million mile month - what is it and how does it work
DESCRIPTION
This deck details the Million Mile Month program, a challenge to get people physically active. The deck details what MMM is, how it works, how it came to be and where we see it going.TRANSCRIPT
Million Mile Month
Million Mile Month™ challenges people to complete one million miles of physical activity, together as one community, in one month (April 2015).
THE ISSUE:“Sitting is the new smoking”. One in three children and 70% of adults in the USA are overweight or obese, resulting in over $190 billion in health care costs annually.*
2*Cawley J, Meyerhoefer C. The medical care costs of obesity: an instrumental variables approach. Journal of Health Economics. 31(1):219-230. 2012.Ogden CL, Carroll MD, Kit BK, Flegal KM. Prevalence of childhood and adult obesity in the United States, 2011-2012. Journal of the American Medical Association 2014;311(8):806-814.
WHY SUPPORT MILLION MILE MONTH:• It motivates people to get active in a fun, simple way.
• It engages people in a supportive community focused on accomplishing a goal together (1 million miles).
• It is a great way to get employees engaged and active without having to build a program yourself.
Million Mile Month
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• a month-long event – to help establish healthy habits and routines
• flexibility – participants log miles when and where it meets their schedule
• simple web tools – easy to log miles, set goals, and stay connected
• the ability to track personal and group/company accomplishments
• supporting a variety of physical activities (running, walking, biking, yoga…)
• aggregating participants’ activity from all other races, programs and events.
MILLION MILE MONTHUnique to a one day race/event, MMM motivates people through:
1. LOGGING MILES (Personal Profiles)
Each person has a personal profile to log physical activity by entering miles or minutes and selecting an activity from the pull-down (run, walk, bike, etc.).
Activity is then added to the individual’s stats for MILES, CALORIES, MINUTES and toward their GOAL.
How MMM Works
2. COMMUNITY MILEAGE TICKER (Homepage)
Individual stats are added to the community-wide mileage ticker on the homepage as we work move toward 1 million miles together.
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How MMM Works3. REWARDS (MILEstone Prizes)
As the community reaches “MILEstones” on the way to 1 million miles (100k, 200k, etc.), prizes are awarded to participants who have logged miles to help reach that milestone.
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4. EMPLOYEE WELLNESS (Organization Page)
MMM is a fun employee wellness program/event with real metrics. Each company receives their own “ORGANIZATION PAGE” (accessible only by its members).
This page is a Leaderboard and stats sheet for that company, and serves as a source of camaraderie and friendly competition.
5. LEADERBOARDS
6. ON-GOING ENGAGEMENT (Social, E-letters…)
City and State Leaderboards provide both recognition and friendly competition between cities, organizations and individuals. See the MMM Leaderboard page here.
Participants are engaged year-round with health tips, discounts, resources and challenges; delivered through social media, e-letters, website, partners, etc.
The MMM community is highly engaged, and feels personally and emotionally connected to MMM’s goals. 6
7,584 Participants
396,907 Miles Logged
32.5 Million
Calories Burned
4 MillionMinutes of
activity
Last Year’s Event: MMM 2014 (Pilot Year – April 2014)
79# of miles per
activeparticipant
7“other” includes activities like CrossFit, Zumba, yoga, etc.
Number of Miles Logged By Activity:
running 79,194
skateboarding 2,235
walking 159,000
swimming 5,184
other 110,150
cycling 77,868
MMM Participant Snap Shot
• “My son and I signed up together. Our first week I lost 10 pounds and my son lost 12! After the month was over, we had lost almost 50 lbs! We continue to exercise and eat right every day.”
• “I saw first-hand I was setting a great example for my four year old daughter. I caught her running on the turned off treadmill one day and she turned to me and told me she was exercising like mom!”
33% 18 and younger
26% 19-35 years old
17% 36-45 years old
24% 46 and older
28% Male
72% Female
66% participated as part of an organization or company
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Highly Engaged Users • 80% increased their physical activity• 52% said they ate healthier• 95% said the MMM website is easy to use
Survey responses from over 950 MMM participants in less than 48 hours said:
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“We look forward to working with you and growing our efforts together. We see great value in our partnership and are looking forward to MMM 2015.” – Catherine Oliveros, Director of Community Affairs, Blue Cross Blue Shield of Texas
“I’m so impressed with you and your team. The 2014 MMM pilot was a big success.”– Katie Stolp, Employee Comm. & Community Relations Manager, Silicon Labs
2014 Sponsor Testimonials
“Million Mile Month has been a great event for us. It helps us reach both hardcore athletes and those who are just starting their fitness adventures.” – Mike Kauffman, Founder, Pocket Protein
Social and Media Outreach
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Over 1 million people reached through partners, social and traditional media!
MMM Celebration at Astros’ Major League Park with Blue Cross and Blue Shield of Texas
Austin City Hall kick-off w/ govt, corporate, fitness community leaders (Police Chief Acevedo, Rip Esselstyn (Engine 2 Diet Author), Mayor Pro Tem Sheryl Cole, Councilman Chris Riley, SI Labs Dave Bresemann, MMM staff)
Catalyst for Events
Houston kick-off w/Mayor Parker at Little League Park
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2014 PARTNERScorporate
Funding Sponsors
education mediafitness
2014 SPONSORS
and many others….
Join Us In Making A Difference
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In-Kind Sponsors
government
Green Ribbon Schools
Million Mile Month is a program by Cyberways and Waterways (CW),a 501c3 nonprofit. CW develops innovative programs that engage kids and their families in thinking and taking actions around personal health, sustainability initiatives and STEM (science, technology, engineering,math) education.
Funds from the MMM program will help provide and enhance CW’s education programs, Healthivores and Green Ribbon Schools, for schools and community organizations.
Healthivores encourages students to think and take action on their personal health. Healthivores’ Video Game Design, which guides students through the process of creating their own video games that teach a health, fitness or nutrition lesson. This has become an annual contest with entries from kids across the nation.
Green Ribbon Schools (GRS) is a shared knowledgenetwork where participants publicly document the projects they are doing each year while earning recognition and awards. GRS encourages STEM, health, environmental andnature projects. With 850+ schools across 40 states, GRS has proven to be a program that is replicable and scalable to all schools.
CW engages kids and adults within their local communities and connects them regionally and nationally. CW’s vision is to connect participants globally. CW has been contacted by folks ranging from Canada, Australia, India, Gambia, to Venezuela.
Healthivores
Organization Background
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