creating tomorrow

minor global trendwatching

international minor global trendwatching

Would you like to explore and participate in the dynamic and exhilarating world of global trendwatching?Would you like to be two years ahead of the competition?Would you like to meet, train and work with international students during this minor?Trend experts are needed more and more because trends and their implementation play a huge role in an ever-changing world! In this minor you will learn the ins and outs of the international trendwatching business.

a trend expert is able to translate important

global and local developments and movements

into future visions. they are the starting point

for innovative, creative and commercial viable

opportunities for brands, services, organizations

and companies. a trend expert is able to show

organizations how to stay in touch with their

customers, is able to point to new target groups

and is able to come up with creative ideas for

innovative strategies, products, services and

branded communication campaigns.

You are...

a student suited for this minor is sharp,

inquisitive, has an open mind, is internationally

minded, is analytical, creative, is able to think

conceptual and ‘out of the box’.

courses

some of the courses in the program are:

• Project i&ii

• methodology i&ii (research)

• concept development i&ii

• From trends to brands

• From trends to Forecasting

• innovation

the project will focus on 10 weeks of research

on specific trends such as globalization,

feminization, authenticity and digitalization.

in the second 10 weeks you will work with a

big client to give advise on implementing these

research results within their product.

inFormation and rules

1. the minor is completely conducted in english.

therefore, we ask you to read the following

very carefully:

For international students:

You will need to pass the toeFl test with

80 or ielts test with 6,0.

Plus, you will need to write a motivation

letter explaining why you chose the minor

global trendwatching, how it fits with your

current study and how you can use it in your

future work and life. max. 1a4, typed.

For dutch mic/co students:

at time of enrollment you will need to have

your Propedeutic diploma and 40 credits

from years 2 and 3.

You will have passed your Propedeutic

english course with a minimum of a 7,0.

after enrollment you will have to write a

motivation letter explaining why you chose

the minor global trendwatching, how it fits

with your current study and how you can

use it in your future work and life.

For dutch hva students:

at time of enrollment you will need to have

your Propedeutic diploma and 40 credits

from years 2 and 3.

You will have passed your Propedeutic or

2nd year english course with a minimum

of a 7,0. if you don’t have english in your

curriculum, you will have to pass the toeFl

test with 80 or ielts test with 6,0 beFore

enrollment. after enrollment you will

have to write a motivation letter explaining

why you chose the minor global trend­

watching, how it fits with your current study

and how you can use it in your future work

and life.

Furthermore,

2. we will go on a one­week field trip to berlin

for which you will need to reserve a travel

budget of eur 300. depending of your

origin, make sure that you have the

necessary visa for our visit to germany.

4. (some) knowledge of marketing,

communication and/or entrepreneurship

is a prerequisite.

5. You need to have your own laptop with you,

able to handle software like Photoshop and

Final cut like­minded software.

6. the information in this brochure is liable

to changes.

7. when: semester 2.

8. if your faculty does not have an erasmus

agreement with us (yet), it will most likely

mean that a visiting student has to pay

tuition to get enrolled. Please see for more

information: www.international.hva.nl/

study/tuition­fees.

The Benno Premselahuis is a monumental

building, situated in the heart of Amsterdam.

This is where the School of Design and

Communication is housed.

more inFormation about this minor can be obtained From:mariska schaap and Vincent albers

amsterdam university of applied sciences (auas)

school of design and communication

Visiting address:

rhijnspoorplein 1

1091 gc amsterdam

P.o. box 1025

1000 ba amsterdam

t +31 20 595 17 66

m.e.schaap@hva.nl / v.w.m.albers@hva.nl

www.facebook.com/globaltrendwatching

enrollmentto enroll, visit hva.nl/minoren

Foreign students should contact the International Offi cet +31 20 595 17 11

international­mic@hva.nl

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