Presented By: Group V

INFORMATIONy Aircel group is a mobile service provider in India. y Aircel is a joint venture between Maxis

Communications of Malaysia and Apollo Hospital Enterprise Ltd of India.y UTSB has a 74% stake in Aircel and the remaining 26%

is with Apollo Hospitals.

INFORMATIONy It is India s Seventh largest GSM mobile service

provider with a subscriber base of over 51.83 million, as of January 31, 2011. It has a market share of 6.72% among the GSM operators in the country.

y As on date, Aircel is present in all 23 telecom circles. y Aircel has also obtained permission from Department

of Telecommunications (DoT) to provide International Long Distance (ILD) and National Long Distance (NLD) telephony services.

SPONSERSHIPSy Aircel is one of the sponsors of the Indian Premier

League Cricket Team Chennai Super Kings.y It is also the major sponsors for Chennai Open (the

only ATP tennis tournament in India).y It is also the major sponsors for Professional Golf Tour

of India.

AWARDS & RECOGNITIONy Aircel was honored at the World Brand Congress 2009

with three awards, Brand Leadership in Telecom, Marketing Campaign & Marketing Professional of the Year. y Aircel was honored by CMAI INFOCOM National Telecom Award 2009 for, Excellence in Marketing of New Telecom Service y Aircel had been selected as the best regional operator in 2008 by Tele.net

AWARDS & RECOGNITIONy Aircel was rated as the top mid-size utility company in

Business World s List of Best Mid-Size Companies in 2007.y Aircel got the highest rating for overall customer

satisfaction and network quality in 2006 by Voice and Data.y Aircel is famous for innovative Pocket Internet cards

for Free GPRS service for 1day/3days/7days/30days.

AWARDS & RECOGNITIONy Aircel become first to introduce Online service to

subscribe and manage Dialer tunes.y It is first in country to introduce SMS bank/Phone

Book/Reminder/Talking SMS.

QUESTIONAIREy Question 1: I am aware about the use of MIS in

Organization.

0 0 0 0

3

Strongly Agree Agree 5 Partially Agree Disagree Strongly Disagree Cant Say

QUESTIONAIREy Question 2: Lower level of management

communicates problems, suggestions, and recommendatory appeals etc to the higher level.0 0 0 0

3

Strongly Agree Agree Partially Agree

5

Disagree Strongly Disagree Cant Say

QUESTIONAIREy Question 3: Lower level of management assigns jobs

and tasks to various employees every day as per order from seniors (Higher level of management).0 0 0 0

Strongly Agree 4 4 Agree Partially Agree Disagree Strongly Disagree Cant Say

QUESTIONAIREy Question 4: It is easy to communicate to finance

manager about the work & problems at organization.0 0 0 1 1 Strongly Agree Agree Partially Agree 6 Disagree Strongly Disagree Cant Say

QUESTIONAIREy Question 5: The Finance Manager delivers accurate

analyses and reporting to business line management with the help of middle and lower level of management.0 0 1 0 2 Strongly Agree Agree Partially Agree Disagree 5 Strongly Disagree Cant Say

QUESTIONAIREy Question 6: Is there a chart prepared manually by

accounts department?8 7 6 5 4 3 2 1 0 Yes No Cant say

Column2 Column1 Data

QUESTIONAIREy Question 7: Does Management information system is

used for Monthly Accounts of Transaction?8 7 6 5 Column2 4 3 2 1 0 Yes No Cant say Column1 Data

QUESTIONAIREy Question 8: Does Management Information System is

used to make Cash Flow Statements?8 7

4 3 2 1 0 Yes No Cant say

5 Column2 Column1 Data

QUESTIONAIREy Question 9: Does Monthly return and statement

Processing is done using MIS Software?8 7 6 5 Column2 4 3 2 1 0 Yes No Cant say Column1 Data

QUESTIONAIREy Question 10: MIS software is helps in maintaining

Financial Information ?0 0 0 0

Strongly Agree 4 4 Agree Partially Agree Disagree Strongly Disagree Cant Say

QUESTIONAIREy Question 11: Balance sheets are made using MIS

software.0 0 1 0 0

Strongly Agree Agree Partially Agree Disagree Strongly Disagree 7 Cant Say

QUESTIONAIREy Question 12: Financial analysis of information is easy

using MIS software.

0

Strongly Agree Agree Partially Agree Disagree 8 Strongly Disagree Cant Say

QUESTIONAIREy Question 13: Management information systems has

capacity to maintain large data bases enables organizations to store, organize and access financial information easily0 0 1 Strongly Agree Agree Partially Agree Disagree 7 Strongly Disagree Cant Say 0 0

QUESTIONAIREy Question 14: MIS used to support

budgetary, planning and decision making processes.0 0 1 0 1 Strongly Agree Agree Partially Agree Disagree 6 Strongly Disagree Cant Say

QUESTIONAIREy Question 1: I am aware about the use of MIS in

Organization.0 0 3 0 5 Strongly Agree Agree Partially Agree Disagree 11 Strongly Disagree Cant Say

QUESTIONAIREy Question 2: Lower level of management

communicates problems, suggestions, and recommendatory appeals etc to the higher level.0 3 9 Strongly Agree Agree Partially Agree 7 Disagree Strongly Disagree Cant Say 0 0

QUESTIONAIREy Question 3: It is easy to communicate to marketing

manager about the work & problems at organization.

0 1 4 1 4 Strongly Agree Agree Partially Agree Disagree 9 Strongly Disagree Cant Say

QUESTIONAIREy Question 4: The Marketing Manager delivers accurate

analyses and reporting to business line management with the help of middle and lower level of management.0 2 1 Strongly Agree 7 Agree Partially Agree 9 Disagree Strongly Disagree Cant Say 0

QUESTIONAIREy Question 5: Is there a marketing analysis report

prepared manually by marketing department?12

10

8 Column2 6 Column1 Data 4

2

0 Yes No Cant say

QUESTIONAIREy Question 6: Is Management information system is

used to analyze consumer behavior ?14 12 10 8 6 4 2 0 Yes No Cant say Column2 Column1 Data

QUESTIONAIREy Question 7: Does Management Information System

plays a role in conducting survey to know the appeal ability of an advertisment ?10 9 8 7 6 5 4 3 2 1 0 Yes No Cant say Column2 Column1 Data

QUESTIONAIREy Question 8: Is data collection of customer preference

is done using MIS Software ?14 12

10

8

Column2 Column1

6

Data

4

2

0 Yes No Cant say

QUESTIONAIREy Question 9: MIS software is helps in maintaining

Marketing Information ?

0 0 4 Strongly Agree 9 Agree Partially Agree 6 Disagree Strongly Disagree Cant Say 0

QUESTIONAIREy Question 10: Advertising such an electronic bollboard

or banners can be placed on website pages. Does your organization use this method ?

8

11

Yes No

QUESTIONAIREy Question 11: Does salesman in your organization

communicate data to marketing manager through MIS?2

6 11

Yes o

Cant Say

QUESTIONAIREy Question 12: Management information systems has

capacity to maintain large data bases enables organizations to store, organize and access Customer Behavior and Product information easily0 2 4 1 Strongly Agree Agree Partially Agree 12 Disagree Strongly Disagree Cant Say 0

QUESTIONAIREy Question 13: MIS used to support promotional

planning and decision making processes.

0 4

0 4 Strongly Agree Agree Partially Agree Disagree Strongly Disagree

1

10

Cant Say