miraculos company concept brochure 2015 (english)

COMPANYCONCEPT

Photos Mikko Rasila

DIVERSE EXPERTISE IN THE HAIR INDUSTRY

Established in 1997, Miraculos Ltd is an independent, Finnish hair industry

company that manufactures and imports high-quality hair products. Since

December 2014 Miraculos has been an independent subsidiary of the Finnish

family-owned company Transmeri Group. As a wholesaler we serve 8,000

customers throughout Finland and offer high-quality education to augment

professional skills. Our turnover in 2015 will be about 14,5 million Euros.

Miraculos is a reliable business partner – we have the highest credit rating, AAA.

PROFESSIONALISM YOU CAN TRUST

OUR PRODUCTS

We manufacture high-quality, Finnish KC Professional hair care products for both professional use and the retail market. Our award-winning hair care and styling product families Four Reasons, Four Reasons Black Edition, No nothing Very Sensitive and Color Mask are modern, effective product lines with an unbeatable price-quality ratio. Technically high-quality KC Color Concept technical products, developed with leading hair industry experts, are reliable and easy to use. Our imported selection also includes numerous top international brands like Paul Mitchell and Olaplex which we have exclusive import and distribution rights in Finland.

Our regularly changing campaigns offer our customers an opportunity to increase their own profits and retail sales. In addition to desirable

products, you will also always receive effective and high-quality marketing materials to make your campaigns a success. Our product selection is regularly renewed and new products developed, while listening to feedback from our customers. Miraculos is a trendsetter in the hair industry and our selection includes numerous unique products, for example Four Reasons Silver Mist, that no one else in the industry offers.

OUR SERVICES

We serve more than 8,000 satisfied customers with our 14 active sales representatives and expert telemarketing organization. Our customer service has been proven to be customer-oriented and friendly. Our logistics center is extremely effective and professional – our deliveries are the fastest and most reliable in Finland.

In an independent opinion poll in June 2015, hair industry business owners assessed the operations of the fifteen largest wholesalers in Finland. Miraculos was rated the best hairdressing wholesaler in Finland and came first in a number of categories, including: Easy-to-use products,

Fast and reliable delivery, Good price-to-quality ratio, Good marketing and decoration materials, Good special offers, Developing and growing wholesaler and Best color courses.

EXCELLENT SERVICE – PROVEN IN STUDIES

MIRACULOS OYKC PROFESSIONALPAUL MITCHELL

%

%




2012 2013 2014 2015

2012 2013 2014 2015

2014 2015

2015

100

90

80

70

60

50

40

30

20

10

0

80

70

60

50

40

30

20

10

0

10,0

9,0

8,0

7,0

6,0

5,0

4,0

50

40

30

20

10

0

FINLAND’S BEST HAIRDRESSING WHOLESALER

Miraculos came first in an overall index of Finland’s 15 largest wholesalers which evaluated things such as information distribution, advertising, company image, products, representatives and training.

BEST TRAINING

In the overall index, Miraculos had the industry’s best training events and in addition, its color and hair fashion technique courses were also deemed best in the industry in 2015.

BEST PRICE-TO-QUALITY

RATIO

According to our customers, our products unques-tionnably have the best price-to-quality ratio in the industry and our products were also named as some of the easiest to use. Survey also shows that customers are very satisfied with the number and frequency of new product launches by Miraculos.

THE FINEST AND BEST- SELLING MARKETING

MATERIALS

Miraculos’ marketing and decoration materials were estimated clearly as the best in the industry. Customers also believe that our advertising influences very positively to the sales of our products.

Index

Rate 4–10

Source: Hair industry company-image study 2015 by Market Research Agency Otantatutkimus Ltd




OVERALL INDEX OF HAIRDRESSING INDUSTRY WHOLESALER OPERATIONS

GOOD PRICE-TO-QUALITY RATIO

ADVERTISING HAVE A POSITIVE EFFECT ON SALES

COLOR COURSES

KCVÄRIMESTARI

Miraculos offers high-quality education by Finland’s highly praised training team, KC Team. Nearly 4000 stylists attended our popular courses in the spring of 2015. We publish a new course schedule every six months, which offers diverse courses from current trends to personal coaching. Our services also include the KC Team Hotline consultation service to help with everyday challenges, with our instructors on call on weekdays to provide professional advice about color techniques or product-related questions.

We offer the KC Värimestari (KC Color Master)agreement with its many benefits, which is the only one of its kind in Finland. This centralized color-product agreement includes, among other services, a free KC Värimestari education program that comprehensively familiarizes stylists with KC Professional color products. In addition to KC Värimestari education, customers with agreements can take part in our other trainings at special prices and purchase for example hair salon products, hair extensions and retail products at a more economical price. Currently more than 1,300 stylists in Finland have participated in the KC Värimestari program.

EDUCATION PROGRAM KC COLOR PROGRAM

KC COLLECTION / AUTUMN 2013

Artisan

VICEVERSAVICEV

ERSA

KCCOLLECTION SPRING 2014

KC COLLECTION / SPRING 2013

LATEST HAIR FASHION

KC Collection is a review of current hair trends done entirely by Finnish professionals. KC Collection is published twice a year, in the spring and fall.

Innovative and trendy hair styles are designed by KC Team in the cooperation with well-known Finnish stylists and photographers.

Spring 2014 Spring 2013Autumn 2013

Spring 2015 Autumn 2015 Autumn 2014

KC BleachBLEACHING POWDER• Dust-free formula, lightens hair

color effectively yet gently up to 6 degrees

KC Bleach CreamBLEACHING CREAM• Cream-like formulation pro-

tects hair and scalp during the bleaching process

• Lightens colors up to 7 degrees

KC COLOR CONCEPT - COLORS AND OXIDIZERS

Multiwave SensitivePERMANENT WAVE PROCESS• Gentle – does not contain

thioglycolate• 3 permanent-wave strengths, neu-

tralizer, post-processing treatment

CleanCOLOR STAIN REMOVER

Seal & Shine OilPROTECTIVE OIL FOR SKIN AND SCALP• Protects skin during coloring

and improves shine when added to color mass

KeratinKERATIN PERMANENT WAVE• Strongly curling permanent

wave solution for a classic perm treatment

• Three different strengths

KC Perm NeutralizerREADY-TO-USE UNIVERSAL FIXER

KC Perm Quick Neutralizer

PERFUME-FREE

PERFUME-FREE

PERFUME-FREE PERFUME-FREE

PERFUME-FREE

AMMONIA-FREE

AMMONIA-FREE

AMMONIA-FREE

ThickenerCOLOR MIXTURE THICKENER• Affects composition of color

mass - excellent for multi-color techniques

KC OxidOXIDIZER• 5 different strengths• 1.5%, 3%, 6%, 9%, 12%

MixerMIXTONE• For creative coloring• 9 shades + Clear tone

PERFUME-FREE AMMONIA-FREE

LuximaSHINE TONER• For multidimensional

coloring• 40 shades + Clear tone

AMMONIA-FREE

Luxima MenQUICK TONER FOR MEN• For natural toning • 6 shades

AMMONIA-FREE

Velvety & Velvety BlondSEMI-PERMANENT AND DEMI-PERMANENT HAIR COLOR• Translucent results• 83 shades + Clear tone and

Blond Creme booster

PERFUME-FREE AMMONIA-FREE

Ultimate & Ultimate BlondPERMANENT HAIR COLOR• For intense color changes• 106 shades + Clear tone

PrismCOLOR PIGMENT CONCENTRATE• Multi-use direct color for lightening

and toning hair

RemoverCOLOR REMOVER• Preserves natural pigment

PERFUME-FREE PERFUME-FREE

RETAIL PRODUCTS

Four Reasons Take Away ColorGENTLE AT-HOME COLOR KITAmmonia-free and unscented demi- permanent hair color to use at home

Four ReasonsTHE BEST NORDIC DESIGN FOR YOUR HAIR

Popular, award-winning product family with a unique price-quality ratio

DID YOU KNOW?

HIGH-QUALITY HAIR CARE – ENVIRONMENTALLY FRIENDLYOur Finnish product families Four Reasons, No nothing Very Sensitive and Biosystem are manufactured primarily in Northern Europe, so smaller amounts of carbon-dioxide exhaust is created during transport. The factory that manufactures these products is ISO-14001 environmen-tally certified and uses green power, as well as methodically minimizing its impact on the environment. We have not tested or had our KC Professional products or their ingredients tested on animals.

Four Reasons Black EditionBLACK STYLING SERIESTop-quality styling and finishing products developed by KC Team educators

Four Reasons Black EditionPREMIUM STYLING SERIES

Selection of modern and technically high-quality products – available for everybody

RETAIL PRODUCTS

No nothing Very SensitivePROUD TO BE SENSITIVE

No nothing product family does not contain allergens or irritants like perfumes, colors or parabens. Products are suitable for the whole family – particularly those with sensitive skin and allergies to perfume. In cooperation with Finnish

Allergy and Asthma Federation

Biosystem FOR THE SCALP’S WELLBEING

For treatment and prevention of scalp problems

PERFUME-FREE

RETAIL PRODUCTS

COLOR CARE SHAMPOO

SLS- ja SLES-free formula – the best for your hair color

Color Mask FINLAND’S MOST POPULAR

INTENSIVE TONING TREATMENT

Color refreshing and reconstructive treatment for colored hair

SHOCK COLORS BURSTING

WITH PIGMENT

Ready-to-use direct color with abundant color pigment

for intense results

HAIR INDUSTRY CLASSIC

Reasonably priced luxury since 1980

DID YOU KNOW?PAUL MITCHELL – LEADER IN COSMETICS WITHOUT ANIMAL TESTINGFor 35 years, Paul Mitchell has been a pioneer in hair cosmetics without the use of animal testing. From the beginning, the company has had an unwavering stance against animal-testing, and requires full disclosure from all its product vendors to ensure that no ingredients tested on animals are found in the products. Paul Mitchell re-ceived the animal rights organization PETA’s Courage in Commerce award in recognition of their long-time advocacy of no animal testing.

RETAIL PRODUCTS

TEA TREEINDULGENCE YOUR SENSESInvigorating products containing tea tree oil

Awapuhi Wild Ginger® UNIQUE LUXURY

Unique combination of keratin compound and Hawaiian awapuhi – for hair more beautiful than ever seen before

MITCH® STYLE ISN’T BORN. IT’S GROOMED.

Compact, practical product family for modern men

RETAIL PRODUCTS

THE TRUE EXPERT

IN THE WORLD OF COLORS

Complete selections of advanced technical products

TECHNICAL PRODUCTS

LEADING INTERNATIONAL BRANDS

UNIQUE AND ORIGINAL INNOVATION

The patented product family and salon service to use with chemical treatments like hair coloring and lightening as well as inten-sive treatment. Olaplex repairs, strengthens and protects hair in a completely new way. Olaplex gives a greater freedom to your creativity – it enables you to do even more dramatic hair color changes without the fear of damages.

LEADING INTERNATIONAL BRANDS

John Paul Pet UNIQUE PRODUCT LINE FOR OUR

FOUR-LEGGED FRIENDS

Extensive selection of cleaning and care products for pets

Paul Mitchell ProTools

SALON TOOLS

Extensive selection of high-quality tools that utilize ionic

technology for drying and styling hair

DID YOU KNOW?Express Ion ComplexTM utilized by Pro-Tools is a combination of infra-red heat and mineral compounds, which releases beneficial ions. This unique ionic tech-nology guarantees radiant shine and precise styling.

ParluxELITE AMONG HAIR-DRYERS

Reliable and high performance Italian hair-dryers, with unique features and a long life-cycle

Kintai SETTING THE STANDARD FOR

SCISSORS

Extensive collection of hand-made, high-quality Japanese scissors Hitachi VG-10 steel – Convex sharpening enables top-notch precision cuts

Vogetti STYLISH

FUNCTIONALITY

Extensive selection of high-quality hair-brushes for both retail sale and profes-sional use

FURNISHINGS

FURNISHINGS FOR INDIVIDUALITY IN YOUR SALON

With high-quality Ayala furnishings you can realize your dreams for your salon easily, quickly and with individuality. Choose from an extensive selection of models, colors and materials and combine different elements to create exactly the interior you have always wanted.

KC Center & KC Shop | Open weekdays 8:00 a.m. to 4:00 p.m. Runeberginkatu 5 B, 3rd floor, 00100 Helsinki FINLAND

phone +358 201 410 410 | [email protected] | www.kcprofessional.fi

miraculos company concept brochure 2015 (english)

Documents