Marketers

Why don’t they just market for themselves?

Steps

• Create your page• Personify the brand• Targeted content• Broad Promotion• Giveaway Tuesday• Promoted Events

Personify the brand

Steps

• Create your page• Personify the brand• Targeted content• Broad Promotion• Giveaway Tuesday• Promoted Events

Personify the brand

Content

• Leadership and expertise• Brand and product announcements• Client and stakeholder• PR• Coupons, sweepstakes and promos• Events• Community and ancillary• Inspiration, humor and controversial

Targeted Content

Exposure(algorhithm secret)16%62,500 likes = 10,000 views

Exposure(algorhithm secret)16%62,500 likes = 10,000 views

Exposure(algorhithm secret)16%62,500 likes = 10,000 views

3%333,333 likes = 10,000 views

PhilippinesSingaporeCanadaUKAustraliaUS

Exposure(algorhithm secret)16%62,500 likes = 10,000 views

3%333,333 likes = 10,000 views

Giveaway Tuesday

• Promote Events