milan, may 8-12, 2018 fieramilano, rho fairground · xylexpo 2018 milan, may 8-12, 2018...
TRANSCRIPT
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Xylexpo 2018
Milan, May 8-12, 2018
fieramilano, Rho fairground
26th
www.xylexpo.com
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www.acimall.com
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Xylexpo is
the biennial world exhibition
for woodworking technology
and components for the furniture industry
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Xylexpo is
the only
woodworking machinery show
in Italy and Europe’s second largest one
A marketplace for woodworking
technology
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Xylexpo has
50 years history
first edition in 1968
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441 exhibitors, 122 from abroad
29,189 net square meters
17,415 unique visitors, 14.2% more than
in 2014
29.1% share of international visitors
Xylexpo 2016 - figures
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Visitors and unique visitors - trend
0
5000
10000
15000
20000
25000
Xylexpo 2012 Xylexpo 2014 Xylexpo 2016 Xyelxpo 2018
+7.1%
+14.6%
+14.2%
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Origin of international business visitors
Europe
71%
Asia
and Oceania
20%
Africa
3%America
6%
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Industry sector of business visitors
7.5%
14.4%
15.50%
18.70%
22.30%
17.50%
19.60%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
Felling and forestry
Primary industry, production of sawnwood,
sliced veneer and wood-based panels
Building materials
Furniture (solid wood based)
Furniture (panel based)
Joinery
Trade of woodworking machines or tools
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Top 10 countries - business visitors
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
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The participation of the big players
IMA/SCHELLING
WEINIG
SCM GROUPHOMAGCEFLA
BIESSE GROUP
BARBERAN
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Fieramilano Rho fairgrounds exhibition halls
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Xylexpo 2018: Halls 1 - 3
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Inserire qui il logo
THE MOST INNOVATIV TECHNOLOGIES WORLDWIDE
PARTICULARLY IN PANEL PROCESSING WILL BE PRESENT AT XYLEXPO 2018
Xylexpo 2018: Halls 1 - 3
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Machinery and tools for solid woodFirst wood processing machines. Semi
finished solid wood products, hardware and fittings
Xylexpo 2018: Hall 2 - 4
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Multiple mailings of the printed brochure to 40.000
prospects
Entrance ticket mailed to visitors of the previous two
editions
Newsletter and direct mailing to 30.000 prospects
Distribution of media releases
Xylexpo 2018: Visitors promotion in Italy
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xylexpo.com + social networks (Facebook, Linkedin
and Twitter)
Telemarketing on a selected database of 10.000
prospects
Campaign on newspapers, industry media, websites
Radio campaign
OOH campaign
Xylexpo 2018: Visitors promotion in Italy
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Promotion through international network of
partners: 50 foreign offices (Italian Trade Commission,
Chambers of Commerce, local associations and business groups)
Multiple mailings of printed brochure to a database
of potential visitors (30.000 prospects)
Distribution of advertising materials at major
international exhibitions
Distribution of media releases
Newsletter and direct mailing to 40.000 prospects
Xylexpo 2018: International visitors
promotion
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xylexpo.com and communications on social
networks (Facebook, Linkedin and Twitter)
Advertising campaign on industry media and
websites
Press conferences roadshow
International press event in Milan
Visitors incoming program at the show (official
delegation from 20 countries)
Xylexpo 2018: International visitors
promotion
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Tradition
Satisfaction
Relevance
Xylexpo is celebrating its
50 anniversary
In 2016, 86% of exhibitors were satisfied with the number of visitors and quality of the event
Xylexpo is considered a strategic show for Italy . Italy is one of the top producers and exporter of woodworking technology worldwide
Why Xylexpo 2018
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Visit booth 2212-2214 and enterto win a trip to Xylexpo 2018
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Thank you for your attention!
See you in Milan!