mind the gap - understanding different generations
DESCRIPTION
Graeme Codrington's presentation on different generations for Barrows in DurbanTRANSCRIPT
Understanding and getting themost out of different generations
Mind theGap
by Dr Graeme CodringtonTomorrowToday.co.za
@FuturistGraeme.co.za
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Why can’t everyone just be
… like me ?
normal
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Behaviour
A"tudes
Values
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age
socio2economic
culture
gender
era
educa5on
race
religion
personality
Our values are established by age 12
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... Understand yourself … lessons from history
Understand others …
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INFLUENCES)Great&DepressionWorld&War&II
DEFINING)VALUESPay&your&duesDedica5onHard&workRespect&
Waste¬&want¬Hate&debt
Silent)Genera5on)1925);)1947
Source:(The(Four(Yorkshiremen,(At#Last#That#1948#Show.co.za
INFLUENCES)Great&DepressionWorld&War&II
DEFINING)VALUESPay&your&duesDedica5onHard&workRespect&
Waste¬&want¬Hate&debt
Silent)Genera5on)1925);)1947
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I have a dream…
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Boomers)mid)1940s);)1960s
INFLUENCES)Grand&visionsMoon&landingRock&‘n’&Roll
Rela5ve,&growing&wealth
DEFINING)VALUESIdealism&/&Op5mismPersonal&gra5fica5onYouthfulness&/&Health
WorkaholicsLive&life&on&credit
Will&“reJtyre”,¬&re5re
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Boomers)mid)1940s);)1960s
INFLUENCES)Grand&visionsMoon&landingRock&‘n’&Roll
Rela5ve,&growing&wealth
DEFINING)VALUESIdealism&/&Op5mismPersonal&gra5fica5onYouthfulness&/&Health
WorkaholicsLive&life&on&credit
Will&“reJtyre”,¬&re5re
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Example: Selling Equity Release / Remortgages
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Genera5on)X1970s);)1989
INFLUENCES)Constant&change&/&turmoil
Cold&WarThe&‘broken’&familyPCs&and&24&hour&TV
DEFINING)VALUESChoice&/&personalisa5onImmediate&gra5fica5on
InformalityAuthority&&&respect&are&earned
Not&scared&of&failureGlobal&mindset
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Genera5on)Y1990s);)2008?
INFLUENCES)Internet
Mobile&phonesThe&Global&Village
9/11Climate&change
DEFINING)VALUESA&veneer&of&confidence
TechnoJliterateDesperate&to&belong
Globally&awareNeed&to&know&“why”
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Understanding why we don’t understand
We may have beenliving in the same house or working in the same office
as older or younger people, but we have been
living in different worlds
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An overlapping cycle
1945 19751960
BOOMERS GEN)X
1990
CUSPERS
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Applying generations across your organisation
Talent & team
engagement
Customer
service and
marketing
Strategy &
organisational
design
Leadership
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Download the app
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www.GraemeCodrington.com
Email: [email protected]
Twitter: @FuturistGraeme
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