mKhoj, a leader in providing end-to-end solutions for advertising and monetizing on

the mobile web has executed successful campaigns for numerous companies. One

such campaign was for Yamaha on the launch of FZ16, a prominent player in the

automotive industry. mKhoj handled the campaign in its entirety providing a host of

services which included strategizing, designing, planning and execution.

· Build brand recall· Engage consumers on mobile to drive higher

brand equity· Communicate features of the bike through

credible sources

Target age group: 18 to 35 years

· Mobile video has always been the favorite

among members. This tool was used to engage

the audience· Only mobile phones that had the capacity to

download were targeted· Testimonials from existing consumers on the

performance of the bike· Downloadable attractive wallpapers of FZ16

were hosted· Several call to actions (advanced queries,

locate nearest store, refer a friend etc) were

given as options which ensured that it

captured demographics of the consumers and

increased engagements.· Campaign was designed in such a way that the

messages and pictures positioned the bike as a

'bike for adventurous members'. It is a status

symbol to own a bike like FZ16· Placement of ads on WAP sites that contained

content such as lifestyle and entertainment;

sports and news; portals

The campaign saw the viral element at its best.

The engagement levels were high as there were

more call to actions. This gave an insight that the

members who are engaging with the brand are

not only interested in the bike but are passionate

about it.

M khojM O B I L E A D N E T W O R K

Yamaha campaign on the launch of FZ16

Campaign objective

Campaign

Explore Yamaha FZ16

Yamaha FZ16 Mobile Video

Watch Video Reviews of FZ16

Download Yamaha on Mobile

Advanced Enquiry

Locate Nearest Showroom

Download Stunning Yamaha FZ16 Wallpapers on your Mobile

153cc air-cooled with a max output of 14 P'scharacterized by its electric starter.

ENGINE

The light creates a macho front view and thetransparent lens gives it a stylish image.

HEADLIGHT

LCD METER

M khojM O B I L E A D N E T W O R K

· 12% of the members views testimonials by existing consumers· 7% responded on various call to actions· 30% of the members downloaded flashy wall papers· 9% registered for test ride· 1.5% CTR

The campaign was a huge success. The target audience has once again reiterated the fact

that videos are a huge rage in mobile advertising industry and chances of members

responding to brand advertisements are high when it comes to mobile advertising

through videos. As against the industry standards, CTR of 1.5% shows that the campaign

worked exceptionally well for the brand.

Campaign success

Results