mima monthly january 2016 - “social broadcasting for business”
TRANSCRIPT
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Thank you Sponsors!
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PLATINUM SPONSOR
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GOLD SPONSOR
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BRONZE SPONSORS
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HOUSEKEEPING
#mimatweet/@mimatweet
feedback survey
blog.mima.org
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UPCOMING EVENTS
MIMA New Member BreakfastMIMA New Member Breakfast
Evantage ConsultingEvantage Consulting
2.10.162.10.16
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TODAY’S EVENT
Social Broadcasting for Business
WAYNE CARLSON | broadheadKEVIN HUNT | General MillsKENDRA KLEMME | UnitedHealthcare
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Kevin Hunt
Manager of Corporate Social Media
General Mills@kevin_hunt
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Zoom H4nSP
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What We’ve Learned
• It’s a lot of work
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What We’ve Learned
• It’s a lot of work• Audience growth takes time
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What We’ve Learned
• It’s a lot of work• Audience growth takes time• Promotion, promotion, promotion…
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Wayne Carlson
Content Director
Broadhead
@wcarlson
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The Client
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The Challenge
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Interrupt the days of farmers during harvest with something unique and interesting.
The Goal
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“A Prairie Home Companion,”
meets
“Twin Peaks,”
meets
“Serial.”
The Idea
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The Campaign
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The Buzz
.com GREATYIELDMYSTERY.COM 10.1.2015THE MOSAIC COMPANY PRESENTS THE GREAT YIELD MYSTERY.
RECORDED ON LOCATION IN EGGERT COUNTY, USA, WITH ACTUAL MICROPHONES.NEW EPISODES EVERY WEEK FOR TEN WEEKS.
©2015 THE MOSAIC COMPANY. ALL RIGHTS RESERVED.
DARRELLFITZGERALD
GERALDFITZGERALD
SHERYLFITZGERALD
UNC LE LEWIS
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The Site
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The Takeover
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The Results
• Exceeded quarterly interaction goal by 379 percent
• 20 percent increase in Facebook likes
• More than 2,000 episode downloads (and counting)
• 432 pieces of media coverage of the campaign
“I've been listening to all the podcast in hopes I can solve and win the great yield mystery. It has been both educational and really fun kudos to you guys for coming up with the idea!”- Brian G., Illinois Farmer
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UnitedHealthcare M&R Sales Podcasts
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The Challenge
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Reach agents in a new way with relevant content that helps them sell UnitedHealthcare.
The Goal
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The Plan
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Results• Positive feedback from sales leaders and agents• 7K+ listens
Learning• Must continue to refine topics• Promote in multiple ways • Leverage leadership
Results & Learning
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Questions?