83

ACHIEVERS

98

96

55

Believe their goal is to excel in their profession

Consider quality and excellence important

Hold senior management positions

87

CATALYSTS OF CHANGE

84

85

91

Enjoy new challenges

Always seek new ideas and opportunities

Look for greater understanding and insights

84

TECH-SAVVY

91

76

84

Receptive to new products and technology

Always buy the latest gadgets

Like to discuss technology or electronic products with others

75

AUTO-ENTHUSIASTS

70

80

Own atleast one car

Actively seek information on new launches in the auto sector and discuss it with others

63

HIGH ON TRAVEL

67

58

Travel by air

Took atleast one international air trip in the last one year

74

AVANT-GARDE

61

82

78

Enjoy going to the theatre

Prefer travelling to places they’ve never been to

Follow the latest trends and fashion

82

AGENTS OF CHANGE

78

86

Prefer buying brands that support social causes

Put environmental protection ahead of maximising profits

92

INFLUENCERS

92

Make it a point of telling others when a new product impresses them

74

SMART MONEY MANAGERS

75

72

Use credit cards over cash for making payments

Have a dedicated wealth manager

77

LOYALISTS

62

80

90

On an average, spend more than 45 minutes in a day reading the newspaper

Derive value out of advertisements in Mint

Do not read any other business daily

73

FIGHTING FIT

73

Go to the health club / participate in a sport

92

DECISION MAKERS

92

Involved with purchasing decisions at home

Source: Mint Profiling Study