mmmmx - bluetooth marketing
TRANSCRIPT
![Page 1: MMMMX - Bluetooth marketing](https://reader035.vdocuments.site/reader035/viewer/2022062905/54be323f4a795949228b4666/html5/thumbnails/1.jpg)
© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth Marketing
Bluetooth Marketing
Marian Neradný
![Page 2: MMMMX - Bluetooth marketing](https://reader035.vdocuments.site/reader035/viewer/2022062905/54be323f4a795949228b4666/html5/thumbnails/2.jpg)
© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth MarketingBluetooth Marketing
•Východiská
•Výhody
•Využitie
![Page 3: MMMMX - Bluetooth marketing](https://reader035.vdocuments.site/reader035/viewer/2022062905/54be323f4a795949228b4666/html5/thumbnails/3.jpg)
© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth MarketingBluetooth Marketing
Východiská
• Fenomén mobilnej komunikácie
• Technická vyspelosť mobilných telefónov
• Existencia univerzálnej platformy prenosu dát
• Hľadanie nových marketingových médií
![Page 4: MMMMX - Bluetooth marketing](https://reader035.vdocuments.site/reader035/viewer/2022062905/54be323f4a795949228b4666/html5/thumbnails/4.jpg)
© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth MarketingBluetooth Marketing
Výhody
• Variabilita obsahu • Osobné a individuálne oslovenie• Prispôsobenie obsahu cieľovej skupine• Fungovanie 24/7 v 3D priestore• Jednoduchosť z hľadiska prijatia• Viralita riešenia• Digitálne darčeky , kupóny a lotérie• B2B riešenia , užitočný obsah• Mobilita kampaní
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© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth MarketingBluetooth Marketing
Využitie
Dlhodobé kampane :
POS
Letiská a doprava
Gastro
Info centrá
OOH
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© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth MarketingBluetooth Marketing
Využitie
Krátkodobé kampane :
POS
Veľtrhy a výstavy
Koncerty a festivaly
Doprava
OOH
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© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth MarketingBluetooth Marketing
Fungovanie systému :
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© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth MarketingBluetooth Marketing
Multimediálny obsah Video a hudba – vysoká kvalita (Gif-Demo)
Aplikácie
Témy – z telefónu sa stane inteligentný mobil
Šetriče displeja a tapety – aj animované
... a mnohé ďalšie
Hry
Offline stránky HTML, linky na WAP Položky kalendára a pripomínanie s alarmom
Vizitky s obrázkami
... a ďalšie
Informácie a linky
Typy obsahu :
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© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth MarketingBluetooth Marketing
Mobilné riešenia :
Car kit
Mobile kit
![Page 10: MMMMX - Bluetooth marketing](https://reader035.vdocuments.site/reader035/viewer/2022062905/54be323f4a795949228b4666/html5/thumbnails/10.jpg)
© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth MarketingBluetooth Marketing
Multimédiá a inovácie:
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© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth MarketingBluetooth Marketing
OOH :
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© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth Marketing
Nike UK McDonalds Deutschland Escada Tschechien & Slowakei
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© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth Marketing
Wrigleys mp3.de O2 Schiesser
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© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth Marketing
Disney Smart ZDF ESET
Impressions exhibitions and events
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© Blue Cell Networks GmbH 2009
the experts for Bluetooth® OOH and POS networksBluetooth Marketing
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