millennium final nh statewide survey results--april 8 2010

8/9/2019 Millennium Final NH Statewide Survey Results--April 8 2010

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L O M B A R D O Consulting Group

New Hampshire

Statewide SurveyPrepared by: Lombardo Consulting Group, LLC

April 8, 2010

1


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Survey Design and Methodology

Survey commissioned by Millennium Gaming

Total n=400 New Hampshire registered voters

Margin of error is +/- 4.85% at the 95% levelof confidence

Interviews conducted March 31 April 1, 2010

Random digit dialing telephone sample used

ScreeningQuestions

Favorability/

Approval

NH Problems/

Concerns

Agree/Disagree

Messaging/Anger

Points

Gaming/RevenuePre-Test

Demographics

Post-Test

2

Representative

Behavior


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Key Findings

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The Big Picture

Voters are strongly supportive of expanding legal gambling in

New Hampshire.

Results are essentially in line with April 2009 survey resultsandeven slightly more favorable.

This suggests a solidified electorate on this issue.

When given a list of eight options that could be used to generate

additional revenue for the state, expanding gambling receives far

and away the most support.

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The Big Picture

Voters are concerned about cuts to social services programs, and

would support expanded gambling as an alternative to these

types of cuts.

Voters are more likely to support candidates who favor expanded

gambling and would be more likely to oppose candidates who

come out against the idea.

Voters are also concerned that Massachusetts could expand its

own gambling options, thereby potentially depriving New

Hampshire of significant revenue.

5


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New Hampshire Problems & Concerns

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L O M B A R D O Consulting GroupNH voters are far more worried about the state

economy and fiscal issues than expanded gambling

36%

20%18%

16%

5%3% 2%

0%

10%

20%

30%

40%

50%

The economy Education

funding

Higher taxes The state

budget deficit

Expanding

legalized

gambling

Crime Something

else/Dont

know/Refused

7Source: LCG Survey of 400 NH Registered Voters, March 31 April 1, 2010

Here are some issues facing the state of New Hampshire

please tell me which ONE concerns you the most.

April 2009: 3%


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Sources of Revenue

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12%

8% 7%5%

1%

52%

3%1%

12%

0%

10%

20%

30%

40%

50%

60%

70%

9

Expanded gambling is clearly the most popular

source of additional revenue

ExpandingInstituting

Of the following options, which revenue source would you MOST favor as a means by which the state could

generate additional resources to fund the current budget shortfall?

Source: LCG Survey of 400 NH Registered Voters, March 31 April 1, 2010


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10

And expanding gambling is increasingly more

attractive than the alternatives

Which of these options is closest to your opinion of what should be done about funding the state

of New Hampshire....*

22%

30%

37%40%

48%

52%

21%19%

21%25%

11%

12%22%

21%

20% 19% 11%

7%

16%15%

10%6%15%

7% 6%3%0%

10%

20%

30%

40%

50%

60%

Nov. 1999 June 2002 April 2008 Feb. 2009 April 2009 40269

Legalized gambling Sales tax Income Tax

Cut spending State-wide property tax

Source: Nov. 1999 Feb. 2009 Granite State Polls, LCG Surveys of 400 NH Registered Voters, April 28-30, 2009 & March 31 April 1, 2010

*Minor difference in question wording for 2009/2010


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Support for Expanded Legalized

Gambling

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12

A majority of voters strongly support adding VGMs

to New Hampshire racetracks

Would you support or oppose the general idea of adding video gaming machinessuch as videopoker or electronic slot machinesat New Hampshire racetracks?

51%

21%

6%

20%

2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Strongly Support Somewhat Support Somewhat Oppose Strongly Oppose Neither/DK

Total Support 72%

Total Oppose 26%

Net Support +46



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13

Support for adding VGMs has grown and intensified

significantly over the past five years

Source: Oct. 2005, Feb. 2007 & May 2008 LCG Surveys (n=300/400 RVs), Sept. 2008 TargetPoint Survey (n=2,392 RVs), LCG Survey

of 400 NH Registered Voters, April 28-30, 2009 & March 31 April 1, 2010

Would you support or oppose the general idea of adding video gaming machinessuch as videopoker or electronic slot machinesat New Hampshire racetracks?

56%

61% 60%

69% 69%72%

30% 26%

34%

44%50%

51%

37%

30%

37%

29%26% 26%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Oct. 2005 Feb. 2007 May 2008 Sept. 2008 April 2009 April 2010

Support (net) Strongly support Oppose


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Majority support for VGMs among voters of all

political affiliations and regions

Would you support or oppose the general idea of adding video gaming machinessuch as video poker or

electronic slot machinesat New Hampshire racetracks?

74%

67%

74%

55%

81%

71% 70%78% 74%

25%

32%

23%

43%

19%

26%30%

20%22%

0%

20%

40%

60%

80%

100%

Support Oppose



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Majority support for VGMs among voters of all

ages and income levels

Would you support or oppose the general idea of adding video gaming machinessuch as video poker or

electronic slot machinesat New Hampshire racetracks?


83%

72%69%

65%

75% 74%77%

13%

27% 29% 31%

23% 23%21%

0%

20%

40%

60%

80%

100%

18 - 34 35 - 49 50 - 64 65+ >$50k $50-100k $100k+

Support Oppose


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16

Three-quarters of voters support expanded

gambling to lessen cuts to social services

Do you agree or disagree with the following statement?I would support the idea of expanding legalized gambling if doing so would lessen the impact of

dramatic cuts to social services programs.

55%

20%

8%

16%

2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Strongly Support Somewhat Support Somewhat Oppose Strongly Oppose Neither/DK

Total Support 75%

Total Oppose 24%

Net Agree +51



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L O M B A R D O Consulting GroupDespite high favorability and approval of Gov. Lynch,

voters agree with expanding gambling by a 2-to-1 margin

17

Which of the following two positions do you agree with more?

31%

64%

5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

The Governor, who says thatthere is no need for expanded

legalized gambling because he can

manage the states budget

problems through additional cuts

Supporters of expanded legalizedgambling, who say that the only way

to address the states budget

issuesand avoid having to make

drastic cuts to servicesis through

generating more revenue through

expanded gambling

Neither/Both/Dontknow

Source: LCG Survey of 400 NH Registered Voters, March 31 April 1, 2010. Statement choices were rotated.


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L O M B A R D O Consulting GroupTwo-thirds of voters feel a sense of urgency to

expand legalized gaming

18

Which of the following two positions do you agree with more?

26%

67%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Some people say no to

expanded gaming because we

shouldn't do anything in haste

with respect to the budget

Other people say that the time to act

on expanded gaming is now because

the state has already begun making

dramatic cuts to critical social

services programs

Neither/Both/Dont

know

Source: LCG Survey of 400 NH Registered Voters, March 31 April 1, 2010. Statement choices were rotated.


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Concern about Massachusetts

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Concern about Massachusetts

20

49%

21%

8%

13%9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Much more likely to

support

Somewhat more likely

to support


to oppose

Much more likely to

oppose

Neither/DK/Refused

Total More Likely to Support 70%

Total More Likely to Oppose 21%

Net Likelihood +49

The Governor and other elected officials in Massachusetts are all in favor of expanding legalized gambling in

their state. If this happens, New Hampshire will lose hundreds of millions of dollars in revenue each year.Knowing this, would you be more or less likely to support expanding legalized gambling in New Hampshire?



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Elected Official Behavior

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24%

32%

11%

4%

28%

-10%

0%

10%

20%

30%

40%

50%

60%

Much more likely to

support


to support


to oppose

Much more likely to

oppose

No effect/DK/Refused

Supporting VGMs helps candidates

22



Net Likelihood +41

If you knew a candidate for the New Hampshire State Senate or House of Representatives had supportedadding video gaming machines at racetracks, would you be

Source: LCG Survey of NH Registered Voters, March 31 April 1, 2010. Question asked of half the sample, n=200


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16%

13%

29%

19%

23%

0%

10%

20%

30%

40%

50%

Much more likely to

support


to support


to oppose

Much more likely to

oppose

No effect/DK/Refused

Opposing VGMs hurts candidates

23



Net Likelihood -19

If you knew a candidate for the New Hampshire State Senate or House of Representatives had opposedadding video gaming machines at racetracks, would you be

Source: LCG Survey of NH Registered Voters, March 31 April 1, 2010. Question asked of half the sample, n=200


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Appendix

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23%

27%

34%

22%

58%

20%

14%

9%

14%

12%

24%

29%


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New Hampshire

Statewide SurveyPrepared by: Lombardo Consulting Group, LLC

April 8, 2010

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millennium final nh statewide survey results--april 8 2010

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