millennial student mississippi

8/7/2019 Millennial Student Mississippi

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Understanding theUnderstanding the

Millennial StudentMillennial Student

MASFAA CONFERENCEMASFAA CONFERENCE

May 2005May 2005

Searcy TaylorSearcy Taylor

Mississippi Gulf CoastMississippi Gulf Coast

Community CollegeCommunity College

Nancy MacNeilNancy MacNeil

AAmericanmerican SStudenttudent AAssistancessistance

Presented byPresented by


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AGENDAAGENDA

Who are they?Who are they?

What are their characteristics?What are their characteristics?

What are their expectations?What are their expectations?How can you meet their expectations?How can you meet their expectations?

How can you better communicate withHow can you better communicate with

them?them?


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When You Were Born Affects:When You Were Born Affects:

VALUES (early years mold your values)VALUES (early years mold your values)

ATTITUDES (values shape your attitude)ATTITUDES (values shape your attitude)

CHOICES (attitude determine yourCHOICES (attitude determine yourchoices)choices)


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The Generational CycleThe Generational Cycle

Represent people moving through timeRepresent people moving through time

with a distinct image of themselveswith a distinct image of themselves

Each generation has a set of commonEach generation has a set of commonbeliefs and behaviorsbeliefs and behaviors

Each generation has a common location inEach generation has a common location in

historyhistory


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COMMON GENERATIONSCOMMON GENERATIONS

GI/Veteran 1901GI/Veteran 1901 19241924

Silent/Traditionalist 1925Silent/Traditionalist 1925 19421942

Baby Boomers 1943Baby Boomers 1943 -- 19601960Generation X 1961Generation X 1961 -- 19811981

Millennials 1982Millennials 1982 -- TodayToday


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What has SHAPED their times?What has SHAPED their times?

Focus on children and familyFocus on children and family

Scheduled, Structured LivesScheduled, Structured Lives

MulticulturalismMulticulturalism TerrorismTerrorism

HeroismHeroism

PatriotismPatriotism

Parent AdvocacyParent Advocacy

GlobalismGlobalism


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Growing Up MessagesGrowing Up Messages

Be smartBe smart you are special (Nickelodeon, Babyyou are special (Nickelodeon, BabyGap, Sports Illustrated for Kids)Gap, Sports Illustrated for Kids)

Leave no one behind (taught to be inclusive andLeave no one behind (taught to be inclusive and

tolerant of other religions and sexualtolerant of other religions and sexualorientations)orientations)

Connect 24/7 (learned to be interdependentConnect 24/7 (learned to be interdependent--ononfamily, friends, and teachers)family, friends, and teachers)

Achieve now! (right college, right preschool)Achieve now! (right college, right preschool) Serve your communityServe your community think of the greaterthink of the greater

goodgood


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MILLENIALS ARE:MILLENIALS ARE:

SPECIALSPECIAL

SHELTEREDSHELTERED

CONFIDENTCONFIDENT TEAMTEAM--ORIENTEDORIENTED

ACHIEVINGACHIEVING

PRESSUREDPRESSUREDCONVENTIONALCONVENTIONAL


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MILLENIALS ARE SPECIALMILLENIALS ARE SPECIAL

Generation of wanted childrenGeneration of wanted children

Central to their parents sense of purposeCentral to their parents sense of purpose

Many Boomer parents delayed havingMany Boomer parents delayed havingchildren until financially securechildren until financially secure


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MILLENIALS ARE SHELTEREDMILLENIALS ARE SHELTERED

Baby on Board signs were created for thisBaby on Board signs were created for this

generationgeneration

Their well being has dominated legislationTheir well being has dominated legislation(child restraints, home products,(child restraints, home products,

movie/video ratings, campus security)movie/video ratings, campus security)

Boomer parents tend to be overBoomer parents tend to be over--protectiveprotective


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MILLENIALS ARE CONFIDENTMILLENIALS ARE CONFIDENT

Raised by parents believing in theRaised by parents believing in the

importance of selfimportance of self--esteemesteem

Optimistic yet practicalOptimistic yet practicalHopeful of the futureHopeful of the future

Enjoy strong connections with theirEnjoy strong connections with their

parentsparents


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MILLENIALS ARE TEAMMILLENIALS ARE TEAM--

ORIENTEDORIENTED They are used to being organized in teamsThey are used to being organized in teams

They have spent much of their timeThey have spent much of their time

working and learning in groupsworking and learning in groups They have established tight peer bondsThey have established tight peer bonds

They are inclusiveThey are inclusive


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MILLENIALS ARE ACHIEVINGMILLENIALS ARE ACHIEVING

They are very much into setting andThey are very much into setting and

meeting goalsmeeting goals

They have the benefit of bestThey have the benefit of best--educatededucatedparentsparents

They are the smartest ever with risingThey are the smartest ever with rising

proficiency in math, science andproficiency in math, science and

standardized testsstandardized tests

They are subject to mandatory testingThey are subject to mandatory testing


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MILLENIALS ARE PRESSUREDMILLENIALS ARE PRESSURED

They are pushed to study hardThey are pushed to study hard

They are pushed to succeedThey are pushed to succeed

They are pushed to attend collegeThey are pushed to attend college They are pushed to choose careers thatThey are pushed to choose careers that

pay off nicelypay off nicely


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MILLENIALS AREMILLENIALS ARE

CONVENTIONALCONVENTIONAL They identify with their parents valuesThey identify with their parents values

They feel close to their parentsThey feel close to their parents

They are rule followers (if we give themThey are rule followers (if we give themclear rules they can understand)clear rules they can understand)

They accept authorityThey accept authority

WhateverWhatever passive approach to dissentpassive approach to dissent


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OTHER CHARACTERISTICSOTHER CHARACTERISTICS

Technology and Multitasking are a way of lifeTechnology and Multitasking are a way of life

Trial and error is the key learning strategyTrial and error is the key learning strategy

(Nintendo logic)(Nintendo logic)

They are used to bits and bytes, flash and colorThey are used to bits and bytes, flash and color

They are racially and ethnically diverseThey are racially and ethnically diverse

They want their parents involved (reallyThey want their parents involved (really

involved)involved) There is zero tolerance for delaysThere is zero tolerance for delays


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Ways to Equip Yourself for theWays to Equip Yourself for the

Millennial StudentMillennial Student


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WEB USAGEWEB USAGE

Informational vs. TransactionalInformational vs. Transactional

Our usage vs. Students usageOur usage vs. Students usage


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THE CLASS OF 2008 ~THE CLASS OF 2008 ~

PreferencesPreferences

Information must be individually tailoredInformation must be individually tailored

Portability of information is criticalPortability of information is criticalContent must be dynamically generatedContent must be dynamically generated

Lag Time is a foreign conceptLag Time is a foreign concept

Web Surfing is passWeb Surfing is pass


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WHAT CAN YOU DO WITH THISWHAT CAN YOU DO WITH THIS

INFORMATION?INFORMATION?

Know your studentsKnow your students

-- trend watching; pollstrend watching; polls

Determine your solutionDetermine your solutionCan your web site compete?Can your web site compete?

-- mobility, uniqueness, interactivitymobility, uniqueness, interactivity


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11 -- MobilityMobility

Mobile Web SitesMobile Web Sites

Personal Digital Assistants (PDA)Personal Digital Assistants (PDA)

PalmPalm Pocket PCPocket PC

Smart phonesSmart phones


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22 -- UniquenessUniqueness

Look no further than your ownLook no further than your own

browserbrowser

Content delivery must be relevantContent delivery must be relevant

Yahoo & Amazon changed everythingYahoo & Amazon changed everything --

for the betterfor the better


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33 -- InteractivityInteractivity

Interactive award lettersInteractive award letters

Interactive calculators and estimatorsInteractive calculators and estimators

Interactive forms and electronicInteractive forms and electronicsignaturessignatures

http://www.formsite.comhttp://www.formsite.com

Adobe Acrobat (.pdf) forms areAdobe Acrobat (.pdf) forms are notnotinteractiveinteractive


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33 InteractivityInteractivity (contd)(contd)

Engage with technologyEngage with technology teach withteach withcontentcontent

Extend your customer service modelExtend your customer service model(FAQs, email, phone, instant(FAQs, email, phone, instantmessaging)messaging)

Virtual Counseling ToolsVirtual Counseling Tools

http://www.liveperson.comhttp://www.liveperson.com //http://www.humanclick.comhttp://www.humanclick.com


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SummarySummary

Comparison of GenerationsComparison of Generations

Millennial Students ExpectationsMillennial Students Expectations

Understanding YOUR StudentsUnderstanding YOUR Students

Areas of concentration for web sites:Areas of concentration for web sites:

Mobility, uniqueness, interactivityMobility, uniqueness, interactivity


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QUESTIONS?QUESTIONS?


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CONTACT INFORMATIONCONTACT INFORMATION

Nancy MacNeilNancy MacNeilAmerican Student AssistanceAmerican Student Assistance

(ASA)(ASA)

[email protected]@amsa.com

617.728.4677617.728.4677

Searcy TaylorSearcy TaylorMississippi Gulf Coast CommunityMississippi Gulf Coast Community

CollegeCollege

[email protected]@mgccc.cc.ms.us

228.897.3886228.897.3886


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REFERENCESREFERENCES

GenerationsGenerations

Millenials Rising: The Next Great GenerationMillenials Rising: The Next Great Generation

Millenials Go To CollegeMillenials Go To College

Look to the Web to Increase RecruitmentLook to the Web to Increase Recruitmenthttp://www.universitybusiness.comhttp://www.universitybusiness.com

The InformationThe Information--Age Mindset, Changes inAge Mindset, Changes inStudents and Implications for Higher Education,Students and Implications for Higher Education,Jason L. Frand, EDUCAUSE ReviewJason L. Frand, EDUCAUSE Review

Understand the Millenial Generation to ManageUnderstand the Millenial Generation to ManageThem SuccessfullyThem Successfully

http://www.digitu.com/enews/012millenials.htmlhttp://www.digitu.com/enews/012millenials.html


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REFERENCESREFERENCES

Managing the MillenialsManaging the Millenials

http://www.generationsatwork.comhttp://www.generationsatwork.com

Whassup? A Glimpse Into the Attitudes and Beliefs ofWhassup? A Glimpse Into the Attitudes and Beliefs ofthe Millenial Generationthe Millenial Generation

http://www.collegevalues.org/seereview.cfmhttp://www.collegevalues.org/seereview.cfm Digital Community Colleges and the Coming of theDigital Community Colleges and the Coming of the

MillenialsMillenials

http://www.thejournal.comhttp://www.thejournal.com

The Millenial Generation Comes to CollegeThe Millenial Generation Comes to College

http://www.itc.virginia.edu/fall02http://www.itc.virginia.edu/fall02 Boomers, GenBoomers, Gen--Xers, and Millenials: UnderstandingXers, and Millenials: Understanding

the New Students, Diana Oblinger, EDUCAUSEthe New Students, Diana Oblinger, EDUCAUSEReviewReview

millennial student mississippi

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