GREAT PLACES TO EAT ON A BUDGET

Created by Tameka Thomas July 27, 2011

Great Places to Eat on a Budget

www.eat-on-a-budget.blogspot.com

AGENDA Perspective Overview Business Review Recommendations Rationale

PERSPECTIVE The internet is

growing. Consumers are

changing: people want information instantly.

Marketers can upload information faster.

The Internet costs less than traditional media.

OVERVIEWBLOG TOPIC This quirky food blog is a designed

to attract individuals who have a passion for food. This is a chock full of dining exploits of restaurants I’ve eaten at. There are interesting adventures and restaurant reviews along with a list of links to other food and entertainment blogs.

BLOG PERSONA “The Foodie”

Foodies are amateurs who simply love food for consumption, preparation, and news. Also, foodies want to learn everything about food, both the best and the ordinary, and personalities surrounding food.

OVERVIEWBLOG TITLES India’s Taste- Indian cuisine. Korea House- Korean

cuisine Ginger- Vietnamese cuisine Wasabi- Japanese cuisine Salad King- Thai cuisine Vietnamese cuisine Aji Sai- Japanese Buffet Quesada Mexican Grill Aroma- Indian cuisine Symposium- European

cuisine

These topics were chosen to cater to my Target Market.

The reviews were all done on ethnic restaurants.

OVERVIEWFacebook helps to generate traffic to your blog.Twitter also helps to generate a buzz about your blog

Twitter is also easy to upload links to create buzz for your blogYouTube helps for entertainment for your blog

OVERVIEW GOOGLE ANALYTICS The metrics results were 6 page

visits, 38 pageviews, average time of18 minutes spent on the blog site

ICEROCKET On Icerocket, the blog ranked

#481, total 60 hits and 57 visits

OVERVIEWBLOG GRADER The performance on

blog grader was a blog grade of 90 and ranked 68,520 out of 800,000.

TWITTER GRADER 23 followers, 52

following, 13 updates, and ranked 5,956,308 out of 10 million tweeters.

BUSINESS REVIEW KEY LEARNINGSBLOG Blogs with more visual

displays perform better.FACEBOOK The more people like your

page, the more awareness it draws to your site.

TWITTER Blogs that send tweets tend to

get more traffic to their sites.YOUTUBE Blogs that contain YouTube

videos makes it more appealing for viewership

INDICATED ACTIONSBLOG Add more pictures or

gadgets to make it more appealing.

FACEBOOK The like button is useful to

generate feed to the blog.TWITTER Useful for generating buzz

or awareness for the blogYOUTUBE Adds an entertainment

element to the blog.

RECOMMENDATIONS BLOG Add more gadgets SEO Make keywords relatable

to blog PPC Improve my performance

by researching Google Ad words

DISPLAY ADS More appealing graphics

that is not copyright infringement

RECOMMENDATIONS

SOCIAL MEDIA Tweet more about the blog For Facebook, upload every post link

for the blog PR Launch a release on July 20, 2011

through Pitch Engine. The topic is Hot Summer 2011 EMAIL MARKETING The topic is Hot Spot Summer 2011

which is relevant to my blog MOBILE MARKETING Send text messages with a link to

my blog Another effective Mobile marketing

tool is an app for my blog to be downloaded by users.

RATIONALE A website is not necessary because the

blog has its own URL. The more visual and interactive your

blog is, the better the performance. Affiliate Marketing is not needed at this

time because it is costly to have. All the marketing tools explored,

definitely lends to improving your blog.

THANK YOU

GREAT PLACES TO EAT ON A BUDGET