WHATTA

MELON

Mini-Concept

home care

Fragrance Inspirations

O N E I N A M E LO Ni n t ro d u c t i o n

1 - WHATTA MELON

Sozio introduces a refreshing fragrance collection…..

“Whatta Melon” is inspired by the favorite Summer time fruit.

DID YOU KNOW?

Known most commonly as a fruit, watermelon can also be classified as

a vegetable; a part of the cucumber & squash family.

The entire watermelon is edible including the seeds and rind.

Eaten most commonly alone, watermelon is great

in salads, stir-fried or pickled.

With over 300 varieties of watermelon grown in the United States and

South America, a year-round supply of watermelons are available

in all shapes, sizes and colors.

TALK OF THE TOWN

From magazine covers to the talk of social media influencers, watermelon has been on the forefront of this Summer’s superfruit.

I N M E D I ADO IT FOR THE GRAM

With over 5 million #Watermelon posts on Instagram alone, watermelon is one of the most instragrammable fruits.

WHATTA MELON - 2

Better, Homes & Garden

July 2018

Essence

July/Aug 2018

#Watermelondress

became a trending

hashtag this summer.

Snap a shot of you

wearing your most

fashionable

watermelon dress.

A top post amongst

#Watermelon,

savory meal ideas are

popping up on

everyones screen.

Can this be

#NewAvocadoToast?

- 1 -

A water-packed wonder,

more than 90% water plus

electrolytes, watermelon

helps with hydration and is

great for the skin.

- 2 -

Helps regulate cellular

and metabolic reactions,

watermelon helps beat

stress.

- 3 -

Rich in antioxidants,

watermelon is great at

treating signs of

aging.

- 4 -

Watermelon in the leader

in producing lycopene –

known to reduce the risk of

heart disease and various

cancers.

B E N E F I T S O F WAT E R M E LO N

3 - WHATTA MELON

K N O W T H E FA C T S fa c t s & f i g u re s

$5.77

billionProjected total sales for air freshener

products for 2018

$5.89

billionProjected sales for air freshener products by 2022

In 2017

314Air Care and

Personal Care Products

launched with a

“Watermelon” claim

WHATTA MELON - 4

WAT E R M E L O N E V E R Y W H E R Em a r ke t i n s p i ra t i o nW a t e r m e l o n p r o d u c t s f r o m A i r C a r e t o P e r s o n a l C a r e

Bath & Body Works

Spring/Summer 2018

Pacifica

Crystal Watermelon Bath Bomb

Fa

Fiji Dream

Elemental Herbology

Watermelon & CucumberVictoria’s Secret

Twist of Watermelon

Glow Recipe

Watermelon Glow

20EAST

Melon Sake

Milk Makeup

Watermelon Glow

Juicy Couture

OUI by Juicy Couture5 - WHATTA MELON

TA S T E O F M E LO Nfo o d a n d b e v e ra g e s

1.Tamalitoz Divine Watermelon Hard Candy

Watermelon Candy filled with chili, lime and

a touch of sea salt.

2.Dominque Ansel Watermelon Ice Cream Sandwich

Better known for their invention of the cronut,

this trend-setting bakery created a summer treat of

fresh watermelon filled with a watermelon soft serve and

chocolate seeds for compliment.

3.Found Watermelon Basil Naturally Sparkling

Refreshment

Made from a pristine water source known as

a ‘rich mineral water spring’ containing HCO3 which

creates natural bubbles.

4.Watermelon Caprese Salad

One of the popular savory salad combinations

introduced this summer.

5.Lipton Strawberry Watermelon Iced Herbal Tea

A new variation on a classic iced tea beverage.

6.Disney Watermelon Chili Lime Beignets

Leave it to Disney’s imagination to create a spicy and

sweet watermelon beignet.

7.Jenni’s Sorbet Frosé

A refreshing summer sorbet of the popular Rosé

combined with juicy watermelon.

1 2

64

5

7

3

WHATTA MELON - 6

M O O D B O A R D

3282 C

1777 C

7724 C

7488 C

3566 C

7645 C

7 - WHATTA MELON

R E F R E S H I N G

watermelon

F R A G R A N C ESS oz i o C o l l e c t i o n

A collection inspired by our favorite summertime fruit.

T R O P I C A L

watermelon

Y U M M Y

watermelon

WHATTA MELON - 8

9 - WHATTA MELON

Captain Morgan

Watermelon Splash

Hell or High

Watermelon

Grown Alchemist

Vanilla + WatermelonBath & Body Works

Watermelon Lemonade

Y U M M Ywatermelon

A delectable collection of

gourmand watermelon fragrances.

WATERMELON

VANILLA SMOOTHIE

FROZEN WATERMELON

MARGARITA

Fruity Gourmand

A creamy and refreshing

watermelon smoothie.

TOP

Strawberry, Raspberry, Apple,

Juicy Watermelon

MIDDLE

Condensed Milk, Buttery, Caramel,

Cucumber Peel

BASE

Creamy Vanilla,

Sugar, Musks

Alternate Names:

Watermelon Soda Float // Watermelon Sorbet

WATERMELON

RUM PUNCH

WHATTA MELON - 10

Citrus Fruity

A sparkling cocktail for hot

summer days.

TOP

Iced Lemon, Tangerine,

Pineapple, Sparkling Accord

MIDDLE

Succulent Watermelon, Cucumber,

Dewy Greens, Aquatic Florals

BASE

Sugary,

Sheer Musks

Alternate Names:

Wateremlon Mimosa // Watermelon Granita

Fruity Fresh

A little rum infused watermelon,

a perfect poolside drink.

TOP

Watermelon Dew, Peach,

Pineapple, Aquatic

MIDDLE

Succulent Greens,

Floral, Tropical

BASE

Sugarcane Rum,

Musks

Alternate Names:

Watermelon Guava // Watermelon Smash

11 - WHATTA MELON

Victoria’s Secret

Twist of Watermelon

Glow Recipe

Watermelon GlowTamalitoz

Divine Watermelon

T R O P I C A Lwatermelon

A collection of exotic and twisted

watermelon combinations.

WATERMELON

JALAPEÑO

WATERMELON

CHERIMOYA

Fruity Spice

Sweet watermelon with a hint of heat

for a unexpected kick.

TOP

Watermelon, Peach, Strawberry,

Lychee, Tropical

MIDDLE

Chili Pepper, Cayenne, Paprika,

Coriander, Herbal

BASE

Rhubarb, Palm Leaves,

Woody, Amber, Musks

Alternate Names:

Hot Melon // Watermelon Picante

WATERMELON

HIBISCUS

WHATTA MELON - 12

Fruity Gourmand

Tropical cherimoya blended with sweet

watermelon for an exotic twist.

TOP

Black Currant, Apple,

Raspberry, Citrus

MIDDLE

Rose Petals, Cyclamen,

Sweet Watermelon, Green Leaves

BASE

Vanilla Sugar,

White Musks

Alternate Names:

Pineapple & Melon // Red Berries & Watermelon

Fruity Fresh

Get swept away by the scent of island

hibiscus and dewy watermelon notes.

TOP

Watery, Apple, Bergamot,

Mandarin, Sea Salt

MIDDLE

Dewy Watermelon,

Lush Greens, Tropical Floral

BASE

Amber,

Sparkling Musks

Alternate Names:

Watermelon Tropics // Summer Blooms

13 - WHATTA MELON

R E F R E S H I N Gwatermelon

An aromatic and relaxing collection of

spa inspired watermelon fragrances.

Farmhouse Fresh

Watermelon Basil Vodkatini

Elemental Herbology

Watermelon & CucumberThe Republic of Tea

Watermelon Mint

CALMING

Watermelon + Basil

COOLING

Watermelon + Cucumber

Fruity Aromatic

Calm down with the soothing scent

of watermelon and basil

TOP

Watermelon, Strawberry, Apple,

Peach, Cucumber, Dewy

MIDDLE

Aromatic Basil, Herbal, Rose, Violet,

Cyclamen, Lavender, Rhubarb

BASE

Earthy, Green Grass,

Woody, Musks

Alternate Names:

Watermelon & Herbs // Watermelon Vodaktini

INVIGORATING

Watermelon + Mint

WHATTA MELON - 14

Green Fruity

The perfect pairing of watermelon

and cucumber.

TOP

Fresh Watermelon, Citrus Zest,

Lemon Water, Ozonic

MIDDLE

Cucumber Peel, Violet, Rose,

Waterlily, Green Leaves

BASE

Woody,

Clean Musks

Alternate Names:

Agua Fresca // Watermelon Chiller

Fruity Citrus Aromatic

Awaken the senses with

watermelon and mint.

TOP

Lime, Orange, Peach, Strawberry,

Cassis, Watermelon

MIDDLE

Crushed Mint Leaves, Green Tea,

Lavender, Rose, Aquatic

BASE

Violet, Cucumber,

Sugarcane, Musks

Alternate Names:

Uplifting Watermelon // Watermelon Mojito

Latin & North America

Sozio Inc

51 Ethel Road West

Piscataway, NJ 08854 USA

Phone: (+1) 732 572 5600

Fax: (+1) 732 572 0944

AsiaJ&E Sozio Asia Ltd

Unit C6, 15/F, TML Tower

No.3 Hoi Shing Road - Tsuen Wan, N.T.

Hong Kong

Phone: (852) 2111 0842

Fax: (852) 2111 0942

Europe, Africa and Middle East

Sozio SAS

6, Rue Barbès - CS80050

92532 Levallois-Paris cedex - France

Phone: +33 (0) 1 81 93 00 60

Fax: + 33 (0) 1 81 93 00 98

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