Natives in south américa discovered the cocoa beans

Hernan cortés brought it to Europe

PHILIPPE SUCHARD

Philippe Suchard created Milka´s Company So that

everybody

Could eat

Chocolate.

The WrapperThe Wrapper is Lilac, with a cow from the Alpes because they have an excellent milk that makes the chocolate tenderer and creamier.

Cocoa beans At the begining cocoa beans were extrazcted only from South America but 5 years ago it started to be extracted from: Marfil´s Coast, Brazil, Ghana, Columbia, Malasia, Nigeria, Camerun, Ecuador, Republica Dominicana and Mexico;

All of them are adding up 2.002.000 tons of cocoa beans

Currently the countries wich are consumers of milka chocolate are:

The most consumers are: Gérmany, Austria and france.And the less consumers are:Deumark, Findland, And United Kindom

-white milka chocolate 75g,

-milka chocolate with milk 125 and 300g,

-milka with milk and almonds 300g,

-milka with milk and nuts 300g

-milka with nuts 125g,

-milka with almonds 125 and 300g,

-milka choco.cookie 300g,

-milka choco-puafet 300g

BARS

• chocolates:- milka luflee pack 5 units

and 34g, - milka choco-swing pocket

30g, - milka tender milk 37g, - milka tender nuts 37g, - tender milk little 8 unit

150g

STRENGTHS • they have a lot of

advertisements:•

• It is known around the • world.

•- is the best chocolate of the world

http://www.youtube.com/watch?v=QRB3xYuWSnA

OPPORTUNITIES:

• - the chocolate is accesible

• - they are opening markets in Eastern Europe.

• - everybody loves chocolate.

Threats: - Mad cow disease.

- The biggest competitor is Nestle

- The deforestation reduces the production of cocoa

STRATEGIES- They should create a chocolate

more light with low calories

- They sould base their- prices.

- They should make more communication.

http://www.youtube.com/watch?v=qp_NjxWLyPY&NR=1

thank you very much for your attention

here we let you a amusing video of milka

The End

Markel AristuFanny AlmarazSamantha Antolin