TUTORIAL 5:COVER LETTERST23/29 | WEEK 6 | MINYOUNG HWANG

ELEMENTS OF A COVER LETTER

TA FEEDBACK SURVEY

WRAP-UP

AGENDA

ELEMENTS OF A COVER LETTER

WHY DO WE WRITE

COVER LETTERS?

SHOWS YOUR INTENTIONS & INTERESTS SHOWS SINCERITY AND RESEARCH1

2

3

DEMONSTRATES ABILITY TO COMMUNICATE CREATIVE AND PROFESSIONAL

OPPORTUNITY TO ELABORATE ON YOUR STORIES DRAWN FROM YOUR SKILLS MATRIX

SO WHAT ABOUT COVER LETTERS?

CAN

FITWANT

CANCAN YOU DO

THE JOB?

FITDO YOU FIT

THE CULTURE?

WANTDO YOU WANT

THE JOB?

RESUME IS ABOUT YOU

COVER LETTER IS ABOUT THEM

WHY & HOW YOU CAN HELP

RESUMES VS. COVER LETTERS

THE 5 COMPONENTS

OPENINGB

RA

ND

ING

& T

AIL

OR

ING

CLOSING

SKILL-MATCHING

INTEG

RATIO

N

"HELLO. MY NAME IS BOB AND I AM APPLYING FOR THE ACCOUNTING INTERNSHIP AT YOUR COMPANY."

THE OPENING

UNIQUE

LINKS BACK

ENTICES CURIOSITY

NEW INFORMATION

THE OPENING

THE HOOK.

INTEREST + PASSION. SKILLS SUMMARY. COMPANY FIT. OPTIONAL NAME

DROP.

HOOK EXAMPLE 1

HOOK EXAMPLE 2

HOOK EXAMPLE 3

LET'S PRACTICE THE HOOK.

THE SKILLS MATCHING.

REQUIRED SKILLS OR ATTRIBUTES.

2-3 STORIES. OTHER

QUALIFICATIONS.

YOU JOB

* ALWAYS LINK IT BACK.

THE CLOSING.

REITERATE INTEREST. RESTATE SKILLS USING

DIFFERENT WORDING. THANK THEM. CALL TO ACTION.

BANG!HIRE ME!

“THANK YOU FOR LOOKING AT MY APPLICATION. I HOPE THAT I HAVE SHOWN YOU THAT MY INTERPERSONAL SKILLS, MY LEADERSHIP SKILLS, AND MY ABILITY TO PERFORM ON A TEAM MAKE ME A FIT FOR

ABC.”

THE CLOSING

CLOSING

ADDRESS THE ELEPHANT IN THE ROOM.

THE BRANDING.

RESEARCH. WORD CHOICE. TONE. CONSISTENCY. DESIGN. ALIGN WITH COMPANY.

CU

LTU

RE

CO

NN

EC

TIO

NV

ALU

ES

BU

SIN

ESS MAIN PRODUCTS OR SERVICES COMPANY OFFERS?

WHERE IS THEIR LOCATION? WHO ARE THEIR MAIN CUSTOMERS?KEY COMPETITORS? ANNUAL PROFIT AND REVENUE?

WHAT ARE THE COMPANY VALUES? WHAT IS THEIR MISSION STATEMENT?

DO YOU KNOW ANYONE AT THE COMPANY? WHAT IS THE RELATIONSHIP?WHO ARE THEIR KEY/LOCAL EXECUTIVES? WHO ARE THE RECRUITERS?DO THEY HAVE A SOCIAL MEDIA PRESENCE?

HOW WOULD YOU DESCRIBE THE ORGANIZATIONAL CULTURE?WHAT DO YOU THINK THE WORK ENVIRONMENT WILL BE LIKE?

BRANDING

CU

LTU

RE

CO

NN

EC

TIO

NV

ALU

ES

BU

SIN

ESS MAIN PRODUCTS OR SERVICES COMPANY OFFERS?

WHERE IS THEIR LOCATION? WHO ARE THEIR MAIN CUSTOMERS?KEY COMPETITORS? ANNUAL PROFIT AND REVENUE?

WHAT ARE THE COMPANY VALUES? WHAT IS THEIR MISSION STATEMENT?

DO YOU KNOW ANYONE AT THE COMPANY? WHAT IS THE RELATIONSHIP?WHO ARE THEIR KEY/LOCAL EXECUTIVES? WHO ARE THE RECRUITERS?DO THEY HAVE A SOCIAL MEDIA PRESENCE?

HOW WOULD YOU DESCRIBE THE ORGANIZATIONAL CULTURE?WHAT DO YOU THINK THE WORK ENVIRONMENT WILL BE LIKE?

WILL YOU LIKE IT? IS IT AN ENVIRONMENT YOU WILL THRIVE IN?

CONTACT ANYONE TO LEARN MORE? WHO ARE YOU ADDRESSING?

DO THEIR VALUES AND MISSION ALIGN WITH AND MOTIVATE YOU?

DO YOU UNDERSTAND THE BUSINESS? WHAT INTERESTS YOU?

BRANDING

cover letter.

THE INTEGRATION.

MATCH WITH RESUME. CORRECT

FORMATTING.

Date

Contact Name (if known)Their TitleCompany NameAddress 1Address 2 (if extra space needed)City, Province, Postal Code

Re: Position Title and Reference Number (if applicable)

Dear Mr./Ms. or Hiring Manager or Hiring Committee (choose one),

[Opening Paragraph]

Sincerely,

Minyoung HwangBcom Candidate 2016Sauder School of Business

Attached: Resume

FONT TYPE

FONT SIZE

HEADER

MARGINS

INTEGRATION CHECKLIST

TAKEAWAYS?

CAN-WANT-

FIT.

"SO WHAT?"

ATTENTION TO DETAIL.

TAILOR TOAUDIENCE.

COVER LETTER

SKILLS MATRIX

COMPANY RESEARCH

ASSIGNMENT

TA FEEDBACK SURVEY

T23: http://goo.gl/forms/WzYdpaHlUzT29: http://goo.gl/forms/1E2r9XNZJg

WRAP-UP

SKILLS MATRIX DUE FRIDAY, FEB 27TH

SUBMIT TO TURNITIN.COM BEFORE 2:00PM

TECHNICAL ISSUES? EMAIL BEFORE DEADLINE

RESUME E-MODULE & QUIZ BEFORE NEXT TUTORIAL

NEXT WEEK: TUTORIAL

ACTION ITEMS