The Next GenerationOf Push Notifications

Orr Chen - CTO & Co - Founder at PushApps.Mobi

Push Notifications Improve User Retention by 180%

Push Without Push

Push improves user retention -4 month period

Push improves retention -90 days period

Push impact on user retention -6 month period

Push Notifications Improves User Engagement

less uninstalls

longer user lifetime

more and longer app launches and session

Which means:

More revenues Higher brand awareness

Using push notifications on a daily basis will gain you:

So…What’s the problem?

Poor Timing

Spammy and annoying

Boring and repeating

Not Relevant

All of this leads to low opt in rates for push notifications

Not letting publishers and users enjoy all the benefits of this tool

So…what tools do we have to send

Personalized, Relevant, Interesting push notifications?

History lesson...2009 - 2010

Apple launches their

push service (APNS)

VideosImages and buttons

2014iOS 8 Interactive

Notifications( Action Buttons )

2011Android 4.2 ( ICS ) presents rich push

notificationsGoogle launchedAndroid Cloud To

Device Messaging

2016Welcome iOS 10 with rich

push we waited long

time for you

Future of push notifications (opinion…)

Video Push

Pros:

Great content can be served to the lock screen

Valuable to user - don’t need to enter the app to watch the video

Cons:

Not easy to monetize it yet

Less in app interaction

Personalized and Relevant, Remember?What about personalized videos Recommendation?

Not all of us are interested just in breaking news and politics

=> Study user content consumption and send related videos

=> There are services that do it automatically for you...

More interactive pushes

Example - The Guardian at US election day

Gain all information from the push itself

“An app outside the app”

Future of push notifications (opinion…)

More interactive pushes

Targeted polls and questionnaires

Get current trends and opinions of your users

Offer the audience a new active experience

New monetization opportunity

Future of push notifications (opinion…)

It’s better to ask users to opt in for this kind of interaction, so the ones who do it will value it much more and won’t be annoyed.

Hello , Bots

2015 - the year that messenger apps had more monthly active users than social networks (!)

2016 - Facebook launched Messenger bots

Also available for: Kik, Wechat, Telegram, Skype

Future of push notifications (opinion…)

● Opt in● Welcome message with instructions● Personalization and interaction● Provide a way to opt out

● Read rates are almost %100● Opt outs and clicks are up to

you

Bots - What are they?

Bots - Restaurants reservation

Bots - Shopping, E-Commerce

Bots - MediaPersonalized Daily digests, Breaking news

WhatsApp ?No official API

Some services offer programmatic notifications without guarantees

Latest privacy policy update suggest otherwise:“We will explore ways for you and businesses to communicate with each other using

WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you. We do not want you to have a spammy experience; as with all of your messages, you can manage these communications, and we will honor the choices you make.”

Now What?We saw notifications are useful when being used right:

Consider timing

Make them relevant for the user ( not just breaking news )

Don’t spam the users with them

Now we can send rich notifications in iOS and Android

The new trends to help you utilize this tool:Video push

Interactive notifications

Bots in messenger apps

Thanks