mitchell abess 2015 report out
TRANSCRIPT
Mitchell AbessFuture Sales Leader Intern
Pacific Northwest/Oregon – SalemManager: Talia Monroe
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Agenda
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• School: University of Oregon• Graduation Date: June 2016• Major : Sports Business/Marketing • Activities: Duck Football Games,
Running, Lacrosse, Golf, Hanging With Friends
• Favorite Vacation Destination: Lake Tahoe, CA
About Me - Mitchell Abess
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Population x2Population x2
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Seasonal Volume
• Project Name: Seasonal Volume
– WSA between $350 - $2000
– Opportunity Cost
– Support Labor Opportunities
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Seasonal Volume, The Numbers
• Estimated Summer Opportunity Cost:• $44,778.75
$134,336.25$134,336.25• Product Mix On-Floor Out-of-Stocks:
• Take-Home: 10.40%• Single-Serve Flex: 11.17%
• Product Mix Back-Stock:• Take-Home: 18.98%• Single-Serve Flex: 7.92%
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Seasonal Volume, Networking
“More promotions and off-shelf displays would be helpful.”
– Gunner, Food Basket
“Having one more merchandiser in the middle of the week, that would solve the problem.”
– Judy Lee, Manzanita Grocery
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Seasonal Volume, Solution 1
• Adjust Detailer’s Working Hours and Stores– 10 out of 14 Stores Need a Detailer– 2 Best Possible Routes Covering 6 Stores– Average CID for Routes is 5.48%
Route 1Route 1 Route 2Route 2
$1,487.44$1,487.44 $4,553.44$4,553.44
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Seasonal Volume, Solution 2
• Weekenders/TMDs for Back-Stock Purposes & POS– 5 of 14 Stores with less than 5% Product Mix– 4 Stores Could Use Display(s)– Average CID for Display(s)is 15.09%
$500 - $2,100$500 - $2,100
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Seasonal Volume, Results
• Route Engineering Introduced Period 11
• Frito Lay’s Signature Service!
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Critical Experiences
• Grow Out of My Comfort Zone
• Networking with People
• New Mentor During Internship
• Merchandising the 4th of July
ADAPTADAPT
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D&E Initiatives
• Project Name: Safety Engagement
– Provide Content for the Oregon Oracle
– Safety Advice Interviews
– Safety Tips
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Learnings and Reflections
• Making a Plan
• Creativity
• Reaching Out to Everyone
• Alternate Perspectives
• The Front-Line Works Hard!
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What questions do you have?
Oregon Zone Off-Sight Retreat
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Solution 1 Statistics
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Solution 2 Statistics