mineral water under the name

8/7/2019 Mineral Water under the name

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Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass bottles in two varieties - bubbly

& still in 1965 by Bisleri Ltd., a company of Italian origin. This company was started by Signor Felice Bisleri

who first brought the idea of selling bottled water in India.

Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles under the brand

name 'Bisleri'. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers.

Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over hasmultiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over

this period. Presently we have 8 plants & 11 franchisees all over India. We have our presence covering the

entire span of India. In our future ventures we look to put up four more plants in 06-07. We command a 60%

market share of the organized market. Overwhelming popularity of 'Bisleri' & the fact that we pioneered

bottled water in India, has made us synonymous to Mineral water & a household name. When you think of

bottled water, you think Bisleri.

We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every

individual. We are present in 250ml cups, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-returnable

packs & 5L, 20L which are the returnable packs. Till date the Indian consumer has been offered Bisleri water,

however in our effort to bring to you something refreshingly new, we have introduced Bisleri Natural Mountain

Water - water brought to you from the foothills of the mountains situated in Himachal Pradesh. Hence our

product range now comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water.

It is our commitment to offer every Indian pure & clean drinking water. Bisleri Water is put through multiple

stages of purification, ozonised & finally packed for consumption. . Rigorous R&D & stringent quality controls

has made us a market leader in the bottled water segment. Strict hygiene conditions are maintained in all

plants.

In our endeavour to maintain strict quality controls each unit purchases performs & caps only from approved

vendors. We produce our own bottles in-house. We have recently procured the latest world class state of the

art machineries that puts us at par with International standards. This has not only helped us improve packaging

quality but has also reduced raw material wastage & doubled production capacity. You can be rest assured

that you are drinking safe & pure water when you consume Bisleri. Bisleri is free of impurities & 100% safe.

Enjoy the Sweet taste of Purity !


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Genesis

The name that epitomizes mineral water today was first introduced in Mumbai in the early 60's. In

1965 Signor Felice Bisleri an Italian by origin, came up with the idea of selling bottled water in

India. His company Bisleri Ltd. offered mineral water in two variants - bubbly and still.

In 1969 Parle bought over Bisleri (India) Ltd. and started bottling Mineral water in glass bottles

under the brand name 'Bisleri'. In due course Parle switched over to PVC non-returnable bottles andfinally advanced to PET containers.

Expansion

Under the leadership and vision of Mr. Ramesh J. Chauhan, Bisleri has undergone significant

expansion in their operations. The company has witnessed an exponential growth with their

turnover multiplying more than twenty times in a short span of 10 years. The average growth rate

over this period has been around 40% with Bisleri enjoying more than 60% of the market share in

the organized mineral water segment.

Currently Bisleri has 11 franchisees and 8 plants across India, with plans of setting up 4 new plants

on the anvil. The overwhelming popularity of 'Bisleri' and the fact that we were the pioneers of the

bottled water industry in India has made us synonymous to Mineral water and a household name. So

naturally 'When you think of bottled water, you think Bisleri'.


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Rigorous Research and Development and stringent quality controls have made us market leaders in the bottled

water segment. Bisleri has always been committed to offering every Indian pure and clean drinking water.

Hence Bisleri water is put through multiple stages of purification, ozonisation and is hygienically packed for

final consumption.

To maintain strict quality controls in every unit, we not only purchase caps from approved vendors, we also

manufacture our own bottles, in-house. To be at par with International standards, we have recently procured

the latest state-of-the-art machinery which has not only helped us improve packaging quality but has alsoreduced raw material wastage and doubled production capacity.

You can rest assured that you are drinking safe and pure water when you consume Bisleri. Bisleri is free of

impurities and is 100% safe. Enjoy the sweet taste of Purity!

Bisleri Today

The Indian consumer today enjoys the sweet and pure taste of Bisleri mineral water. However in an effort to

offer something special to our loyal consumers we have recently introduced Bisleri Natural Mountain Water -

water brought to you from the foothills of the mountains situated in Himachal Pradesh. This newly launched

offering has widened our product range to two variants: Bisleri with added minerals and Bisleri Mountain

Water.

Our Vision

Our vision is to be the dominant player in the branded water business where the second player is less than 20%

of our business.

Our Mission

We are in the business to serve the customer. He is the most important person. He is the only one who pays.

He deserves the best quality and presentation at a worth of the price. We must have world class quality, at

the lowest production & distribution cost. This will make us an unbeatable leader, and will have satisfied loyal

customers.

Our values

Integrity, Leadership, Teamwork, Co-operation, Quality, Passion, Openness & Transparency.

Ramesh Chauhan

Chairman

Bisleri International Pvt. Ltd.


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individual. We are present in 250ml cups, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-returnable

packs & 5L, 20L which are the returnable packs.

Bisleri with added Minerals:

Bisleri Mineral Water contains minerals such as magnesium sulphate and potassium bicarbonate which are

essential minerals for healthy living. They not only maintain the pH balance of the body but also help in

keeping you fit and energetic at all times.

Bisleri Mountain Water:

Bisleri Natural Mountain emanates from a natural spring, located in Uttaranchal and Himachal nestled in the

vast Shivalik Mountain ranges. Lauded as today's 'fountain of youth', Bisleri Natural Mountain Water resonates

with the energy and vibrancy capable of taking you back to nature. Bisleri Natural Water is bottled in its two

plants in Uttaranchal and Himachal Pradesh and is available in six different pack sizes of 250ml, 500ml, 1 litre,

1.5 litre, 2 litre and 5 litres.

Bisleri with Added Minerals:

This product is bottled drinking water at its best. Bisleri with added minerals has a TDS count (total dissolved

solids count) of approximately 100. It contains minerals such as magnesium sulphate and potassium

bicarbonate which are essential minerals for healthy living. They not only maintain the pH balance of the body

but also help in keeping you fit and energetic at all times.

Bisleri with added minerals is also put through multiple stages of purification to ensure the elimination of all

forms of bacteria. This makes the water you drink completely safe to consume. Bisleri with added minerals is

available in 250ml cups, 250ml bottles, 500ml bottles, 1 litre bottles, 1.5 litre bottles, 2 litre bottles and 5

and 20 litre cans.

Every drop of Bisleri water is purified as per international standards to ensure that your Bisleri experience

always remains pure and satisfying for longer. The following is a brief understanding of the water treatment

process.

CHLORINATION:Kills micro organisms. Remove organic matter.

ARKAL FILTER: Removes suspended matter and turbidity.

CARBON FILTER: Removes residual chlorine & odours

REVERSE OSMOSIS:Removes organic material. Controls total dissolved solids in the water.

ADDITION OF MINERALS: For the purpose of maintaining a balanced mineral content.

MICRON FILTRATION: Additional safety measures to guarantee purity.


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OZONATION:Ensures water remains bacteria free for longer life.






Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over has

multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over






We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of everyindividual. We are present in 250ml cups, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-returnable

packs & 5L, 20L which are the returnable packs. Till date the Indian consumer has been offered Bisleri water,

however in our effort to bring to you something refreshingly new, we have introduced Bisleri Natural Mountain

Water - water brought to you from the foothills of the mountains situated in Himachal Pradesh. Hence our

product range now comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water.

It is our commitment to offer every Indian pure & clean drinking water. Bisleri Water is put through multiple



plants.



art machineries that puts us at par with International standards. This has not only helped us improve packagingquality but has also reduced raw material wastage & doubled production capacity. You can be rest assured

that you are drinking safe & pure water when you consume Bisleri. Bisleri is free of impurities & 100% safe.


For over 30 years, Bisleri has been the pioneer in the bottled water industry with its innovations and an eye for

perfection. And ever since it was established in 1969, Bisleri has constantly searched for inspiration in nature.

This search has now led us to the new Natural Mountain Water. Inspired by nature, it comes to you from a

pristine source situated in the beautiful and scenic mountains of Northern India.

Natural Mountain Water resonates with the energy and vibrancy of health and well-being. It is packed with the

goodness of nature's minerals which will refresh your senses and rejuvenate you. We invite you to experience

our Natural Mountain Water - The sweet taste of purity.


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HYDROLOGICALCONDITION & GENESIS REPORT OF RUDRAPUR

Ground Water Conditions (non policy)

The water contained in deeper aquifers (water bearing zones) are under hydraulic pressure. Due to

high piezometric head and recharge area being at higher elevation, the wells are under artesian

conditions and it makes the water to flow freely without pumping i.e. under automatic conditions.

Auto-flow of the tube well is 10,000 liters per hour (167 liters per minute). However on pumping it

yield 20,000 liters per hour.

The plant area falls within the spring line. Artesian conditions are confirmed to the Tarai zone,

south of the spring line. Confined aquifers occur where ground water is confined under pressure,

being overlain by relatively impermeable strata. In a well, penetrating such an aquifer, the water

will rise above the bottom of the confining bed. If the water level rises above the top of the

confining layer, above the ground surface, free flowing/auto flow conditions results.

Hydroogical Setup

There are plenty of moist and water logged areas around the spring line particularly duringmonsoon season. The sand and gravel associated with the finer fraction are the major aquifers in

this zone. These are generally in continuity and are recharged through them by downward

percolation and consequent lateral outflow within the zone.

The plant area falls within the spring line. Artesian conditions are confirmed to the Tarai zone,

south of the spring line. Confined aquifers occur where ground water is confined under pressure,

being overlain by relatively impermeable strata. In a well, penetrating such an aquifer, the water

will rise above the bottom of the confining bed. If the water level rises above the top of the

confining layer, above the ground surface, free flowing/auto flow conditions results.

Genesis

The origin of natural mineral water proposed to be drawn from the aquifer at a depth ranging from

the aquifer at a depth ranging from 62.50 m to 79.30 m below ground level is meteoric. Ground

water movement is through sediments comprised of sand, gravel, pebble & boulder of quartzites,

which act as natural and most hygienic filters. The coarser sediments (sand & gravel) occur

alternating with clay beds, which act as natural caps. Since the material (sand & gravel) water

bearing zones which have been tapped in the tube well are composed of quartzites which contains

mainly Sio2, hence there are no chances of mixing any constituents with the ground water. In view

of the above the quality of water is also not likely to be changed on pumping and with seasonal

changes. The aquifers, which have been tapped, are under artesian conditions and water flows

automatically.






Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over has

multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over


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individual. We are present in 500ml and 1L bottles which are the non-returnable packs. Till date the Indianconsumer has been offered Bisleri water, however in our effort to bring to you something refreshingly new, we

have introduced Bisleri Natural Mountain Water - water brought to you from the foothills of the mountains

situated in Himachal Pradesh. Hence our product range now comprises of two variants : Bisleri with added

minerals & Bisleri Mountain Water.

It is our commitment to offer every Indian pure & clean drinking water. Bisleri Water is pu t through multiple



plants.



art machineries that puts us at par with International standards. This has not only helped us improve packaging

quality but has also reduced raw material wastage & doubled production capacity. You can be rest assured

that you are drinking safe & pure water when you consume Bisleri. Bisleri is free of impur ities & 100% safe.



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The most critical aspect of our bottling process that sets us apart from the rest of the industry is the fact that

our bottles remain untouched right through the rinsing, filling, capping and labeling operations.

Filling:Bottles are fed by an air conveyor from the blowing unit directly into the in-feed of the RFC. Our RFC

equipment is neck run and it boasts of a monoblock unit, which means that every bottle is held by the neck

automatically while being inverted, rinsed and sprayed with ozonated water at 2 Bar pressure. After draining,

the bottles are re-inverted and transferred to the filler. At the filler these bottles are straightened up and

gradually lifted to the filling valves which open only when a bottle is placed under them. Filling is then done

systematically through gravity.

Capping:After the filling process the bottles are then transferred to the capping section. Here ozonated-water rinsed

caps are screwed on the bottle with uniform torque. Since our water is ozonated all product contact parts are

of 316L grade stainless steel and the rubber parts are of EPDM. (All components are water lubricated above

the table top.)

Labelling:From the capping section the bottles are directly sent to the labeling section. All Bisleri bottles are labeled on

a hot melt reel feed BOPP labeling machine. This machine allows each individual bottles to be spaced out and

fed to the labeling station where precisely cut labels with a strip of hot melt glue at the leading and trailingedge, get rolled around the bottle. These labels are fed into the machine in a roll form too.

Quality Check:From here on, the bottles go through an online check where qualified personnel inspect each bottle for any

leaks or breakages. They are then packed into sturdy cartons which are dispatched to the market by our fleet

of trucks.

Water - the Beverage your Body Needs Most

When we were kids in school, we learned that each molecule of water is made up of two hydrogen atoms and

one oxygen atom. We also learned that it was great fun to fill up our squirt guns with water, at least until theprincipal caught us. What we really didn't learn, however, was how much water we needed in order to be

healthy human beings.

Water's Role in the Body

Water helps nearly every part of the human body function efficiently. Considering that ourbodies are almost two-thirds water, it is important to understand water's role in healthylifestyles.

y Brain is 75% water / Moderate dehydration can cause headaches and dizzinessy Water is required for breathingy Regulates body temperaturey Carries nutrients and oxygen to all cells in the bodyy Blood is 92% watery Moistens oxygen for breathingy Protects and cushions vital organsy Helps to convert food into energyy Helps body absorb nutrientsy Removes wastey Bones are 22% watery Muscles are 75% water


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y Cushions joints

Why We Need to Drink Water

Our bodies are estimated to be about 60 to 70% water. Blood is mostly water, and our muscles, lungs, andbrain all contain a lot of water. We need to drink water because water is needed to regulate body

temperature and to provide the means for nutrients to travel to all our organs. Water also transports oxygen to

our cells, removes waste, and protects our joints and organs.

Signs of Dehydration

We lose water through urination, respiration, and by sweating. If you are very active, you lose more water

than if you are sedentary. Diuretics such as caffeine and alcohol result in the need to drink more water

because they trick our bodies into thinking we have more water than we need. Symptoms of mild dehydration

include chronic pains in joints and muscles,lower back pain, headaches, and constipation. A strong odor to

your urine, along with a yellow or amber color indicates that you are not getting enough water.

Lemon Sorbet

Peel of 1 lemon diced small

1 cup Bisleri

11/2 cup sugar

1/2 cup lemon juice

Make a syrup by combining the finely diced lemon peel with the water and the sugar in a non-corrosive pan.

Bring to a boil, reduce heat and simmer for 5 minutes. Remove from the heat and let cool. Combine the syrup

with the lemon juice and the Bisleri mineral water. Pour into ice cream maker and follow manufacturer

directions.

Peach Amaretto Sorbet

1/2 cup Bisleri Mineral Water

2 cup sugar

2 cups diced very ripe peeled peaches

2 teaspoons lemon juice

3 tablespoons amaretto

In a medium saucepan, combine Bisleri mineral water, sugar and peaches. Simmer over medium heat until

peaches are tender, about 5 minutes. Remove from heat and cool.

Puree in blender with lemon juice and Amaretto. Place mixture in a metal dish, cover and freeze for 4 or more

hours, stirring the outer frozen mixture into the center every half hour, until it is firm but not solidly frozen.

or, freeze in an ice cream freezer according to manufacturer's directions.

Peach Slush

6 oz. frozen lemonade

2 pitted, peeled peaches

1/4 cup sugar

6 oz. Bisleri mineral water

crushed ice

Blend the above mixture in the blender until the consistency of slush. Serve chilled.


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Bisleri Cares!

Water - also called the elixir of life, makes up 70% of our bodies and is consequently most essential for our existence.Although we can survive for weeks without food, it only takes a few days before lack of water in our body becomes fatal.

Our bodies lose about 250 ml of water everyday. Therefore, it is important to keep in mind that water needs to beconstantly replaced. Doctors recommend drinking at least 8 to 15 glasses of water everyday.

..Origin of bottled water

In the 18th century, water supply was not safe so consumption of bottled natural mineral water was a privilege of thehighest in society, captains of industry, politicians, royalty and so on since it was so expensive. By the mid nineteenth

century, as businesses transformed considerably and consumption increased, global production climbed to several hundred

million bottles.

The first plastic bottle was launched in 1968 by Vittel. This bottled water was aimed at more general public consumption.Bottled water was introduced for the fir st time in Mumbai, India in the early 60s by Signor Felice Bisleri.

In 1969 Parle bought over Bisleri (India) Ltd. and started bottling Mineral water in glass bottles under the brand name

'Bisleri'.

In the mid 1980s, another revolution in the bottled wa ter industry moved the market forward with PET (Polyethyleneterephtalate), a new recyclable plastic material that became the packaging benchmark worldwide. This new lighter,

stronger material improved packaging practicality to meet the evolving consumer n eeds. In due course Parle Bisleri also

advanced to PET returnable and non returnable containers.

Bisleri for IndiaSafe drinking water shortage around the world particularly the third world countries contributes to the fact that the bottledwater industry in India is growing at the rate of 40 % every year. Even though it accounts for only 5 percent of the total

beverage market in India, branded bottled water is the fastest growing industry in the beverage sector. This also insinuates

that there is increasing health awareness towards the importance of safe drinking water in the minds of the average Indian.Bisleri, since its inception has become a name synonymous with safe drinking water and meets the requirement of the


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average Indian through its model dis tribution system in the far reaches of the country.

Bisleri has been awarded the Readers Digest Most Trusted Brand twice. Because of this reliability, it would be fair to saythat the price that we would pay for a bottle of Bisleri is the price paid for assurance of health since 90% of diseases in India

are water borne.

Importantly, Bisleri bottled water, though priced same as other bottled water brands in India, contains added mineralswhich are lost from our bodies when we sweat and need to be replenished regularly, thereby increasing its health benefits

tremendously.

All our / Bisleri plants follow a stringent process for purification of the raw ground water wherein 157 tests are carried out

to assure the end consumer of the safety of bottled water.

Out of every 1000 litres of source water taken from the ground to be processed at the Bisle ri plants, 956 litres is given back

as safe drinking water to the population of the nation. The remaining quantity is mainly lost to evaporation. Severalindustries like paper, steel and sugar have a more damaging global footprint and waste huge quantities of ground water

during their processes to make the final products.

In India, Bisleri has given birth to PET recycling industry of sorts by creating value for recycled plastic bottles. Unlike p lastic

bags and sachets, the litter that could have been causedby used bottles has been curbed because rag pickers find itworthwhile to collect these bottles. All bottles after crushing and re -processing have good economic value and are used asraw material in various industries other than food (pillow & mattress fi lling, etc). Reliance buys huge quantities of PET every

year and plastic is no longer as extensively exported to the US as was before.

A study carried out by Indian Institute of Packaging (IIP) for the Health Ministry of India says that Polyethylene Ter ephtalateor PET is inert and does not undergo any leaching of colour or chemical into the contents of the bottle ( till six months of

multiple use) or migration as is a common concern of several anti - plastic environmentalists.

The Bisleri trust called the Jayanti Lal Chauhan Trust (JCERT) works extensively in the areas of ground water augmentationand rain water harvesting in several states of India and has till date completed 35 projects of check dam construction,

mostly in the state of Gujarat, and has succeeded in conserving 10 thousand million litres of rain water through these checkdams and talavs. This water would have been lost to the sea but for these dams and talavs every year.The Trust also aids several non government organizations of high c redibility which work in the areas of water conservation,

especially in rural India.

Like the erstwhile brands of Parle which took the country by storm Thumsup, Limca, Maaza & Goldspot, Parle Bisleri also

continues to stand for supreme quality and highes t reliability and keeps its promise of nothing but the best to every Indian.

The Jayantilal Chauhan Education & Research Trust (JCERT) undertakes projects for augmentation of groundwater mostly in the state of Gujarat. These projects consist of construction of check dams which help instorage of rain water post monsoon and consequent rise of the water levels of wells in the villages of thesurrounding villages. Because of this increase in the water level of the villages in the vicinity of the checkdam, water is available to the farmer for a second harvest during the year, thereby improving agriculturaloutput of his land.

With the aid of the Gujarat government, JCERT has helped in the construction of 30 such check dams with the

help of the local villagers. These check dams have contributed to saving 10,000 million litres of rain water forthe surrounding villages (Appended: Details of JCERT Projects till date in Gujarat)

The largest project undertaken by JCERT was a check dam at Sandasal, District Vadodara, completed in theyear 2007 on the river Goma in Gujarat which has a storage capacity of 4,050 million litres (Appended:Sandasal success story)


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In the latest project, JCERT has undertaken the community development of Village Bakrol, near Vadodara,Gujarat. The village has a population of 1200 persons and depends on a well for drinking water requirements.

Our laboratory reports showed high TDS, Calcium & Magnesium content in the well water sample and afterhaving done a reconstruction of the well wall and and cleaning of the well, these values have gone downconsiderably; JCERT intends to help the villagers further by placing a customized water filter fitment there.This proposed water purifier system will be low on cost & maintenance and will not require a constant supply

of electricity.


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Childrens Day Celebrations at Bisleri Every Child is Special in association with Concern India

Foundation - November 14, 2008

Last week, Bisleri Head Office organized an art event for children on Friday, 14th November on the occasion ofChildrens Day which involved 30 underprivileged children as well as children of our employees. This was done inpartnership with Concern India Foundation. Concern India Foundation is an Indian non-profit public charitable trust thatsupports development oriented grass-roots working on the issues of Education, Health and Community Development.

The guest kids were each presented an art kit and asked to make paintings on the theme Water. We are pleased to saythat the event turned out be a great day-out for these underprivileged children and gave us all a chance to bring a smile on

the faces of these children who are not as advantaged as many others.

Bisleri Celebrates World Environment Day on June 5, 2009

On the occasion of World Environment Day on June 5, 2009, Bisleri made a small contribution towards making ourworld a greener place.


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We are pleased to say that Bisleri is now a part of the UN Billion Tree Campaign of the United Nations EnvironmentalProgram (UNEP). Under this campaign, people, communities, organizations, business and industry, civil society andgovernments are being encouraged to plant trees. The objective of the campaign is to plant at least ONE BILLION trees

worldwide each year.

With the help of 60 volunteers from Head Office & Mumbai Plant of Bisleri, we distributed about 1000 small plants to office

goers at Bisleri Chowk on the Western Express Highway in Mumbai. Clad in Bisleri Tshirts and caps we spread happiness bypresenting Bisleri bags containing a small plant, our tissue box and a pamphlet with tips on how to conserve water everyday

to people in cars, rickshaws and two wheelers.

This was a small step towards becoming an environment friendly corporate entity for us. We hope to undert ake many moresuch initiatives on a larger scale and at all our locations across the country with your help and co -operation.S


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Bisleri International Pvt. Ltd.

L-72, Verna Electronic City,

Verna, Salcette, Goa - 403 722

Tel : 0832-2783351 / 2887350

E-mail : [email protected]

mineral water under the name

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