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Healthy Food Guide are the leaders in trusted, curated content backed by qualified dietitians.Our mission is to change the way people view healthy eating, by delivering credible and practical nutrition advice to everyday people. Healthy Food Guide is a monthly magazine 100 per cent dedicated to healthy food. We deliver facts, not media fanfare, and all of our information is supported by solid scientific evidence.

Our engaged, health-focused audience turn to the magazine for trusted advice, and we empower and motivate them to make lasting, positive changes to their health.

JOIN US ON OUR MISSION TO MAKE EVERY READER HEALTHIER

Brooke Delfino, Editor and Accredited Practising Dietitian

our mission

what's newThe food and nutrition

landscape is fast-paced, and constantly changing

and evolving. We keep our readers up-to-date with the

very latest in health and food news, delivered in a practical and easy-to-understand tone.

We print science-backed advice, stories and commentary

from industry experts to help our readers live and feel well.

We cover a range of topics and health conditions, such as

weight loss, diabetes, heart disease and gut health.

live wellHFG recipes are unique.

Our recipe writers work with qualified dietitians to develop all of our meals. We provide

a nutritional analysis for every recipe, and we test each meal twice to ensure it works and tastes great!

cook freshEvery month our dietitian

scours supermarket shelves to find the healthiest and

tastiest new products. Our readers turn to our pages for trusted shopping advice and rely on our practical guides when at the supermarket.

shop easy

content pillars

Australia and New Zealand’s only dedicated, evidence-based healthy food brand.

brand platform

AUSTRALIAN

R E C O M M E N D E D B Y

MAGAZINE

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✓ gluten free ✓ low kJ ✓ vegetarian

40FASTRECIPES

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PRINT DIGITAL SOCIAL SAMPLINGGIVEAWAYS

print

social

HFG is a monthly magazine that engages in a deep, uninterrupted

way with interested readers.

Partner with HFG to credibly reach our growing social community

across multiple platfroms.

A wide range of options are available including display, EDM,

native content and custom e-books.

Get your products into the hands of HFG’s audience by sampling with us at events, expos or conferences.

digital

sampling

Promote your brand further via our subscriber, online and

readers’ letters prizes every month.

Have your products endorsed by HFG! Use our highly regarded logos

on your own marketing collateral.

giveaways

awards + logos

healthyfoodguide.com.au DECEMBER 2019 $6.50

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PLUS... Food safety tips ● High-fi bre pasta ● Low-salt BBQ condiments

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SUMMER TREATS100 calorie

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AS FO

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GET MORE ENERGY

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meringue jar p73BEST & WORST

diets of 2019&

EXPERT ADVICE

✓ gluten free ✓ low kJ ✓ vegetarian

40FASTRECIPES

for Christmas!

HFG1219_Cover.indd 1 23/10/2019 10:39:07 AM

AUSTRALIAN

R E C O M M E N D E D B Y

MAGAZINE

585,912 TOTAL BRAND REACH

Source: Roy Morgan June 2019; Google Analytics March 2019; Social media stats updated as at 25/10/19.

347,000READERSHIP

(AU + NZ)

125,380UNIQUE WEB VISITORS (AU)

88,830TOTAL SOCIAL

AUDIENCE (AU)

24,702EDM

SUBSCRIBERS (AU)

Healthy Food Guide is Australia and New Zealand’s leading voice in health and nutrition.

our reach

our audience91%

have purchased a product advertised

in HFG

85% will spend more

on products that are healthier than

other brands

99% agree nutrition

is important

74% enjoy cooking

80% are women

64% are aged 30–64

years of age

92% are the main or

joint grocery buyer in the household

78% are influenced

by HFG product mentions

Dietitians recommend Healthy Food Guide magazine to their clients because all of our information and product endorsements are considered credible.

We don’t believe in diets. We do believe in healthy eating every day. We know there are many ways to achieve this,

and different approaches work for different people.

Healthy eating changes should be practical, enjoyable and sustainable, not restrictive and unsociable.

~ Brooke Delfino, Editor

❛

5846Pumpkin dip

54Bean bruschetta Fast salmon salad

JANUARY 2019 $6.50 (incl. GST)

AUSTRALIAN

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GLUTEN-FREE, DAIRY-FREE & VEGETARIAN RECIPES!

• Best snack bars for fi bre• Smart food swaps to

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dietitian approveddietitian

Coconut & mango log

Just 200cal per slice!

ISSUE

159 JAN

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RY

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19

GRAB & GO LUNCHES

EXPERT ADVICE

Can probiotics fix your tummy troubles?

BBQ BONUS!Tasty meat-free ideas

for SUMMERSHAPE UP

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SOCIAL MEDIASmart tips to spotmisleading advice

HFG0119_Cover.indd 1 29/11/2018 11:04:14 AM

editorial calendar 2020

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ISSUE

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COOK & FREEZE

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dinners7SAVE TIME!

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Diabetes special

MORE ENERGY!BETTER SLEEP

EXPERT ADVICE

The real reason you're so tired

Best foods to

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YOUR ULTIMATE WINTER WELLNESS GUIDE!

THAI-STYLE SOUP!20-minute

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JULY

+ Diabetes update+ Turning 40 checklist + Low-kJ comfort food

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PLUS... Top 10 frozen meals ● Best yoghurts for bone health ● DIY nut butters

LOW-KJ COMFORT FOOD!

Knowing these signs could save your life!

THE FEMALE HEART ATTACK

Crispy taco bowls, p58

Are you at risk?Type 3 diabetes

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Natural ways to get relief

BELLY BLOAT

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Best winter soupsHFG RECOMMENDS

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AUGUST

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RECIPES & TRUSTED ADVICE FOR YOUR HEALTH!

PLUS... Guide to canned fish ● Sweet & savoury muffins ● DIY nut-free pesto

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SPRING MEALSStress-free

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LOW-KJ LAKSALOW-KJ LAKSALOW-KJ LAKSA

Gluten-free baking● biscuits ● cake ● slices

DIETITIAN APPROVED

EXPERT ADVICE

HORMONE

explained!HIGHS & LOWS

The fibre issue Tasty recipes, tips plus 7-day meal plan

Your step-by-step guideLOSE WEIGHT

EAT MOREhealthyfoodguide.com.au

Full of flavour

Chicken & vegetable laksa

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OCTOBER

+ Spring weight loss+ Gluten-free lunches + Best spreads

WINNERSREVEALED!

healthyfoodguide.com.au NOVEMBER 2019 $6.50 (incl. GST)

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THE HEALTHIEST FOODS IN SUPERMARKETS 2019

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BBQ FAVOURITES made healthy!

HO

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Sticky salmon & pineapple salad

p64

HEALTHY PANTRY

Your guide to aYour guide to aKICK-START WEIGHT LOSS

glowing skinBest foods for

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EXPERT ADVICE

Full fat vs low fatWhich milk is best?

BEATCRAVINGS

10 ways to

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NOVEMBER

+ 2020 HFG Awards + Nutrition for kids + BBQ & picnic ideas

JANUARY

+ Boost gut health+ Goal setting + 15-min cheap eats

FEBRUARY 2019 $6.50 (incl. GST)

AUSTRALIAN

healthyfoodguide.com.au

RECIPES & TRUSTED ADVICE FOR YOUR HEALTH

ISSUE

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XX easy recipes dietitian approvedFAMILY DINNERS!Budget

• Low-kJ frozen treats • Hunger-busting

breakfasts• Which bread is best?

BONUS…

HIGH CHOLESTEROLEasy ways to turn it around

EXPERT ADVICE

The hidden sugar in kids’ drinks

FAST & FRESH SUMMER

MEALS! BIG RESULTS!SMALL CHANGES

How to kick-start healthy habits

Sticky chicken rolls

p41

HIGHPROTEIN

✓ 10 sandwich ideas✓ Leftovers to lunch ✓ Food allergy update

Lunch box special

HFG0219_Cover.indd 1 20/12/2018 10:45:24 AM

FEBRUARY

+ Back-to-school+ Food allergy update + Meal delivery kits

MARCH 2019 $6.50 (incl. GST)

AUSTRALIAN

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EVERYTHING YOU NEED TO BE HEALTHIER!

ISSUE

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XX easy recipes dietitian approved

• Lunch box treats• Gluten-free snacks • Homemade dips

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DIABETES Six simple ways to be smart about sugar

EXPERT ADVICE

25+ RECIPES dietitian approved

MEAT FREE

✓ Fast meals✓ 7–day menu ✓ Best new products

special!

tips to fight FOOD WASTE... and save $$$!

vegie nachos It‘s low kJ!

p61

easyHFG0319_Cover.indd 1 8/02/2019 12:59:32 PM

MARCH

+ Plant-based special+ Guide to low-GI + Healthy snacking

APRIL 2019 $6.50 (incl. GST)

AUSTRALIAN

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GLUTEN-FREE, DAIRY-FREE & VEGETARIAN RECIPES!

ISSUE

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• The new nut butters • Hidden salt in canned fi sh• Ginger’s health benefi ts

BONUS…

stop cravingsLow-kJ swaps to

constipationSolutions that work

CURE

EXPERT ADVICE

BOOST YOUR FITNESSin just 10 mins!

Brunch made easy!Bruschetta 3 ways

THE BEST FOODS TO FIGHT AGEING!YOUR DIETAGE-PROOF

HFG0419_Cover.indd 1 19/02/2019 2:32:48 PM

APRIL

+ Easter recipes+ Beat sugar cravings + Guide to muesli

MEAT-FREE LASAGNE!Easy, cheesy

MAY 2019 $6.50 (incl. GST)

AUSTRALIAN

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RECIPES & TRUSTED ADVICE FOR YOUR HEALTH!

ISSUE

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1

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MOODFOOD &

WE SHOW YOU HOW!

MEN'S HEALTH SPECIAL

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How to

FOOD LABELSDECODE

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MAY

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HIGHPROTEIN

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GLUTEN-FREE, DAIRY-FREE & VEGETARIAN RECIPES!

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CHERRY CRUMBLEWarm & delicious Why am I so tired?

Best foods for all-day energy!

COMFORTFOOD

✓ Low-carb pasta bakes✓ One-pan wonders ✓ 30-minute dinners

MADE HEALTHY

EXPERT ADVICE

Get your waist back!MENOPAUSE

BELLY FAT &

WINTER DESSERTSHealthy

5digital detox

reasons why you need a

EX

PR

ESS C

OM

FOR

T FOO

D • M

EN

OPA

USE

UP

DA

TE • D

IGITA

L DE

TOX

JUNE

+ Lower cancer risk+ Recipes with grains + Allergy swaps

healthyfoodguide.com.au DECEMBER 2019 $6.50

AUSTRALIAN

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PLUS... Food safety tips ● High-fi bre pasta ● Low-salt BBQ condiments

ISSUE

170 DE

CE

MB

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20

19

health

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SUMMER TREATS100 calorie

40

XM

AS FO

OD

IDE

AS • B

EST &

WO

RST D

IETS O

F 20

19

• SUM

ME

R H

YD

RA

TION

TIPS

salad dressingsYour guide to

GET MORE ENERGY

The easy way to

It doesn't cost a cent!

So easy!Mango & passionfruit

meringue jar p73BEST & WORST

diets of 2019&

EXPERT ADVICE

✓ gluten free ✓ low kJ ✓ vegetarian

40FASTRECIPES

for Christmas!

HFG1219_Cover.indd 1 23/10/2019 10:39:07 AM

DECEMBER

+ Christmas special+ Beat the bloat + Low-sugar desserts

AUST & NZ COMBINED RATESize Casual

Double Page Spread $17,100

Full Page $9,500

Full Page Advertorial POA

Half Page $6,650

Third Page $4,750

Inserts POA

What’s Hot page $2,375

Aus-only ad placement POA

NZ-only ad placement POA

PREMIUM POSITIONSize Cost

Outside Back Cover $12,350

Inside Front Cover Spread $20,520

IFC Gatefold – 4 Page $45,750

WEBSITEType Cost

Leaderboard $40 CPM

MREC $40 CPM

Half Page $60 CPM

Billboards $80 CPM

Skins (includes super Leaderboard $120 CPM

Interstitial $120 CPM

Native Content $7,500

Custom e-books start from $5,000

Video POA

SOCIALType Cost

Social Media Campaigns from $3,000

DISCOUNTS AVAILABLEQty % discount

x 3 rate 2.5%

x 6 rate 5%

x 9 rate 7.5%

x 12 rate 10%

All rates are in Australian Dollars. All rates are exclusive of GST.

ratesPrint

Digital

We tailor your digital campaign to maximise reach and engagement across multiple platforms.

DATABASEType Cost

Solus EDM p/send $3,900

MRec on Editorial

Monthly e-newsletter $1,150 Limited to 1 x advertising partner per send

5pm Panic Recipe

Email Sponsorship $3,000 Includes 4 sends

Recipe of the Week EDM $2000

1 6

Issue Booking deadline Material deadline AU On sale NZ On sale

JANUARY 2020 7 November 14 November 9 December 23 December

FEBRUARY 2020 5 December 12 December 13 January 27 January

MARCH 2020 9 January 16 January 10 February 24 February

APRIL 2020 6 February 13 February 9 March 23 March

MAY 2020 5 March 12 March 6 April 20 April

JUNE 2020 9 April 16 April 11 May 25 May

JULY 2020 7 May 14 May 8 June 22 June

HFG SPECIAL 21 May 28 May 22 June NA

AUGUST 2020 4 June 11 June 6 July 20 July

SEPTEMBER 2020 9 July 16 July 10 August 24 Aug

OCTOBER 2020 6 August 13 August 7 September 21 September

NOVEMBER 2020 3 September 10 September 5 October 19 October

DECEMBER 2020 8 October 15 October 9 November 23 November

JANUARY 2021 5 November 12 November 7 December 21 December

deadlines

Melissa Fernley (02) 9901 61910416 010 274 | mfernley@nextmedia.com.au

Bianca Rampal (02) 9901 6327 0400 540 180 | brampal@nextmedia.com.au

Lucy Malcolmson, New Zealand Ad Manager +6427 493 9521 | hfgnzads@nextmedia.com.au

FOR MORE INFORMATION, CONTACT YOUR HEALTHY FOOD GUIDE REPRESENTATIVE TODAY