MIND YOURLANGUAGE

Everything has a story. Told well, that

story can spark strong emotional

connections. Given room to breathe, it

can develop into trust, loyalty, and

even advocacy. But stories are no longer

told in one sitting. They’re told in

chunks, in different formats, and across

a variety of media. That makes good

storytelling more important than ever.

What we say, and how we say it, matters.

So whatever your story, make sure you

mind your language.

The global marketing community where bri l l iant freelancers f ind work

that works for them.

THE BRAND

As one of more than 3,000 marketing freelancers on

their platform – The Work Crowd thought I ’d be well

placed to help write their new website and strapl ine.

THEBRIEF

An app-based staff ing agency that connects hospital ity businesses with

temp workers, on demand.

THE BRAND

The agency needed a simple, concise strapl ine to sum

up what GIG does best.

THEBRIEF

The onl ine estate agent on a mission to give landlords

and vendors a better deal.

THE BRAND

THE BRIEF

People were fed up with being r ipped off by high street estate agents.

The market was r ipe for disruption – cal l ing out for someone to shake

up the status quo. easyProperty needed a new brand narrative and ad

campaign to give people the good news.

NOTYOUR TYPICAL AGENT

Source: The Guardian 2014, but as 97% of statistics are made up, don’t quote us on this. There really isn’t everanything nasty in our small print, but if you’re one of the 7% who reads it anyway, then thanks. In case younow feel like you’ve wasted your time reading this, here’s a genuine bonafide fact: sea otters hold hands whilethey’re sleeping so they don’t drift away. Isn’t that sweet?

Most agents charge in %

We charge a clear fixed

fee. So what you pay

reflects your service, and

not your post code.

THE BRAND

The smart hotel tech that puts a £ next to every guest.

Then shows hotels which campaigns are del ivering their best guests at

the best cost.

THE BRIEF

Noetic was offering hotels something they hadn’t even dreamed of. But

before investing in a paid takeover of the leading industry mag, they

needed to nai l down their messaging in language hotel owners would

understand.

THE SMARTERWAY TO RUN YOUR HOTEL

THE BRAND

Europe’s largest biomedical research institute – where

some of the world’s most talented scientists pursue

discovery without boundaries.

Working closely with the Creative Director from

branding agency tothepoint – I helped shape the

vision, mission, and values for The Crick.

THEBRIEF

THE BRAND

Lyons coffee began when bowler hats were al l the rage, jazz bands

played al l night long, and Britain’s taste for coffee was growing

stronger by the day.

THE BRIEF

But to celebrate its 120 th birthday – the nation’s favourite coffee brand

set out to prove there’s nothing old fashioned about the t imeless taste

of Lyons…

THE BRIEF

To celebrate it ’s 120 th birthday – the nation’s favourite coffee brand set

out to prove there’s nothing old fashioned about the t imeless taste of

Lyons…

THE BRAND

One of Gatwick’s best-kept secrets, Grain Store serves fresh, seasonal

produce - al l day, every day.

THE BRIEF

The dishes Grain Store serves at Gatwick are definitely something to

write home about. Its old hat menu – on the other hand – was far from

a high f lyer. It needed a fresh new feel that would let the brand’s

natural goodness sing.

THEAGENCY

The UK’s leading PR & Marketing special ist

in the food & drink industry.

THEBRIEF

To establ ish Wil l iam Murray as a global player, we started writ ing a

monthly trends column in Food Service Europe – the largest pan-

European foodservice magazine.

50

Eat your art out

Growing Underground

D Mini Menus

THE CLIENT

From Colman’s mustard to Knorr stockpots, Uni lever Food Solutions are

a chef ’s best fr iend when it comes to keeping a well stocked larder.

As sponsors of the prestigious National Chef of the Year Competit ion,

UFS gave 2018 winner James Devine the chance to publish his f irst

recipe book. The chal lenge? Making sure his passion and authenticity

came through in every word.

THE BRIEF

For as long as I rememberI’ve always loved food. And although that love has grown with me, you’ll find more than one recipe in this book inspired by the warm and comforting food of a happy childhood in County Tyrone. Home.