mix - street food

F O O D F L A V O R S I D E A S 2 0 1 1

MIX S P E C I A L I S S U E

Street Food:Big Trend on Campus

Take your menu to the street and earn up to $1,500 or 75,000 Foodservice Rewards® Bonus Points.July 1, 2011 – December 31, 2011

July 1 -

December 312011

2 MIX 2011

Street Food Fare

Street food: It’s fun, tasty, trendy, cheap, adventurous, and meant to be eaten on the fly. Does that sound like something your students would like?Trend-watchers as diverse as Time magazine and the National Restaurant Association have forecast a bright future in mainstream foodservice for ethnic street fare. The San Francisco-based Center for Culinary Development, in its Trend Mapping Report on Hand-Held Foods, singled out such classic global street foods as empanadas, paletas (Mexican frozen fruit pops), dosas (a lentil-rice pancake, beloved in the culture of India), and the Chinese steamed buns known as bao as the Next Big Thing.

From vibrant global food markets to seasonal country fairs, the world is full of interesting street food—and all of it is easy to bring indoors. In fact, street food makes perfect sense in a college and university setting, whether a regular station, part of a rotating cycle menu, mobile cart program, or a special “street fare” promotion. Ethnic street food meets the demands of an increasingly diverse student population, as well as a desire for fun, variety, and flavor.

Street food also tends to be low in food cost, easy on portion size and waste, and a perfect vehicle for promotion and marketing. Here are some examples of what colleges across the country are doing with street food:

Street Eats — Your Students Are Hungry for It

Around the World with Street Food

The award-winning foodservice at the University of Massachusetts Amherst includes a number of street food options meant to cater to demand for variety and grab-and-go convenience. These include: Star Ginger Asian Street Food at the Bluewall Eatery; a Japanese noodle bar at Berkshire Dining Commons; and Tamales Mexican cuisine, Taj Mahal Indian cuisine, and Zane’s Noodle Bowl at the Hatch Food Court. Other choices range from Vietnamese pho noodle soup at Worcester Dining Commons to dim sum brunch in the dining halls

At the University of Washington, in Seattle, the Housing and Food Services department operates several food trucks designed to serve as satellite locations while the mainstay Husky Den is being remodeled. These include Sigano’s (authentic street tacos and sides); Red Square BBQ; Hot Dawg’s; and Motosurf (Hawaiian plate lunches)

Ted’s, located in the Kanbar Campus Center at the University of Philadelphia, a Parkhurst Dining Services account, features a weekly changing menu of such global street foods as pierogies, chicken enchiladas and pepperoni pizza rolls

FACT:The majority of students

like to experiment with new

cuisines; Italian, Chinese,

Spanish, and Japanese

offerings are among the

most appealing to them.

- Technomic 2010Jambalaya Pita featuringSTOUFFER’S® Creole-Style Jambalaya and MINOR’S® Roasted Garlic Flavor Concentrate

Midwest Loaded Coney and Southern Slaw Dog featuring CHEF-MATE® Hot Dog Chili Sauce with Beef and CHEF-MATE Sharp Cheddar Cheese Sauce

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Lasagna Cupcakes featuring LEAN CUISINE® Grilled Vegetable Lasagna with Sun Dried Tomatoes

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3

Mexico

The most iconic Mexican street foods are antojitos, or corn-based snacks in all their diversity. The great beauty of many of these Mexican-style street foods is that they are nearly infinitely adaptable to mix-and-match fillings and toppings, so it’s easy to turn a taco program into a chalupa or gordita offering.

Chalupas–a “little boat” of tortilla dough that’s fried or griddled, then filled

Gorditas–also known as sopes, these “little fat ones” of thick corn dough are griddled and split like a pita, then filled with beans, shredded meat, and cheese, and fresh salad vegetables

Quesadillas–corn tortillas stacked and layered or folded around cheese, beans, meat, and other fillings, which are then griddled, fried, or baked until the fillings are hot and the cheese melts

Tamales–masa corn dough wrapped in a dried corn husk around some sort of a filling, which is layered in a pot and steamed

Taquitos–“little tacos,” a small tortilla rolled cigar-style around a filling and then fried until crisp

Tortas–are Mexico’s answer to the sandwich. Like many worldly sandwiches, the torta’s character depends a lot on the bread—in this case an oblong crusty white sandwich roll called a telera or bolillo. Tortas can be served hot or cold, and filled with everything from marinated pork or carne asada, chorizo, and cheese, to fried fish, shredded beef, grilled chicken breast, or scrambled eggs, and sausages

Many of the most popular street foods take the form of sandwiches, rolls, skewers, stuffed pies, dumplings, and other easy-to-eat hand-helds, along with specialties like noodles and noodle soups, pancakes, and flatbreads. Apart from the more familiar hot dogs, ice cream cones, and tacos we all know and love, consider these enticing options:

India

Indian street food revolves around the chaat, a snack made from fried or griddled dough with various fillings and/or condiments. Some of the most popular chaat include dumplings, fritters, turnovers, patties, and bread. Many of them are vegetarian.

Idli are patties made from lentil and rice batter, poured into a mold and steamed, then served with condiments like chutney and sambar (red lentils cooked with tamarind, coriander, chiles, and other seasonings)

Dosas are made with seasoned, fermented rice and lentil batter, spread out into a pan and cooked until they are crisp but still pliable. The dosa can be served as-is, cooked with other ingredients like onions and chiles, or rolled around a filling. Uttapam is the same as a dosa, except that it is served open-faced

Pakora and samosa are two of the more well-known Indian-style finger foods. The chickpea-flour fritters known as pakora can be filled with vegetables like cauliflower, onions, eggplant, spinach, fresh cheese, or lentils, as well as chicken. Samosas are similar, except the fillings are stuffed into little turnovers and then fried, and more often include minced meat or fish

Around the World with Street Food

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How To . . . Lasagna Cupcakes

STEP 1 Lay out puff pastry dough; cut into 4 1/4-inch squares and use to line muffin tin cups.

Midwest Loaded Coney and Southern Slaw Dog featuring CHEF-MATE® Hot Dog Chili Sauce with Beef and CHEF-MATE Sharp Cheddar Cheese Sauce

For the entire collection of 10 Street Food Fare recipes, visit NestleProfessional.com/StreetFood by 12/31/11, register for NestleProfessional.com and follow the easy download instructions.

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STEP 2 Transfer squares of precut, thawed STOUFFER’S® Lasagna into lined muffin tins.

STEP 3 Fold dough over top of lasagna to cover.

STEP 4 Sprinkle with grated cheese.

4 MIX 2011

Southeast Asia

Southeast Asia is known throughout the world for its vibrant street food culture. Though the Vietnamese noodle soup known as phó has achieved cult-favorite popularity with Asian food-loving college students, several other specialties from this region are worthy of consideration, including satays, bánh x’eo, and other pancakes, Hainanese chicken rice, and hawker-style rice noodles. Based on a Chinese model, these world-famous noodles are stir-fried with Indonesian sweet soy sauce, lots of garlic and hot peppers, sesame oil and other condiments, and garnished with chicken or shrimp and loads of fresh vegetables.

Bánh x’eo are Vietnamese-style crepes, made with a delicate rice flour batter seasoned with turmeric and coconut milk, pan-fried to create a savory pancake filled with roasted pork, shrimp, scallions, and bean sprouts, and presented with lettuce leaves for wrapping. There are also sheaves of fresh mint and cilantro, and nuoc mam (fish sauce blended with lime, garlic, and chiles) for dipping.

Roti is a type of pancake from Singapore and Malaysia, made with a flavorful fat like ghee (clarified butter) mixed with egg, flour, and water, then kneaded and allowed to rise at least twice so that it is very fluffy inside, and crispy on the outside. Originally used like a utensil to scoop up curry and other sauced dishes, roti has evolved into a vehicle for all kinds of other ingredients, such as cheese, garlic, chocolate, and even banana

Satays are long, thin slices of meat on bamboo skewers grilled over wood or charcoal, served with a spicy condiment such as peanut sauce

You can trust NESTLÉ PROFESSIONAL™ to provide products that will help you tap into the street food trend. From MINOR’S® ethnic sauces and flavor concentrates, to CHEF-MATE® chilis, TRIO® gravies, CHEF-MATE® ¡QUE BUENO!® cheese sauces, and STOUFFER’S® fully prepared entreés, we’ve got the street eats scene covered.

Festivals and county fairs are a great

source of inspiration for street fare—if you

don’t believe it, just Google “Wisconsin

County Fair.”

1. Regional Hot Dog Favorites

2. Cream Puffs

3. Candy Apples

4. Turkey Legs

5. Cupcakes, Brownies, and Other “Indy” Desserts

6. Ice Cream Novelties

7. Sliders of all Kinds

8. Grilled Corn on the Cob

9. Anything on a Stick

10. Candied Bacon

11. Cheese Curds

12. Kebabs

13. Deep Fried Candy Bars (actually, anything deep fried)

14. Chocolate Covered Bananas and More

15. Zeppole, Funnel Cakes, and Other Fried Dough

16. Sandwiches: Cheesesteaks, Sausage & Peppers, Cubans

17. Frites, Poutine, and Specialty Fries

18. Corn Fritters and Maple Syrup

19. Gyros, Falafel, and Other Mediterranean Street Food

20. Lollipops

FAIR IS FARE

Put On Your Own “Street Food Fair”

Did You Know?With college students among the heaviest users

of social media such as Facebook (96% of all

students), YouTube (84%), and Twitter (14%), it

makes sense to match the immediacy of these

on-the-go platforms with the mobile image of

street food and how it’s promoted.

- Source: Whittemore School of Business and EconomicsDessert Lollipops featuring BUTTERFINGER®, NESTLÉ® CRUNCH®, and WONKA® NERDS®

Beef and Shrimp Phó featuringMINOR’S® Beef Base

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5

Festivals and county fairs are a great

source of inspiration for street fare—if you

don’t believe it, just Google “Wisconsin

County Fair.”

1. Regional Hot Dog Favorites

2. Cream Puffs

3. Candy Apples

4. Turkey Legs

5. Cupcakes, Brownies, and Other “Indy” Desserts

6. Ice Cream Novelties

7. Sliders of all Kinds

8. Grilled Corn on the Cob

9. Anything on a Stick

10. Candied Bacon

11. Cheese Curds

12. Kebabs

13. Deep Fried Candy Bars (actually, anything deep fried)

14. Chocolate Covered Bananas and More

15. Zeppole, Funnel Cakes, and Other Fried Dough

16. Sandwiches: Cheesesteaks, Sausage & Peppers, Cubans

17. Frites, Poutine, and Specialty Fries

18. Corn Fritters and Maple Syrup

19. Gyros, Falafel, and Other Mediterranean Street Food

20. Lollipops

Put On Your Own “Street Food Fair”


get recipe

Street fairs are a great way to promote street

food, whether you stage them indoors or out. Two

years ago, World Street Food was the focus of the

annual Taste of UMass promotion at the University

of Massachusetts Amherst, featuring television

personality Martin Yan and samplings of food from

all over the globe served up from 75 different food

booths. In addition, students tried their hands at a

Chef competition, a hot dog eating competition,

and numerous other events.

Do your research. Global street food is all about authenticity, so surf the web, check some cookbooks out of the library, and—if possible—sample as many street foods as you can so you know what they taste like

Pick a location with room to set up tables where you can prepare and/or serve several different types of street food, whether they are from one region of the world (such as Southeast Asia or South America) or a global sampling

Tailor the menu to the equipment you have access to, especially if the event will be held in a remote location. Do you have induction burners for omelets? You may be able to do crepes or the Japanese omelets known as okonomiyaki. A portable barbecue grill? Think regional hot dog classics or satays and other skewered foods

Emphasize freshness and authenticity in all elements of display and station dress, with ingredients, props, and other accessories

Consider inviting or showcasing a guest chef or local ethnic restaurant owner to add credibility and excitement; at the very least, tap any members of your staff who have experience with ethnic food

Enlist the help of students, including any language clubs, cultural groups, or other organizations

Promote the event through a variety of means: POS, newsletter or blog, website, and social media

Asian Pepper Steak Sliders featuring STOUFFER’S® Green Pepper Steak and NEW MINOR’S Teriyaki HCFS Free RTU Sauce

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Fish Tacos featuring MINOR’S® Chipotle Flavor Concentrate and MINOR’S Roasted Garlic Flavor Concentrate

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Some Tips for Putting on Your Own Street Food Fare Promotion:

Philadelphia Cheese Steak featuring CHEF-MATE® iQUE BUENO!® Jalapeño Cheese Sauce

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Dessert Lollipops featuring BUTTERFINGER®, NESTLÉ® CRUNCH®, and WONKA® NERDS®

6 MIX 2011

Jambalaya Pita with Roasted GarlicYield: 70 oz Jambalaya, 12 oz aioli Servings/Size: 12 (9 oz) Cuisine: North American

Prep T ime: 60 min Cook T ime: 5 min

INGREDIENTS WEIGHT MEASURE

STOUFFER’S® Creole-Style Jambalaya 42 oz 1 (70 oz )package

Whole wheat pita bread, crosscut in half 1 ½ oz 6 ea

Green leaf lettuce, rinsed, leaves only 6 oz 3 cups

Mayonnaise 5 oz ¾ cup

Sour cream 6 tbsp

MINOR’S® Roasted Garlic Flavor Concentrate .8 oz 1 Tbsp

Kosher salt .035 oz ½ tsp

Black pepper, ground .035 oz ½ tsp

Paprika, smoked .035 oz ½ tsp

Lemon juice, fresh ½ oz 1 Tbsp

PROCEDURE1. Prepare Creole-Style Jambalya according to label directions, hold warm, and reserve for service.2. In a small mixing bowl add mayonaise, sour cream, Roasted Garlic Flavor Concentrate, salt, pepper, paprika, and lemon juice. Using a wire whip, mix until well blended, set aside.3. To serve: Open pita to form pocket, add ½ oz lettuce, 6 oz Creole-Style Jambalaya, and top with 1 oz of Roasted Garlic aioli.

Poutine

Servings/Size: 12 (20 oz) Cuisine: French Canadian

Prep T ime: 20 min Cook T ime: 10 min

INGREDIENTS WEIGHT MEASURE

Water 1 gal

TRIO® Brown Gravy 1 (13.37 oz) package

Russet potatoes, large, skin on, scrubbed, and rinsed

9 lbs 9 lbs

Mozzarella cheese, fresh, medium diced 3 lbs 1 qt + 2 cups

PROCEDURE1. Pre-heat fryer to 275ºF.2. Prepare Brown Gravy according to label directions, set aside, and hold warm.3. Using a French fry cutter or a knife, cut potatoes into a medium batonnet (¼" x ¼" x 4"), submerge in cool water. 4. Drain completely, removing all excess moisture. Fry in small batches, until just soft, approximately 5 minutes. Drain on wire rack over a sheet pan. 5. Increase fryer temperature to 375ºF. 6. Fry in small batches, until golden brown and crispy, approximately 3-4 minutes. Drain fries on a wire rack over a sheet pan. 7. To serve: Ladle 6 oz of Brown Gravy over 10 oz of fries and top with 4 oz of mozzarella.

SERVING SUGGESTION: Garnish with fresh parsley, rosemary, or thyme if desired.

To order TRIO® Brown Gravy, please contact your local NESTLÉ PROFESSIONALTM sales representative or call us at 1-800-288-8682.

Poutine featuringTRIO® Brown Gravy

Here’s a list of the new street food recipes available for your enjoyment and key ingredients you can use throughout the day in recipes of your own.

RECIPE NAME KEY INGREDIENT

Dessert Lollipops BUTTERFINGER®, NESTLÉ® CRUNCH®, WONKA® NERDS®

Fish Tacos MINOR’S® Flavor Concentrates

Asian Pepper Steak Sliders STOUFFER’S® Green Pepper Steak, NEW MINOR’S® Teriyaki HCFS Free RTU Sauce

Jambalaya Pita STOUFFER’S® Creole-Style Jambalaya, MINOR’S® Roasted Garlic Flavor Concentrate

Lasagna Cupcakes LEAN CUISINE® Grilled Vegetable Lasagna with Sun Dried Tomatoes

Midwest Loaded Coney CHEF-MATE® Hot Dog Chili Sauce with Beef, CHEF-MATE® Sharp Cheddar Cheese Sauce

Mac n Cheese Tots STOUFFER’S® Traditional Macaroni and Cheese, MINOR’S® Chipotle Flavor Concentrate

Philadelphia Cheese Steak CHEF-MATE® iQue Bueno!® Nacho Jalapeño Cheese Sauce

Poutine TRIO® Brown Gravy

Southern Slaw Dog CHEF-MATE® Hot Dog Chili Sauce with Beef, MINOR’S® Culinary Cream

Exclusive Recipe Offer

Note: perforation 1/4” from gutter. PERF DOES NOT PRINT.

QUALIFYING PRODUCTSAMERICAN REGIONALCHEF-MATE

CHEF-MATE

CHEF-MATE

CHEF-MATE

S

S

S

S

S

S

S

S

MINOR’S

MINOR’S

TRIO

TRIO

TRIO

TRIO

TRIO

TRIO

WONKA

NESTLÉ

BUTTERFINGER

ITALIANSTOUFFER’SSTOUFFER’SSTOUFFER’S

STOUFFER’S

STOUFFER’S

STOUFFER’S

STOUFFER’S

LEAN CUISINE

MINOR’S

TRIO

MEXICANCHEF-MATE

CHEF-MATE

CHEF-MATE

STOUFFER’S

STOUFFER’S

STOUFFER’S

STOUFFER’S

MINOR’S

MINOR’S

MINOR’S

ASIANSTOUFFER’S

LEAN CUISINE

LEAN CUISINE

MINOR’S

MINOR’S

MINOR’S

MINOR’S

MINOR’S

MINOR’S

NEWNEWNEWMINOR’SMINOR’S

Qualifying Products

Qualifying Products

MAX $1,500 or 75,000 Bonus Points per operator. Must choose rebate OR points, can not combine rewards.

Use the table below to calculate your total rewards:

To order STOUFFER’S® Creole-Style Jambalaya, or MINOR’S® Roasted Garlic Flavor Concentrate, please contact your local NESTLÉ PROFESSIONALTM sales representative or call us at 1-800-288-8682.

Follow us on Twitter @NestleProUSA for ongoing menu ideas and recipes all year round.

FS-6904MIX-E

Earn Up to $1,500or up to


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041-0013 Nestle MixMag Street R3_jw-p6.pdf 1 5/4/11 9:53 AM

Note: perforation 1/4” from gutter. PERF DOES NOT PRINT.

Get $5 or 250 Bonus Points per case of qualifying products purchased between July 1, 2011, and December 31, 2011QUALIFYING PRODUCTS CASE SIZE UNIT UPC# # CASESAMERICAN REGIONALCHEF-MATE® Chili Con Carne with Beans 6 x 107 oz Can 00-50000-05208

CHEF-MATE® Chili Con Carne without Beans 6 x 106 oz Can 00-50000-05088

CHEF-MATE® Hot Dog Chili Sauce with Beef 6 x 108 oz Can 00-50000-05158

CHEF-MATE® Sharp Cheddar Cheese Sauce 6 x 106 oz Can 00-50000-05038

STOUFFER’S® Macaroni & Cheese 4 x 98 oz Tray 00-13800-30342

STOUFFER’S® Macaroni & Cheese 4 x 76 oz Tray 00-13800-30340

STOUFFER’S® Macaroni & Cheese 4 x 80 oz Pouch 00-13800-30695

STOUFFER’S® Creole-Style Jambalaya 4 x 80 oz Tray 00-13800-55342

STOUFFER’S® Jambalaya Mix 4 x 80 oz Pouch 00-13800-55694

STOUFFER’S® Pot Pie Mix 4 x 80 oz Pouch 00-55000-12579

STOUFFER’S® Chili with Beans 4 x 64 oz Pouch 00-13800-55671

STOUFFER’S® Chicken & Noodles 4 x 80 oz Pouch 00-13800-55677

MINOR’S® Bourbon RTU 4 x .5 gal Jug 00-50000-55897

MINOR’S® Honey Citrus Pepper RTU 4 x .5 gal Jug 00-50000-68132

TRIO® Au Jus 8 x 7 oz Pouch 00-50000-38432

TRIO® Brown Gravy 8 x 13.37 oz Pouch 00-50000-38273

TRIO® Chicken Gravy 8 x 22.6 oz Pouch 00-50000-38282

TRIO® Turkey Gravy 8 x 20 oz Pouch 00-50000-38552

TRIO® Country Gravy 8 x 22 oz Pouch 00-50000-38422

TRIO® Southern Country Gravy 8 x 13 oz Pouch 00-50000-38542

WONKA® NERDS® Rainbow Bulk 1 x 15 lb 00-79200-20486

NESTLÉ® CRUNCH® Candy Pieces 6 x 3 lb 00-28000-42940

BUTTERFINGER® Candy Pieces 6 x 3 lb 00-28000-03000

ITALIANSTOUFFER’S® Lasagna w/ Meat Sauce 4 x 96 oz Tray 00-13800-30321 STOUFFER’S® Vegetable Lasagna 4 x 96 oz Tray 00-13800-30322STOUFFER’S® Classic Lasagna w/ Sausage 4 x 94 oz Tray 00-13800-30310

STOUFFER’S® Grilled Chicken Fettucine w/ Veg 4 x 73 oz Tray 00-13800-31120

STOUFFER’S® Vodka Cream Mix 4 x 80 oz Pouch 00-13800-55694

STOUFFER’S® Cacciatore Mix 4 x 80 oz Pouch 00-13800-55344

STOUFFER’S® Pasta Primavera Mix 4 x 80 oz Pouch 00-13800-55343

LEAN CUISINE® Grilled Vegetable Lasagna 4 x 90 oz Tray 00-13800-36611

MINOR’S® Roasted Garlic Flavor Concentrate 6 x 1 lb Tub 00-74826-14206

TRIO® Alfredo Sauce 8 x 16 oz Pouch 00-50000-38502

MEXICANCHEF-MATE® iQUE BUENO!® Jalapeño Cheese Sauce 6 x 106 oz Can 00-50000-15760

CHEF-MATE® iQUE BUENO! Nacho Cheese Sauce 6 x 106 oz Can 00-50000-96962

CHEF-MATE® iQUE BUENO! Mild Nacho Cheese Sauce 6 x 106 oz Can 00-50000-15757

STOUFFER’S® Chicken Enchanadas 4 x 57 oz Tray 00-13800-30157

STOUFFER’S® Nacho Beef Bake 4 x 90 oz Tray 00-13800-30092

STOUFFER’S® Queso Cheese Dip 4 x 64 oz Pouch 00-13800-44272

STOUFFER’S® Tortilla Mix 4 x 80 oz Pouch 00-13800-55643

MINOR’S® Ancho Flavor Concentrate 6 x 14.4 oz Tub 00-74826-68006

MINOR’S® Chipotle Flavor Concentrate 6 x 14.4 oz Tub 00-74826-68606

MINOR’S® Cilantro Lime Flavor Concentrate 6 x 13.6 oz Tub 00-74826-14806

ASIANSTOUFFER’S® Green Pepper Steak 4 x 72 oz Tray 00-13800-30032

LEAN CUISINE® Beef Lo Mein 4 x 90 oz Tray 00-13800-31175

LEAN CUISINE® Asian-Style Sweet & Spicy Chicken 4 x 79 oz Tray 00-13800-38041

MINOR’S® General Tso’s RTU Sauce 4 x 0.5 gal Jug 00-50000-31310

MINOR’S® Sweet & Sour RTU Sauce 4 x 0.5 gal Jug 00-50000-31681

MINOR’S® Teriyaki RTU Sauce 4 x 0.5 gal Jug 00-50000-31650

MINOR’S® Sesame RTU Sauce 4 x 0.5 gal Jug 00-50000-31620

MINOR’S® Sweet & Spicy Plum RTU Sauce 4 x 0.5 gal Jug 00-50000-54267

MINOR’S® Szechuan RTU Sauce 4 x 0.5 gal Jug 00-50000-31661

NEW MINOR’S® Red Thai Style Curry RTU Sauce 4 x 0.5 gal Jug 00-50000-59004

NEW MINOR’S® Kung Pao RTU Sauce 4 x 0.5 gal Jug 00-50000-59005

NEW MINOR’S® Teriyaki RTU Sauce (HFCS Free) 4 x 0.5 gal Jug 00-50000-59001

MINOR’S® Zesty Orange RTU Sauce 4 x 0.5 gal Jug 00-50000-54742MINOR’S® Sweet Chili RTU Sauce 4 x 0.5 gal Jug 00-50000-78304

Total Cases

NESTLÉ PROFESSIONAL™ Attn: 150-304 Street Food Fare Promotion P.O. Box 49118 Strongsville, OH 44149-0118

HERE’S HOW TO REDEEM YOUR EARNINGS:

1. Purchase qualifying NESTLÉ® products between July 1, 2011, and December 31, 2011.

2. Complete this official redemption form.

3. Mail completed form with proof of purchase (copies of your distributor invoices or tracking reports showing purchases of qualifying products during the promotion period) postmarked by February 15, 2012, to:

Street Food Fare Redemption Form

Qualifying Products # Cases Rebate Total Rebate Bonus Points Total Bonus Points

Qualifying Products x $5 = OR X 250 =

MAX $1,500 or 75,000 Bonus Points per operator. Must choose rebate OR points, can not combine rewards.

Use the table below to calculate your total rewards:

July 1, 2011 – December 31, 2011

For more information on this exciting offer, please contact your local NESTLÉ PROFESSIONALTM sales representative or call us at 1-800-288-8682. FS-6904MIX-E2

Primary Distributor Name City State

❑ YES! I would like to receive future information from NESTLÉ PROFESSIONAL™ via email or postal mail.

* Your privacy is important to NESTLÉ PROFESSIONAL. We do not sell or rent your e-mail address, or any other personally identifiable information, to third-party companies. NESTLÉ PROFESSIONAL and its parent company, NESTLÉ USA, may occasionally send you e-mails or postal mail regarding product specials, promotions, and information about our products.

Earn Up to $1,500 or up to 75,000 Foodservice Rewards® Bonus Points:

Earn $5 or 250 FoodService Rewards Bonus Points for each case of participating NESTLÉ® products purchased between 7/1/11 – 12/31/11. Maximum $1,500 rebate OR 75,000 Foodservice Rewards Bonus Points. To receive your reward, mail in the completed Street Food Fare Redemption Form with copies of your distributor invoices or tracking reports showing purchases of qualifying STOUFFER’S®, LEAN CUISINE®, CHEF-MATE®, CHEF-MATE® iQUE BUENO!® TRIO®, MINOR’S®, BUTTERFINGER®, NESTLÉ® CRUNCH®, WONKA® NERDS® products purchased during the promotion period to: Street Food Fare Promotion, Attn: 150-304, PO Box 49118, Strongsville, OH 44149-0118. Qualifying products must be circled or highlighted. No handwritten invoices or sales history receipts will be accepted. Validated distributor invoices or tracking reports must include the following information: Distributor name and address, Operator name and address, product purchase date, qualifying STOUFFER’S®, LEAN CUISINE®, CHEF-MATE®, CHEF-MATE® iQUE BUENO!® TRIO®, MINOR’S®, BUTTERFINGER®, NESTLÉ® CRUNCH®, WONKA® NERDS® SKU numbers or brand name, product description, pack sizes, and price. Requests must be postmarked by 2/15/12. Operator can only receive one reward type, rebate OR bonus points. Reward will be based on total number of qualifying cases shown on distributor invoices or tracking reports. Please allow 8-10 weeks for processing. Offer open to Foodservice

buying promotional products under bid or any operators buying products under bid. This offer is

Points, operator must currently be enrolled in the Foodservice Rewards program or enroll as a new member by 2/15/12. Eligibility is contingent on meeting the terms and conditions set forth by Foodservice Rewards. Go to their website, www.foodservicerewards.com, for more information. Upon validation, bonus points will be deposited into operators’ foodservice rewards accounts on or about 4/15/12. Void where restricted or prohibited by law. Limit one (1) Redemption Form per customer. Not responsible for lost, late, stolen, misdirected, or illegible requests. Federal, state, and

and cannot be combined or used with any other offer. Rebate or Foodservice Rewards points will only be given to foodservice operations, and must be in conformance with Operator policies.

All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland unless otherwise noted. Foodservice Rewards® is a registered trademark of Schoeneckers, Inc., USPTO Reg. No. 2,844,677

Operator: To avoid processing delays, do not forget to sign and date this form prior to sending.

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041-0013 Nestle MixMag Street R3_jw-p7.pdf 1 5/4/11 9:54 AM

NESTLÉ PROFESSIONAL™ brands and products work deliciously with street food menu concepts and beyond, from ethnic specialties based on Asian, Mexican and Italian cuisine to all-American favorites.

Any way you use them, your qualifying case purchases will earn you valuable rebates or Foodservice Rewards® Bonus Points.

Download the 10 new global street food recipes pictured on these pages at: www.nestleprofessional.com/StreetFood

See inside for details.

Earn up to

$1,500

OR up to 75,000 Foodservice Rewards® Bonus Points.

July 1, 2011 – December 31, 2011

Lasagna Cupcakes featuring LEAN CUISINE® Grilled Vegetable Lasagna with Sun Dried Tomatoes

mix - street food

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