minnesota ultimate raffle concept

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LifeSpan-Solutions July, 2008



The Minnesota Ultimate Raffle

Sponsored by (Company/Organization Name)

A Really Big Idea!



2008/2009 Minnesota Ultimate Raffle

UNPRECEDENTED STATE-WIDE RAFFLE

Benefiting100’s of Minnesota schools, community service, religious, and

similar community-based non-profit organizations throughout Minnesota

[Concept reviewed and OK’d by MN Gambling Control Board]



HOW DOES IT WORK?

Bolder Options sells raffle tickets primarily through community-based non-profits across Minnesota

8,000 – 10,000 community-based non-profits invited to participate

First 1,000 to commit enter the selection pool for those to be chosen

– Local non-profits represent primary connection to contributors (potentially a 7,000 to 10,000 person sales force)

– Local non-profits asked to commit to batches of 50 tickets at a time




WHAT ARE THE PRIZES? (200 in total)

Two Grand Prizes each worth $49,999 (current legal limit)

and

198 Additional Cash Prizes


3rd Prize $15,000

4th Prize $10,000

5th Prize $ 5,000

Prizes 6-10 $ 1000

Prizes 11-15 $ 500

Prizes 16-200 $ 50



GRAND PRIZE A10 Years of Free Vacation in a Luxury Up-North Lake Cabin!

Access to luxury resort No upkeep or maintenance required




GRAND PRIZE B2009 Toyota Camry Hybrid TOTALLY FREE for 5 years!

No Winner’s Tax Free Gas Free Service




WHAT DOES A RAFFLE TICKET COST? Single Raffle Ticket: $20

Bundle of Three Tickets: $50

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Odds of winning depend on actual number of tickets sold


Expected odds of winning a Grand Prize: 1 in 90,000Expected odds of winning a prize: 1 in 990



WHAT’S IN IT FOR SPONSOR?

Major Exposure–Prominent attention from highly targeted market segments–Major media play (print and broadcast at local, State and national levels)–Name/logo on 100,000 raffle tickets to be sold throughout the State–Brand exposure to over 1 million people (Mall of America and other major shopping locations)

Good Will–From individuals who appreciate the support to local charities–From the local non-profits themselves who will likely spread the word




INTERNET DIRECT MARKETING & MEDIA USED

Website established to promote and support the raffle – Links to Primary Charity and Sponsor’s websites (as well as business sponsor sites)–Updates on progress of ticket sales by each participating local non-profit

–Able to check out prize details and look up current odds of winning raffles

E-mail blasts used to induce interest and market raffle across the State

Story promoted to local and national media (broadcast and print)




WHEN WOULD RAFFLE TAKE PLACE?

April 1, 2009: Ticket sales commence

September, 2009: Drawing takes place (date, time and location to be determined prior to April 1, 2009)




A BOLDER APPROACH


WHOSE TIME HAS COME!

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