photography: Mike Piscitelli.creative direction: Mark Vassalo.

hair and MaKeUp: luke chaMberlain.Models: chloe norgaard, daVeigh chase.

www.minkpink.com

MinkPink is the australian fashion phenomenon that has taken the world by storm. exploding onto the fashion scene in 2005 courtesy of designer and founder rachel evans, MinkPink’s wild, playful and irreverent take on design and prints has injected a burst of personality into the wardrobes of females everywhere.

now a global brand synonymous with stand-out design and affordability, style savvy girls around the world are relying on MinkPink’s inspirational, original collections to let them breeze their way through the fashion calendar season upon season. MinkPink is all about producing gorgeous clothing that girls from every walk of life can afford to buy and loVe to wear.

MinkPink’s fearless attitude shines through into awesome end product which is now stocked in thousands of boutiques both in australia and internationally, and loved by a loyal legion of global fans. social media plays a key role in connecting and engaging

our fans with the brand, and MinkPink’s following across all channels is now well over 250,000 (Facebook, twitter, instagram, Pinterest and tumblr).

2013 saw the brand’s popularity reach stratospheric levels with MinkPink’s first ever global campaign ‘la la land’. starring international face chloe norgaard, the campaign received worldwide acclaim and saw MinkPink sales soar worldwide.

MinkPink’s ability to tap into leading international trends and merge them with vintage influences puts it head and shoulders above many other brands out there. MinkPink teams up with key retail partners to create capsule collections, including a previous collaboration with nasty gal which proved to be a huge success from both a sales perspective as well as from a Pr and media angle.

our key to success? We love being part of MinkPink as much as our loyal girls love wearing it.

For the love of MinkPink.

FOR THE OF MINKPINK

recent years have seen MinkPink swim’s popularity bloW uP both in australia and overseas. buyers and consumers the world over can’t seem to get enough of MinkPink’s distinctive prints, gorgeous and flattering cuts and huge range of eye catching swim apparel.

in order to keep up with this ever increasing demand, MinkPink have now increased their swim ranges to three a year, meaning even more MinkPink goodness all year round for all our loyal MinkPink fans!

MINKPINKswIM

photography: elVis di Fazio. styling: PiP Vassett.

hair and MaKeUp: Max May.Models: helena @ chadWick,

rebecca @ Work.www.minkpink.com

six unique, talented and slightly nutty MinkPink babes come together to form our ballsy MinkPink design team. ridiculously imaginative and never afraid to take a risk, the team have complete creative freedom to allow their individual personalities to shine through in their stunning designs.

With such an eclectic and diverse bunch, ideas are never in short supply. inspiration comes from every source imaginable – travel, food, music, you name it - and often the most abstract of thoughts can lead to the most killer of designs.

embodying the vibe that is MinkPink, our dedicated designers pour a lot of love into their work but never take themselves too seriously – a combination that works, making MinkPink the awesome brand that it is today!

MEETMINKPINK

equal rights for men and women, free health care, and free driving lessons at school.

i really can’t pick only one song. i’d like to think the soundtrack sounds something like a mixture of the soundtrack from 10

Things I Hate About You and Rocknrolla.

a delicious meal by the beach… maybe followed by a skinny dip.

Michael Fassbender so i can have his children.

My brain!

everyone would be friends, one day a month would be a huge fancy dress party, and work is strictly only half the week!

Don't Leave Me This Way – thelma houston.

scuba diving, followed by drinks on an amazing deserted beach and then off to a 70's party.

Freddie Mercury to have a dance.

My boy and my family. i need two!

the rules of karma would

apply… do good things and you will get good things back. the working week would be four days long with a three day weekend. art

and history would be compulsory subjects right through school.

impossible question to answer! it would need to be a whole soundtrack… double cd… maybe even a box set!

good music and great conversation is all you need.

My grandfathers, they passed away before i was born/when i was a baby and i’ve heard so many amazing stories about them.

My twin sister.

no eating animals! be kind and helpful to each other. days off on a sunny day??

any bob dylan songs.

going for a bike ride in the sun then getting drunk!

My Japanese grandad. he died when my mum was 13, it would be cool to meet him. he was a music teacher.

My sisters!

equal rights for men and women (with the exception that men are not to wear v-necks). everyone to have the chance to

travel and explore the world. Free food for all!

Keepin’ It Moving − a tribe called Quest

something cosy and intimate, accompanied by great food

and conversation!

too hard! My grandpa − legend. Pharrell Williams − ultimate

babe. nicholas ghesquiere − genius

My man. cheesy, i know.

More funded festivals for music/arts. More environmental initiatives. equal rights and marriage laws for sure.

Helena Beat − Foster the People.

getting lost skiing in another country.

coco chanel, the original. it would be crazy inspiring.

chilli.

the brand is now stocked in some of the world’s most famous and downright awesome fashion retailers, including david Jones, asos, harrods, urban outfitters uk, urban outfitters us, nordstrom, shopbop, aritzia and barneys ny, and is consistently ranked as many of our retailers top selling womenswear brands.

now represented across the globe in 50 showrooms over a whopping 30 countries covering the uk, the us, Japan, germany, hong kong, sweden, holland, canada, new zealand and australia, MinkPink is making major waves locally and internationally.

growth shows no signs of slowing with each new collection being snapped up by an increased amount of buyers and consumers the world over and has resulted in MinkPink expanding its fashion offering to include swimwear, sunglasses and basics.

wHO sTOcKsMINKPINK?

wORld dOM INaTION!

selfridges

bloomingdales

nasty gal

shopbop barneysnew york

asosharrods

nordstrom

aritzia

urban outfitters

wORld dOM INaTION!stocked in thousands of stores both in australia and internationally, MinkPink’s plan for global domination is well underway! With showrooms based around the world and the brand now stocked in some of the planet’s biggest and best department stores, e-tailers and boutiques MinkPink is truly taking over! no matter where you travel, you can be sure that you will always find MinkPink!

universal store

davidJones

isetan

IN sTORE & ON THE FlOOR

MinkPink stands out from the crowd thanks to its unique personality, which is evident not only in our product but also in our concept instore areas, custom created for each individual store.

the areas are built and visually merchandised by our expert team who work together with our retailers to craft concepts that reflect MinkPink’s character and personality, whilst syncing seamlessly with the specific retailer’s messaging and surroundings.

IN sTORE & ON THE FlOOR

wE TO PaRTy!

MinkPink are able and committed to supporting and collaborating with our retailers, and will work with you to create end-to-end bespoke programs tailored to your individual business needs.

From conception to completion, MinkPink offer a comprehensive service covering everything from store staff training nights with a twist, right through to end product in store retail promotions and events, which have previously seen on-the-night sales increases of up to 50%. Programs can include anything from staff sales incentives, trunk show product nights, competitions, in store activations or meet & greets with our designers – we are always open to new ideas!

We will custom-design each roll-out to ensure the specific objectives of each retailer are met, whilst continually strengthening the MinkPink message and driving in-store sales.

wE TO PaRTy!

PREss

PREss

cElEb

3500 pinterest followers 4000 tumblr readers

6000 twitterfollowers

OuR glObal cOMMuNITy

145000 facebookfans

4000 tumblr readers

6000 twitterfollowers

OuR glObal cOMMuNITy