mma insight series by tune
TRANSCRIPT
Sao Paolo
cheating mobile to acquire quality
users1000 ad partners say they can help you win
(good luck with that)
what you need:a simple, repeatable process to find the truth … and profit accordingly
who you gonna call?
To win, you need an edge. One of the ways: better data.
Insider information. Smart tips.
One source: credible reports
Another source: benchmarks
Mobile app installs: volume
Mobile app installs: quality
But you’re smarter than that.
Mobile app retention at 1, 2, 3, 7, and 14 days
Mobile app revenue at 30 and 60 days
Benchmarks are just OK
They have limited value. They’re only averages. We can
use them to track relative progress, but what we really need is specific, actionable
insight that is tailored to apps and orgs like us.
Mobile success: what we actually want
Mobile success: what we can actually get
Let the data speakLet’s walk through an
example.
You want: top global app install partners
But just on iOS?
But just in North America?
But just in North America?
But how much will these app installs cost?
But what about assists?
But what about assists?
Retention is important, isn’t it? And what about Android?
Retention is important, isn’t it? And what about Android?
D3 is fine, but what about D14?
D3 is fine, but what about D14?
And actually, revenue is the most important metric, right?
And actually, revenue is the most important metric, right?
I could keep going ...
But the point is how you can do this yourself
Every day
If you want
It’s right in the TUNE Marketing Console
The magic is in the filtering
Type of ad partner
Ad format
Region
And … importantly: certified partner
Wisdom of crowdsYou’re not flying blind anymore. Every other
marketer using the TMC is helping you, and you’re
helping them.
cheating mobile
a thousand ad partners will tell you they can deliver the right prospects/users/customers to help you win
good luck with that
what you needis a simple, repeatable process to find the truth
… and profit accordingly