mitzi jane media workshop for nonprofits
DESCRIPTION
TRANSCRIPT
Mitzi Jane’s Basic Blogging Workshop
About
• Wife and Mom• Blogger www.mitzieaker.com• Creator www.kids4AL.com• Ministry Consultant and Team Leader of the
Children’s Resource Team at WMU• Author of Missions Moments• Kid Minister
What is a blog?
Why blog?
• Communicate organization to individuals, groups, and stakeholders.
Why blog?
• Communicate organization to individuals, groups, and stakeholders.
• Mission and Vision
Why blog?
• Differentiate from other non-profits
Why blog?
• Differentiate from other non-profits
• Share your stories
Why blog?
• Differentiate from other non-profits
• Share your stories
• Share your heart
Perceptionsvs.
Reality
What drives a blogging strategy?
1. MissionWhat is your organizational mission?
What drives a blogging strategy?
1. MissionWhat is your organizational mission?
2. GoalsWhat are your organizational goals?
What drives a blogging strategy?
1. MissionWhat is your organizational mission?
2. GoalsWhat are your organizational goals?
3. Achievement What are the top 3 things you hope to achieve
through social media?
What drives a blogging strategy?
1. MissionWhat is your organizational mission?
2. GoalsWhat are your organizational goals?
3. Achievement What are the top 3 things you hope to achieve through social media?
4. Audience Who are you trying to reach? Ex. Demographics
5. Engagement What are your top three priorities on engagement? Ex. Market research, creating a
community of support, creating a platform for our organization (Michael Hyatt)
What drives a blogging strategy?
1. MissionWhat is your organizational mission?
2. GoalsWhat are your organizational goals?
3. Achievement What are the top 3 things you hope to achieve through social media?
4. Audience Who are you trying to reach? Ex. Demographics
5. Engagement What are your top three priorities of engagement? Ex. Market research, creating a community of support,
creating a platform for our organization (Michael Hyatt)
6. MessageWhat do you hope to communicate?
The Blog
The Blog Post
Content
Dated Design
Calendar
Social Media Campaign• Plan
• Program
• Prepare
• Publish
Random Important Thoughts
