smart phone and tablet mounts and accessories utilize two

new universal mounts designed for a phone or tablet. These mounts are made

from aluminum and have a smooth black anodized finish. The Smart Bracket uses a reliable screw-down fastener, which provides a sure hold that fits virtually any make or model of phone or tablet de-vice. In addition, the extra wide, rubber protective mounts can hold the phone or tablet with or without a protective cover. Standard ¼” – 20 thread holes provide attachment to the most common camera tripods and mounts, as well as separate thread adapters that allow attachment to microphone stands. NAMM Booth #1780www.americanrecorder.com

Epilog Laser SystemsFrom custom inlays to engraved initials, designs and much more, Epilog Laser systems can customize nearly any in-strument. Epilog Laser is the leading producer of CO2 engraving and cutting systems that make personalizing instru-

ments as easy as pressing the print but-ton on a computer. Due to the large work area and powerful cutting capabilities of Epilog Laser systems, users can add style and flair to even large or uniquely shaped items like guitars, horns, tubas and more. Many users add initials, special inscrip-tions or inspirational quotes.NAMM Booth #1331www.epiloglaser.com

Littlite Anser Series Task LightsThe new Anser series of high performance task lights from Littlite feature a power-ful LED that rivals the company’s halo-

gen products in output and color tempera-ture. The light-er hood as-sembly allows for a standard

2” gooseneck and the light can operate on input voltage as low as 5 volts, enabling it to be powered off of a USB port. Other fea-tures include a built-in full-range dimmer and a variety of gooseneck lengths.NAMM Booth #7002www.littlite.com

GROTRIAN PIANO COMPANY GmbHPostbox 583338049 BraunschweigGermany

SEE US AT NAMM 2013 BOOTH NO. 715

Tel: +49.531.210.10.0Fax: [email protected]

GS_A_Image_4.6"x4"_en.indd 1 14.11.2008 10:33:45 Uhr


www.grotrian.de

www.americanrecorder.com


MMR_129 129 12/31/12 12:57:06 PM

www.kysershortcut.com


Supplier Scene

KeyB Organs Opens Manufacturing Plant in U.S.A.Dietrolequinte di Elvio Previati recently announced the opening of a manufactur-ing facility in Columbia, Mo. The move is set to drastically increase manufacturing capabilities and KeyB product offerings. Sales of KeyB Organs have increased steadily over the last few years. The cur-rent facility in Fabbrico, Italy, cannot keep up with demand. This has prompted Di-etrolequinte di Elvio Previati to make the bold move to relocate all manufacturing to the United States in their new 100,000 square foot campus in Columbia. This location was strategically chosen because

of its geographic proximity to the center of the country. Columbia is between St. Louis and Kansas City and is most noted for being the home of University of Mis-souri as well as several other colleges and universities. The KeyB campus is located off of Interstate 70 which is a main artery for trucking in the U.S. as well as an in-ternational trade zone. KeyB Organs campus includes a state of the art research and development department, and col-laboration is in progress with the Univer-sity of Missouri Industrial manufacturing systems engineering department to de-velop cutting edge processes to improve quality and increase efficiency while pre-serving top standards of craftsmanship. KeyB Organs’ new campus will also house a comprehensive call center for consumer, dealers, and distributor for sales and sup-port. The expert support staff has been pro-vided a state-of-the-art database system to track and catalog all support tickets, and is creating a dynamic knowledge base which will be available online in early 2013.

KeyB Organs has turned their focus on dealer profitability and consumer support in designing this new facility. The move to the United States helps to accomplish just that, lowering the cost of manufacturing and distribution, improving dealer sup-port internationally, and giving the con-sumers what they are looking for – a prod-uct manufactured in the United States. www.keyborgan.com

Roland Atelier Festival Awards Great OrganistsA day-long celebration of musical cre-ativity for organists ended with awards and applause for the hard-working and talented participants in the 2012 Roland Atelier Festival. The festival is an an-nual event sponsored jointly by Roland Corporation and Roland Atelier deal-ers throughout the United States. While the festival encourages participation by musicians of all skill levels, the National Finals – held in October at Rodgers In-struments Corporation headquarters in

Enhance. Express. Impress.



Supplier Scene.indd 130 1/3/13 9:46 AM

www.mingdrumsusa.com



Hillsboro, Ore. - recognize the highest levels of performance in two youth cat-egories and two adult hobbyist categories.

Each finalist earned an expenses-paid

trip to the National Finals based on the merits of his or her videotaped perfor-mance submitted as part of a local Atelier Festival event. The four-year-old festival brings together Roland, its network of U.S. Atelier dealers, and a nationwide commu-nity of organists in a joint effort to encour-age one another, showcase their skills and share their passion for organ playing with others. Because the organists performed on Roland Atelier 900 Platinum instruments, they had a vast range of built-in orchestra and percussion sounds available, in addi-tion to premium organ voices. www.rolandatelier.com

Samick Announces Greg Bennett Design Guitar Lineup for 2013Samick Music Corporation, Inc. (SMC) re-cently announced a newly revamped Greg Bennett Design acoustic guitar lineup for

2013. Following the successful launch of several new acoustic models within the Greg Ben-nett Design line over the last 18 months, the revised collection will become more streamlined to help showcase guitars for every level of player and allow them to select the perfect gui-tar.

Guitar models and addi-tional information about the

2013 Greg Bennett Design acoustic gui-tars line is on display at booth# 5667 on the main floor.www.smcmusic.com

American Way Marketing Re-mains Independent in B&S Sale B&S GmbH, the manufacturer of B&S, Hans Hoyer and Meinl Weston brand in-

struments, was sold last month to The Buffet Group. Ameri-can Way Marketing was not included in the sale to Buffet and remains a proud and separate company, with no ownership changes.

The company is enter-ing its 29th year serving retail music dealers and distribu-

tors worldwide and says that its “efforts will continue to be focused on providing our customers with fair pricing, efficient

Visit our booths at NAMM!Arena & Lobby #7521 and Hall E, #1771

TONOCH AUDIO CO. [email protected] • www.tonoch.com

Model PT15AU 15” plastic active speaker

with USB /SD +LED display Great Value $64.99/pc

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and prompt service and all the flexibil-ity which our custom programs offer for care kits, packaging, etc.” www.americanwaymktg.com

Italia Guitars Celebrates 15th Anniversary In honor of their 15th anniversary, Italia Guitars have created brilliant new finishes on some of their original models, such as the Maranello gold mist sparkle, Torino white pearl, and Mondial metallic purple.

They also have reissued their highly sought af-ter Muira guitar. It has a maple body (top, side, and back), maple neck, hollow body construction, rosewood finger-board, and cigar

shaped acoustic bridge pickup, with an extreme sparkle metallic red finish.

Last comes the unveiling of their new DiVill by Italia line. The Divill line fea-tures lower price points, new body styles, and new pickup designs and configura-tions. These new design elements and features flaunt a bold style factor while maintaining the retro look, feel and tone that Italia is famous for. Find Italia at their NAMM show booth #4550.www.lpdmusic.com

Orange Amplification Launch New Website Orange Amplification recently an-nounced the launch of its new web-site. Starting from scratch, the site is loaded with a wealth of new infor-mation and user-friendly ideas laid out in a clear and concise format. This fresh Orange Amplification web-site is bigger and better than ever. It comes with improved navigation and a whole host of new features, sections, and content, which includes faster load-ing times and complete compatibil-ity with iPad and other mobile devices. Product searches are now simpler and provide more comprehensive informa-tion. There’s a new photo library fea-turing every Orange Amplification product with slide shows showing the

products from all angles, including close-up images and video demonstrations. Other new features include a new and improved Artists area with new artist pic-tures and quotes, the newly customizable configurator for the Orange OPC, a new

Heritage area where users can find out about discontinued amplifiers and legacy products, and a new worldwide store that makes ordering spares quick and easy without requiring registration, which ac-cepts credit/debit cards as well as Paypal. www.orangeamps.com

Loop Loft Bolsters Team With Music Tech Vets Gregg Stein and Dan RadinThe Loop Loft announces the expansion of its team to include music technology industry veterans Gregg Stein and Dan Radin. Stein and Radin will provide business strategy and sales and marketing

Supplier Scene

Delta Series

AVAILABLE IN A VARIETY OF FINISHES & STYLESSend $4 US for COLOR CATALOG 13027 Brittmoore Park Drive, Houston, Texas 77041

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America’s Premier Guitar & Bass Parts Supplier

Before After

AttentionBrass & Woodwind players

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services as part of The Loop Loft team. Stein and The Loop Loft CEO, Ryan Gruss, will attend the NAMM Show. Gregg Stein joins The Loop Loft as Chief Strategy Consultant, providing general business-strategy guidance and go-to-market management. Stein’s ac-complished career in the MI and Con-sumer Electronics and Technology market spaces has included positions as Vice President, Mass Marketing at The MUSIC Group; Managing Director, ION Audio and Director of Marketing at Numark International; Director of Mar-keting Communications at Line 6, and Product Marketing and Marketing Com-munications Manager at Avedis Zildjian Company. Stein also serves as Director of Membership Acquisition at the Amer-ican Marketing Association, Boston Chapter, and has been an Adjunct Pro-fessor at Northeastern University. Stein holds degrees from Berklee College of Music and Harvard University.

Dan Radin comes to The Loop Loft in the role of Public Relations Manager, fo-cusing on global communications. Radin’s career in the MI, Consumer Electronics, and Professional Audio industries has in-cluded positions as Product Manager at Alesis, Marketing Copywriter at Numark International and Neumann Product Manager at Sennheiser. Radin holds a de-gree from Berklee College of Music and is currently pursuing an M.B.A. at Loyola Marymount University. Both Stein and Radin are working drummers in Boston and New York City, respectively.www.thelooploft.com

Zig Wajler Publishes Literacy, Music & Technology ConnectionPearl Artist Zig Wajler is proud to an-nounce the publishing of his book Literacy, Music, & Technology Connection from Alfred Publishing. Wajler is a dynamic teacher who inspires his students through interac-tive music performances and educational workshops that incorporate music, tech-nology, literacy, and cultural exposure in a cross-curricular setting. The lessons in Wajler’s book tie together lyrics, music, and technology as learning tools in stu-dent-driven activities along with offering opportunities for students to create, com-pose, record, and produce original songs.

Wajler’s book is easy to use re-gardless of technological knowl-edge, providing a cookbook approach to getting students en-gaged in music before providing a formal curriculum. Accom-

panied by a loop library CD, the lessons are designed to guide K-12 students through the composition process.

Many of the lessons were designed by Wajler from listen-

• Relief For Flutists •

Box 144South ThomastonMaine 04858(207) 596-6595



Supplier Scene

ing to student suggestions, placing an emphasis on being an active listener to establish effective communication. Through Wajler’s workshops, students truly realize the end result of the projects created in the classroom, such as contem-porary songs, skits, adaptations of plays, as well as the different forms of writing (expressive, persuasive, reflective, liter-ary, and poetry). www.PearlDrum.com

Daisy Rock Girl Guitars Welcomes Sidney BowenDaisy Rock Girl Guitars’ newest artist roster addition is Sidney Bowen, a sing-er-songwriter who writes about issues and challenges other teens her age are going through. Bowen already has her first original song, “Caught in Between,” released world-wide. With a goal to give herself and her peers a voice, Sidney ad-

dresses topics like bullying and pressures at school and home in her songs. For the past two years, she has been the lead singer and rhythm guitarist for Whip-Lash Kids Band. The band was recently nominated for “Best Youth Band” and “The People’s Choice” awards at the crit-ically acclaimed Orange County Music Awards. Last year, Sidney was chosen as a top 10 semi-finalist out of over 50,000+ entries in the KIDZ Star USA Talent Search through Kidz Bop. www.daisyrock.com

Drum and Bugle Corps Take the Field with Jupiter, Mapex, and Majestic The KHS Family of brands has formed valued partnerships with many of the nation’s top Drum and Bugle Corps. In 2012, KHS partnered with more DCI World Class Corps than any other mu-sical instrument manufacturer. KHS is committed to continually building upon their relationships with top ensembles in support of the marching arts. Part-ners include perennial finalists Phantom Regiment and the long-running Boston Crusaders corps (founded in 1940) along with many others – Jersey Surf, Blue

Sonora International

High Quality Music Strings For Acoustic, Electric and

Classic GuitarsElectric Bass and

Other Instruments

See us at NAMM booth # 1713Tel: 718-343-8700

Fax: 718-343-7979Email: [email protected]

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Knights, Blue Stars, the Academy Drum and Bugle Corps, the Glassmen, Pacific Crest, Genesis, Music City, Pioneer, Cas-cades, the Governaires, and the Empire Statesmen.

“KHS America, through our Jupiter, Mapex and Majestic brands is proud to partner with all of our DCI and DCA Corps. DCI’s message ‘excellence in performance and in life’ is one that aligns with our commitment to music education at all levels. We have found that same commitment in all of the Corps as they work to provide a musical experience that will serve members throughout their lives”, says KHS America President, Ta-bor Stamper.www.QuantumMarching.com

THE VERTIGO™

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Bring these coupons to these NAMM suppliers for immediate savings!MMR also sends monthly specials right to your inbox.

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Coupons 2013.indd 136 1/2/13 8:37 AM

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Accessories

MMR CLASSIFIEDS INFO: ☛ RATES: Classified Display: $30

per column inch for text only. $40 per column inch, 1 color, logo, graphics. $50 per column inch 4 color.

☛ PAYMENTS: ALL ADS ARE PREPAID. Charge on Master-card, Visa or American Express.

☛ SEND YOUR ADVERTISEMENT TO: 21 Highland Circle, Suite 1, Needham, MA 02494 shemingway@ symphonypublishing.com.

☛ QUESTIONS? Call Steven Hemingway at 800-964-5150 x 34 shemingway@ symphonypublishing.com.

Business For Sale

Breaking News! Find it in the Hot News

section of MMR’s Web site,

www.mmrmagazine.com

Classifieds

Visit the Classifieds on the Web:

www.mmrmagazine.com

• BandandOrchestraRentals• NewandLikeNewEducator-Approved BrandNameInstruments• PersonalizedRent-To-OwnProgram• NoFranchiseFeeorInventoryInvestment• NoShippingCosts• HighCommissionsPaidthe1stofEveryMonth•ExceptionalService

Are You Tired of Trying to Climb the Corporate Ladder?

is a multi-store, family owned and operated full-line retailer based in Metro Atlanta. Ken Stanton Music

has over 60 years’ success and customer satisfaction.

Seeking: Certified Band/Orchestra Repair Techs, Print Music Manager, Store Managers,

Company-Wide Lesson Coordinator, and Sales Associates in the following

departments: Guitars, Pro Audio, Drums and Percussion, and Band/Orchestra.

Looking for friendly, customer service oriented, self-motivated, proven closers with good listening skills and 2+ years experience.

Availability for flexible scheduling a must. Bi-lingual a plus.

We feature: Competitive non-commission based pay, medical/ dental coverage, 401(k) plan, vacation/holiday/sick time,

and room for advancement.

Complete application online at: www.kenstantonmusic.com

By mail: Ken Stanton Music Attn: Scott Cameron, General Manager 119 Cobb Parkway North, Suite A Marietta, GA 30062 Via email: [email protected]

Business Opportunities

Very successful, well established American case manufacturer for sale.

International distribution, ecommerce, strong brands with international demand. Profitable, relocatable and easy to run. $260K plus inven-

tory, no financing available. Very motivated seller. [email protected].


Classifieds February.indd 137 1/2/13 8:39 AM


www.mmrmagazine.com


For Sale

Selling warm Florida Retail Music Store

9 teaching studios, 25 year rep, great lines,

$500k inventory, buy/partner$200,000+-, turnkey!

Bruce321-725-3047

New!

NAMM Booth #3501

50 year old successful, multifaceted music organization with profitable markets in teaching piano and all popular instruments.Instrument sales, instrument repair,

sheet music. Located in affluent area of Long Island, New York.

For Sale

Call Gerry Williams 631-673-3544

FOR SALEClassic Hammond B-3 (Serial #A32004)

with reverb, pedals, bench and 122R Leslie purchased new 1970.

Beautiful light American walnut/red oak like-new finish. Trek 2 with pluck

base and SSP-3 Aux Amplifier with dual control box installed 1989. Excellent Condition: $8,500 or Best Reasonable Offer.

Credit given for travel to Denville, NJ: 973-328-8865 or [email protected]




Instruction

Merchandise

Merchandise

Help Wanted

PIANO DEALERS & MANUFACTURERSWe Have Your Customers!

Piano World is the world’s most popular piano web site. We get more quality traffic in a month than other piano sites see in a year.Piano World is where people come when they are searching for information about the piano. We have your target audience and can deliver quality prospects to you, locally, nationally, or internationally.

Come see what Piano World can do for your business today: www.PianoWorld.com/advertising • [email protected], or 860-741-2625

PianoWorld.com Home of the world famous Piano Forums

ACCORDIONS, CONCERTINAS, & BUTTON BOXES new, used, buy, sell, trade, repair, tune,

CASTIGLIONE DISTRIBUTING CO.13300 E 11 MILE WARREN, MI 48089

PH # 1-586-755-6050 WWW.CASTIGLIONEACCORDIONS.COM




Merchandise

FINANCING AVAILABLEYA

MA

HA

–KA

WA

I

Japanese High Quality

GUARANTEED You get what you pay for!

1-800-782-2694North American Music

11 Holt DriveStony Point, NY 10980Fax: (845) 429-6920

CERTIFIED PRE-OWNED

PIANOS

Visit the Classifieds on the Web: www.mmrmagazine.com



www.mmrmagazine.com www.mmrmagazine.com

For Classified Sales

Call Steven 800-964-5150 ext. 34 [email protected]

Help Wanted

[email protected]

Merchandise

From button accordion to Piano accordion, from Kid’s to adult, from entry level to professional, from solid color to combo, we have a wide selection for the accordion player.

Hunter Music Instrument Inc adds in an accordion line.

www.huntermusical.com718-706-0828

Repair Tools



Vintage Instruments

WE BUY, SELL, TRADE and ship worldwide.

ONLINE APPRAISAL SERVICEGRUHN GUITARS,

400 Broadway, Nashville, TN 37203

(615) 256-2033fax (615) 255-2021 www.guitars.com

Wanted USED TUBASANY CONDITION-CASH PAID

THE TUBA EXCHANGE1825 CHAPEL HILL RD.

DURHAM, NC 277071-800-869-8822

[email protected]

Wanted To Buy

Breaking News!

Find it in the Hot News

section of MMR’s Web site, www.mmrmagazine.com

For Classified Sales

Call Steven 800-964-5150 ext. 34 [email protected]

Repair Tools

www.mmrmagazine.com

BOW REHAIRING

Expert Bow ServiceOrder forms,Pricing and Shipping label at:

www.bowrehairing.com

Violin bows as low as $10.00 per bow in quantity incl. shipping (see website fordetails.) Large inventory of replacement parts both new and vintage.

IRA B. KRAEMER & Co.Wholesale Services Division

“An industry leader since 1967”467 Grant Avenue, Scotch Plains, N.J. 07076

Tel: 908-322-4469 Fax: 908 322-8613 e mail: [email protected]

SHIPPING YOUR PIANOwith Lone Wolf Trucking

is a “grand” idea! An independent, long-distance Mover

specializing in coast-to-coast residential Relocation.

1-800-982-9505www.lonewolftrucking.com

Alamogordo, New Mexico. 88310ICC MC-256289

Services

Sales Reps Wanted

FAST TURN-AROUND ON STOCK REPAIRS NATIONWIDE

NAPBIRT member, 30 Years Experience

Contact: Dan Rieck, [email protected]

Orange USA is hiring experienced Sales Reps.Please send resume to

[email protected]

Merchandise


Ad IndexCOMPANY NAME E-MAIL/WEB ADDRESS PAGE COMPANY NAME E-MAIL/WEB ADDRESS PAGE


AA&S Crafted Products www.BandStorage.com 104

A.I.M. Gifts/Albert Elovitz Inc. www.aimgifts.com 65

Ac-Cetera Inc. www.ac-cetera.com 62

Accordions International www.accordioninfo.com 132

Al Cass 133

Allparts Music Corp www.allparts.com 132

Amati’s Fine Instruments www.amatis.org 54

American Recorder Technologies, Inc. www.AmericanRecorder.com 128

Antarra Communications www.audiofly.com 118, 136

Antigua Winds, Inc. www.antiguawinds.com 61

Audix Corp. www.audixusa.com 101

BJ.J. Babbitt Co. Inc. www.jjbabbitt.com 64

Bechstein America LLC www.bechstein-america.com 105

Blocki Pedagogical Flute Products www.blockiflute.com 35

bo-pep Inc. 133

bo-pep Inc. 131

Bourgeois Guitars/Pantheon LLC www.pantheonguitars.com 81

Bourns, Inc. www.bourns.com 126

Bourns, Inc. www.bourns.com 130

Breezy Ridge Instruments Ltd. www.jpstrings.com 122

Buffet Group USA www.BuffetCrampon.com 59

CCaparison Guitars www.caparisonguitarcompany.com 100

Casio America, Inc www.casio.com 13

CE Distribution www.cedist.com 70

Cecilio Musical Instruments www.ceciliomusic.com 110

Celestion www.celestion.com 80

Chem-Pak Inc. www.chem-pak.com 124

Chord Buddy-Perry’s Music www.chord buddy.com 93

Circus Freak Music www.circusfreakmusic.com 104

DD’Addario & Co. www.daddario.com 19

The Dava Co. www.davapick.com 127

Davis Muller Instruments www.DavisMullerInstruments.com 66

Dream Cymbals And Gongs www.dreamcymbals.com 32

EEarasers www.Earasers.net 109

EMD Music Inc. www.staggmusic.com; www.endmusic.com 103

Emerald Reed Co. cov 3

Epilog Laser www.epiloglaser.com 52

Ernie Ball Inc./Music Man www.ernieball.com 67

F

Ferree’s Tools Inc. www.ferreestools.com 126

Fishman Transducers, Inc. www.fishman.com 58, 63

Floyd Rose Marketing Inc. www.floydrose.com 72

French American Reed Mfg. Co. www.frenchamericanreeds.com 124

GG7th Ltd. www.g7th.com 79

Gable Piano Service www.moondogmfg.com 127

Galaxy Audio www.galaxyaudio.com 83

Gatchell Violins Company, Inc. www.gatchellvioilins.com 116

George L’s www.georgels.com 40

Godin Guitars www.godinguitars.com 97

Graph Tech Guitar Labs www.graphtech.com 12

Grotrian www.grotrian.de 128

Grover Musical Products www.grotro.com 35

HHailun USA www.hailun-pianos.com 99

Hall Crystal Flutes Inc. www.hallflutes.com 70

Hohner, Inc. www.hohnerusa.com 87

Holophone www.holophone.com 107

Hoshino (USA) Inc. www.ibanez.com, www.tama.com 73

House of Troy www.houseoftroy.com 121

Hunter Music Instrument Inc. www.huntermusical.com 84

IIdeal Fengling Group www.MingDrumsUSA.com 130

Instrument Care Apparel www.InstrumentCareApparel.com 132

Italian Trade Promotion Agency www.mondomusicanewyork.com 113

JJHS www.jhs.co.uk 117

Jody Jazz www.jodyjazz.com 47

KKala Brand Music Co. www.kalabrand.com 119, 121

Kanile’a Ukelele Co. www.kanileaukulele.com 95

Ken Smith Basses Ltd. www.kensmithbasses.com 71

Korg USA Inc. www.KorgUSA.com 77

Kyser Musical Products Inc. www.kysermusical.com 129

LLee Oskar Harmonicas www.leeoskar.com 44

Legere Reeds ltd. www.legere.com 18

Levy’s Leathers Ltd. www.levysleathers.com cov 2

Littlite www.littlite.com 40

LPD Music International www.lpdmusic.com 69

MM&M Merchandisers Inc. www.mmwholesale.com 98

MCD Percussion www.mcdpercussion.com 122

Ad Index February.indd 143 1/3/13 2:10 PM


Ad IndexCOMPANY NAME E-MAIL/WEB ADDRESS PAGE COMPANY NAME E-MAIL/WEB ADDRESS PAGE

Mel Bay Publications Inc. www.melbay.com 7

MONO Cases LLC www.monocase.com 135

Morgan Hill Music www.morganhillmusic.com 108

Music & Arts Center www.musicarts.com 92

Messe Frankfurt Inc. www.messefrankfurt.com 86

Mutec Mutes www.mutecmutes.com 123, 125

NNady Systems Inc. www.nady.com 134, 136

NAMM www.namm.com 14-15

New Sensor Corp. www.newsensor.com 55

NS Design www.thinkNS.com 78

OOption Knob www.OptionKnob.com 92

Orange Amplification www.orangeamps.com 114

PPeak Music Stands www.peakmusicstands.com 119

PianoDisc www.pianodisc.com 111

PJLA Music Products www.pjlamusc.com 76

RRobotune www.robotune.com 90

Rovner Products www.rovnerproducts.com 79

SSabian Ltd. www.sabian.com 11

Saga Musical Instruments www.sagamusic.com 82



Samson Technologies Corp. www.samsontech.com 3

Schilke Music Products www.schilkemusic.com 106

School of Rock LLC http://franchising.schoolofrock.com 37, 53

Score Marketing www.scoremktg.com 115

SFM www.proel.com 102

SFM www.musiquip.com 91

SHS International www.shsint.net 96

Shubb Capos www.shubb.com 92

S.I.T. Strings Corp. www.sitstrings.com 48

SKB Corp. www.skbcases.com 33

Sonora International www.sonorastrings.com 134

Sound Ideas Music LLC www.venturasoundideas.com 30

Stets Metal Arts Inc www.stetsbar.com 83

String Swing Mfg. Inc. www.stringswing.com 5

Suzuki Music www.suzukimusic.com 45

TTakumi Ukelele www.takumiukelele.com 135

Ted Klum Mouthpieces www.tedklummouthpieces.com 85

Things 4 Strings, LLC www.Things4Strings.com 136

TKL Products Corp. www.tkl.com 1

Tonoch Audio Co. LTD www.Tonoch.com 131

Towner USA www.TownerUSA.com 134

Tycoon Percussion www.tycoonpercussion.com 112

U/VU.S. Band & Orchestra Supplies/ St. Louis www.StLouisMusic.com 120

Verne Q. Powell Flutes, Inc. www.powellflutes.com 49

Vic Firth Company www.vicfirth.com 20-21

Visual Sound www.visualsound.net cov4

WW.D. Music Products Inc. www.wdmusic.com www.wdbiz.com 98

WaveDNA www.wavedna.com 135

Wexler Music Co. www.wexlermusic.com 44

Wittner GmbH & Co. KG www.wittner-gmbh.de 75

Y/ZYamaha Corp. of America www.yamaha.com 39

Yorkville www.yorkville.com 9

Young Chang North America www.youngchang.com 27

Avedis Zildjian Co. www.zildjian.com 31

Ad Index February.indd 144 1/3/13 2:11 PM

ReedsOboe & Bassoon

Marlin Lesher

Marlin Lesher

1-800-272-19481-800-591-5827

[email protected]

MMR_COV3 COV3 12/31/12 12:40:08 PM

MMR_COV4 COV4 12/31/12 12:40:12 PM

www.visualsound.net

mmr february 2013

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