milene alves-eigenheer, phd - ictp – saifr...save the golden lion tamarin, silver spring, md...
TRANSCRIPT
Social Media and Diversity in STEMMilene Alves-Eigenheer, PhD
ScientistsMan, white, cis-genderGenius and elitists
3
Would like to knowmore about science86%
3M State of Science Index
Meanwhile...
4
70%
66%
61%
3h435We are Social e Hootsuite
Lots of fake news
Knowledge is not equally accessible
86% wants to
know more
about science
Social media
8
9
10
11
More trustful
More friendly
Less threatening
Reduction in the gender-science stereotype
(women selfies)
As competent as any other scientist
12
Breaking stereotypes
13
14
15
16
17
18
19
20
21
22
InclusionMental health
23
Raven the Science Maven – Big ole geeks (Smart girls go stupid)
Microinfluencers
Content created by family and friends has 9.8X more impact to decision-making
in purchasing decisions
Stackla, 2019
Scientists?
25
26
Do I have tobe a
blogger???
Create your own page
Create sporadic content to other pages
Sharing content
Share your day!
27
#umdiadecientista
28
29
Tool to fight against misinformation
30
https://mileneaae.wixsite.com/ecoetal
@mileneaae
Eco et al.Comunicação Científica
31