ministry matters media kit

MinistryMatters.com Media Kit | 1

Email [email protected] to begin designing your custom advertising campaign. | Need immediate assistance? Give us a call at 615.749.6745.

2 | MinistryMatters.com Media Kit


81% have obtained

information for

worship

services from

the Internet

77%have sought

information on the Bible,

Torah, or other scriptures

72%have gotten devotional resources

59%have searched for information on matters of

doctrine

57%have found

information

on other

denominations and faiths

54%have sought

information on matters of faith

A striking number of Christian leaders have turned to the Internet to get material for sermons, worship, education programs, and matters of doctrine. Some ministers say that of the approximately 38 sermons they preach annually, about 50% of those are based on ideas found on the Internet. Most pastors devote about 15 hours each week to sermon research, writing, and delivery. Many pastors find the task of effective sermon preparation daunting without the aid of online resources.

INTRODUCTION

Ministry Matters™ delivers targeted and useful content that users are drawn back to on a daily and weekly basis as part of their worship planning ritual. Whether building brand awareness or promoting a particular product or service, advertisers will benefit from access to this highly engaged and mobile audience.

With a fully optimized mobile site, Ministry Matters™ is able to deliver a rich media experience no matter the screen size. Over 29% of MinistryMatters.com’s web traffic currently comes from either a mobile or tablet device.

Ministry Matters™ utilizes Disqus functionality within the site to promote easy and secure communication between users and Ministry Matters™ editors. Users are not required to create an account on MinistryMatters.com in order to comment on articles, videos, or blogs.

Advertisers will receive metrics on click-throughs and impressions. Additional site metrics may also be available upon discussion.

Over 29% of MinistryMatters.com’s web traffic currently comes from either a mobile or tablet device (October 2013).



The MinistryMatters.com newsletter boasts an impressive 25% average open rate and a 20% click-through rate.

Nearly 22% of MinistryMatters.com’s web traffic currently comes from either a mobile or tablet device (July 2013).

DEMOGRAPHICS

MM User RolesApril 2013

n=3298

MM Users Church AttendanceApril 2013

n=1287

MM User DenominationsApril 2013

n=2922



To maintain the Ministry Matters™ standard of providing trusted and high-quality Christian content, the editorial team reserves the right to request revisions to or refuse any advertising.

ADVERTISING OPPORTUNITIES

MinistryMatters.com homepage ads average 700,000 impressions per month.

ONLINE SITE BANNERS

NEWSLETTER SPONSORSHIPThe MinistryMatters.com newsletter reaches 85,000

individuals every week and boasts an impressive 25%

average open rate and a nearly 20% click-through rate, as

well as a 0.10% opt-out rate. Average clicks for a weekly

email range around 7,500 and emails and content shares

are among our best drivers of new readers.

Pricing begins at $1,000 and may include a side ad in the

newsletter, top or bottom banner ads, or a sponsored story.

All email sponsorships also include a Facebook mention and

a tweet. Please call so we can tailor a presence based on

your goals.

Only one email sponsorship is available per week.

270 x 270

270 x 135

270 x 270

270 x 135

LOCATION IMPRESSIONS SIZE COST

Home sidebar >700,000 270x270 $750 270x135 $500

Preach, Lead, >500,000 270x270 $500Worship sidebar 270x135 $350

Teach and Reach >200,000 270x270 $350sidebar 270x135 $250



ADVERTORIALS Upon acceptance of the advertorial request, a Ministry Matters™ professional editors will fairly

review your product, service, or other offering, and create a targeted hero banner and article. Book

or video products must be available for sale on MinistryMatters.com. There will be no direct links off

of MinistryMatters.com in the hero banner images, all links will go to either a custom article or a Bin

(grouping of content from the site). Advertiser will have final approval on review before posting. Package

also includes a Ministry Matters™ Facebook page mention, sponsored tweet, and inclusion on our

Pinterest account if editors deem it applicable. Advertisers are encouraged to provide video or audio

clips, downloadable chapter samples, or other materials that can be offered free to viewers.

COST: Starting at $3,500. Contact us for more information.

Will be customized based on your specific product and site placement.

(1) Homepage hero size: 920x363

(2) Portal hero size: 620x349

Site visitors over the past year are evenly split between new and returning visitors.

920 x 363 620 x 349

Homepage hero Portal hero



PODCAST / VIDEO BUMPERS / AUTHOR INTERVIEWSUpon acceptance of the advertorial request, a Ministry Matters™ multimedia editor will design a Google

hangout, author interview, vlog post, or video bumper for an existing product trailer or video demo based

on your specific needs. Package includes a mention on Ministry Matter’s Facebook page, a sponsored

tweet, a homepage feature or mention, and may be included on the tab portals as well. Advertisers are

encouraged to provide video or audio clips, downloadable chapter samples, or other materials that can be

offered free to viewers.


Will be customized based on your specific product

and need.

PORTAL PAGEThe MinistryMatters.com editorial team will create a fully branded, shareable portal page to support

your product. All products must be available for sale on MinistryMatters.com to be eligible for a portal.

Advertiser may suggest related products to be merchandised on the page and send enhanced author

bios, additional images, audio or video, or downloadable samples. Advertisers also receive a custom

MinistryMatters.com URL as part of this package

(e.g. http://www.MinistryMatters.com/Converge).

Portal pages will also include a hero banner either on

the homepage or tab portal page, a Facebook posting, a

sponsored tweet, and will be featured on the homepage.


Your package will be customized based on your

specific product and advertising goals.

MinistryMatters.com has garnered over 4.3 million pageviews this year.



ANALYTICS(November 2012 - November 2013)

13,000+Facebook fans

1.7 MillionVisitors

850,000Unique visitors

8,500+Twitter followers

Device Overview

Internet Explorer

30%

Safari

22%

Chrome

20%

Firefox

15%

Other

13%

Desktop

78%

Mobile

13%

Tablet

9%

25%of referral traffic comes

from our newsletter

48%new visitors

91% of social traffic

comes from Facebook

Browsers

Over 30 seminary libraries offer Premium MinistryMatters.com subscriptions to their students and professors including: Princeton, Duke, Asbury, United Theological Seminary, and Belmont.



Content Stats

1 2 3This Sunday Library Spiritual Gifts Survey

Sermon Series/Sermon Ideas Prayer

Search Traffic Top Queries

StewardshipWorship

Resources

Age & Gender

13-17 18-24 25-34 35-44 45-54 55-64 65+

32% 46% 0%

0.7%

5%

9%

9%

6% 2%

68% 54%

0.1%

1%

18% 23% 15% 8% 3%

Your Fans All of Facebook


Women

Men


Demographics of people who like MinistryMatters Facebook page with the demographics of Facebook’s total population.

ministry matters media kit

Business