Mix & Match

CreScent

Perfumery Kit

Introduction

• Create + Scent = CreScent

• It is a customizable perfumery kit that provokes creativity.

• It contains the fundamental notes of perfumery which

allows the user to mix and customize his/her own fragrance.

• Applying horoscope, simple astrology/mood brews can be obtained

I can’t change the scent of my perfume…

Hey! We are using the same

perfume…

My friend may not like the perfume I’m buying for

him/her…

Problems Faced

(Stand alone editions)

Play around – create

your perfume to suit

different

moods/occasions…

Allows self customization to suit you…

Be the perfumer - formulate a fragrance uniquely yours…

Think OuTTa the BOX

Current Market Demands

A strong sense of

self - to be unique and

different

The current market is

moving from mass

conformity to mass

customization

To have various

scents for different

occasions from a single

purchase

IndividualityMass

Customization Variety

Fulfilling market demands

Allow consumers to develop their own signature styles

Personalized customization is possible

Mix and match from the fundamental notes in our perfumery kit

Achieving …

IndividualityMass

Customization Variety

Marketability Growth potential

• Solving customers’ needs

• Fulfilling market demands

• Enhances our marketability-growth potential

Conclusion

Our product will be a hit in the market because of its ability to give consumers invaluable hands on experience in formulating their own fragrance…

Personalized customization brings about a sense of individuality and confidence…

SP IDEA Challenge 2005/2006 Finals

OPEN CATEGORY

Mix and Match Perfumery Kit (CLS)

Presented by: Ivan Chia (Team Leader)

Group Members: Vincent See, Song Meiling

DCP 3A/27