Mini Survey

Mini Survey

IntroductionA survey is a data collection tool used to gather information about individuals.

Surveys have a variety of purposes and can be conducted in many ways.

A survey may focus on factual information about individuals or aim to collect the opinions of the survey takers.

MethodsStructured Interview: the researcher asks each participant the questions.

Questionnaire: the participant fills out the survey on his or her own.

ProcedureStandardized procedure is used:to ensure that they have reliability and validity. so that the results can be generalized to the larger population.

The participants being surveyed may be representing themselves, their employer, or some organization to which they belong.

AdvantagesAllows researchers to collect a large amount of data in a relatively short period of time.

Surveys are less expensive than many other data collection techniques.

Surveys can be created quickly and administered easily.

Surveys can be used to collect information on a wide range of things (personal facts, attitudes, past behaviors and opinions).

DisadvantagesPoor survey construction and administration can weaken well-designed studies.

The answer choices provided on a survey may not be an accurate reflection of how the participants truly feels.

While random sampling is generally used to select participants, response rates can bias the results of a survey.

Types of Data CollectionSurveys can be implemented in different ways:

1. Mail - An example might include an alumni survey distributed via direct mail.

2. Telephone - An example of a telephone survey would be a market research call about your experiences with a certain consumer product.

3. Online - Online surveys might focus on your experience with a particular retailer, product or website.

4. At home interviews - The Malaysian Population Census is a good example of an at-home interview survey administration.

Steps to Create a SurveyREVIEW THE BASIC RESEARCH OBJECTIVES OF THE STUDY

Formulate the problem/opportunity to be examined.

Ask yourself: What core problem/opportunity will this survey data help to resolve? What actions will take place as a result of the completed survey data?

2. VISUALIZE THE DESIRED INFORMATION OUTCOMES

After determining the problem ,picture the ideal outcomes of the research. This will help you get an end-goal and determine where you want to be after the survey process.

Ask yourself: What will the output reports look like? What charts and graphs will be prepared? What information is needed to assure that action is warranted?

3. DETERMINE THE TYPE OF QUESTIONS FOR EACH TOPIC YOU ARE RESEARCHINGList the most important topics first and then start brainstorming what types of questions would be the best for your topics.

Ask yourself: Do the question and answer formats provide enough information to meet your analysis requirements? Will you need many types of questions? Do you want qualitative or quantitative data? 4. TRY TO THINK OF THE RESPONDENTS POINT OF VIEWYou will need people to help you gather the data you are looking for. Picture the type of person that would be ideal for your research.

Ask yourself: How easy or difficult is it for the respondent to provide information on each topic? If it is difficult try brainstorming other ways to obtain the information perhaps through a different question or another data collection technique.

5. WRITE THE SURVEY QUESTIONS

If you have taken the time to think about your purpose, objectives, types of questions and respondents, you will find it much easier to write each question.18Summary an example..

So lets say Jim is trying to write a survey to see if there is a relationship between children who watch T.V. daily and whether or not they are more or less likely to be obese.

To illustrate these five steps, (1) Jim would first review his main objective, that is, to determine if there is a relationship between T.V. watching and weight. Jim thinks there could be a probable relationship, so he moves to step two. (2) He then visualizes what his outcomes would look like. Jims study would probably compare how many hours a child watches T.V. with the childs weight. Jim could find the mean hours of watching T.V. and then determine the outliers, or any unusual responses. (3) Moving forward, Jim can brainstorm the types of questions he would ask respondents. He would need to ask about the childs viewing habits, weight, or amount of exercise. Jim would also need to make sure he asked questions that would specifically indicate if the obesity in the child can be connected to T.V. and not other factors. (4) Next, Jim has an interesting group of respondents. He needs to get feedback from children. This means, he would need parental permission to survey children and be sensitive to privacy issues. He would need to ask simple questions that are easy for children to recall. Jim could also consider asking parents to respond on behalf of their child, but would need to weigh the implications of that trade-off. (5) Last, Jim would begin writing his survey questions. Task RequirementsWritten Report

Write a survey report of 5 6 pages.

The structure:IntroductionMethodologyFindingsDiscussionReferences

DO NOT Plagiarize!

Video Presentation

Create a video of 10 15 mins.

The structure:IntroductionMethodologyFindingsDiscussionReferences

Be as creative as possible!

NoteEach group will have to submit their project plan, purpose, objectives & outcomes + survey questions (minimum - 8 Qs & maximum - 10 Qs) as follows: