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Volume 73, Number 4, 2014Municipal Liquor Store

Box 32966

Minneapolis MN 55432

CHANGE SERVICE REQUESTED

PRSRT STD

US POSTAGE

PAID

TWIN CITIES MN

PERMIT NO. 91770

OFFICIAL PUBLICATION OF THEMINNESOTA BEVERAGE ASSOCIATION

www.municipalbev.com

How to Compete Against Total Wine & More

(And Why You Should Care)

Providing Service and Brands to its customers since 1882 with the largest selection of Fine Wines, Distilled Spirits and Beer in Minnesota

Statewide Wine & Spirits (651) 646-7821 or 1-800-672-0970

Metro Area Beer (651) 646-6063

www.wirtzbeveragegroup.com 489 North Prior Ave. St. Paul, MN 55104

THE EARTH FRIENDLY WINERY

Providing service and national brands to our customers with the largest selection of Fine Wines, Distilled Spirits and Beer in Minnesota.

Now selling the following beers state-wide

Wine, Spirits and Beer: (651) 646-7821 (651) 646-6063 1-800-672-0970

www.wirtzbev.com 489 North Prior Ave. St. Paul, MN 55104

Providing Service and Brands to its customers since 1882 with the largest selection of Fine Wines, Distilled Spirits and Beer in Minnesota

Statewide Wine & Spirits (651) 646-7821 or 1-800-672-0970

Metro Area Beer (651) 646-6063

www.wirtzbeveragegroup.com 489 North Prior Ave. St. Paul, MN 55104

THE EARTH FRIENDLY WINERY

VODKA OF FINLAND

MUNICIPAL LIQUORSTOREVolume 73, Number 4, 2014 Official publication of the MinnesotaMunicipal Beverage Association. Publishedsix times annually: September/October,November/December, January/February,March/April, May/June, July/August. Foradvertising and editorial inquiry conactPaul Kaspszak, Editor, Box 32966, Fridley,MN 55432. Phone 763-572-0222 or866-938-3925. Advertising rates availableupon request. Change of address: List both oldand new address.

DIRECTORSBrenda VisnoVec(President)Lakeville Liquor20195 Holyoke ave.Lakeville, Mn 55044952-985-4901 bvisnovec@ci.lakeville.mn.us

MicHaeL Friesen(Vice President) Hawley LiquorP.o. Box 69Hawley, Mn 56549218-483-4747

caTHY PLeTTa(sec./Treas.)Kasson Liquor30 West Main streetKasson, Mn 55944507-634-7618liquorstore@cityofkasson.com

sHeLLY L. diLLoncity of callawayPo Box 116callaway, Mn 56521218-375-4691callaway@arvig.net

sTeVe GraUsaMedina Liquor6755 York ave. southedina, Mn 55435952-903-5732 sGrausam@edinaMn.gov

candice WoodsLiquor Hutch245 Washington ave. eastHutchinson, Mn 55350320-587-2762cwoods@ci.hutchinson.mn.us

GarY BUYsserogers Liquor22350 south diamond Lake roadrogers, Mn 55374763-428-0163rwas0163@embarqmail.com

BridGiTTe Konradcity of north BranchP.o. Box 910north Branch, Mn 55056651-674-8113bridgittek@ci.north-branch.mn.us

Toni BUcHiTeFifty Lakes Bar & Bottle shopP.o. Box 828Fifty Lakes, Mn 56448218-763-2035toni@50lakesmn.com

Karissa KUrTHPo Box 13Buffalo Lake LiquorBuffalo Lake, Mn 55314320-833-2321buffalolakeliquors@centurylink.net

Lisa KaMroWsKinevis LiquorP.o. Box 164nevis, Mn 56467218-652-3135nevismuni@hotmail.com

JoHn JacoBiisanti LiquorP.o.Box 428isanti, Mn 55040763-444-5063jjacobi@cityofisanti.us

BILL LUDWIGPaynesville Liquor221 Washburne AvenuePaynesville, MN 56326320-250-3325liquor@paynesvillemn.com

ON THE COVERThe retail industry giant Total Wine & More has entered the Minnesota market.

This issue is a playbook of their operating strategy and how to compete with them.

Some smaller facilities and those in Greater Minnesota may be asking why they should care.

In short, while Total is not a direct competitor, it is a good bet they will seek legislative initiatives harmful to all retailers, including Sunday Sales and Warehousing.

In addition, purchasing their proprietary products and offering them at competitive prices, below Totals, not only generates income, it send a competitive message to customers.

What facility doesnt want to say they have product cheaper than the big Metro retailer?

Please contact the MMBA office if you have questions on any aspect of this playbook.

Finally, to the Total Wine & More representatives reading thisWelcome to Minnesota!!

MUniciPaL LiQUor sTore 4

Brenda VisnovecPresident

MMBA Presidents Message

The machine that is Total Wine has now successfully opened four locations in the metro area, and as much as I HaTe to admit it, they are brilliant marketers.

Long before Total Wine & More ever applied for their first license in Minne-sota, we were made well aware of their marketing schemes by other retailers and distributors from across the nation. The Total Wine business model is to sell nationally known products at or below cost in order to draw theconsumer into them.

Once inside, the unknowing customer is enticed by slick sales associates, whose primary goal and purpose is to discourage the consumer away from the national brands, while persuading them to purchase Totals proprietary brands, which, in their words, are better quality and a better value. However, these proprietary brands are dramati-cally overpriced by typical retail liquor standards and that is how they make their millions of dollars!

How can you fight this?

Price match?? Impossible unless you want to go out of business!

Hone up on your customer service within the store? Well if you arent doing that daily, you arent doingyour job as a manager!

Make sure your store is neat and clean? Ditto to the above!

There is no magic bullet, or so Ive been told. But Lakeville Liquors is adapting to this new market and we

typical markup we would make approximately $4.00 a bottle on it. Total Wine makes nearly $7.00 on every bottle and a markup of 50%. We used this product as our super special this month, with signage that reflects Total Wines retail price compared to Lakeville Liquors. The consumer is saving $5.00 per bottle and we still made our full mark as a super special item. Now the question arises, items only have value to the store if they sell. So does this product sell? In three weeks we have sold 389 units, and in essence educated 389 more customers. Now only 54,610 more residents to go!

3. We also brought in 22 other Total items, 17 proprietary wines and 5 spirit brands. We targeted the items from Total they had the highest gross profits on. We then researched the items on line looking up ratings and viewing websites to ensure the packaging was appealing. Once received, we placed these items on the shelf with shelf talkers that reflected Total Wines price compared to ours. These disparities ranged from a couple dollars and lower priced items, to as much as $10.00 on others. These items are also selling and again, more ongoing education!!

4. We arent going to say we havent adjusted our prices in order to be more competitive, as we have lowered the top twenty brands of wines and some spirits as well. But in lowering retail prices, I want to ensure we are able to offset that loss in other ways by enhancing profitability elsewhere. In order to maintain our gross profit, we are going to start utilizing some of these proprietary brand feature reflecting

(continued on page 16)

are going to do our best to retain the customers we have, regain others and hopefully even create some new store ambassadors for our operation. We are doing this by educating the consumer.

Thankfully, as municipal liquor store managers we have been doing this for years. Whether you are a small or large operation, we have had to educate our customers on the benefits of municipal liquor operation.

Now we need to educate our consumers as to how the Total Wine system works:

1. First, we all owe Rogers Wine & Spirits Manager, Gary Buysse a big thank you for demanding that our operations have access (as required by state liquor laws) to all proprietary brands Total Wine carries. He obtained a list of 1700 items Total carries with case prices. From this list I created a workbook that contained all of these items reflecting Totals prices listed in their Shoppers Guide to what Lakeville Liquors retail price would be. Total Wines markups of these items are typically on average around 145%, meaning we reflect a huge savings to customers wishing to order from this list. As an example, we had a customer purchase a case from the list and she was astonished at the savings she received. Viola! One person educated of the 55,000 in Lakeville But she has also has become a Lakeville Liquors ambassador educating her friends and others about the savings she received from us.

2. We called Total Wine out in the stores and in social media, buy purchasing Veil Vodka. A product of Total Wines that had been requested most often at the St. Anthony Municipal. Cost is $13.30 per bottle. With our

Ad Name: Golden CountryItem #: PMG20089209

Order #: 224477

Trim: 8.5 x11Bleed: 8.75 x 11.25Live: 8 x 10.5

Closing Date: 11.19.10QC: RRPub: MMBA Newsletter

MUniciPaL LiQUor sTore 6

In Minnesota:

p Beer is sold in segmented franchised wholesale territories within the state.

p Wine can be either franchised or not and is distributed in statewide territories.

p Spirts are distributed in statewide territories and cannot be franchised. However, suppliers have preferred wholesalers where the majority of their promotional budgets are spent.

p Purchasing options / deals must be available to all retailers.

p A variable volume price offered by a wholesaler to a licensed retailer on sales of distilled spirits or wine may not be for a quantity of more than 25 cases.

p Retailers may not store excess stocks of intoxicat- ing liquor in places other than the licensed premises without written approval of the commissioner.

Total Wines business strategy is to offer national brands at, below or just above cost and excessively mark-up proprietary brands.

Here are some standard Minnesota markups. It is a guideline and can change based on demand, competition etc.

Pint and half-pint = 45% -50%

(31% - 33% GP)

.750 = 35% - 40%

(26% - 29% GP)

Liter and 1.75 = 33% - 38%

(24% - 27% GP)

Cordials = 38% - 43%

(27% - 29% GP)

6-pack = 38% - 43%

(27% - 29% GP)

12-pack = 33% - 38%

(24% - 27% GP)

24 -pack = 28% - 33%

(21% - 24% GP)

Specialty Beer = 35% - 40%

(26% - 29% GP)

Wines = 45% - 50%

(31% - 33% GP)

Miscellaneous = 43% - 48%

(30% - 32%)

Total Wine & More Fact Sheet

How to Order TotalsProprietary Brands

A Johnson Brothers pricelist has been created for Total and available to all retailers by contacting Gary stokvis at Johnson Brothers or the MMBA Office. Prices are Case One with no quantity discounts.

Some products are also available through other wholesalers. However, Johnson Brothers is the only wholesaler offering these discounted prices.

if you want to order any of these items, it is necessary to contact Gary stokvis at Johnson Brothers directly.

His email is garystokvis@johnsonbrothers.com or 651-649-5809.

Timeline for delivery is approximately three weeks.

MUniciPaL LiQUor sTore 7

MnMarkup

Price

$7.99

$9.99

$13.99

$9.99

$7.99

$7.99

$10.99

$14.99

$12.99

$7.99

$7.99

$13.99

$8.99

$16.99

$10.99

$25.99

$22.99

$7.99

$11.99

$17.99

Here are some actual Total examples (October 2014) and possible price options using the above guideline. (Total prices were found from their in-store customer pricelist and website)

Wines

Carson Ridge Cabernet Paso Creek

Bridgman Cabernet

Sonoma Loeb Chardonnay Sonoma

Grey Rock Sauv Blanc

Gnarled Vine Pinot Grigio

Paradise Peak Riesling

Cloud Break Pinot Noir Reserve SL

Sonoma Cuvee Pinot Noir RRV

Sobon Zinfandel Cougar Hill

Hi Jinx Red Blend Paso Robles

Red Theory Red Blend

Malbec Tupungato

Tyrells Old Winery Semillon

Shingleback Shiraz McLaren Vale

Piazzini Chianti Classico

spirits

Summun Select Vodka

Only Gin

Cristiani Amaretto

Caruva Horchata Cream Liqueur

Veil Vodka

size

750

750

750

750

750

750

750

750

750

750

750

750

750

750

750

1.75

750

750

750

1.75

caseone

$59.76

$81.00

$112.32

$82.44

$56.76

$58.92

$89.28

$116.28

$102.24

$57.72

$65.40

$107.88

$72.12$

$130.68

$88.44

$117.36

$103.32

$66.84

$95.16

$80.34

Btlcost

$4.98

$6.75

$9.36

$6.87

$4.73

$4.91

$7.44

$9.69

$8.52

$4.81

$5.45

$8.99

$6.01

$10.89

$7.37

$19.56

$17.22

$5.57

$7.93

$13.39

TotalPrice

$11.99

$15.99

$21.99

$17.99

$11.99

$9.99

$16.99

$22.99

$17.99

$11.99

$12.99

$17.99

$12.99

$21.99

$16.99

$32.99

$25.99

$12.99

$14.99

$19.99

MarkUp

141%

137%

135%

162%

153%

103%

128%

137%

111%

149%

138%

100%

116%

102%

131%

69%

51%

133%

89%

49%

MUniciPaL LiQUor sTore 8

Proprietary Brands

Contrary to popular belief, in Minnesota proprietary brands sold by Total Wine & More and others must be made available to all retailers.

For example, the Target Wine Cube pictured is now being sold at Rogers Wines & Spirits.

Luscious Silky

Smooth

- Introducing Sutter Home Red Blend -

2014 Sutter Home Winery Inc., St. Helena, CA

SutterHome.com

Proudly sold and distributed by Phillips Wine and Spirits.

MUniciPaL LiQUor sTore 10

Lakeville Liquor offers customers a variety of Totals Proprietary Brands for immediate purchase using standard Minnesota markups.

In addition, they created a price of all of Totals proprietary products so that if a customerrequests an item from them, they can show them what their price would be should they want to order.

I n t r o d u c i n g

Crafting the Spirits that Stir the World

A s t h e w o r l d s t h i r d l a r g e s t p r e m i u m s p i r i t s c o m p a n y ,

w e l o o k f o r w a r d t o a f u t u r e o f e x c i t i n g g r o w t h w i t h y o u ,

o u r v a l u e d t r a d e p a r t n e r s .

2014 Beam Suntory Inc., Deerfield, IL USA. All trademarks are the property of their respective owners.Jim Beam Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. 2014 James B. Beam Distilling Co., Clermont, KY.

www.BeamSuntory.com facebook.com/BeamSuntory linkedin.com/BeamSuntory BeamSuntory

Dedicated to Sales and ServiceSouthern Wine & Spirits of America, Inc. is theNations largest wine & spirits distributor withcurrent operations in 35 states. On a nationalScale, Southern Wine & Spirits of America

employs more than 11,000 team members along with 224 Minnesota based team members.We are an Equal Opportunity Employer.

MUniciPaL LiQUor sTore 13

After posting the pricelist (example below), Lakeville Liquor received their first case order.

Incredibly, if this individual had purchased this case at Total, their case cost would have been $179.88.

Because they were in the midst of a Progressive Wine Sale......the customer paid $99.99 for the case.

Meaning, they saved a total of $80.00 on the case and Lakeville Liquor still made money!!

MUniciPaL LiQUor sTore 14

Lakeville Liquor Shelf Price Examples

Total Register Systems4215 Louisiana Avenue New Hope, MN 55428

(763) 537-1906 www.trs-pos.comPoint-of Sale & Inventory Solutions

for the On-Sale / Off-Sale Municipal Beverage Industry

Systems Include ID Verfification Credit Card Interfacing Sign Painting Gift Cards Wireless Scanning Touch Screen Report Wizard Video Camera Interfacing

Total Register Systems has 20 years of Experience in Retail Partnerships

MUniciPaL LiQUor sTore 16

our price, and Total Wines price we are once again educating the consumer while making full markup on a featured product while reflecting a true value to the consumer.

Is this the so called magic bullet? Only time will tell but if in a year, we are at or above our sales of this past year, I will consider it a huge success. And maybe, just

maybe, if we educate enough consum-ers, not only in Lakeville, but through-out the state, we can at least slow down this machine called Total Wine & More from expanding into other regions of the state.

I dont know how each of you will react, but we are totally going to keep on educating our customers.

its our job!

Platinum MemberAnheuser-Busch, Inc.Contact: Marques SimmonsAddress: 10252 Grand Isle Place Woodbury MN 55129Cell: (443) 797-5868E-mail: marques.simmons @anheuserbusch.comWeb: www.budweiser.com

Beam SuntoryContact: Justin AshtonAddress: 3601 W. 76th Street Suite 20 Edina, MN 55435Phone: (952) .830.1131Fax: (952) 830-0123Cell: (612) 961-147E-mail: justin.ashton@beamsuntory.comWeb: www.beamsuntory.com

Oven Baked EatsContact: Nic BoyerAddress: 16101 W 78th Street Eden Prairie, MN 55344Phone: 1-866-787-8862E-mail: nboyer@deliexpress.comWeb: deliexpress.com

MillerCoors Brewing CompanyContact: Jon ChanceAddress: 248 Cygnet Pl Orono MN 55356Phone: 612-718-6862

Fax: (952) 285-6862E-mail: jon.chance@millercoors.com Web: www.millercoors.com

Shamrock GroupContact: Steve KellyAddress: 2900 5th Ave. So. Minneapolis, MN 55408Phone: (612) 824-9600Fax: (612) 824-1974E-mail: steven@shamrockgroup.netWeb: www.aceice.com

National Alcohol BeverageControl AssociationContact: Jim SgueoAddress: 4401 Ford Avenue #700 Alexandria, VA 22302-1473Phone: 703-578-4200Fax: 703-820-3551E-mail: jim.sgueo@nabca.orgWeb: www.nabca.org

Ste. Michelle Wine EstatesContact: Randy DobratzAddress: 16540 Hyland Court Lakeville, MN 55044Phone: (952) 250-9837Fax: (952) 891-1560E-mail: randy.dobratz@smwe.comWeb: www.smwe.com

Trinchero Family EstatesContact: Terri Uitermarkt Minnesota District ManagerAddress: 17800 Firebird Court Farmington, MN 55024Phone: (952) 432-2661Fax: (952) 432-2661Cell: (612) 281-4271E-mail: tuitermarkt@tfewines.comWeb: www.tfewines.com

Over 30 years retail experience(763) 253-0481 www.DaileyData.com

Would you like to Increase sales and profitability?Our team at Dailey Data and Associates is dedicated to helping our clients succeed with the

nations number one specialty retail solution. Below are just a few of the benefits you willenjoy with NCR CounterPoint:

Full Inventory Management System Purchasing with Purchasing Advice and Forecasting Mobile Lookup and POS Solution via the CPMobile App Fully Integrated eCommerce Solution (NCR Retail Online) In-System Gift Card Management (also supports third party SVC

processing) Flexible Customer Loyalty Program Integrated E-Mail Marketing System (NCR Customer Connect) Sales Alerts Sent to Your Mobile Device (NCR Smart Alerts) Secure and Encrypted Card Payment Solution (NCR SecurePay) PCI-DSS Compliant Software and Hardware World Class Computer Hardware and Peripherals

Call us today for a free demo or contact us at info@daileydata.com.Dailey Data and Associates 763-253-0481.

Presidents Message(continued from page 4)

TheBest Way

to Get Something

Done isto

Begin

MMBA Commercial Members Are Available to You! Contact Them!

Crystal Springs IceContact: Tom ValvodaAddress: 25503 Russell Road Ine City, MN 55063Phone: (866) 629-6267E-mail: crystalsprings@live.com

Quality Stainless, IncContact: Tony RoisenAddress: 9522 Cambridge St Minneapolis, MN 55426Phone: (952) 746-1780Fax: (952) 746-1784E-mail: troisen@qualitystainless.comWeb: www.qualitystainless.com

Bellboy CorporationContact: Dave GewolbAddress: 2220 Florida Ave S Minneapolis, MN 55426Phone: (952) 544-8178Toll Free: (800) 819-2355

BernicksContact: Gary BarbyAddress: PO Box 7008 St. Cloud, MN 56302Phone: (320) 252-6441Fax: (320) 656-2121E-mail: gbarby@bernicks.comWeb: www.bernicks.com

Dahlheimer BeverageContact: Nick DahlheimerAddress: 3360 Chelsea Road West PO Box 336 Monticello, MN 55362Phone: (763) 295-3347Fax: (763) 295-4947E-mail: nick@dahlh.com

Dakota WorldwideContact: Len SageAddress: 8200 So. Humbolt Ave.,Suite 302 Minneapolis, MN 55431Phone: (952) 835-4505Fax: (952) 835-4461E-mail: l.sage@dakotaww.comWeb: www.dakotaww.com

Summit BrewingContact: Mark StutrudAddress: 910 Montreal Circle St. Paul MN 55102Phone: (651) 265-7800Fax: (651) 265-7801E-mail: mstrudrud@summitbrewing.com

The Wine CompanyContact: Chris McDonnellAddress: 425 Minnehaha Avenue West St. Paul, MN 55103Phone: (651) 487-1212E-mail: chris@thewinecompany.netWeb: www.thewinecompany.net

American Income LifeContact: Laura WilsonAddress: 411 Main Street, Suite 303 St. Paul, MN 55102Phone: (952) 994-7717Fax: (651) 222-3296E-mail: lmwilson@ailife.comWeb: www.ailife.com

C & L DistributingContact: Joe DickAddress: 1020 Industrial Drive So. Sauk Rapids, MN 56379Phone: (320) 251-7375Fax: (320) 259-7981E-mail: JDick@CandLDistributing.com

Cannon River WineryContact: John MaloneyAddress: 421 Mill Street West Cannon Falls, MN 55009Phone: (507) 263-7400Fax: (507) 263-8400 E-mail: john@cannonriverwinery.comWeb: www.cannonriverwinery.com

Carlos Creek WineryContact: Tamara BredesonAddress: 6693 County Road 34 NW Alexandria,, MN 56308Phone: (320) 846-5443Fax: (320) 846-7191E-mail: tami@carloscreek winery.comWeb: www.carloscreekwinery.com

CNH ArchitectsContact: Wayne HilbertAddress: 7300 West 147th Street #504 Apple Valley, MN 55124Phone: (952) 431-4433E-mail: whilbert@cnharch.comWeb: www.cnharch.com

E-3 Lighting, LLCContact: Bob ThompsonAddress: 107775 Crow Hassan Park Road Hanover, MN 55341 Phone: (763) 498-9148Fax: (763) 498-7613 E-mail: bob@e3lightingllc.comWeb: www.e3lightingllc.com

Gold Member

Supporting Member

Silver MemberLife Media, Inc.Contact: Mike JuszczakAddress: 2928 Dean Parkway, Suite 51 Minneapolis, MN 55416Phone: (612) 920-5433Fax: (952) 881-7797E-mail: mike@lifemediainc.comWeb: www.lifemediainc.com

Majestic Fine WinesContact: Jim Clark Address: 6318 86th Street NE Monticello, MN 55362Cell: (612) 669-1910E-mail: jim.clark@jfwmail.comWeb: www.majesticfinewines.com

Midwest Hospitality Solutions Contact: Dave PutzAddress: (612) 232-9280Toll Free: (866) 904-6527 E-mail: www.midwesthospitalitysolutions.net

Mikes Hard LemonadeContact: Brady BlaskaCell: (651) 280-7160E-mail: bblaska@mikeshardlemonade.comWeb: www.mikeshard.com

Palm Bay International Contact: Dominic M. GiulianiAddress: (612) 850-4988Phone: (763) 607-2556E-mail: dgiuliani@palmbay.comWeb: www.palmbay.com

Paustis Wine CompanyContact: Cody OlsonAddress: 17300 Medina Rd. Suite 100 Plymouth, MN 55447Phone: 763-550-9545E-mail: colson@paustiswine.com

Pernod Ricard USAContact: Will ArendAddress: 16280 Grinnell Avenue Lakeville MN 55044Phone: (612) 802-6774E-mail: will.arend@pernod-ricard-usa.comWeb: www.pernod-ricard-usa.com

Retail Information Technology EnterprisesContact: Rick FeulingAddress: 1001 2nd Street South, Suite 100 Sartell MN 56377Phone: (320) 230-2282Cell: (320) 761-6423Fax: (320) 230-1796E-mail: rick@rite.usWeb: www.rite.us

Southern Wine and SpiritsContact: Chris MortonAddress: 701 Industrial Blvd. NE, Suite B Minneapolis, MN 55413Phone: (612) 217-5197Fax: (612) 217-5196E-mail: cmorton@southernwine.com

Stan Morgan & AssociatesContact: Skip TroyakAddress: P.O. Box 149 Excelsior, MN. 55331Phone: (952) 474-5451Cell: (612) 860-6612Toll Free 1-800-826-1982Fax 952-474-8253E-mail: sales@stanmorganassoc.comWeb: www.stanmorganassoc.com

Total Register SystemsContact: Brian AndersonAddress: 4215 Louisiana Avenue New Hope, MN 55428Phone: (763) 537-1906Fax: (763) 537-1504E-mail: banderson@trs-pos.comWeb: www.trs-pos.com

U.S. Bank Government BankingContact: Jennifer VucinovichAddress: 101 East Fifth Street St. Paul, MN 55101Phone: (651) 466-8750Fax: (651) 466-8910E-mail: jennifer.vucinovich@usbank.comWeb: www.usbank.com

VinocopiaContact: Marion DaunerAddress: 6636 Cedar Avenue South #300 Minneapolis, MN 55423Phone: (612) 455-4000Fax: (612) 455-4001Cell: (612) 532-0406E-mail: marion@vinocopia.comWeb: www.vinocopia.com

Wells Fargo Insurance ServicesContact: Tony BaldwinAddress: 4300 MarketPointe Drive, Suite 600 Bloomington MN 55435Phone: (612) 819-0540Fax: (952) 830-3048E-mail: tony_baldwin@wellsfargo.com

Wirtz Beverage GroupContact: Brad RedeniusAddress: 489 N. Prior Avenue St. Paul, MN 55104Phone: (651) 646-7821E-mail: Brad.Redenius@wirtzbev.comFax: (651) 646-1497Web: www.wirtzbeveragegroup.com/ minnesota.asp

Zabinski Business Services, Inc.Contact: Paul D. ZabinskiAddress: P.O. Box 15 Annadale, MN 55302Phone: (320) 286-1494E-mail: zbsonsite@yahoo.comWeb: www..zbsonline.biz

Arctic Glacier IceContact: Jon StelleyAddress: 1654 Marthaler Lane W. St. Paul, MN 55118Phone: (651) 455-0410 ext. 213 - officeFax: (651) 455-7799Mobile: (507) 421-4893E-mail: jstelley@arcticglacierinc.comWeb: www.arcticglacierinc.com

Pabst Brewing CompanyContact: Jeff Van Schoick, Address: 5552 Queen Ave Minneapolis, MN 55410Phone: (612) 760-2313E-mail: jvanschoick@pabst.comWeb: www.pabst.com

ArvigContact: Lori HammerAddress: 150 Second Street SW Perham, MN 56573Toll Free: (877) 242-1351Fax: (218) 346-5397Cell: (218) 770-5978E-mail: lori.hammer@arvig.comWeb: www.arvig.com

Bacardi USAContact: Jeff LangeAddress: 6531 106th Ave North Brooklyn Park, MN 55445Phone: (763) 428-1048Fax: (763) 428-1048Cell: (763) 234-8181E-mail: jlange@bacardi.comWeb: www.bacardi.com

BIG WOOD BREWERYContact: Jay MoorAddress: 222 - 4th Street White Bear, MN 55110Phone: (612) 850-2980E-mail jay@bigwoodbrewery.com Web: bigwoodbrewery.com

BNG TechnologiesContact: Geoff ZibellAddress: 1405 Prairie Parkway, Ste C West Fargo, ND 58078Phone: (701) 205.3019 ext 8012Fax: (888) 444.8475Toll Free: (888) 444.8471E-mail: geo.z@bngtechnologiesllc.com

Dailey Data & AssociatesContact: Mary DaileyAddress: 701 Decatur Ave. N Golden Valley, MN 55427Mobile: (612) 275-9900Fax: (763) 253-0481Web: http://daileydata.com/

DiageoDiageo Guinness USAContact: Matt LarsonAddress: 3653 Lincoln St NE Minneapolis, MN 55418Office: (612)760-5289Fax: (952) 435-7216E-mail: matt.larson@diageo.comWeb: www.guinness.com

Diageo Spirits and WineContact: Chris GotziamanCell: (612) 353-7918Fax: (612) 824-4670E-mail: chris.gotziaman@diageo.comWeb: www.diageo.com

E&J Gallo WineryContact: Brandon ColpittsPhone: (612) 840-4272Address: 426 Morgan Avenue South Minneapolis, MN 55405Email: Brandon.Colpitts@ejgallo.com

Fetzer VineyardsContact: Mark F. GoldberryCell: (414) 614-7058E-mail: mark.goldberry@fetzer.comWeb: http://www@fetzer.com

Heartland Payment SystemsContact: Karen LambCell: (763) 607-0286Fax: (763) 592-7911E-mail: karen.lamb@e-hps.com

Higher StandardsContact: Troy KochevarAddress: 2801 East Cliff road Burnsville, MN 55337Phone: (612) 701-6156Fax: (952) 736-1701E-mail: troy_kochevar@hotmail.comWeb: www.higherstandards.net

J.J. Taylor Distributing Company of Minnesota, Inc.Contact: Mike BamontiAddress: 701 Industrial Blvd. NE Minneapolis, MN 55413Phone: (651)482-1133Fax: (651) 482-9810E-mail: mike_bamonti@jjtaylor.comWeb: www.jjtaylorco.com

Johnson Brothers Liquor CompanyContact: Michael JohnsonAddress: 1999 Shepard Rd St. Paul, MN 55116Phone: (651) 649-5800 / (800) 723-2424Fax: (651) 649-5894E-mail: mjohnson@johnsonbrothers.comWeb: www.johnsonbrothers.com

Silver Plus Bronze Member

Forestedge WineryContact: Paul ShusterAddress: 35295 State 64 Laporte MN 56461Phone: (218) 224-3535Fax: (218) 224-3502E-mail: shusters@paulbunyan.netWeb: www.forestedgewinery.com

Hagen Beverage DistributingContact: Mark HagenAddress: PO Box 156 Worthington, MN 56187

Phone: (507) 376-5903Fax: (507) 376-5951E-mail: hagenm@frontiernet.net

Locher Brothers, Inc.Contact: Tim Jonesy HukriedeAddress: 18098 365th Avenue P.O. Box 35 Green Isle, MN 55338Phone: (507) 326-5471Fax: (507) 326-5487E-mail: jonesy@locherbros.com

Madison Bottling Co.Contact: Dave BergersonAddress: RR2 Hwy 40 East Madison, Minn. 56256Phone: (320) 598-7573Fax: (320) 598-3738E-mail: dbergerson@madisonbottling.comWeb: www.madisonbottling.com

Minnesota State LotteryContact: Amy JaegerAddress: 2645 Long Lake Road Roseville, MN 55113 Phone: (651) 635-8233Fax: (651) 297-7497 E-mail: amyj@mnlottery.comWeb: www.mnlottery.com

Quality RefrigerationContact: Ken FrickeAddress: 6237 Penn Avenue South Richfield, MN 55423 Phone: (612) 247-5802Fax: (612) 861-7366 E-mail: ken@qualityrefrig.comWeb: www.qualityrefrig.com

Reco Store EquipmentContact: Peter GelharAddress: 1617 5th Street S. Hopkins MN 55009 Phone: (952) 935-4330 Ext. 21Fax: (935) 935-6875 E-mail: peterg@recoverysys.comWeb: www.recostoreequipment.com www.recoverysy.com

Ringdahl ArchitectsContact: Richard HardineAddress: 510 - 22nd Avenue East # 102 Alexandria, MN 56308 Phone: (320) 766-1797 Web: www.ringdahlarchitects.com

StantecContact: Paul BilottaAddress: 2335 Highway 36 West St. Paul, MN 55113 Phone: (651) 967-4572Fax: (651) 636-1311E-mail: paul.bilotta@stantec.com Web: www.stantec.com

Sunny Hill DistributingContact: Mike BaronAddress: East Highway 169 P.O. Box 333 Hibbing, MN 55746Phone: (218) 263-6886Fax: (218) 263-6111

Thorpe Distributing CompanyContact: Steve KingAddress: P.O. Box 120 Rogers, MN 55374Phone: 763-463-2000Fax: 763-463-2001E-mail: steveking@thorpedistributing.comWeb: www.thorpedistributing.com

Tushie Montgomery ArchitectsContact: Gary TushieAddress: 7645 Lyndale Ave. So., Suite 100 Minneapolis, MN 55423Phone: (612) 861-9636Cell: (612) 861-9632E-mail: garyt@tmiarchitects.comWeb: www.tmiarchitects.com

Z Wines USAContact: Roy GoslinAddress: 17620 35th Avenue North Plymouth, MN 55447Phone: (763) 745-0620E-mail: roy@zwinesusa.comWeb: www.zwinesusa.com