The Evolution of our Revolution

Gene Bishop VP of Technology

ALM’s Development in MarkLogic

Introduction to ALM

• Leading Integrated Content provider serving the Legal and Commercial Real Estate Industries

• Our Channels • 60+ Websites and Blogs • Print 22 Newspapers, Magazines, across the

country • Over 140 Books published, print and online • 275 Events Globally reaching 50,000 decision

makers

• Digital product lines • SmartLitigator, Verdict Search • Directories • Books • Law Jobs • CLE • Reprints

• Offices and Publications in 9 US Regions, Canada, UK, Hong Kong

You’re Jimmy right? This is your house?...I’m Winston Wolf, I solve problems.”

By The Numbers…

• Our Award Winning Content reaches over 800,000 legal professionals monthly

• 60+ News Websites and Blogs – 500k Documents archive • 22 Print News Papers and Magazines – 1.8 Million Documents

archive dating back to 1989 • Case Law Document Archive- 300,000 • 11 Regional Judicial Profiles Print and Web- 8,000 Document Archive • 40+ E-newsletters • 140+ Books/ Treatises • 6+ Citators • 9 State Specific Verdicts Print Editions- 170,000 Document Archive

on the Web, 6,000 added every year • 9 Regional Expert Witness Directories- 15,000 Records

Our Content Types

Volume, Variety, Variability

• 10,000 to 12,000 content pieces added every month • Archive growing by 120k to 150k every year • Digital News Archive dates back to 1989 • 13 Content Creation Ecosystems exist for Editorial

Content Types like News, Cases, Verdicts, Treatises, Directories, Public Notices, Real Estate Content, Newsletters, Surveys, Blogs and Judges Profiles with regional variation

2 Sets of Challenges

The Problem Cycle

Problem ID

Analysis

Develop Test

Deliver

Problem ID

Analysis

Develop Test

Deliver

Problem ID

Analysis

Develop Test

Deliver

Knowledge & Experience Level

Archive

Delivery

???

The Beginning

2006

2008 - 2010Building Research

Applications

2007 2008 2009

2006 - 2008Golden Bucket

2010

• Using MarkLogic since 2005-06 • Initially used as a Content Repository • Evolves in a Repurposing Engine • Provides the foundation for content

serving for Research Applications

SmartLitigator

The Springboard…a 2nd Problem

2011 20122010

2010 - 2011Delivering Licensed Content Externally

2011 - 2012 Re - Aligning the Architecture

• We added a few sources to our Prod MLogic instances to strengthen the research products.

• Deliver Licensed Content • Began adding Many content sources • The ‘Big Show’ got bigger…

2013

Winston Wolf II - A Licensing Problem

• Over 1.8M documents • On going data delta delivery

• Provide a 6 month fence separating out our current content into archive access

“Jimmy…did I smell some coffee…”

There were: 15 Newspapers 7 Magazines 60 Websites/Blogs 44 Newsletters 140 Treatises 11 Judicial Profiles sources 4 Case Law Sources 9 Verdicts editions

All content loaded into MarkLogic using a Loader layer into an Incoming Database

We moved to Content Specific Buckets

Assigned to a Licensee Database Content pre-processing and

conversion to NITF done We delivered to a Licensee FTP

drop per a pre-agreed schedule (Daily, Weekly, Monthly per agreement with Licensee)

Deliveries are monitored by robust reporting and issue notification

Hard to believe…but I have a new problem

• Our “rich” content is loaded • Our data organization is founded

in product • We are now loading customer

information.

The Holy Grail?

2013 - 2015 MDM & Semantics

2014 2013

What that means to ALM

• We have our products Some Related Articles New, local, or relevant events New content additions to subscription

products Books, Magazines, Services

• We have Content Aggregated from created and

acquired sources Organized by product Tagged according to Taxonomy

• We have Reader/Visitor/Subscriber information He has a digital account He told us he’s a LinkedIn User He tells us his practice area

How can I get my message across and include a shameless plug for my boss?

At ALM-We’re taking the challenge to “re-imagine”

Predictive analysis: Firm, Individual, trends, schools

practice areas Product Offerings Manual and Automatic according

to behavior Triggers for Sales and Marketing

motions What do we know now?

What did we know then? How can I use this to make more accurate offerings or different or new products or analysis?

Small…but Mighty!

Our Evolution

2007 2008 2009 2010 2011 2012 2013 20142006

2006 - 2008Golden Bucket

2008 - 2010Building Research

Applications

2010 - 2011Delivering Licensed Content Externally

2013 - 2015 MDM & Semantics

2011 - 2012 Re - Aligning the Architecture

Q & A?

Gene E. Bishop VP of Technology ALM 4 Metrotech 21st Floor Brooklyn, NY 11201 gbishop@alm.com 347-227-3300