minoh beer
DESCRIPTION
Prepared by students in my Beer Industry ProjectTRANSCRIPT
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MiNOH BEER
Team 6Ken Iwamoto, Isako Dowaki,
Shuhei Nakagawa, Kyohei Soeda, Chinatsu Yamabayashi
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MiNOH BEER • Established : October 17th, 1996 • Company
– エイ .ジェイ .アイ .ビア有限会社• Brewery
– MiNOH brewery( 箕面ブリュワリー )• Number of Employee : 10 • Address
– 〒 562-0004 3-19-11 Makiochi, Minoh city, Osaka, Japan • TEL: 072-725-7234 FAX: 072-725-7235• Email: [email protected]
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Processes before visiting• Phone to MiNOH beer
– Negotiate to visit (Usually they don’t open to public)• Email to MiNOH Beer
– Some transactions • Make a list what we’d like to ask• Our goals of this project• How do we treat the information,
which we’ve got from visiting
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Interviewing
• Mr. Takahashi
• Date of Visit – November 15th, 2013
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Main activities
• Making good quality craft beer– by using community-based ingredients
• id: Yuzu, Peach, Plum• Make beer not as for present but daily drinking
beer.
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Major Results & Successes• Minoh Beer spreads a good and new taste of
beer.• We can buy Minoh beer in 38 stores and drink
it in many restaurants..– Minoh Beer has 3 company stores (BEER BELLY)
• Minoh Beer is the representative company of the Japanese craft beer.
– Minoh beer got many great prizes.
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Successes①
STOUT• 2013 Brewing Industry International
Awards(BIIA) Dark Beer department 3rd Prize• 2010 Japan Craft Beer Selection Porter&Stout
Department 1st Prize• 2009 World Beer Awards(WBA) Dry Stout
Department 1st Prize
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Successes②
Fruits Beer•2012 World Beer Cup(WBC) Fruit Wheat
Beer(Yuzu White)•2007 International Beer Competition Fruits
Beer Department 1st Prize(Cabernet)
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Successes③
Imperial Stout•2011 Brewing Industry International
Awards(BIIA) Strong Dark Beer Department 1st Prize
•2010 World Beer Awards(WBA) Stout&Porter Department 1st Prize
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Challenges
• Since their company’s scale was not big, they joined many events and appealed their brand “Minoh beer”.
– In 2013, Minoh Beer joined 51 events in Japan.
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Communication
• Joining events(tasting, commerce, etc...)
• Online tool (id; web page) • Magazines• local connection
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Future Vision
・Minoh beer wants to make their company big. -> Since their product capacity is no longer enough to consumption. So many consumers request their beer all the time.
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MiNOH Beer Identity
• Not be touched by fashion, but believe the thing that they believe.
• Make their own beer to use local ingredients. (ex. citron, prickly ash)
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Other information
They are doing their business as a local company, which is called “A.J.I beer Ltd.”they make other products. (Seasoning vinegar, fruits mix beer)