COLLECTING MONEY ONLINE IS SIMPLE

RUNNING AN ONLINE BUSINESS IS COMPLEX

RICK WILSON

3 CATEGORIES OFONLINE SELLERS

BRAND NEW MERCHANTWITH A DREAM

(BUT NO REAL EXPERIENCE SELLING ANYTHING)

1

MEDICINE LODGE APOTHECARY

80% OF THEM WILLFAIL (UNFORTUNATELY)

IF PEOPLE WANT THEIR PRODUCT

THEY’RE STILL TRYING TO FIGURE OUT:

DO THEY KNOW HOW TO SELL THAT PRODUCT?

CAN THEY GET IN FRONT OF AN AUDIENCEWHO WANTS TO BUY THAT PRODUCT?

2ESTABLISHED BUSINESS OWNERS WITH A PROVEN BUSINESS MODEL

GHP GROUP

WelcomeBrennan Heyde

CROWN AUTOMOTIVE

THE PAPER STORETHE PAPER STORE

ESTABLISHED ONLINE SELLERS WHO UNDERSTAND THE

INTRICACIES OF SELLING ONLINE 

3

SIGN WAREHOUSE

CALI BAMBOO

ID WHOLESALER

THESE GROUPS HAVE DIFFERENT REQUIREMENTS OF ECOMMERCE PLATFORMS

GROUP

1BRAND NEW MERCHANT

IF THIS GROUP ‘SUCCEEDS’,THEY’LL FACE THE FOLLOWING CHALLENGES...

ORDER FULFILLMENT

INVENTORY MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT

EASY TO SET UPPOINT & CLICK“BEAUTIFUL”

GROUPS 2 & 3HAVE SIMILAR REQUIREMENTS

SITE SECURITY / UPTIME

PCI COMPLIANCEMINIMAL SITE DOWNTIME

MINIMAL SITE MAINTENANCE

ENTERPRISEBUSINESS PROCESSES

ORDER PROCESSING

ORDER MANAGEMENT

FULFILLMENT

CUSTOMER RELATIONSHIP MANAGEMENT

ACCOUNTING / ENTERPRISE RESOURCE PLANNING

ENTERPRISE TEAMS

CONTENT MANAGERS

SALES

ACCOUNTING

CUSTOMER SERVICE

FULFILLMENT

EXECUTIVE

IT

ENTERPRISEECOMMERCE

SYSTEM

CUSTOMIZED BUYING PORTALS

REAL TIME UPDATING

MERCHANDISING & PROMOTIONS MANAGEMENT

TAILORED REPORTING

BACK END SYSTEM INTEGRATION (ERP, CRM, OMS)

MULTI-USER / ROLE MANAGEMENT

AUTOMATION

GOAL OF MODERN COMMERCE

ECOMMERCE PLATFORM MUST BE A HUB

FOR STREAMLINING OPERATIONAL

EFFICIENCIES VIA CRM, ERP &

INVENTORY / WAREHOUSE INTEGRATION

HERE’S WHAT THESECOMPANIES DO WELL

PERSONALIZE PURCHASING PREFERENCES

OPTIMIZE REPEAT PURCHASES

ACCELERATE PRODUCT DISCOVERY

ENHANCE BILLING & SUPPORT

DEPLOY BEHAVIOR BASED SALES PROMOTIONS

MANAGE ORDERS & FULFILLMENT

SYNCHRONIZE INVENTORY ACROSS CHANNELS

HOW TO PLAN YOUR ECOMMERCE BUILD

4 THINGS TO CONSIDERWHEN PLANNING A BUILD

GRAPHIC DESIGN

WEB DEVELOPMENTPROJECT MANAGEMENT

SYSTEMS INTEGRATION

HERE’S WHAT A FORMALIZEDSCOPING PROCESS LOOKS LIKE

EXISTING REQUIREMENTS (BUSINESS RULES)

DESIRED FUNCTIONALITY

RECOMMENDATIONS BASED ON ECOMMERCE EXPERTISE

FIXED COST AND TIMELINE 

SITE BUILD PROCESS 

HERE’S WHAT A FORMALIZED SITE BUILD PROCESS LOOKS LIKE

DISCOVERY / RESEARCH

DESIGN

DEVELOPMENT

INTEGRATIONS (INCLUDING POTENTIAL 3RD PARTY INTEGRATORS)

QA / TESTING

TRAINING / DOCUMENTATION

ONGOING CONSULTING

PARTING THOUGHT: SELLING ONLINE IS EASY WHEN YOU’VE GOT 10 ORDERS A DAY

BUT... WHAT ABOUT 1,000 ORDERS A DAY?

SUCCESS IN ECOMMERCE REQUIRES MORE THAN A

PRODUCT PEOPLE WANT TO BUY.

PLAN YOUR ONLINE BUSINESSWITH AN EYE TOWARD

LONG-TERM GROWTH

THANK YOU!@RICKMIVA

RWILSON@MIVA.COM