mmchannel - advergaming 3 d football program

mmCHANNEL Mul,media Mobile Channel

“Building Through Interac2on”

Building the mobile soccer content scene towards 2010 – 3D Goals, advergaming, premium mobile games and more

July 2009

May you require more informaDon, please refer to : Marc Ian Rose,

Chief Commercial Officer Mobile +34 659 269 142

marc.rose@mmCHANNEL .com

The opportunity:

•  Football is one of the biggest drivers of mobile content

•  The world cup 2010 will also drive large amount of advertisement towards football in the upcoming 12 months

Confiden,al Document

The program mmCHANNEL together with its content and technology partners can help service providers develop an impressive football program through 2009-‐2010

•  Service delivery pla?orm capable of integra,ng of the most op,mally way with the service provider and its current sports offering

•  3D Goals service for both WEB and WAP delivering first the main European leagues, then Champion league and building up to the World Cup

•  3D goals iPhone applica,on

•  Top class premium games around football with an exclusive 3D World Cup games deliver star,ng in Q4 09

•  Sports oriented Advergames (adver,sing on the fly)

•  An the possibili,es of adding promo,onal and interac,ve components as the year progress (rankings, community,.)


Advergames and premium games

World Cup Premium 3D Mobile game (sponsored or paid)

3D Goals European Leagues

Competitions and rankings

3D Goals World Cup

Q3/Q4 Q1 10

Program

Q2 10

The program Delivering a number of set iniDaDves towards the year building up towards the world cup (plus many others that could be defined in the coming months)


In mmCHANNEL, we conDnue focusing on promoDng all type of new iniDaDves and products with an end2end orientaDon towards our customers

Content acquisi,on & service management

Advanced mobile & online front ends

Marke,ng and advisory services

Digital entertainment service delivery

solu,on

“The Technology”

“The WOW and usability factor”

“The back end and everyday work”

“The evolu2on and revenue enhancer”

Service Delivery PlaAorm & Value Proposi2on


3D Goals CONCEPT

3D Goals for Web and Mobile All the interna,onal leagues decisive ac,ons are now available on mul,-‐screens gathered as:

  Right free 3D Video clips; perfect reproduc,ons of the ho]est ac,ons.

  Video clips gathering audio comments, stadium ambient sounds and wri]en descrip,on of the ac,on.

  Video clips including various viewpoints such as bird view, player view, ball view... etc

TV ac,on snapshot.

Real screen captures as seen on a Nokia N95


COVERAGE AND CHANNELS

The 3D soccer live service cover all the soccer events ( na,onal leagues, championships...) and is ready to launch.

3D soccer live covers all the European leagues such as: La Liga / Premiere league / Calcio / Bundesliga...

Also available for Champions League and 2010 World Cup

3D soccer live comments are available in English, Spanish and other languages on demand.

The service can be provided through mobile by:

•  Via mms alert

•  Via WAP complete download sec,on

and WEB:

•  Free consulta,on and streaming downloads

3D Goals for all screens


3D Soccer (for all screens)

Including an iPHONE applica,on to deliver the service


PRODUCT FEATURES

Delivery formats

  ArDficial intelligence, allowing the automa,c reproduc,on of the team strategic movements in a record ,me.

  Visual Engine/cu^ng edge technology , gathering an amazing image quality, and level of details.

2G 10 seconds 100Kb

176x144 pixels 1 camera view

3G 30 seconds 600Kb

176x144 pixels 3 camera views

Includes slow mo2on

Web 30 seconds

6Mb 352x288 pixels 3 camera views

Includes slow mo2on

Each ac,on is perfectly reproduced thanks to advanced technologies.

  A huge 3D animaDon library, containing real player's mo,on captures, such as scissors, kicks, shoots etc... moreover the physical features of the players (skin colour, hair style...) are respected.


3D Goals

Just click to get a feeling of this amazing product!!!


BRANDING EXAMPLES marca.com elmundo.es antena3noticias.com

3D Goals 3DSoccer is currently delivered by key Spanish sport /news media partners & it is ready for internaDonal distribuDon for the 2009/2010 season and world cup .


3D Premium games


Types of games

3D Premium games


3D Premium games

LFP 09 (2010 available soon)

With LFP 09 you can manage the finances, buy, sale players, create training programs and make management decisions that will be key to take your team to the top of the league


3D Premium games

Penalty (LFP 09 java version & World Cup 10 iPHONE version)

Play a penalty shoot out as a player and a goalkeeper for your team. Pressure on both sides!!! You will have to perfectly adjust the direc,on, strength, impact point to the ball if you want to win


The user experience is simple, adracDve and interesDng both from the user point of view and for the potenDal adverDsers

Add possibili,es.

Inters,,als

Pre-‐Roll

In-‐Game

Post-‐Roll

Banners

4

1 5

3 3

2

Advergaming


3D soccer live is the perfect value added content , as it enables your partners and brands to adver,se and reach their target audience.

The videos can be fully adapted and integrated with brands colors, logo.

Branding can be applied to: •  TV bug on screen corner •  As a watermark in the field •  On the sidelines adver,sment •  Splash screen before video playback •  On screen banner

3DSoccer Euro 2008 goals delivered by medioDempo.com and sponsored by NIKE.

3D GOALS SPONSORS AND BRANDING


Capable of making the premium games also sponsoring oriented

Advergaming – Premium games


Nike example: items available from skinning… Nike examples applied to our “Total Soccer2 game (I)

Advergaming – Easy Football Games


Nike examples applied to our “Total Soccer2 game (II)

Advergaming – Easy Football Games


Community, interac2on, promo2on Rankings and promoDons

Rankings are perfect for

prizes and promotions

and create all year

round interactions and

building up towards the

World Cup �


Service Architecture

•  User will subscribe using differed methods •  Both subscrip,on ac,va,on and cancella,on are

communicated to mmPLAY along with MSISDN •  mmPLAY maintains list of ac,ve subscribers •  Recep,on of new content (new goal) triggers content forward

process •  A unique download URL is send to each ac,ve subscribers

when a goal occurs •  The users clicks the URL and downloads

mmPLAY Download

Subscrip,on management

Service Provider

SMS

www.

Content forwarded

Goals content Ac,ve

subscribers W&MSISDN

mmCHANNEL’s Rapid Deployment model allows non-‐intrusive service provision to a Service Provider’s infrastruture within a maUer of weeks; not months.


6 Week - 1 Project

Week 6 Week 7 Week 8 Week 9 Week 5 Week 10

FTP and delivery integration

Sites and content preparation

Designs and specs ready and agreed

Ad-server and placements ready

Testing

Including commercial negoDaDons program can be ready to start at the beginning of the European leagues (September)

Business Model and next steps


  Receive feedback from this presenta,on and its content (mainly campaign concept and defining final business model

  Service Provider to defined Receive some more clarifica,on over the pending ques,ons and assump,on of roles over the technical integra,on

  Finalize the campaign/pla?orm offer and proposal

  Proposal acceptance and agree on the planning for the campaign launch

And now what next

Business Model and next steps


A Partnership for Innova,on and Profit

mmchannel - advergaming 3 d football program

Entertainment & Humor