For more information and a free assessment of your current media plans, contact us at:

Johannesburg: CEO - Josh Dovey (011) 884-1484 josh.dovey@omdmedia.co.za

MD - Gordon Muller (011) 884-1484 gordon.muller@omdmedia.co.za

Cape Town: Lynda Rubin (021) 424-2223 lynda.rubin@omdmedia.co.za

Durban: Nicole McGee (031) 303-4365 nicole.mcgee@omdmedia.co.za

Web site: www.omdmedia.co.za

2

D I S C L A I M E R

Whilst every effort has been made in the preparation of this book to ensure accuracy of the statisticaland other contents, the publishers and copyright owners cannot accept a liability in respect of errors oromissions. Readers will appreciate that the data is only as up-to-date as printing schedules will allow,

and is subject to change during the natural course of events.

In partnership with OMD, Marketing Mix provides expert and accurate media information, ensuring the primacy of our brand in media and

PROJECT EDITOR: Alex Hattingh

PUBLISHER: Terry Murphy

CLIENT SERVICES: Donna Bartell

Systems Publishers (Pty) Ltd

Systems House

372 Jan Smuts Avenue, Craighall

Tel: (011) 789-1808

Fax: (011) 326-0156

e-mail: mmix@systems.co.za

m 2

OMD is South Africa’s premier independent media specialist agency, servicing our clients through localoffices in Johannesburg, Cape Town and Durban and, as members of the OMD worldwide group ofmedia agencies, through direct interface with 65 offices in 42 countries around the world.

3

OMD provides a wide range of services from strategic media planning and consultancy to media buying,co-ordination and negotiation. With annual billings in excess of R1 billion, OMD works both directly with clients and through advertising agencies. OMD operates in every media sector and our status asthe largest buyer of media time and space in South Africa ensures our clients access to the best possible rates … increasing media efficiencies and maximising the impact of media budgets on advertising campaigns.Increasingly, though, and in keeping with the broader demands being placed on advertising to be moreaccountable, the focus in media has moved beyond the relative advantage of price and cost efficiency, tothe absolute contribution of media investment to the realisation of business objectives.In keeping with this philosophy, as a service to advertisers and the broader advertising industry, OMDproduces the definitive annual guides to South African and African media … SA Media Facts andMedia Facts Africa.Producing and collating information is only the first step! It is the manner in which you manage andapply that information that creates sustainable competitive advantage. In order to ensure that our media inputs are succinct, relevant, well reasoned, practicable and, above all, increasingly clear in terms of their ROI contribution, OMD has developed a unique approach to media planning, called …Normative Planning. Normative Planning recognises the reality that, in developing media strategy, we need to move beyond the head-counting paradigm of the past 20 years and acknowledge that it is the accurate transfer of information which determines the success of any advertising campaign … not the number of people you reach!Welcome to Team OMD!

CONTENTS PAGE

C O N T E N T S

Economic Indicators 5Provinces & Capitals 5South Africa in the World 6GDP & CPI 1992 to 2002 (proj) 6GDP by Economic Activity 7Personal Disposable Income by Province 7Personal Disposable Income by Race 7

Demographics 8Population Profile Adults 16+ 8Population Distribution by Age Group 9Population Profile by Home Language 9

The Media Markets 10Access to Media 10Above the line Adspend in R’millions 11Growth of Media Opportunities 11Adspend & Consumer Price Index 12Above the line Adspend by Category 12

Television 13

Radio 15

Newspapers: Dailies 17

Newspapers: Major Weeklies 18

Newspapers: Community 19

Consumer Magazines 20

Business To Business 22

Cinema 24

Outdoor And Transportation 26

Online Media 27

4

ECONOMIC INDICATORS

5

Provinces & CapitalsSource: Statistics SA

Province Capital Area Population GDP+Squ. Km % ‘000* % %

Eastern Cape Bisho 169 580 13.9 6 978 15.7 7.6Free State Bloemfoontein 129 480 10.6 2 817 6.4 6.2Gauteng Johannesburg 17 010 1.4 7 967 18.0 37.7KwaZulu-Natal Pietermaritzburg 92 100 7.6 9 070 20.4 14.9Mpumalanga Nelspruit 79 490 6.5 3 091 7.0 8.2Northern Cape Kimberley 361 830 29.7 880 2.0 2.1Limpopo Polokwane 123 910 10.2 5 671 12.8 3.7North West Mmabtho 116 320 9.5 3 605 8.1 5.6Western Cape Cape Town 129 370 10.6 4 250 9.6 14.1Total 1 219 090 100 44 328 100 100

Gauteng

Limpopo

Polokwane

ECONOMIC INDICATORS

6

GDP & CPI 1993 to 2004Source: Nedcor Economic Unit

Year CPI GDP Year CPI GDP% increase % increase % increase % increase

1993 9.7 1.2 1999 5.2 2.11994 9.0 3.2 2000 5.3 3.41995 8.6 3.1 2001 5.7 2.21996 7.4 4.2 2002 (proj) 9.1 2.81997 8.6 2.5 2003 (proj) 6.1 3.21998 6.9 0.8 2004 (proj) 4.4 3.5

South Africa in the WorldSource: World Bank’s World Development Indicators 2002

Country GN Income Rank Average Pop GN Income RankUS$ billion growth pa millions US$ per

99 - 00 2000 capita WorldUnited States 9 601.5 1 4.2 282 34 100 7Japan 4 519.1 2 2.4 127 35 620 5Germany 2 063.7 3 3.0 82 25 120 17United Kingdom 1 459.5 4 3.1 60 24 430 21France 1 438.3 5 3.1 59 24 090 23China 1 062.9 7 7.9 1 262 840 141Canada 649.8 8 4.5 31 21 130 26India 454.8 12 3.9 1 016 450 159Australia 388.3 15 1.9 19 20 240 27Finland 130.1 28 5.7 5 25 130 16Malaysia 78.7 42 8.3 23 3 380 84New Zealand 49.8 48 2.5 4 12 990 45AfricaSouth Africa 129.2 29 3.1 43 3 020 91Egypt 95.4 38 5.1 64 1 490 120Algeria 47.9 49 2.4 30 1 580 117Nigeria 32.7 56 3.8 127 260 186Kenya 10.6 82 -0.2 30 350 172Tanzania 9.0 88 5.1 34 270 184Ghana 6.6 102 3.7 19 340 173Zimbabwe 5.9 106 -4.9 13 460 158Botswana 5.3 109 3.4 2 3 300 85Gabon 3.9 122 2.0 1 3 190 88Mozambique 3.7 127 1.6 18 210 193Namibia 3.6 130 3.9 2 2 030 101

GNP US$ AVE GOWTH POP GNP PER

This table reads: in 1993 the Consumer Price Index (CPI) rose by 9.7% over 1992. The Gross Domestic Product (GDP)

World low income 997 4.2 2 460 410

World middle income 5319 5.6 2 695 1 970

7

ECONOMIC INDICATORS

GDP by Economic activity 1995 vs 2001Source: Statistics South Africa Q4 2001 estimates

R’ millions at constant 1995 pricesActivity 1995 2000

R’millions % R’millions % % inc

Primary sectorAgriculture, forestry, fishing 19 317 3.9 24 590 4.2 27.3Mining, quarrying 34 830 7.0 33 865 5.8 -2.8Secondary sectorManufacturing 106 180 21.2 116 913 20.0 10.1Electricity, water 17 408 3.5 20 103 3.4 15.5Construction 15 774 3.2 17 805 3.1 12.9Tertiary sectorWholesale, retail trade, hotels,restaurants 71 768 14.3 80 029 13.7 11.5Transport, communication 44 538 8.9 63 354 10.9 42.2Finance, real estate, bus. services 82 162 16.4 114 488 19.6 39.3Community, social & pers. services 13 690 2.7 15 404 2.6 12.5General Government services 80 831 16.2 81 136 13.9 0.4Other producers 13 855 2.8 15 663 2.7 13.0Total 500 352 100 583 350 100 16.6

Personal Disposable Income by

Province 2000Source: Bureau of Market Research, UNISA

Province %

Eastern Cape 8.9Free State 5.9Gauteng 35.4KwaZulu-Natal 16.4Mpumalanga 5.7North West 5.9Northern Cape 1.8Limpopo 5.4Western Cape 14.5

This table reads: According to the Bureau ofMarket Research, UNISA, Eastern Cape account-ed for 8.9% of Personal Disposable Income in2000.

Personal Disposable Income by RaceSource: Bureau of Market Research, UNISA

Per Capita per annumB R84 R146 R578 R2667 R7567C R152 R292 R1097 R4867 R12690I R176 R378 R1619 R8191 R25541

B

CI

W

This table reads: According to the Bureau ofMarket Research, UNISA, Whites accounted for69.4% of Personal Disposable Income in 1960,

with a per capita of R981.00 per annum. By year2000, White proportion of the total had fallen to

DEMOGRAPHICS

8

Demographic ‘000 %

Total 29 007 100%

RaceBlack 21 650 74.6Coloured 2 465 8.5Indian 756 2.6White 4 136 14.3

SexMale 14 042 48.4Female 14 965 51.6

Age16-24 7 743 26.725-34 7 363 25.435-49 7 650 26.450+ 6 251 21.5

Household income pmR1-499 3 453 11.9R500-899 6 470 22.3R900-1399 4 828 16.7R1400-2499 3 922 13.5R2500-3999 3 169 10.9R4000-6999 3 218 11.1R7000-11999 2 339 8.1R12000+ 1 608 5.5

Community250000+ 9 897 34.140000-249999 3 926 13.5500-39999 3 628 12.5Less than 500 11 557 39.9

ProvinceWestern Cape 2 858 9.9Northern Cape 592 2.0Free State 1 963 6.8Eastern Cape 4 127 14.2kwaZulu/Natal 5 947 20.5

Mpumalanga 1 950 6.7Limpopo 3 072 10.6Gauteng 6 126 21.1North-West Province 2 373 8.2

Demographic ‘000 %

Metro areaDurban 1 679 5.8Pietermaritzburg 292 1.0Greater JHB/Soweto 1 845 6.4Reef 2 494 8.6Pretoria 1 209 4.2Vaal 652 2.2Cape Town 1 831 6.3Cape fringe 274 0.9Port Elizabeth/Uiten. 744 2.6East London 374 1.3Kimberley 130 0.4Bloemfontein 282 1.0

Read/UnderstandYes 26 801 92.4No 2 206 7.6

EducationNo school 2 678 9.2Some primary 3 878 13.4Primary completed 2 033 7.0Some high 11 173 38.5Matric 6 604 22.8Technikon degree 961 3.3University degree 623 2.1Other post matric 1 058 3.7

Living Standards MeasureGroup 1 3 038 10.5Group 2 4 069 14.0Group 3 4 160 14.3

Population Profile Adults 16+Source: AMPS 01 (B)

This table reads: According to AMPS 01B, the adult population is 29.0 million. Of these 21.7 million

9

DEMOGRAPHICS

Population distribution by ageSource: Statistics South Africabased on Census 1996

Age %

0-9 22.410-19 21.720-29 18.430-39 14.140-49 9.450-59 5.860-69 4.170-79 2.180+ 0.8Unspecified 1.2

This table reads: The 0-9 age

Population by home languageSource: Statistics SA based on 1996 Census

Language %

Zulu 22.8Xhosa 17.9Afrikaans 14.4Pedi 9.2English 8.6Tswana 8.2Sotho 7.7Tsonga 4.4Swazi 2.5Venda 2.2Ndebele 1.5

30-39

10

THE MEDIA MARKETS

Access to MediaSource: AMPS 01B

All Races Black Coloured Indian WhitePopulation ‘000 29 007 21 650 2 465 756 4 136

% % % % %

Any of 16 AMPS daily newspapersAverage issue 16.4 11.5 24.6 34.3 33.6

Any of 22 AMPS weekly newspapersAverage issue 29.6 21.9 41.2 71.2 54.8

Any of AMPS freesheet/communityAverage issue 20.9 10.7 45.8 58.4 52.4

Any of AMPS magazinesWeeklies 19.1 10.4 35.6 25.4 53.7Fortnightlies 11.9 9.5 14.5 13.3 22.3Monthlies 32.1 26.0 33.7 46.8 60.2Any AMPS magazine 40.7 31.8 52.0 54.4 77.8Any AMPS newspaper/ 55.5 44.9 75.4 88.2 92.8magazine

Cinema/Drive-inPast 3 months 9.7 4.3 12.2 27.2 32.9

RadioLast 7 days 91.0 92.0 85.8 93.9 88.1

TVLast 7 days 78.5 73.3 90.9 95.8 95.0

InternetAccessed last 4 weeks 4.5 1.1 4.5 10.2 21.1

OutdoorBillboards last 4 weeks 84.0 84.4 74.9 91.9 86.1Store 89.7 91.2 81.5 92.0 86.3

This table reads: according to AMPS 2001B, 16.4% of all adults were reached by the average issue of all16 daily newspapers monitored by the survey. Penetration was highest amongst Indians (34.3%) andlowest amongst Blacks (11.5%).

THE MEDIA MARKETS

11

Growth of Media OpportunitiesSource: Media Manager

Medium Dec Dec Dec Dec Dec

1975 1991 1997 1998 1999 2000 2001

TV stations nil 7 36 37 48 56 65

Radio stations (separate buys) 7 34 120 120 110 105 100

Daily newspapers 24 22 22 22 22 21 21

Major weeklies 25 25 26 26 27 27 28

Consumer magazines 180 250 420 450 475 480 500

Business to business 219 300 500 550 575 580 560

Community newspapers not counted 250 255 255 260 265

DStv audio services 58 48 50

Web pages 1b 1.4b 2b

This table reads: there were no TV channels in 1975. In December 2001 there were 65. Comment: TV: includes DStvcommercial and non-commercial stations. Radio: estimated to be actively broadcasting at any one time. Print media:churn levels are higher amongst consumer and business to business titles than at any time in the past. Internet: 1999data from Inktomi, 2000 and 2001 accessed via Google.

Above the line Adspend in R’millionsSource: AC Nielsen’s AdEx

Category Year Year Year1991 2000 2001

R’ m % R’ m % R’ m %

Daily newspapers 410.1 16.8% 1 307.2 15.6% 1 437.7 16.7%Weekend newspapers 155.0 6.4% 583.3 7.0% 659.5 7.6%Black/Coloured/ 1.8 2.1% 172.8 2.1% inc. in other cat.Asian n'papersCommunity newspapers 133.9 5.5% 411.6 4.9% 423.0 4.9%Consumer magazines 292.8 12.0% 873.5 10.4% 944.8 10.9%Trade, technical, financial 81.4 7.4% 373.1 4.5% 334.5 3.9%TOTAL PRINT 1 225.0 50.2% 3721.5 44.4% 3 799.4 44.0%

TV 857.6 35.1% 2 977.1$ 35.5% 3 053.8$ 35.4%Radio 262.4 10.8% 1224.6 14.6% 1 205.8 14.0%Cinema 29.1 1.2% 69.8 0.8% 62.3 0.7%Outdoor 66.3 2.7% 326.9 3.9% 381.9 4.4%Knock & drop 50.0# 0.6% 73.8 0.9%Internet 13.7+ 0.2% 52.7 0.6%TOTAL 2 440.3 100% 8 383.5 100% 8 629.7 100%

Rounding off occurs.* inc knock & drop 1999. # 6 months of 2000 only, + 4thQ of 2000 only. $Important note: excludes self promotion by TV stations on TV in 2000 and 2001.This table reads: According to AdEx, TV accounted for R857.6 million (35.1%) of the R2440.3 million

This table reads: in 1992 adspend as monitored by Nielsen’s AdEx was 19.2% up on the previous year.The consumer Price Index (CPI) was 13.9% up. On a base of 100 in 1992, by 2001 AdEx was 339 andthe CPI was 190. Note: for continuous comparison adspend includes self promotion of TV stations on TV.

12

THE MEDIA MARKETS

Above the line Adspend byCategorySource: AC Nielsen’s AdEx

2001R’m %

Food 379.9 4.4Beverages 614.0 7.1Health & Beauty 768.2 8.9Home 898.0 10.4Banking/Insurance 883.1 10.2Travel & Transport 1139.6 13.2Tobacco & related 8.3 0.1Retail 2206.7 25.6Business to Business 1083.6 12.6Education/misc 648.3 7.5

Total 8629.7 100

This table reads: according to AC Nielsen’sAdEx, above the line expenditure on Food

HEALTH&

BEAUTYBANKING/

TRAVEL&

TRANSPORT

BUSINESS TOBUSINESS

EDUCATION/MISC

Adspend vs CPISource: AC Nielsen’s AdEx, Nedcor

Year Adspend CPI% Base % Base

1992 19.2 100 13.9 100

1993 13.1 113 9.7 110

1994 20.3 136 9.0 120

1995 14.8 156 8.6 130

1996 12.9 176 7.4 139

1997 20.0 212 8.6 151

1998 17.8 249 6.9 162

1999 11.5 278 5.2 170

2000 12.5 313 5.3 179

13

TELEVISION

The market: the growth of eTV (launched October 1998) and satellite DStv is pressurising the TV mix.Viewership trend: remains in flux, as stations jostle for audience.

Station Ownership/ Comment Last 7 days viewershipLanguage ‘000 AMPS 01 (B)

Black Coloured Indian White

SABC 1 SABC / State Free-to-air. 15089 1928 632 1900All official languages

SABC 2 SABC / State Free-to-air 10175 1739 377 2628All official languages

SABC 3 SABC / State Free-to-air 5058 1205 523 2532All official languages

M-Net M-Net / Private Analogue pay TV station, 463 711 173 2259Mainly English predominantly upper income

audience. Subscriber base under 466 000 and shrinking in favour of DStv. (audience inc. open time and digital)

DStv Multichoice / Private Digital satellite pay station, 207 99 71 900Mainly English over 60 channels, 25 major

opportunities carry advertising,including digital M-Net.Subscriber base plus 590 000 (SA only) and growing.(audience non-M-Net)

eTV Midi / Private Free-to-air. Launched Oct 98 3469 1046 412 1781Mainly English

Bop SABC / State Free-to-air and satellite. 716 26 5 17

14

TELEVISION

Top 5 programmesW/c 25 March 2002. Base: all adults

Station Programme Day ARSABC1 Generations Tue 18.2

Bold & Beautiful Tue 17.0Generations Wed 16.8Emzini Wezinsizwa Thu 16.5Generations Thu 16.0

SABC2 Lottery Game Show Wed 9.5Nuus Tue 9.1Pacific Blue Mon 9.1Nuus Mon 9.0Nuus Wed 8.7

SABC3 Dark Angel Fri 10.6Isidingo: The Need Wed 6.1Cricket Sat 6.1Law and Order Tue 6.1Isidingo: The Need Thu 6.0

M-Net Big Brother Reunion Sun 3.5Egoli-Place of Gold Mon 3.5Egoli-Place of Gold Tue 3.3Egoli-Place of Gold Thu 3.2Pop Idols (UK)Fri 2.9

e.tv Lethal Weapon IV (movie) Sun 13.8Women of Wrestling Wed 9.2

TV Performance

Station SABC1 SABC2 SABC3 M-Net eTVCost 20x30” spots R594 500 R319 500 R379 000 R341 660 R320 000

Performance in ARAll adults 149.1 74.5 68.0 22.2 97.1English/other 76.9 52.0 111.9 34.6 104.9Afrikaans/both 81.2 120.7 89.3 51.9 112.1Nguni 223.4 46.3 39.6 2.6 88.1Sotho 212.6 73.2 40.5 2.2 83.9Income high 59.2 79.9 75.7 55.0 73.8Income medium 167.1 76.0 70.7 14.7 101.5Income low 218.0 64.1 51.9 5.6 112.0

Spots spread 15h00-23h00 Mon-Sun week commencing 25th March 2002. Times per Media InflationWatch package Rates per rate card Significant discounts may be negotiated This table reads: 20 spots

15

RADIO

The market: the medium is in a state of flux as stations vie for audience and revenue. The large numberof community stations which started broadcasting in 1996 are yet to make a significant impact in listen-ership research or revenue.Listenership trend: audience fragmentation and fluctuation is the new order.

Category/Station Language/ Format/Target Ave. DayLanguage Ownership All Races Aud.

AMPS 01 (B)‘000 %

National stations5fm English Popular music format to all major 680 2.3

SABC / State metropolitan areas countrywideMetro English Contemporary black orientated 2 698 9.3

SABC / State music, news & talk shows targeted to trendysophisticated blacks in major metropolitan areas

SAfm English Full service content. "for the 284 1.0SABC / State well informed." National

Radio Sonder Grense Afrikaans Full service national community/ 1 020 3.5SABC / State cultural station

Radio 2000 Eng/Afr Mainly sports. Audience fluctuates with 61 0.2SABC / State events covered. Shares signal with

Radio PulpitRadio Pulpit Eng/Afr Religious. Shares signal with Radio 2000 287 1.0

SABC / State

English/Afrikaans regional/inter-regional stations702 English Mainly talk format to greater 168 0.6

Independent Gauteng and beyond on medium wave.94.7 (Highveld) English Adult contemporary music format 554 1.9

Independent with humour, news & sports bulletins toGauteng

Classic FM English Classic and good music, Gauteng 66 0.2Independent based. Includes netcast

Kaya FM English Adult contemporary music for urban 375 1.3Independent blacks in greater Johannesburg

Radio Bop English Contemporary black orientated 247 0.9SABC / State talk & music to Gauteng, North West and

parts of Free StateYFM English Youth station (mainly black) to greater 772 2.7

Independent JohannesburgJacaranda Eng/Afr "Oldie" contemporary music format 731 2.5

Independent with news, sports bulletins & morning talk toN. Gauteng and beyond

Good Hope FM Eng/Afr Adult contemporary music format 462 1.6SABC / State with news & sports bulletins to Western Cape

Kfm Eng/Afr Adult contemporary music with news, 431 1.5

Independent sports and entertainment info to Western Cape metropolitan areas

567 Capetalk Eng Talk for Cape metropolitan area. 57 0.2Independent

P4 Radio English Regional station broadcasting 161 (KZN) 0.6Independent W. Cape & KZN metropolitan areas. 125 (Cape) 0.4

East Coast Radio Eng/Afr Adult contemporary music with news 709 2.4Independent sports & talk shows to KwaZulu-Natal

Category/Station Language/ Format/Target Ave. DayLanguage Ownership All Races Aud.

AMPS 01 (B)‘000 %

Algoa Eng/Afr Adult contemporary music with news 211 0.7Independent and talk to Eastern Cape

Oranje (Ofm) Eng/Afr Adult contemporary music with news 219 0.8Independent sports & talk shows to Free State, N. Cape &

NW ProvinceLotus fm Eng/Indian Community/cultural station for 295 1.0

SABC / State Indian communities in KwaZulu-Natal, Gauteng & other areas

African language stationsUkhozi FM Zulu Full service station for Zulu speakers 4 838 16.7

SABC / State in kwaZulu-Natal, Gauteng, Mpumalanga &other areas. Has split broadcast facility

Umhloba Wenene Xhosa Full service station for Xhosa speakers in 3 111 10.7SABC / State Eastern Cape, Gauteng, S. Free State

and other areasMotsweding FM Setswana Full service station for Setswana 2 000 6.9

SABC / State speakers in NW Province, N. Cape, NE FreeState & Mpumalanga

Lesedi Sesotho Full service station for Sesotho speakers 2583 8.9SABC / State in Free State, Gauteng, N. & E. Cape,

NW Province & MpumalangaThobela FM N. Sotho Full service station for N. Sotho 1 748 6.0

SABC / State speakers in from the Free State, throughGauteng to Limpopo.

Munghana-Lonene Tsonga Full service station for Tsonga 969 3.3SABC / State speakers in Limpopo, NW Province &

GautengPhalaphala FM Venda Full service station for Venda 617 2.1

SABC / State speakers in far N. Limpopo & GautengCKI FM Eng/Xhosa Music station for Xhosa speakers 360 1.2

SABC / State in East London/former Ciskei.Ikwekwezi FM Ndebele Full service station for Ndebele 721 2.5

16

RADIO

17

NEWSPAPERS: DAILIES

The Market: traditionally each major urban centre has had its own set of competing English and/orAfrikaans dailies. The 1980's saw a contraction of the number of titles and the 1990's a shift in owner-ship.Circulation trend: long-term, most of the larger English dailies are experiencing softening circulationwhilst most smaller niche titles are holding or increasing circulation.Readership trend: many of the larger English dailies are showing a Black readership in excess of 50%.,blurring the traditional lines between ‘Black’ and ‘White’ categories.

Area/Title Group Lang. Appears ABC Circ. Readers PSCCM PSCCMJul-Dec 01 AMPS 01 (B) B/W F/C‘000 ‘000 Exc VAT Exc VAT

BloemfonteinVolksblad Naspers Afr AM 29.5 118 R35.15 R51.28

Cape TownCape Times INC Eng AM 48.7 235 R51.30 R82.08Cape Argus INC Eng PM 77.5 391 R60.70 R97.12Burger Naspers Afr AM 110.9 473 R75.50 R102.20

DurbanThe Mercury INC Eng AM 39.0 212 R44.52 R71.23Daily News INC Eng PM 60.1 328 R52.78 R84.45Isolezwe INC Zulu AM launched Apr. 2002 Per FC R36.00

East LondonDaily Dispatch Dispatch Eng AM 35.2 179 R31.35 R57.15

JohannesburgBusiness Day BDFM Eng AM 42.9 116 R79.00 R112.50Citizen Caxton Eng AM 100.1 572 R75.00 R110.00Sowetan NAP Eng AM 198.4 1839 R103.00 R167.00Star INC Eng AM/PM 164.0 625 R106.00 R169.60Beeld Naspers Afr AM 101.7 365 R84.43 R118.35

KimberleyDiamond Fields INC Eng AM 8.3 52 R14.60 R23.36Adv.

PietermaritzburgNatal Witness Naspers Eng AM 24.0 131 R24.75 R49.57

Port ElizabethEP Herald Johnnic Eng AM 34.5 166 R35.51 R62.14

Pretoria

The Market: most large urban centre had a Saturday/Sunday edition of the relevant dailies. Nationalsgrew from Johannesburg. Availability has been more dynamic than dailies, with name changes, andvarious launches over the past few years.Circulation trend: long-term, static to softening for most titles.Readership trend: per dailies.

Area/Title Group Lang. Appears ABC Circ. Readers PSCCM PSCCMJul-Dec 01 AMPS 01B B/W F/C‘000 ‘000 Exc VAT Exc VAT

NationalCity Press Naspers Eng Sun 201.6 2473 R132.00 R188.0Mail & Guardian M&G Media Eng Fri 41.7 246 R68.00 R108.00Soccer Laduma Naspers Eng Wed 208.8 1743 R62.00 R84.00Sunday INC Eng Sun 38.0 249 R62.00 R99.20IndependentSunday Sun Naspers Eng Sun 104.3 NA R50.00 R72.00Sunday Times Johnnic Eng Sun 503.9 3279 R283.00 R452.00Sowetan Sunday NAP Eng Sun 131.6 940 R65.00 R90.00WorldRapport Naspers Afr Sun 332.7 1625 R237.00 R363.00

BloemfonteinNaweek Volksblad Naspers Afr Sat 26.0 117 R23.44 R39.56

Cape TownWeekend Cape INC Eng Sat/Sun 103.8 Sat: 343 R65.30 R104.48Argus Sun: 306Burger Naspers Afr Sat 122.0 557 R72.50 R102.20

DurbanIlanga Mandla-Matla Zulu Mon/Thu 111.9 536 R47.37 R81.00Post INC Eng Wed/Fri 44.8 331 R30.63 R61.57Independent on INC Eng Sat 61.3 340 R53.22 R85.15SaturdaySunday Tribune INC Eng Sun 109.1 671 R76.13 R121.81

JohannesburgCitizen Caxton Eng Sat 82.2 853 R55.00 R80.00Saturday Star INC Eng Sat 136.1 637 R69.00 R110.56Naweek Beeld Naspers Afr Sat 87.6 238 R72.76 R101.32Port ElizabethEast Cape Johnnic Eng Sat 32.6 135 R36.72 R64.26Weekend

This table reads: City Press is published by Naspers in English on Sundays. Its ABC circulation Jul-Dec

18

NEWSPAPERS: MAJOR WEEKLIES

19

NEWSPAPERS COMMUNITY

The Market: SA has over 300 newspapers targeted to local communities. Those in urban areas tend tobe free distribution and large circulating. Those in country areas tend to be sold and smaller circulating.Circulation trend: those in many urban areas have put on circulation in line with the increase in urbani-sation.

Area/Title Group Lang. Appears Circulation Col. cm Col. cmLatest B/W F/C‘000 Exc VAT Exc VAT

Gauteng: Greater JohannesburgGauteng: Greater JohannesburgAlberton Record Caxton Eng Weekly 27.6 free R28.66 BW+50%Boksburg Advertiser Caxton Eng(+Afr) Weekly 35.1 free R30.50 BW+50%Germiston City News Caxton Eng(+Afr) Weekly 29.1 free R25.00 BW+50%Krugersdorp News Caxton Eng/Afr Weekly 20.8 free R27.07 BW+50%Randburg Sun Caxton Eng Weekly 51.0 free R34.43 BW+50%Roodepoort Record Caxton Eng/Afr Weekly 60.7 free R36.73 BW+50%Sandton Chronicle Caxton Eng Weekly 63.2 free R39.32 BW+50%Southern Courier Caxton Eng(+Afr) Weekly 50.4 free R31.21 BW+50%Gauteng: PretoriaRecord Centurion Caxton Afr/Eng Weekly 33.2 free R32.45 BW+50%Gauteng: VaalVaal Ster Naspers Eng/Afr Weekly 63.7 free R43.06 BW+50%North WestPotchefstroom Herald Naspers Afr(+Eng) Weekly 6.3 sold R18.90 R28.35Rustenburg Herald Caxton Eng/Afr Weekly 14.6 sold R17.17 BW+50%MpumalangaLowvelder Caxton Eng/Afr Tue & Fri 10.9 sold (Fri) R17.48 BW+50%Free StateOns Stad Naspers Afr/Eng Weekly 38.2 free R18.48 R33.93Vista Naspers Afr(+Eng) Tue & Fri 32.7 free (Fri) R20.37 R35.82KwaZulu-NatalS. Coast Herald Caxton Eng Weekly 14.2 sold R20.30 BW+50%Zululand Observer Caxton Eng(+Afr) Mon & Thu 11.8 sold (Thu) R21.95 BW+50%Eastern CapeP. E. Express Naspers Eng(+Afr) Weekly 76.7 free R27.00 R46.05Cape TownTygerburger (6 editions) Naspers Afr(+Eng) Weekly 129.7 free R70.40 R101.40Western Cape

20

CONSUMER MAGAZINES

The Market: SA has over 350 consumer titles, most of which are small circulating and highly niched.Churn of titles is high. The top 5 publishers dominate circulation and adspend.Circulation trend: depends on the category. The important Women's sector is under pressure due toincreased number of competing titles together with consumers reducing range of titles purchased.

Subject/Title Group Lang Appears ABC Circ. Readers FP FPJul-Dec 01 AMPS 01 (B) B/W F/C‘000 ‘000 Exc VAT Exc VAT

Black InterestBona Caxton Eng+3 Monthly 126.7 3 660 R18 008 R2 572Drum Naspers Eng Weekly 107.1 1 787 R13 355 R22 250Pace Caxton Eng Monthly 50.2 1 556 R13 300 R19 000Tribute Penta Eng Monthly 11.1 216 R10 350 R12 075True Love Naspers Eng Monthly 136.5 1 970 R16 200 R27 000Consumer ComputingComputer Mag., SACB Eng Monthly 20.1+ 294 Per FC R13 450SACurrent AffairsInsig New Media* Afr Monthly 14.3 70 R8 900 R12 500Time Magazine Time Warner Eng Weekly 87.0+ 297 R19 450 R27 800General Interest/TVHuisgenoot Naspers Afr Weekly 366.1 2 112 R25 470 R42 450People Caxton Eng Fortnightly 100.6 609 R7 350 R10 500Reader's Digest Digest Assoc. Eng Monthly 124.4 1 064 R15 488 R19 845Dish/Skottel Multichoice Eng/Afr Monthly 743.5 737 Per FC R48 000M-Net TV GuideTV Plus Naspers Eng/Afr Monthly 115.3 999 R6 579 R9 400You Naspers Eng Weekly 239.1 1 978 R19 670 R28 100Lifestyle/EntertainmentCountry Life, SA Caxton Eng Monthly 33.7 150 R8 820 R12 600De Kat Penta Afr Monthly 14.0 125 R11 385 R13 225Longevity Johnnic Eng Monthly 29.4 129 R12 705 R15 125SL Intelligence Eng Monthly 17.3 215 Per FC R14 150Style Caxton Eng Monthly 18.2 264 R8 890 R12 700Wine Ramsays Eng Monthly 10.8 91 R8 750 R13 000Men's InterestFHM Naspers Eng Monthly 69.4 341 Per FC R27 408GQ Conde Naste Eng Monthly 33.4 246 R18 000 R24 000Mens Health Touchline* Eng Monthly 78.1 522 R20 350 R26 400MotoringBike SA Bike SA Eng Monthly 35.8 276 Per FC R10 965Car Ramsays Eng Monthly 109.0 841 R18 650 R27 250Drive Johnnic Eng Monthly 15.2 351 R10 396 R13 000Topcar Kemsley Eng Monthly 38.1 466 R15 345 R20 047Music/YouthTop 40 Iso Pub. Eng Monthly N/A 58 R5 796 R10 020

21

CONSUMER MAGAZINES

Y Mag Yired Pub. Eng Monthly 13.4+ 262 Per FC R10 450Newspaper SupplementsRapport Tydskrif Naspers Afr Weekly see Rapport 1 261 R21 000 R31 000S. Times Johnnic Eng Weekly see S. Times 2 112 R30 769 R41 532MagazineTravel/AdventureGetaway Ramsays Eng Monthly 99.0 630 R16 100 R22 900ReligionJoy Caxton Eng Monthly 17.0 186 R3 388 R4 840Subject/Title Group Lang Appears ABC Circ. Readers FP FP

Jul-Dec 01 AMPS 01 (B) B/W F/C‘000 ‘000 Exc VAT Exc VAT

SportComplete Golfer Ramsays Eng Monthly 21.9 108 R11 800 R14 960Kickoff Touchline* Eng Fortnightly 61.1 1 854 R13 200 R18 600Man/Magnum Man, SA Eng/Afr Monthly 25.8 136 R5 745 R9 250Sports Illustrated, Touchline* Eng Monthly 48.3 663 R17 400 R20 500SAStywe Lyne/Tight Stywe Lyne Afr Monthly 36.5 202 R4 367 R6 820Lines (+Eng)Women's/Home InterestCosmopolitan Associated Eng Monthly 106.5 850 R21 700 R31 800Elle Johnnic Eng Monthly 44.6 362 Per FC R26 552Essentials Caxton Eng Monthly 84.1 368 R14 000 R20 000Fair Lady Naspers Eng Fortnightly 95.5 796 R17 088 R28 480Femina Associated Eng Monthly 60.5 491 R17 100 R25 900Finesse Carpe Diem Afr Monthly 70.5 261 Per FC R13 995Food & Home Caxton Eng Monthly 25.6 378 R8 904 R12 720EntertainingGarden & Home, Caxton Eng Monthly 94.6 660 R16 450 R23 500SA

Gardening, SA Primedia Eng Monthly 43.9 296 Per FC R17 500House & Garden Conde Naste Eng Monthly 40.9 402 R18 000 R24 000House & Leisure Associated Eng Monthly 33.4 306 R14 525 R20 460Living & Loving Caxton Eng Monthly 48.4 684 R9 923 R14 175Marie Claire Caxton Eng Monthly 64.1 375 R17 500 R25 000Rooi Rose Caxton Afr Monthly 161.4 815 R15 400 R22 000Sarie Naspers Afr Fortnightly 132.5 728 R13 200 R22 000Shape Touchline* Eng 10xpa 43.4 113 R14 500 R18 900Vrouekeur Caxton Afr Weekly 60.3 330 R5 992 R8 560Woman's Value Naspers Eng Monthly 127.9 636 R13 860 R23 100

22

BUSINESS TO BUSINESS

The Market: SA has over 500 Business to Business journals & annuals, most of which are small circulat-ing and highly niched. Turnover of titles is high and category is under pressure. The financial weeklies,particularly Financial Mail dominates the whole category.Circulation trend: pressure on print and distribution (ie, postage) costs is forcing each professional pub-lisher to continually weed-out non-core market circulation.

Subject/Title Group Lang. Appears ABC Circ. Readers FP: B/W FP: F/CLatest AMPS 01 Exc VAT Exc VAT

‘000 (B) ‘000

AgricultureFarmers Weekly Caxton Eng Weekly 11.2 118 R3 850 R5 500Landbouweekblad Naspers Afr Weekly 42.3 270 R8 700 R14 950Architecture/BuildingSA Architect Primedia Eng 6xpa 3.8 Per FC R8 250SA Builder/Bouer Malnor/BIFSA Eng/Afr Monthly 4.8 Per FC R6 395Building Johnnic Eng 5xpa 4.5 Per FC R6 500Automotive/TransportAuto. Eng. & Spares Swift Eng 6xpa 17.7 R9 540 R12 240Automobile M&M Eng Monthly 9.4 R8 500 R9 500

(+Afr)Fleet Watch IHS Eng Monthly 6.0 Per FC R8 695Catering/HotelsHospitality Johnnic Eng 6xpa 8.0+ Per FC R8 800Hotel & Restaurant Ramsays Eng Monthly 8.5 R6 750 R11 180Computers/ITBusiness 2.0 Intelligence Eng Monthly 11.8 Per FC R19 350Computerweek Systems Eng Monthly 6.2 Per FC R17 700StrategistComputing SA Johnnic Eng Weekly 12.3 R13 500 R14 400Electrical/ElectronicsElectricity + Control Crown Eng Monthly 4.9 R6 640 R8 260Vector EE Pub. Eng Monthly 4.5 R6 428 R8 160Fashion & ClothingPursuit Johnnic Eng 6xpa 4.5 R8 337 R8 920Finance & BusinessEnterprise Mafube Eng Monthly 19.8 93 R12 532 R16 000F&T Finance Week Naspers Eng Weekly 13.7 93 Per FC R13 100F&T Finansies Naspers Afr Weekly 16.3 90 Per FC R15 900& TegniekFinancial Mail Johnnic Eng Weekly 28.9 176 R20 205 R27 880Human ResourcesHR Future Osgard Media Eng Monthly 10.2 R5 335 R6 747IndustryCivil Eng. Contractor Brooke Pattrick Eng Monthly 3.7 R5 150 R6 800Construction World Crown Eng Monthly 4.6 R6 150 R6 850

23

BUSINESS TO BUSINESS

Engineering News Martin Eng Weekly 18.1 Per FC R10 500Creamer

MarketingAdVantage Primedia Eng Monthly 4.8 R8 550 R9 500Marketing Mix Systems Eng Monthly 2.9 Per FC R11 400MedicalCME SA Medical Eng/Afr Monthly 10.6 R6 130 R9 560

Assoc.Modern Medicine IHS Eng Monthly 7.2 R6 170 R9 850

Subject/Title Group Lang. Appears ABC Circ. Readers FP: B/W FP: F/CLatest AMPS 01 Exc VAT Exc VAT

‘000 (B) ‘000MiningMining Mirror Brooke Pattrick Eng Monthly 3.3 R5 150 R6 800Mining Weekly Martin Eng Weekly 17.6 Per FC R9 400

CreamerMunicipal/GovernmentGovernment Digest Malnor Eng Monthly 2.5 Per FC R6 950Urban Green File Brooke Pattrick Eng 6xpa 4.2 Per FC R5 600PharmacyModern Pharmacy IHS Eng Monthly 3.8 R4 930 R7 420SA Pharmaceutical Medpharm Eng/Afr Monthly 4.5 R5 000 R7 700JnlPrinting

24

CINEMA

The market: Cinema chains are continually building, upgrading and revitalising cinema houses.Nevertheless, attendances are under pressure. Cinema has provided one of the lower media inflationrates over the long term.

Area/Centre Screens Group Capacity Ave. Weekly RateAttendance 30”Jun-Dec 01 Non-peak

GautengSandtonCine 16 Ster-Kinekor 2 394 17 140 R5 400Hyde ParkMetro 10 Nu Metro 1 497 7 439 R2 525RosebankNouveau 10 Ster-Kinekor 1 137 7 726 R2 685RandburgCresta Cine 10 Ster Kinekor 1 521 13 369 R3 905MontecasinoMetro 15 Nu-Metro 3 361 10 172 R3 215SouthgateCine 7 Ster-Kinekor 957 4 019 R1 370JHB CBDCarlton Cine 5 Ster-Moribo 754 2 062 R610RoodepoortWestgate 10 Ster Kinekor 1 411 8 581 R2 855BenoniCine Centre 6 Avalon 700 2 015 R700BoksburgEast Rand Mall 9 Ster Kinekor 1 427 9 258 R2 685Pretoria CBDArcadia Sterland 13 Ster-Kinekor 2 704 7 643 R2 625HatfieldMetro 8 Nu Metro 1 119 4 889 R1 460Brooklyn MallCine 9 Ster Kinekor 1 566 12 399 R3 735MpumalangaNelspruitRiverside Mall 8 Nu-Metro 1 382 6 005 R1 925WitbankSaveway Metro 5 Nu-Metro 840 2 958 R860

North WestRustenburgCine 5 Ster-Kinekor 952 4 053 R1 190PotchefstroomKine 5 Ster-Kinekor 638 3 332 R940Limpopo

25

CINEMA

PietersburgCine 6 Ster-Kinekor 1 062 3 606 R1 030

Western CapeV&A WaterfrontMetro 11 Nu-Metro 1 542 15 848 R5 025CavendishCineplex 8 Ster Kinekor 1 496 16 084 R4 750TokaiBlue Route 6 Ster Kinekor 806 5 232 R1 530Area/Centre Screens Group Capacity Ave. Weekly Rate

Attendance 30”Jun-Dec 01 Non-peak

GoodwoodN1 City 7 Nu Metro 1 073 5 728 R1 835BellvilleTygervalley 10 Ster-Kinekor 1 474 16 627 R5 260Somerset WestMall Cine 6 Ster-Kinekor 913 7 223 R2 480

Eastern CapePort ElizabethGreenacres Bridge 8 Ster-Kinekor 1 095 6 676 R2 175Walmer ParkMetro 8 Nu-Metro 1 277 5 076 R1 540East LondonVincent Park 5 Ster Kinekor 710 4 274 R1 190

Northern CapeKimberleyKine 4 Independent 420 1 517 R440

Free StateBloemfontein CBDMimosa Mall 7 Ster-Kinekor 914 7 971 R2 480Loch LoganMetro 6 Nu Metro 1 022 3 873 R1 200

KwaZulu-NatalDurban CBD

The market: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors pro-vide many different variants of the medium, from skywriting to A4 ads placed in public toilets. The fol-lowing variants are strategically important.

Variant/format Comment Base Rateper unit per monthexcl. production

Spectaculars/SupersignsAny size, landscape or portrait, Placed in strategic positions On quotationmainly illuminated96 sheet billboard 96 & 48 sheet billboards @ R30003m deep x 12m wide are the dominant outdoor non-illuminated

variant in terms of size and 48 sheet billboard number of sites. Available @ R18003m deep x 6m wide nationally non-illuminated

Increasing number of smaller 16 sheet billboard units are being erected in @ R8502m x 3m strategic locations

12 sheet billboard @ R6251,5m x 3mSix sheet posters Located mainly in or adjacent @R4001.8m x 1.2m to retail outlets in urban &

rural locations. AvailableFour sheet posters nationally. R200 upwards"1,56m deep x 1,05m wide" Major contractors favour 6 sheet depending on variant(60inches deep x 40inches wide) sizes.Electronic bulletin boardsMany different formats Located in strategic positions, On quotation

garage forecourts etc. Provide colour and movement. Some variants updated bytelephonic link.

Bus sheltersVarious formats depending on Located along many urban @ R1100 illuminatedcontractor & municipality bus routes. new JHB styleTrains/Buses/TaxisOpportunities range from posters Availability subject to transport R2000 overall painted pasted on vehicles to painted companies carrying Megabusall-over trains. Plus interiors. advertising. Most R950 overall painted

units in metropolitan areas. Megataxi

Trailer AdsNormally adaptations of 48 sheets Major metropolitan areas From R1100 per day for 5days to fit on trailer towed by car inc some allow. for mileage

26

OUT OF HOME

27

ONLINE MEDIA

The medium of continued hype and speculation. SA has some 50 major and numerous smaller internetsites that accept or would like to accept commercial advertising. The bigger sites have sub-communitiesto attract specialist targets. A selection of more interesting sites follows:

Category/ Address/ Comment Performance Base site owner ABCe* rates

CPM

Business & financeBusiness Day Online www.businessday.co.za Online edition of the daily 1 197.1 R350

BDfm and moreFinancial Mail www.financialmail.co.za Online edition of 164.8 R350Interactive BDfm premier weeklyMoneymax www.moneymax.co.za Investment site 1 089.9 R300

MwebSummit www.summit.co.za SA’s business TV N/A R350

BDfm channel online.MotoringCartoday www.cartoday.com Car magazine online 701.6 R300

Ramsay Son & ParkerNews/current affairsdM&G www.mg.co.za Mail & Guardian online N/A R180

Mail & GuardianSunday Times www.sundaytimes.co.za lus community zones: 1 610.8 R250

Johnnic e-Ventures business, sport, lifestyle,health, education, jobs

PortaliAfrica.com www.iafrica.com Content hub from major 17 880.8 R200

Metropolis service provider. Includesnumber of communities.

Independent Online www.iol.co.za Content hub feeding from 8 054.9 R250Independent News & Independent News daily Media and weekend newspapers.

M-Web Network www.mweb.co.za Content hub. Includes N/A R150MWeb IT Web and others

News24 www.news24.com A content hub feeding 12 807.0 R150Naspers from Media 24

newspapers and magazines

RecruitmentCareer Junction www.careerjunction.co.za Registers CV’s, respond 1 585.1 R250

RGI WorkNet to jobsSearch enginesAnanzi www.ananzi.co.za SA’s premier search 6 396.8 R250

Braby’s engineSport

28

USEFUL CONTACTS

A useful source for updated contact and other information on most of the following organisations, andothers is SA Advertising, Marketing & Media On-line (hosted by Brewers at www.brewers.co.za)

INDUSTRY INTEREST BODIES

Advertising Media Forum (AMF) Previously Media Directors’ Circle (MDC)JHB: Tel: 083-444-8475 E-mail:bwortley@iafrica.comContact: Ms. Brenda Wortley (Chairperson)CT: C/o Ogilvy & Mather, PO Box 1142, CAPETOWN 8000Tel: (021) 467-1156 E-mail: bryan@ogilvy.co.zaContact: Mr Bryan Gibson (Chairperson)

Association of Advertising Agencies (AAA)444 Jan Smuts Avenue, BORDEAUX, 2194PO Box 2302, PARKLANDS, 2121Tel: (011) 781-2771 Fax: (011) 781-2797 E-mail:lia@aaaltd.co.zaWeb: www.aaa.co.zaContact: Dr Nina de Klerk (Executive Director)

Association of Marketers (ASOM)To merge with Direct Marketing Assoc. of SouthernAfrica and Institute of Marketing Management.8 Sloane Street, BRYANSTON, 2021PO Box 98859, SLOANE PARK, 2152Tel: (011) 706-1633 Fax: (011) 706-4151 E-mail:fiona@asom.co.zaContact: Mr Howard Gabriels (Executive Director),Ms. Fiona Wardle (PA)

Creative Directors’ Forum (CDF)PO Box 4651, RIVONIA 2128Tel: (011) 233-8970 Fax: (011) 233-8840 E-mail:arlene@jupiter.co.zaContact: Mrs Arlene Donnenberg (Administrator)

The Direct Marketing Association ofSouthern Africa (DMASA)To merge with Association of Marketers andInstitute of Marketing Management.2 Clamart Road, RICHMOND, 2092PO Box 977, AUCKLAND PARK, 2006Tel: (011) 482-6440 Fax: (011) 482-1200 E-mail:dma@dma.org.zaWeb: www.dma.org.zaContact: Mr Davy Ivins (Executive Director)

The Institute of Marketing Management(IMM)

To merge with Association of Marketers and DirectMarketing Assoc. of Southern Africa.Marketing House, 2 Hermitage Terrace, RICH-MOND, 2092PO Box 91820, AUCKLAND PARK, 2006Tel: (011) 482-1419 Fax: (011) 726-3639 E-mail:imm@icon.co.zaWeb: www.imm.co.zaContact: Mr James McLuckie (CEO)

Public Relations Institute of SA (PRISA)The Atrium, Cnr 7th Avenue & Rustenburg Road,MELVILLE, 2092PO Box 31749, BRAAMFONTEIN, 2017Tel: (011) 726-7356 Fax: (011) 726-7082 E-mail:info@prisa.co.zaWeb: www.prisa.co.zaContact: Ms Margaret Moscardi (Director)

Public Relations Consultants ChapterC/o PRISA, The Atrium, Cnr 7th Avenue &Rustenburg Road, MELVILLE 2092C/o PRISA, PO Box 31749, BRAAMFONTEIN, 2017Tel: (011) 726-7356 Fax: (011) 726-7082 E-mail:virginiafourie@iafrica.comContact: Ms Virginia Fourie (Chairperson)

Southern African Marketing ResearchAssociation (SAMRA)Marketing House, 2 Hermitage Terrace, RICH-MOND, 2092PO Box 91879, AUCKLAND PARK, 2006Tel: (011) 482-1419 Fax: (011) 482-4609 E-mail:samra_hanli@global.co.zaWeb: www.samra.co.zaContact: Ms Heather Kennedy

MEDIA OWNER BODIES

National Association of Broadcasters (NAB)Willowview, Burnside Island Office Park, 410 JanSmuts Avenue, CRAIGHALL PARKPO Box 412363, CRAIGHALL, 2024Tel: (011) 886-9560 Fax: (011) 886-9563 E-mail:lara@nabsa.co.zaWeb: nab.org.zaContact: Ms Lara Kantor (Executive Director)

Outdoor Advertising Association of SA

29

USEFUL CONTACTS

(OAASA)North Wing, 5th Floor Nedbank Gardens, 33 BathAvenue, Rosebank, 2196PO Box 1006, PARKLANDS, 2121Tel: (011) 788-0765 Fax: (011) 880-2638 E-mail:oaasa@icon.co.zaContact: Mr Les Holley (General Manager)

Print Media Southern Africa (PMSA)5th Floor Nedbank Gardens, 33 Bath Avenue,ROSEBANK, 2196PO Box 47180, PARKLANDS, 2121Tel: (011) 447-1264 Fax: (011) 447-1289 E-mail:grahaml@printmedia.org.zaContact: Mr Graham Langmead (CEO)

Community Press Association of SouthernAfrica(CPA)Per PMSA

Newspaper Association of Southern Africa(NA)Per PMSA

Magazine Publishers Association ofSouthern Africa (MPA)Per PMSA

MEDIA INDUSTRY BODIES

Advertising Benevolent Fund of SouthernAfrica (ABF)C/o Ogilvy & Mather, Block 1 Brand Building, 15Sloane Street, BRYANSTON 2021PO Box 652302, BENMORE, 2010Tel: (011) 709-6851 Fax: (011) 709-3005 E-mail:abfjhb@ogilvy.co.zaContact: Mr Andre Cronje (General Manager)

Advertising Media Association of SA(AMASA)JHB: PO Box 71025, BRYANSTON, 2021Tel: (011) 322-3102 Fax: (011) 322-3335 E-mail:sue.walker@tbwa.co.zaWeb: www.amasa.org.zaContact: Ms Sue Walker (Chairperson)

Audit Bureau of Circulations (ABC)5th Floor, Nedbank Gardens, 33 Bath Avenue,ROSEBANK, 2196

PO Box 47189, PARKLANDS, 2121Tel: (011) 880-4268 Fax: (011) 880-1582 E-mail:sharong@printmedia.org.zaContact: Ms Sharon Grundy (Admin. Manager)

Audit Bureau of Circulation, electronic(ABCe)Previously Audit Bureau of Internet Standards(ABIS)5th Floor, Nedbank Gardens, 33 Bath Avenue,ROSEBANK, 2196PO Box 47189, PARKLANDS, 2121Tel: (011) 880-4268 Fax: (011) 880-1582 E-mail:gregc@abc.org.zaContact: Mr. Greg Couvaras (Auditor General)

SA Advertising Research Foundation(SAARF)54 Queens Road, BRYANSTON 2152PO Box 98874, SLOANE PARK, 2152Tel: (011) 463-5340 Fax: (011) 463-5010 E-mail:saarf@saarf.co.zaWeb: www.saarf.co.zaContact: Dr Paul Haupt (Managing Director)

INDUSTRY CONTROL BODIES

Advertising Standards Authority (ASA)Willowview, Burnside Island Office Park, 410 JanSmuts Avenue, CRAIGHALL PARKPO Box 41555, CRAIGHALL, 2042Tel: (011) 781-2006 Fax: (011) 781-1616 E-mail:executive@asasa.org.zaWeb: www.asasa.org.zaContact: Ms Deline Beukes (Executive Director)

Independent Communications Authority ofSA (ICASA)Blocks A&B (Telecommunications), Blocks C&D(Braodcasting), Pinmill Farm, 164 Katherine Street,SANDTONPrivate Bag X10002, SANDTON 2146Tel: (011) 321-8300 Fax: (011) 321-8547 E-mail:white@icasa.org.zaWeb: www.icasa.org.zaContact: Mr. Mandla Langa (Chairperson), Ms.Charmaine White (Secretary)

SECTION HEADING

E C O N O M I C A C T I V I T Y

MEDIA DIRECTION

N O T E S

SECTION HEADING MEDIA DIRECTION

N O T E S

JOHANNESBURG: 6 BENMORE DRIVE, BENMORE GARDENS, SANDTON, 2196, JOHANNESBURG SANDTON 2196 PO BOX 785584, SANDTON, 2146TEL: (011) 884-1484 • FAX: (011) 884-1418

CAPE TOWN: 1st FLOOR ROZENHOF OFFICE COURT, 20 KLOOF STREET, CAPE TOWN, 8001PRIVATE BAG X23, VLAEBERG 8018TEL: (021) 424-2223 • FAX: (021) 424-1240

DURBAN: NORIPOP BUILDING, 87 GOBLE ROAD, MORNINGSIDEDURBAN, WESTVILLE, 3630TEL: (031) 303-4365 • FAX: (031) 303-1610