mind reading exists - aka. big data in marketing @dimsz

Mind Reading Exists aka. Big Data in marketing Tomi MESTER - adatlabor.hu [email protected] facebook.com/adatlabor

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Mind Reading Existsaka. Big Data in marketing

Tomi MESTER - adatlabor.hu

[email protected]/adatlabor

http://adatlabor.hu

aka. Big Data in marketing

6 tricks

Page 4: Mind reading exists - aka. big data in marketing @DIMSZ

1. purchase ≠ interest

Page 5: Mind reading exists - aka. big data in marketing @DIMSZ

massage

escape game

skin care

gym pass

traveling

0 200 400 600 800

product SOLD

Page 6: Mind reading exists - aka. big data in marketing @DIMSZ

massage

escape game

skin care

gym pass

traveling

adventurecoupons

0 7500 15000 22500 30000

Product wanted

Page 7: Mind reading exists - aka. big data in marketing @DIMSZ

2. if you have nothing

Page 8: Mind reading exists - aka. big data in marketing @DIMSZ

[email protected] Kovács Andor

[email protected] Szabó Gizella

[email protected] Vidra Vidra

[email protected] Szabó Miklós

[email protected] Nagy András

[email protected] Mikó Dénes

[email protected] Andrus Gábor

… … …

E-mail list

mailto:[email protected]

Page 9: Mind reading exists - aka. big data in marketing @DIMSZ

3. who are your customers?

Page 10: Mind reading exists - aka. big data in marketing @DIMSZ

FACEBOOK LIKES

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FACEBOOK - ENGAGED

Page 12: Mind reading exists - aka. big data in marketing @DIMSZ

WEBSITE VISITORS

Page 13: Mind reading exists - aka. big data in marketing @DIMSZ

PAID FOR THE PRODUCT

12,8%

87,2%

MALE FEMALE

Page 14: Mind reading exists - aka. big data in marketing @DIMSZ

4. WHO ARE YOUR PARTNERS?

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5. IN-PAGE SEARCH

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6. conversions

Page 20: Mind reading exists - aka. big data in marketing @DIMSZ

WHERE are CUSTOMERS COMING FROM?

Mind Reading Existsaka. Big Data in marketing

Tomi MESTER - adatlabor.hu

[email protected]/adatlabor

http://adatlabor.hu

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Mind reading exists - aka. big data in marketing @DIMSZ