mirek cerny (futurelytics) - find hidden potential in your customer base
DESCRIPTION
Don't miss the next year of Marketing Festival Brno - http://www.marketingfestival.cz You can also buy a video of this presentation at marketingfestival.czTRANSCRIPT
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Get more from your existing customers
Leveraging information hidden in Big Data
by using Predictive Analytics @futurelytics
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E-commerce Challenges
How to increase revenue?
How to find new customers?
How to prolong retention?
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Cancel
contract! I am new
here
Awesome
service
Customers are not equal
Getting a new customer costs 5x more than keeping an existing one
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Customer Lifetime Value
• Revenue
• Retention
• Satisfaction
• Cost of acquisition
• Maintenance costs
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Understand your customers and their needs
Advanced
segmentation
Predictive
customer
scoring
Look a like
modeling
Campaign
automation
Revenue
Reach
Retention
A/B Testing
How to find new customers
How to sell more
How to keep one-time buyers
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Customers segmentation
• Demographics
• Geography
• Products
• Industry/vertical
• Model-based
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Segmentation model’s lift
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Creating a good segmentation model
• Market expertise
• Customers’ profiles data
• Customer’s behavior data
• PhD. in data mining / statistics
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Behavioral Segmentation Principle
• Market expertise
• Customers’ profiles data
• Transactional data
• PhD. in data mining / statistics
Model
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Predictive modeling
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Up-sell
Today’s special combo
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Re-engagement
Hey Player!
Your friend Mirek didn’t show-
up in the game for a long time.
Chase him, get him back on-
board and receive 6850 Gold!
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Acquisition of paying customers
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Look-a-like modeling for PPC campaigns
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Data magicians
10 people
15+ years of Enterprise Analytics Experience
- Business Intelligence
- Predictive & Advanced Analytics
@futurelytics
650k EUR total
funding from:
Index Ventures
Credo Ventures
Kima Ventrues
Rob Keve
Seedcamp
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Customers
@futurelytics
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Contact
@futurelytics
www.futurelytics.com
We believe that every customer has a story.
So make the most of it.
We’ll be happy to hear from you
Futurelytics Inc.
angel.co/futurelytics