mining social media & public records for gold2
TRANSCRIPT
Mining Social Media & Public Records for Gold
Mary Lynn Wagner
Twitter: @marylynnwagner
Email: [email protected]
February 21, 2013
Today’s Agenda• Search Tips for Google and Bing
• Tips to Find People
• Tips to Find Company Info.
• Social Media Sites of Interest
What is the address of this building?From what building was this picture taken?
ANSWER:• Searched Google images for [tp office building]
• Use Google Earth [GE] to locate the building
• Using GE fly around to see the building behind this one
• Click on the building to see the name/address
Who owns this plane?How long is the runway?
ANSWER:
• Search Google for “DQ-TRI”
– Wikipedia Page for Air Fiji
– Picture of another plane in similar position
• At the Matei Airport
– Look up Matei Airport on Wikipedia for runway length
Google v. Bing• Search statistics
• “Blind” side-by-side test of Google and Bing
• Try it Yourself: http://www.bingiton.com
Google Tips & Secrets!
Google Page Features
Google Advance Search Page
Search Tip: Word Order Matters!
Search Tip: Word Choice Matters
• What is the name of this area?
• How would you find this out?
• Use basic terms– How would others
describe the issue?
• Reverse dictionaries– OneLook.com
• Secret Operator: AROUND – Term AROUND(n) Term
Eg. Pointy Around(3) Ears
• “Quotation Marks”– Can combine with single words
Eg. “Mary Lynn Wagner” librarian
• Tilde ~– Synonym feature
Eg. ~attorney
• Asterisk * – Wildcard word in a phrase
Eg. “ plethora of * and expertise”
• Minus Sign –Eg. Salsa –dancing -tomatoes
• Logging into Google
– Provides personal results
– Web search history
• Related searches
• Site:– Eg. “Heart disease” and (site:cnn.com)
• Intitle:– Eg. Twitter intitle:librarian
• Intext: – Eg. Intext:heart disease
• Cache:– Eg. Cache:http://www.loc.gov
• Filetype:– Eg. Site:usepa.gov and Filetype:PDF
BING Page Features
Advanced Search
• “AND” has precedence over “OR”
• Operators - Site: Intitle: Filetype:• No Cached:
• InBody: Same as Google’s Intext:
• Changing location [from preferences page] will get different results
• All advanced search features:– http://msdn.microsoft.com/en-us/library/ff795620.aspx
Social is Important to Bing
Bing Search
Sidebar Content - More Facebook listings
More on
• Bing provides personal results when logged in
• Searchable web history
• Location designation
• Related searches
Images – Bing & Google
• Different images
• Brilliant pictures with filters and topics
Other Search Engines
• DogPile.com– Meta search engine
• StartPage.com, Ixquick.com and DuckDuckGo.com – Anonymous (unpersonalized) searches
– StartPage (FNA Ixquick) searches Google
• ChaCha – Answer SE
• Congress.gov – Replacement for Thomas.gov
More Super Searcher Tips
• Understanding SE capabilities so you can use them together makes you a super searcher!
• Always look at the full site – don’t find your answer in the snippets!
• Utilize Ctrl F /Command F
• Understand what’s out there to be found– Utilize search tactics and strategies
What is the name of this book?• In the mid 1800’s people often carried around a special kind
of notebook. They used the notebook to write down quotes heard or copy passages from books they read. The notebook was a part of their education and it had a specific name.
Answer:• Go to a reverse dictionary – Onelook.com
• Type in [notebook quotations or 1800’s notebook]
• Look through the choices
• Answer: “Commonplace book”
Finding People
• Pipl– www.pipl.com
• Reference USA– www.cincinnatilibrary.org
• TLO $$– www.tlo.com
• Validex– www.validex.com
Pipl
Pipl
Cincinnati Public LibraryReference USA
TLO $$
Finding Company Info.
• Domain Tools– www.domaintools.com
• Cincinnati Public Library– www.cincinnatilibrary.org
• Wayback Machine– http://Archive.org
• Alerts– http://www.google.com/alerts?hl=en
DomainTools.com
Cincinnati Public Library
WayBack Machine
Google & Bing Alerts
Social Sources Can Help Uncover…
• Employee movement
• Company structure
• Company initiatives/Growth areas
• Industry trends
• Strategic direction
• Relationships
Social Media Sites
• GlassDoor www.glassdoor.com
• SlideShare www.slideshare.com
• Twitter www.twitter.com
• Linkedin www.linkedin.com
• Icerocket www.icerocket.com
Search Terms: Procter and Gamble Strategy
Twitter• Email Tip: