mip global trademark forum · material, breakfast, coffee breaks and lunch. all delegates are...
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FREE TO IN-HOUSE COUNSEL
W W W. M A N A G I N G I P. C O M / G L O B A L T M 1 9# G L O B A L T M 1 9
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GLOBAL TRADEMARKFORUM 2019
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+1 212 224 3542
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MARCH 14, CONVENE 810 SEVENTH AVENUE, NEW YORK
GLOBAL TRADEMARKFORUM 2019
INTRODUCTIONA company’s trademarks are some of its most important and valuable assets.Today’s trademark and copyright professional needs to constantly stay one stepahead with a strong brand and content protection strategy. Social media canconnect a brand directly to consumers but it also allows for piracy andcounterfeiting. How can companies fight back and mitigate counterfeiting? Whatare the best anti-piracy and content protection strategies? When does it make senseto litigate? As US companies continue to expand their trademark practices into theglobal landscape, how can you keep abreast on the different trademarkdevelopments around the world?
Our third annual MIP Global Trademark Forum brings together today’s thoughtleaders from the NYC area and global trademark law firms to discuss thesechallenges and opportunities and to learn significant developments in globaltrademarks. Join 100+ trademark professionals for engaging debates, high-levelnetworking and expert advice from leading trademark counsel.
TESTIMONIALS
PAST ATTENDEECOMPANIESALLSTAR Group, ASME, BoehringerIngelheim, Capital One, Evonik,Forbes, Humanscale, IBMCorporation, JCDecaux, JetBlueAirways, Kenneth Cole, Ketchum,Macy's, MakerBot, MannKind,Mastercard, Michael Kors, Nielsen,NYPA, Pfizer, Pitney Bowes, RGSEnergy, SoundCloud, StarwoodHotels, Time, Viacom, Warner Bros,World Intellectual PropertyOrganization, Ziff Davis, Zoetis
WHO YOU WILLMEET• IP in-house counsel• Heads of IP• IP portfolio manager• Trademark counsel• Associate general counsel• General counsel• Chief legal officer• Senior branding experts• Legal operations manager• Paralegals• Private practice lawyers
TO REGISTER, OR FOR MORE INFORMATIONPLEASE CALLKEVIN PRAGAS: +44 207 779 8938EMAIL: [email protected]
MARCH 14, CONVENE 810 SEVENTH AVENUE, NEW YORK
“The speakers were all excellent.I loved the practical advice and tips.”
“Very practical information.”
“Speakers made topics entertaining!”
“Very good mix of corporate and private practice view.Greatly appreciated the corporate best practices.”
“I always very much enjoy the MIP Forums. Mysuggestion is to keep up the great work!”
“Speakers were good, concise andvery prepared.”
GLOBAL TRADEMARKFORUM 2019MARCH 14, CONVENE 810 SEVENTH AVENUE, NEW YORK
8:30 Registration and networking breakfast
9:00 Opening remarks by Ellie Mertens, US reporter, Managing IP
9:10 Creating a trademark/brand strategy to leverage IP rights to theirfullest and increase company’s valuation
• Strategic partnering/consulting with your business units• Non-traditional trademarks• IP monetization and licensing strategies• Rebranding initiativesDonna Tobin, partner, Frankfurt Kurnit Klein & Selz (moderator)Brian Friedman, director, litigation & regulatory counsel, JetBlue Airways
CorporationFrancesca Silverman, VP, senior counsel, IP, MastercardJoseph Sherinsky, senior counsel, Litigation and IP, Mitsubishi Chemical
Holdings AmericaJennifer Wilen, VP legal, Bombas
10:00 Social media and online influencers
• Properly managing influencers from contract through delivery• Influencers duty to disclose relationships when promoting/endorsing
products• Infringement war storiesDan Smith, director and head of advertising law, Gowling WLG (moderator)Oliver Herzfeld, SVP and chief legal officer, BeanstalkPaul Anderson, associate general counsel, IP and commercial counsel, ForbesJames Steele, senior counsel, Timberland
10:50 Networking coffee break
11:10 Effective brand protection strategies
• Access the value and ROI for brand protection activities• Benefits of registration and registration strategy• Watching your trademarks and trade dress• Ensuring your crisis communications will protect the brand• Cease and desist letters that strike the right tone without being a “bully”Naresh Kilaru, partner, Finnegan Henderson Farabow Garrett & Dunner
(moderator)Jenny Greisman, Intellectual Property attorney, IBM Leslie Nettleford, associate GC, AARPJulianna Orgel-Eaton, senior corporate counsel, Ziff DavisDanny Awdeh, partner, Finnegan Henderson Farabow Garrett & Dunner
12:00 Lessons learned from in-house trademark counsel: managing yourdepartment and external counsel
• Becoming proactive consultants to your business/marketing teams• Prioritizing budget and resources• What to outsource and what to manage internally• Managing mergers and acquisitions to your portfolio• Driving efficiencies using metrics, technology and staffingRashmi Raj, VP IP, Corporate and Legal Affairs, Nielsen (moderator)Lauren Dienes-Middlen, SVP, assistant general counsel – Intellectual Property,
World Wrestling EntertainmentJane Ungaro, chief counsel, global trademarks, ZoetisAmy Span Wergeles, senior trademark counsel, Henkel Corporation
12:50 Networking lunch
1:40 The influence of technology in trademarks
Where in your portfolio are you using technology?• Registering• Managing– watch apps• Securing/clearing• Protection - Outsmarting the counterfeiters
• with AI/machine learning scans• RFID Chips
• Social Media• Scans• Clearing handles
Brian Looney, VP Sales, Americas, Incopro (moderator)Mary Leheny, associate general counsel, global head of trademarks and
domain names, Verizon MediaAinslee Schreiber, associate general counsel, principal counsel IP, WeWorkKimiya Shams, senior legal counsel, Devialet
2:30 When does it make sense to litigate?
• In-house decision making process• Negotiating resolutions to disputes• Anti-counterfeiting measures and cost neutral enforcement strategies• Updates on recent litigation and TTAB proceedingsDan Block, director, Sterne Kessler (moderator)Anthony Palumbo, associate general counsel, ChobaniMonica Riva Talley, director, Sterne Kessler
3:20 Networking coffee break
3:40 Latest updates on Copyrights and content protection laws
• Digital Millennium Copyright Act (DMCA) • Music Modernization Act (MMA) and Open Music rights management• EU Copyright Directive• Public Domain Day 1/1– release of works from 70 years ago• Can a computer win the copyright for artificial Intelligence-produced works? Margaret Esquenet, partner, Finnegan Henderson Farabow Garrett & Dunner
(moderator)Linda Quigley, attorney advisor, Office of Policy and International Affairs,
USPTORyan Raichilson, director of business & legal affairs, Sony/ATV Music
Publishing
4:30 International trademark issues
• Strategies to effectively manage emerging global trademark issues• Budget, time and resources• How to manage trademark issues as an outsider with little or no
understanding of local laws and customs? How to choose foreign counsel? • How do damages and injunctive relief differ around the world?Marcella Ballard, partner, Venable (moderator)David Cohen, assistant general counsel & chief trademark counsel,
Honeywell International Michael Crane, senior counsel, advertising & trademark, Choice Hotels
InternationalJonathan Jung, general counsel and head of human resources, Innovative
Cosmetic ConceptsJustin Pierce, partner, Venable
5:30 Forum adjourns
PROGRAM
Booking fee Private practice, IPservice providers,advisers and consultants
In-house IP/trade markcounsel and heads of legal
Early booking rate (before January 18)
$795 FREE
Standard booking rate (after January 18)
$995 FREE
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TOTAL REMITTANCE
Onlinewww.managingip.com/GlobalTM19
Telephone+44 (0) 20 7779 8938
MailKevin Pragas
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CANCELLATION POLICY: By registering for an event, youare agreeing to the terms and conditionswhere by you are liable for the full conference fee. Allcancellations must be received in writing no later than 6weeks before the first day of the event (February 1 2019)for a full refund less a 10% administration charge.
We cannot accept verbal cancellations. Cancellationsreceived after February 1 2019 are liable for the full con-ference fee. However, substitutions can be sent to attendin your place at no extra charge.
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GLOBAL TRADEMARKFORUM 2019MARCH 14, CONVENE 810 SEVENTH AVENUE, NEW YORK